The H Group
The H Group operates ALEXISTOGEL, a direct-to-consumer Indonesian-language online lottery and casino gambling platform that aggregates Singapore, Sydney, Macau, and Hongkong draws with QRIS-based instant deposits, position-based betting, and a lifetime referral program.
- Company typePrivate
- Founded1990
- HeadquartersSalem, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The H Group does
The H Group operates ALEXISTOGEL, a direct-to-consumer online lottery (togel) and casino gambling platform targeting Indonesian-speaking players. The web-based platform aggregates four international lottery markets — Singapore (SGP), Sydney (SDY), Macau (Toto Macau 4D/5D), and Hongkong (HK) — alongside online slot games and 24/7 live casino. Its core product differentiators are syair toto (daily-updated lottery prediction content curated by an in-house analytics team), colok jitu position-based betting where players predict exact digit positions (As, Kop, Kepala, Ekor), and a QRIS-integrated instant deposit system that processes payments in seconds with no transaction fees. Platform technology is described as standard web infrastructure with data encryption for transaction security and automated payment processing; no native mobile app is published.
The business model is purely transactional. Revenue is generated through (i) take-rates on bets placed across the four international lottery draws, (ii) the house edge on slot and live casino gaming, and (iii) a lifetime 1% referral commission on losses incurred by downline players recruited via the affiliate program. Player pricing is mass-market: a 50% new-member bonus on a minimum 50k IDR (~USD 3) deposit, a 5% bonus on every subsequent deposit, and the 1% lifetime referral commission on losing bets of recruited downlines. Customer acquisition runs entirely through digital channels — Indonesian-language SEO for lottery-related search terms, the viral referral program, published member testimonials, and promotional bonus advertising on affiliate sites — with no sales team or field presence.
The H Group presents itself as a privately held operator. No institutional investors, parent company, funding rounds, management team, IP portfolio, or recognized regulatory licenses are disclosed in the available data. Headcount is reported in the 11–50 range. Firmographic records list the company as founded in 1990 and based in Salem, United States, while operational and legal-jurisdiction data points overwhelmingly to Indonesia as the primary market — a geographic mismatch worth flagging. The platform operates in a category (online gambling) that is broadly prohibited under Indonesian law, and no licensing jurisdiction (e.g., PAGCOR, Curaçao, or Malta) is mentioned, which constitutes a significant unresolved regulatory risk for any institutional investor or acquirer.
The H Group firmographics
Firmographics- Name
- The H Group
- Legal name
- The H Group
- Website
- https://thehgroup-salem.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The H Group operates ALEXISTOGEL, a direct-to-consumer Indonesian-language online lottery and casino gambling platform that aggregates Singapore, Sydney, Macau, and Hongkong draws with QRIS-based instant deposits, position-based betting, and a lifetime referral program.
- Ownership category
- akta.pro rank
The H Group industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)
Keywords
Where The H Group is headquartered
LocationHeadquarters
- HQ city
- Salem
- HQ country
- United States
- HQ region
- North America
Markets served
The H Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Togel Betting Transaction Fees: Platform charges a take-rate on lottery betting transactions across multiple international markets including Singapore, Sydney, Macau, and Hongkong. Players place bets and the platform retains a percentage of wagered amounts.
- Online Slot and Casino Gaming: Provides slot games and live casino services operating 24/7, generating revenue through house edge on player losses.
- Referral Program Revenue: Earns passive income from referral program where downline players' net losses generate 1% commission for referring members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | New Member Bonus Tier - 50% bonus on first deposit |
| Transaction based/ take rate | Pay-as-you-go | Active Player Deposit Bonus - 5% on each deposit |
| Transaction based/ take rate | Pay-as-you-go | Referral Commission - 1% of downline losses |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The H Group product offering
Product offeringCore offering
The H Group operates ALEXISTOGEL, an online lottery (togel) gambling platform serving Indonesian-speaking consumers. The platform offers access to multiple international lottery markets (Singapore, Sydney, Macau, Hongkong) with betting options including colok bebas and colok jitu, supported by daily syair toto prediction data, online slot games, live casino services, and QRIS instant payment processing.
Product overview
The H Group operates ALEXISTOGEL, a single unified online lottery gambling platform. The product offers access to four international lottery markets (Singapore, Sydney, Macau, and Hongkong) with various betting game types including colok bebas (free pick) and colok jitu (accurate pick). The platform integrates syair toto data analysis features for lottery predictions, supports 24/7 operations with automatic QRIS payment processing, and provides member bonuses including new member incentives, deposit bonuses, and lifetime referral programs.
Differentiator
Problem solved
Functional benefit
Products and services
- ALEXISTOGEL Online Togel Platform
Quantifiable outcome
- Instant QRIS deposits processed without any fee deductions
- +2 more outcomes
Companies that use The H Group
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
The H Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The H Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
The H Group competitors and assessment
Company assessmentBroad incumbents
- Dafabet: Major Asian online gambling operator covering casino, slots, and lottery products for Southeast Asian customers; comparable to ALEXISTOGEL's market and product breadth, though licensed in multiple jurisdictions unlike the subject.
- SBOBET: Established Asian-focused online gambling and sportsbook operator offering casino, slots, and lottery-style products to Southeast Asian markets; comparable to ALEXISTOGEL in product mix but operates at much larger, licensed scale.
- 188BET: Established Asian online gambling brand offering casino, slots, and lottery-style wagering across Southeast Asia; comparable in target market and product categories, though at significantly larger licensed scale.
Regional players
- IDNPoker: Largest poker network serving Indonesian and Southeast Asian players with skin/white-label operations; comparable as an Indonesia-anchored online gambling platform monetizing via house edge on player losses.
- Joker Gaming (Joker123): Slot and casino game aggregator popular with Indonesian online gambling operators; comparable as an upstream content provider whose titles appear on platforms like ALEXISTOGEL.
Direct peers
- DewaTogel: Indonesia-targeted online togel platform offering similar multi-market lottery betting, syair/prediction content, and IDR-denominated deposits; directly competes with ALEXISTOGEL for the same Indonesian retail bettor.
- Togel178: Online togel operator serving Indonesian-speaking players with multi-market draws (Singapore, Hongkong, Sydney) and slot add-ons; nearly identical feature set and customer base to ALEXISTOGEL.
Others
- Pragmatic Play: Leading slot and live casino content provider whose games are widely embedded across Indonesian-facing gambling sites; ALEXISTOGEL offers slot and live casino play likely powered by such studios.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The H Group social profiles
Digital presenceThe H Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The H Group leadership team
Management profileNumber of profiles
The H Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The H Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The H Group
What does The H Group do?
The H Group operates ALEXISTOGEL, an online lottery (togel) gambling platform serving Indonesian-speaking consumers. The platform offers access to multiple international lottery markets (Singapore, Sydney, Macau, Hongkong) with betting options including colok bebas and colok jitu, supported by daily syair toto prediction data, online slot games, live casino services, and QRIS instant payment processing.
Is The H Group a public or private company?
The H Group is a private company. It is classified as unknown and is currently operating.
When was The H Group founded?
The H Group was founded in 1990. It employs 11 to 50 people.
Where is The H Group based?
The H Group is headquartered in Salem, United States, in the North America region.
How does The H Group make money?
Three revenue lines are on record. Togel Betting Transaction Fees are the primary driver. The others are online Slot and Casino Gaming and referral Program Revenue.
Who are The H Group's main competitors?
Broad incumbents on record are Dafabet, SBOBET and 188BET. Regional players are IDNPoker and Joker Gaming (Joker123). Direct peers are DewaTogel and Togel178. Pragmatic Play is listed as an others.
Does The H Group have an API?
No public API is recorded for The H Group.
What industry is The H Group in?
The H Group's product category is Online Gambling. Its primary akta.pro industry code is MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132.