What TaxSlayer Gator Bowl does

TaxSlayer Gator Bowl is a Jacksonville, Florida-based non-profit organization that operates one of college football's oldest annual bowl games, now in its 82nd edition (scheduled December 30, 2026 at EverBank Stadium). The core event pits an SEC team against an ACC team and is broadcast nationally on ESPN under a title-sponsorship arrangement with TaxSlayer. The organization runs a lean operation of approximately 10-12 full-time staff supplemented by interns, governed by a volunteer Advisory Board, and supported by a network of 150+ corporate partners and a 250+ member Green Jacket Committee. Revenue is generated through four primary streams: ticket sales (mobile ticketing via Ticketmaster with SEC fans on the west side and ACC fans on the east), corporate memberships and sponsorships (Chairman's Club at $9,500+, event sponsorships at $5,000+, plus official partner deals with Coca-Cola, Gatorade, Allstate, Baptist Health, VyStar, Hyatt Regency, and others), parking passes at $40 per pass, and charitable donations through Gator Bowl Charities. The charitable arm funds community programs including the Award of Excellence Scholarship ($2,500 to four student-athletes annually), the Most Valuable Teacher program ($16,000/year via FIS and College Football Playoff Foundation), the Dream Team with Dreams Come True of Jacksonville, Send a Child to the Game, and a military ticket discount program in partnership with Vet Tix. The organization has begun expanding beyond the single annual bowl game, adding a Florida State vs. Florida baseball event and new membership tiers such as Bowl'd Ladies to broaden its year-round footprint.

Name

TaxSlayer Gator Bowl

Legal name

TaxSlayer Gator Bowl

Website

https://taxslayergatorbowl.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

TaxSlayer Gator Bowl is a Jacksonville, Florida non-profit that operates one of college football's oldest annual bowl games (82nd edition), featuring an SEC vs. ACC matchup at EverBank Stadium and funding scholarships, teacher grants, and youth programs through ticket, sponsorship, and parking revenue.

Ownership category

akta.pro rank

Product category

Live Sports Events

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Collegiate & Scholastic Tournament Organizers (MPAKADAG)

akta.pro secondary industry

Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• College football bowl game
• Annual sporting event
• Corporate sponsorship programs
• Game ticketing services
• Charitable community programs

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Direct ticket sales to fans for bowl game entry and premium experiences. Mobile tickets distributed via Ticketmaster and internal account system.
2. Corporate Memberships & Sponsorships: Chairman Club memberships starting at $9,500+, event sponsorships at $5,000+, and various official bowl partner arrangements with companies like TaxSlayer (title), ESPN (broadcast), and hospitality partners.
3. Parking & Transportation: Parking passes sold at $40 per pass for EverBank Stadium lots. Oversized/RV parking available for additional fees. Shuttle services through Gameday Xpress.
4. Charitable Programs & Donations: Gator Bowl Charities raises funds through donations supporting youth programs, scholarships, and community initiatives. Donations help fund Send a Child program and scholarships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The TaxSlayer Gator Bowl organizes and hosts an annual postseason college football bowl game pitting teams from the ACC and SEC conferences at EverBank Stadium in Jacksonville, Florida, broadcast nationally on ESPN. The organization sells game tickets, parking passes, premium pre-game hospitality experiences, corporate and committee memberships, and runs an additional annual Florida State vs. Florida baseball game. A charitable arm (Gator Bowl Charities) supports youth programs, scholarships, military, and teacher recognition.

Product overview

TaxSlayer Gator Bowl is an annual college football bowl game event organization. The core product is the TaxSlayer Gator Bowl football game featuring ACC vs SEC conference matchups at EverBank Stadium in Jacksonville, Florida. Supporting products include game tickets, parking passes, and premium experiences (TaxSlayer Tailgate, Touchdown Party). The organization also operates membership programs (Corporate Membership, Green Jacket Committee, Bowl'd Ladies) offering networking and access benefits. Community initiatives through Gator Bowl Charities encompass scholarships, youth programs (Dream Team, Send a Child to Game), teacher recognition (MVT Program), and the Sports Career Fair. Additional events include Florida State vs. Florida baseball games and pep rallies.

Differentiator

Problem solved

Functional benefit

Brands

• Gator Bowl Charities: The charitable arm of the organization supporting youth development through sports experiences, education, leadership and service programs.

Products and services

• 82nd TaxSlayer Gator Bowl Football Game The annual college football postseason bowl game pitting teams from the SEC and ACC conferences at EverBank Stadium in Jacksonville, Florida; broadcast nationally on ESPN.
• Game Tickets Mobile game tickets for the TaxSlayer Gator Bowl, distributed through Ticketmaster and the official ticket office; SEC fans seated on west side, ACC fans on east side.
• Parking Passes Mobile parking passes for EverBank Stadium lots, $40 per pass, with options for oversized/RV vehicles through third-party vendors.
• Premium Game Week Experiences (TaxSlayer Tailgate, Touchdown Party, Pep Rallies) Premium pre-game and game-week hospitality experiences including the TaxSlayer Tailgate at Flex Field (free with game ticket), Touchdown Party at EverBank Stadium Sky Patio (food and $30 beverage voucher), and Pep Rallies at Jacksonville Beach Seawalk Pavilion (free public admission).
• Corporate Membership (Chairman's Club & Event Sponsorships) Annual corporate membership program with networking access to 300+ area leaders, exclusive events, first access to tickets, and brand exposure. Includes Chairman's Club at $9,500+ and Event Sponsorships at $5,000+.
• Green Jacket Committee Membership Committee of 250+ members serving as community ambassadors and the fundraising body for Gator Bowl Charities; includes committee events, golf tournaments, and game-scouting opportunities.
• Bowl'd Ladies Membership Female-focused membership initiative launched in 2022 with over 50 members, providing senior women executives social events and College Football 101/102 luncheons.
• School Fundraising Program Allows schools and organizations to sell TaxSlayer Gator Bowl tickets at discounted rates, retaining $15 per $25 ticket sold as fundraising revenue.
• Florida State vs. Florida Baseball Event Annual college baseball rivalry game held at VyStar Ballpark in Jacksonville, featuring Florida State as home team with premium seating options.

Quantifiable outcome

• 82nd annual bowl game generating significant economic impact for Jacksonville
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and official.

• ESPNcoreOthersESPN provides national television broadcast coverage of the TaxSlayer Gator Bowl, reaching college football audiences nationwide.
• Visit JacksonvillecoreGTM or Marketing PartnerVisit Jacksonville serves as a Tourism partner (TTT) promoting the TaxSlayer Gator Bowl and Jacksonville as a destination for visitors and fans.
• Amelia IslandcoreGTM or Marketing PartnerAmelia Island Tourist Development Council serves as a Tourism partner (TTT) helping promote Northeast Florida tourism alongside the bowl game.
• TicketmastercoreTechnology or IntegrationOfficial ticketing partner providing mobile ticket distribution and digital ticket management platform for all bowl game tickets and parking passes.
• Hyatt Regency Jacksonville RiverfrontcoreOthersOfficial Headquarters Hotel of the TaxSlayer Gator Bowl, located 1.2 miles from EverBank Stadium with special discounted rates for bowl fans.
• AllstateofficialOthersOfficial Bowl Partner providing insurance services and brand presence during bowl game events.
• Baptist HealthofficialOthersOfficial healthcare partner providing medical services and first aid at EverBank Stadium during the bowl game.
• Coca-ColaofficialOthersOfficial beverage partner providing beverages at stadium concessions and events.
• GatoradeofficialOthersOfficial sports drink partner for the bowl game and associated events.
• Veteran Tickets Foundation (Vet Tix/1st Tix)coreStrategic or Co-development PartnerNonprofit partnership since 2008 to donate tickets to military, veterans, first responders and their families. Vet Tix has distributed over 30 million free tickets to 2.4 million members nationwide.
• Dreams Come True of JacksonvillecoreStrategic or Co-development PartnerPartnership since 2017 to support the Dream Team program, bringing together 12 youth from Northeast Florida and South Georgia who suffer from various illnesses for sports experiences.
• FIScoreStrategic or Co-development PartnerPartner with FIS and College Football Playoff Foundation for the Most Valuable Teacher (MVT) program, awarding $16,000 annually to local teachers.
• College Football Playoff FoundationcoreStrategic or Co-development PartnerPartnership with TaxSlayer Gator Bowl and FIS for the MVT program supporting teachers across Northeast Florida.
• VyStar Credit UnioncoreOthersPresenting sponsor for Send a Child to the Game program, helping provide tickets and experiences for Northeast Florida youth.
• EverBank Stadium (Bill Gay Grounds)coreOthersHome venue for the TaxSlayer Gator Bowl, located on the banks of the St. Johns River in downtown Jacksonville.
• Jaguars FoundationcoreStrategic or Co-development PartnerPartnership with Jaguars Foundation supporting community initiatives in Jacksonville alongside the bowl game.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cheez-It Citrus Bowl: Orlando-based college football bowl featuring SEC vs. Big Ten/ACC matchups with title sponsorship and ESPN broadcast. Comparable Florida-based bowl operating with similar corporate hospitality, ticketing, and community engagement programs.
• Tony the Tiger Sun Bowl: Long-running El Paso-based college football bowl game with ESPN broadcast and a similarly lean operating team. Comparable as an established mid-tier bowl with title sponsorship and community programming.
• Allstate Sugar Bowl: Historic New Orleans-based college football bowl game and CFP participant. Direct peer in operating a long-running SEC-themed bowl with title sponsorship, corporate partnerships, and charitable/community programming tied to a host city.
• Chick-fil-A Peach Bowl: Atlanta-based college football bowl game featuring SEC/ACC tie-ins and title sponsorship by a major consumer brand. Closely comparable in conference matchup format, broadcast partner, and corporate hospitality model.
• Rose Bowl Game: One of college football's most iconic bowls, played annually at the Rose Bowl Stadium in Pasadena, California. Direct peer in operating an established, branded college football bowl game with national broadcast exposure and corporate sponsorship programs.
• Fiesta Bowl: Glendale, Arizona-based college football bowl and CFP participant. Comparable as a long-running bowl with title sponsorship, ESPN broadcast, and a charitable foundation (Fiesta Bowl Charities) supporting youth and education in its host community.
• Goodyear Cotton Bowl Classic: Historic Dallas-based college football bowl with CFP ties and title sponsorship by a national consumer brand. Comparable in operating model (legacy bowl, ESPN broadcast, corporate hospitality, community programming).
• Capital One Orange Bowl: Miami-based college football bowl game with national broadcast exposure and a similar title sponsor model (Capital One). Direct peer as a fellow Florida-based, conference-affiliated bowl with corporate hospitality and community programming.

Emerging players

• Popeyes Bahamas Bowl / Bahama Bowl: Smaller, more recently established collegiate bowl game. Comparable in operating a single annual bowl with title sponsorship, ESPN broadcast, and corporate hospitality, but at a smaller scale and with shorter history than the Gator Bowl.

Broad incumbents

• ESPN Events: ESPN's owned-and-operated bowl game properties including the Boca Raton Bowl, Cure Bowl, and others. Direct broadcast counterparty for the Gator Bowl and a broader incumbent that operates multiple collegiate bowl events in parallel to the Gator Bowl's single-event model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/taxslayerbowl
• Facebookfacebook.com/taxslayergatorbowl
• Instagraminstagram.com/taxslayergatorbowl
• LinkedInlinkedin.com/company/gator-bowl-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TaxSlayer Gator Bowl