Hummert International

What Hummert International does

Hummert International is a family-owned, privately held distributor of horticultural supplies and services headquartered in the St. Louis area (Earth City, Missouri). Founded in 1932 and operating with 51–100 employees, the company functions as a B2B e-commerce wholesaler serving commercial growers, research institutions, and greenhouse operators. Its customer base spans more than 100 countries via a dedicated export service line, with U.S. sales supported by a field sales-rep network and a Sana Commerce-powered storefront that supports quote requests and account-based ordering.

The company's product platform is a comprehensive catalog covering the full horticultural supply chain: hydroponics systems (CropKing NFT tables and kits, EdRack commercial growing racks from RAYN Growing Systems, Danner pumps and air equipment, PondMaster water gardening pumps); greenhouse infrastructure (structures from Conley's Manufacturing, Ludy Greenhouses, Florian, and Solar Innovations; coverings, glazing, shade systems); environmental systems (Argus Controls, Wadsworth, Link4 controllers; ACME and Lubing cooling; Modine and BioTherm heating; Schaefer HAF fans); fertigation, irrigation, and grow lighting (Fluence LED, P.L. Light Systems); plus consumables including growing media, nutrients, containers, and crop protection chemicals. Beyond distribution, Hummert delivers greenhouse design-build project services and specialized plant-growth research services targeting biotech agriculture.

Revenue is generated primarily through one-time product sales across a broad SKU range—from low-cost consumables (e.g., $3.79 shade cloth) to high-ticket systems (e.g., $4,995.95 EdRack)—supplemented by project-based greenhouse construction revenue. GTM combines self-service e-commerce, direct sales-rep engagement for B2B accounts, and international export logistics. The company carries no disclosed external institutional investors, no funding history, and no recent M&A or leadership transitions, consistent with a stable, family-controlled operating profile.

Name

Hummert International

Legal name

Hummert International

Website

https://hummert.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Hummert International is a family-owned, Missouri-based B2B wholesaler and e-commerce distributor of horticultural supplies, serving commercial growers, research institutions, and greenhouse operators across 100+ countries with a comprehensive catalog and greenhouse project services.

Ownership category

akta.pro rank

Product category

Horticultural Supplies Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industry

Soil Amendments & Conditioners (Lime/Gypsum/Humates) (IMAEAEAH)

Keywords

• Horticultural supplies distribution
• Greenhouse equipment wholesale
• Hydroponics systems supply
• Commercial growing supplies
• Greenhouse project design

Headquarters

HQ city

Earth City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sales of horticultural supplies, greenhouse equipment, hydroponics systems, and related products through e-commerce storefront and sales representatives

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hummert International is a family-owned distributor of horticultural products and services. The company sells hydroponics systems, greenhouse structures and equipment, grow lighting, environmental controllers, irrigation and fertigation systems, growing media, nutrients, containers, chemicals, tools, and landscaping supplies through its e-commerce storefront and sales representative network. It also designs and supplies complete greenhouse projects, provides research services for plant biology and biotech agriculture customers, and ships internationally to growers in more than 100 countries.

Product overview

Hummert International is a family-owned distributor of horticultural products and services operating as a B2B e-commerce platform. Their product portfolio spans multiple categories: hydroponics systems (CropKing NFT tables and kits, EdRack growing systems, air pumps, submersible pumps, reservoirs, propagation equipment), greenhouse infrastructure (structures from Conley's, Ludy, Florian, Solar Innovations; coverings and glazing; ventilation/HAF fans; evaporative cooling; heating systems; benches), grow supplies (growing media, nutrients/fertilizers, containers, chemicals/pest control), and professional services (greenhouse design/build projects, plant research services, international export to 100+ countries). The company integrates third-party brands including CropKing, RAYN (EdRack), Fluence LED, P.L. Light Systems, Danner Manufacturing (pumps), and PondMaster. Their core offering is a comprehensive one-stop platform for commercial growers, research institutions, and horticulture professionals to source equipment, supplies, and services.

Differentiator

Problem solved

Functional benefit

Products and services

• CropKing NFT Hydroponics System Line CropKing-branded NFT hydroponic channels, reservoirs, carts, vertical systems, light rack kits, and desktop units (with bundled grow lights) — the company's flagship hydroponic growing line for commercial and research-scale nutrient film technique production.
• EdRack Vertical Growing System RAYN Growing Systems EdRack commercial growing rack system for controlled-environment agriculture operating at 347V with integrated lighting, plus optional LED lighting upgrade kit, for vertical indoor cultivation.
• Danner Hydroponic Pumps and Aeration Equipment Danner-manufactured AP series air pumps (2.8W–40W), 4-inch air stones, 6-inch straight air diffusers, submersible water pumps (250–700 GPH), fountain pumps (70–400 GPH), and PondMaster water gardening pumps for hydroponic aeration and water gardening.
• Greenhouse Structures and Coverings Commercial greenhouse buildings and high tunnels from Conley's Manufacturing, Ludy Greenhouses, Florian, and Solar Innovations, plus glazing, poly film, shade fabric, motorized shade systems, and Svensson insect screens.
• Horticultural Lighting Systems Fluence LED and P.L. Light Systems professional grow lighting systems and accessories for greenhouse supplemental lighting and indoor vertical farming.
• Environmental Controllers and Climate Automation Climate control systems from Argus Controls, Wadsworth Control Systems, and Link4 plus thermostat solutions for temperature, humidity, and irrigation automation in greenhouses.
• Ventilation, HAF Fans, and Evaporative Cooling ACME Ventilation Fans, Schaefer Fans (HAF horizontal air flow), Vostermans Fans (VAF), Dramm Fans, ACME Standard Cool Pad System, and Lubing Plastic Cool Pad System for greenhouse air circulation and cooling.
• Greenhouse Heating Systems Modine heaters, Redi-Heat propagation mats, and BioTherm heating systems for greenhouse climate management.
• Irrigation and Fertigation Systems Complete irrigation solutions including controls, drip systems, drip tape, fittings, flood systems, fog, misting, solenoids, and supply lines, plus fertilizer injectors, injector accessories, filters, and injector carts for precise fertigation.
• Hummert Manufacturing Benches and Carts Proprietary Hummert-manufactured stationary and rolling greenhouse benches, retail/display benches, plant supports, carts, solution tanks, and injector carts.
• Growing Media and Substrates Peat-based, bark-based, coir-based, hydroponic, raised bed, and specialty growing media formulations including Pro-Mix Premium Potting Mix.
• Nutrients and Fertilizers Granular, liquid, natural/organic, controlled-release, water-soluble, and specialty fertilizer formulations for plant nutrition.
• Containers, Planters, and Trays Inserts and flats, trays, blow-mold, fabric, hanging baskets, hydroponic, round, square, specialty, and consumer containers and saucers.
• Chemicals and Pest Control Agricultural chemicals including applicators, disinfectants, fungicides, herbicides, insecticides, natural/organic options, growth regulators, repellents, and surfactants.
• Phytotronics Germination Chambers Phytotronics germination chambers for plant propagation research and commercial growing applications.
• Plant Growth Laboratory Research Services Specialized services for plant growth researchers and biotech agriculture, providing laboratory and research-grade horticultural support (operated under hummertinternational.com/pgls).
• Greenhouse Project Design and Build Services Design, construction, and supply services for commercial and research greenhouses for various applications.
• International Export Services International shipping and export logistics serving growers in over 100 countries with horticultural products and growing resources.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• CropKingcoreTechnology or IntegrationCropKing provides NFT hydroponic systems, reservoirs, and vertical growing systems sold through Hummert International's distribution network
• RAYN Growing SystemscoreTechnology or IntegrationRAYN Growing Systems (EdRack) provides commercial growing rack systems distributed by Hummert International
• FluencecoreTechnology or IntegrationFluence LED lighting solutions offered through Hummert International for horticultural applications
• P.L. Light SystemscoreTechnology or IntegrationP.L. Light Systems provides horticultural lighting solutions distributed by Hummert International
• Danner ManufacturingcoreChannel Partner/ Reseller/ DistributorManufacturer of hydroponic pumps, air stones, and water gardening equipment sold through Hummert

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hydrofarm Holdings Group: Public independent distributor and manufacturer of hydroponics equipment and growing supplies. Comparable to Hummert across hydroponic systems, lighting, and climate control, but operates at materially larger scale with a broad branded portfolio.
• Ball Horticultural Company: Major horticultural industry incumbent supplying seeds, plants, and inputs across the supply chain. Comparable to Hummert as a B2B horticulture supplier, though broader in scope including breeding and young plants.
• Hawthorne Gardening Company (a subsidiary of Scotts Miracle-Gro): Specialty horticulture subsidiary of Scotts Miracle-Gro focused on hydroponics, lighting, and nutrients. Directly comparable product categories to Hummert's catalog (lighting, nutrients, hydroponic systems) and a key competitor in the commercial and prosumer segments.

Direct peers

• Growers Supply (DCI / FarmTek): Catalog and e-commerce distributor of greenhouses, high tunnels, hydroponics, and growing supplies. Directly comparable to Hummert in greenhouse structures, hydroponics, and accessories for commercial and educational growers.
• GrowGeneration: Public specialty retailer/distributor of hydroponics and indoor growing supplies with a national store footprint. Directly comparable to Hummert in hydroponic systems, lighting, and consumables distribution, but operates at larger scale via owned retail locations.
• McConkey Company: Wholesale distributor of greenhouse and nursery products in the Pacific Northwest. Comparable to Hummert across greenhouse supplies, irrigation, structures, and growing media, focused on commercial grower customers.
• BFG Supply Co. Privately held wholesale distributor of greenhouse and nursery supplies serving the Midwest and broader U.S. Highly comparable to Hummert in customer base (commercial growers, greenhouse operators), product breadth, and B2B distribution model.
• CropKing Inc. Manufacturer and direct seller of NFT and vertical hydroponic systems. Although Hummert distributes CropKing, CropKing also sells direct, making it a true peer for hydroponic systems, training, and greenhouse packages.
• Griffin Greenhouse Supplies: Wholesale distributor of horticultural supplies to greenhouse growers and nurseries across the eastern U.S. Directly comparable to Hummert in greenhouse structures, growing media, containers, and chemicals, with an overlapping customer profile.

Regional players

• Johnny's Selected Seeds: Mail-order and online distributor of seeds, growing supplies, and tools for commercial growers and researchers. Comparable product categories (tools, growing media, propagation) and customer overlap with Hummert's research and small-grower segments, though more focused on seeds.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCeJAfBwOss8Qy2ttg-KbdQw
• Facebookfacebook.com/hummerthorticulturalproducts
• LinkedInlinkedin.com/company/hummert-international
• Instagraminstagram.com/hummertinternational
• Xx.com/socialhummert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hummert International