Rayn Growing Systems

What Rayn Growing Systems does

RAYN Growing Systems is a privately held subsidiary of ETC (Electronic Theatre Controls), founded in 2021 and headquartered at 3031 Pleasant View Road in Middleton, Wisconsin. The company develops precision LED lighting products and educational systems for plant science, controlled environment agriculture, micropropagation, and STEM/CTE classrooms, applying ETC's 50 years of accumulated lighting science and spectral control expertise to plant-focused applications. Its core technology centers on multispectral imaging and spectral analysis, with low-power LED fixtures (e.g., Ciara S40 at 18W per 4-foot rail, Ciara D80 at 36W dimmable) engineered to produce minimal heat, enabling closer positioning to crops and higher plant density in vertical racking configurations.

The product portfolio spans three categories: low-power vertical racking lighting (Ciara S40, Ciara D80, Lyda), high-output commercial and research lighting (Fotono, Research Products), and educational systems (EdRack, microRack, Desktop Systems). Hardware is sold primarily through a direct e-commerce storefront on BigCommerce at price points ranging from $99.95 per Ciara S40 pair up to $4,995 for an EdRack classroom system, with bundled starter packs (Clone Starter Pack at $420, Micro Starter Pack at $699.97) targeting propagators and T5 upgraders. A separate enterprise field sales motion, accessed via 'Book a Meeting' demo scheduling, handles custom projects and larger institutional purchases.

Revenue mechanics are entirely hardware-based with publicly listed unit pricing and a 'pay-as-you-go' billing cadence; no subscription, software, or recurring service revenue stream is present. The customer base is segmented across three primary use-case verticals — Commercial Growers (vertical farms, microgreen producers, tissue culture cultivators), Research Laboratories (plant science, micropropagation, controlled environment studies), and Education (CTE/STEM programs) — with no named customer logos, revenue mix disclosures, or headcount data available in the source material. Geographic operations are currently limited to the USA, and the company carries no disclosed funding rounds, leadership bios, or AI/ML capability claims.

Name

Rayn Growing Systems

Legal name

Rayn Growing Systems

Website

https://rayngrowingsystems.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

RAYN Growing Systems, an ETC subsidiary founded in 2021, designs precision LED grow lights and educational horticultural systems for commercial cultivators, research laboratories, and CTE/STEM classrooms, leveraging multispectral imaging technology inherited from ETC's lighting science portfolio.

Ownership category

akta.pro rank

Product category

Horticultural Lighting

NAICS

Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Controlled Environment Lighting (LED Grow Lights, Controls) (AFAAAHAC)

Keywords

• LED grow lights
• Horticultural lighting
• Vertical farming equipment
• Controlled environment agriculture
• STEM education systems

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: Primary revenue stream from selling proprietary LED grow lights, vertical racking systems, and education equipment. Products include Ciara low-power lighting fixtures ($99.95-$199.99), starter packs ($420-$699.97), and EdRack classroom systems ($4,995).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Rayn Growing Systems designs, manufactures, and sells LED horticultural lighting products and educational growing systems. Its portfolio includes low-power grow lights (Ciara S40, Ciara D80, Lyda) for vertical racking, high-output lighting (Fotono) for commercial operations, and classroom horticulture systems (EdRack, microRack, Desktop Systems) for STEM/CTE education, plus research-grade lighting products. The offerings are built on multispectral imaging and spectral analysis technology inherited from parent ETC.

Product overview

RAYN Growing Systems offers a portfolio of horticultural lighting products and educational systems built on ETC's 50 years of lighting science and spectral control expertise. The product line includes two main categories: Low Power Lighting products (Lyda, Ciara S40, Ciara D80) designed for vertical racking with precision wavelengths supporting tissue culture growth and propagation; and High Power Lighting (Fotono) for commercial growing operations. RAYN also provides education-focused solutions including EdRack for classroom STEM/CTE instruction and microRack as an entrepreneurial learning platform. Add-on starter packs (Clone Starter Pack, Micro Starter Pack) bundle multiple Ciara fixtures for commercial propagators and those upgrading from T5 systems. The company applies multispectral imaging and spectral analysis technology across research, commercial, and educational applications.

Differentiator

Problem solved

Functional benefit

Brands

• EdRack: Classroom systems for CTE and STEM education that bring engaging, real-world horticultural experiences directly to students
• microRack
• Ciara
• Lyda
• Fotono

Products and services

• Ciara S40 Low-power grow light for vertical racking applications, operating at 18 Watts per 4-foot rail with minimal heat output, allowing closer positioning to crops. Priced at $99.95 per pair.
• Ciara D80 Dimmable low-power grow light for vertical racking, operating at 36 watts per 4-foot rail. Priced at $182.99-$199.99 per pair and aimed at home growers through commercial cultivators.
• Lyda Low power lighting fixture for vertical growing applications within Rayn's low-power lighting product family.
• Fotono High-output lighting fixture for commercial and research growing operations within Rayn's high-power lighting category.
• Clone Starter Pack Bundled set of ten Ciara fixtures providing enough power for five tiers of growing on a standard 4 ft x 18-inch wire rack, designed for propagation and cloning operations. Priced at $420.00.
• Micro Starter Pack Upgrade kit for existing T5 or LED lights, including ten individual Ciara fixtures for five tiers of growing on standard rack dimensions. Priced at $699.97.
• EdRack Complete classroom horticultural education system providing hands-on, real-world horticultural technology experiences for CTE and STEM education. Priced at $4,995.00.
• microRack Entrepreneurial business accelerator system designed to grow young minds, providing an educational platform for STEM and CTE concepts using horticultural technology.
• Desktop Systems Educational lighting systems designed for classroom and desktop growing applications in educational settings.
• Research Products Specialized precision-wavelength lighting solutions for research laboratories, micropropagation, and controlled environment agriculture studies.

Quantifiable outcome

• 18W per 4-foot rail with minimal heat output
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• BIOS Lighting: BIOS Lighting produces biologically tuned LED lighting for horticulture, human health, and research applications. Overlaps with RAYN's spectral-control science and adjacent high-margin precision applications.
• LumiGrow: LumiGrow manufactures smart LED grow lights for horticulture and research, with a focus on spectral control and horticultural analytics. Directly comparable to RAYN's precision-spectrum positioning in commercial and research segments.
• Illumitex: Illumitex offers precision LED horticultural lighting for vertical farms, greenhouses, and research. Comparable to RAYN in spectral precision and controlled environment agriculture focus.
• Valoya: Valoya produces LED grow lights with research-grade spectra used in plant science, vertical farming, and pharmaceutical crops. Closely comparable to RAYN's tissue culture and micropropagation focus.
• California LightWorks: California LightWorks designs and manufactures LED grow lights for indoor cultivation and greenhouses. Comparable to RAYN as a US-based LED horticulture lighting specialist with direct-to-grower sales.
• Heliospectra: Swedish LED grow light manufacturer specializing in controlled environment agriculture and research-grade spectral control. Closely comparable to RAYN's niche focus on precision wavelengths for plant science and tissue culture.

Broad incumbents

• Current (formerly GE Current): GE Current provides LED horticulture lighting solutions including the Arize product family for greenhouses and vertical farms. Comparable as a broader-line LED lighting manufacturer with horticulture overlap.
• Gavita: Gavita is an established horticultural lighting brand offering high-output fixtures for commercial greenhouses and indoor cultivation. Comparable to RAYN's commercial growing product line, particularly the Fotono high-output offering.
• Fluence (by OSRAM): Fluence, owned by ams OSRAM, is a leading global manufacturer of LED horticulture lighting systems for vertical farming, greenhouses, and research. Comparable to RAYN as a high-end LED grow light provider with deep R&D and broad commercial reach.
• Signify (Philips Lighting): Signify offers Philips horticulture LED solutions used across greenhouses, vertical farms, and research facilities. Directly comparable to RAYN in product category though with vastly larger scale, global distribution, and integrated lighting controls.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RAYNGrowingSystems
• LinkedInlinkedin.com/company/rayn-growing-systems/posts/?feedView=all
• Instagraminstagram.com/rayngrowingsystems

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rayn Growing Systems