PicPick
- Company typePrivate
- Founded2019
- HeadquartersHangzhou, China
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
PicPick firmographics
Firmographics- Name
- PicPick
- Website
- https://picpick.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PicPick industry classification
Industry- Product category
- Screen Capture Software
- NAICS
- Photographic Services (54192)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
Keywords
Where PicPick is headquartered
LocationHeadquarters
- HQ city
- Hangzhou
- HQ country
- China
- HQ region
- Asia
Markets served
PicPick business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
PicPick product offering
Product offeringCore offering
PicPick is a Windows desktop application that combines screen capture, image annotation/editing, a color picker, on-screen measurement tools (ruler, protractor), and screen recording into a single unified tool. It is sold as one integrated product aimed at individual Windows users who otherwise would need several separate utilities for screenshotting, editing, color sampling, and recording.
Product overview
PicPick offers a single unified product — a comprehensive screen tool that combines screenshot capture, image annotation, color picking, and screen recording capabilities in one application. The product serves as an all-in-one solution for screen capture and basic image editing needs.
Differentiator
Problem solved
Functional benefit
Products and services
- PicPick PicPick is a single Windows desktop application that provides screen capture, in-app image annotation and editing, a color picker, on-screen measurement tools (ruler, protractor), and screen recording for individual Windows users who need an all-in-one screen tool.
Companies that use PicPick
Customer profileIdeal customer profiles1 record
PicPick technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PicPick partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
PicPick competitors and assessment
Company assessmentBroad incumbents
- Microsoft Snipping Tool / Snip & Sketch: Microsoft's built-in Snipping Tool and Snip & Sketch ship free with Windows and offer native capture, basic annotation, and screen recording. They are the default substitute for PicPick for many Windows users and set a high 'good enough' baseline.
Direct peers
- Lightshot: Lightshot is a free, lightweight screenshot tool offering quick capture, annotation, and online sharing. It competes directly with PicPick on simplicity and speed for casual screenshot workflows.
- OBS Studio: OBS Studio is a free, open-source screen recording and live streaming application. It competes with PicPick specifically on the screen recording dimension and serves a broader creator/professional audience.
- Greenshot: Greenshot is a widely used lightweight, open-source Windows screenshot and annotation utility. It targets the same single-user productivity niche as PicPick and is a frequent alternative in the same user evaluations.
- Loom: Loom is a leading async video messaging tool built on screen recording. It is comparable on the screen recording side of PicPick's offering, particularly for team and creator use cases, though it focuses on video rather than still capture.
- ShareX: ShareX is a popular free, open-source Windows screen capture, annotation, and file-sharing tool. It competes head-to-head with PicPick on functionality and price, with an active community and extensive customization.
- CloudApp: CloudApp combines screen recording, screenshot annotation, and a hosted sharing/CDN platform aimed at teams. It overlaps PicPick's capture-and-share value proposition and adds an async collaboration/commercial layer.
- Screenpresso: Screenpresso is a Windows screen capture and documentation tool with built-in annotation and a built-in sharing/hosting service. It targets a similar individual/team documentation use case as PicPick with comparable feature breadth.
- Snagit (TechSmith): Snagit is the dominant commercial all-in-one screen capture and annotation tool for Windows and Mac. It is the closest direct competitor to PicPick, offering very similar capture + annotation + recording functionality with a much larger user base and brand.
Emerging players
- Shottr: Shottr is a lightweight macOS screenshot and annotation tool with growing traction among designers and developers. It represents the cross-platform opportunity (and competitive threat) PicPick faces if/when it expands beyond Windows.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks5 records
Key highlights3 records
Customer concentration
PicPick social profiles
Digital presencePicPick financial estimates
Financial estimateRevenue estimate
Valuation estimate
PicPick leadership team
Management profileNumber of profiles
PicPick funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PicPick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PicPick
What does PicPick do?
PicPick is a Windows desktop application that combines screen capture, image annotation/editing, a color picker, on-screen measurement tools (ruler, protractor), and screen recording into a single unified tool. It is sold as one integrated product aimed at individual Windows users who otherwise would need several separate utilities for screenshotting, editing, color sampling, and recording.
When was PicPick founded?
PicPick was founded in 2019. It employs 1 to 10 people.
Where is PicPick based?
PicPick is headquartered in Hangzhou, China, in the Asia region.
Who are PicPick's main competitors?
Microsoft Snipping Tool / Snip & Sketch is listed as a broad incumbent. Direct peers are Lightshot, OBS Studio, Greenshot, Loom, ShareX, CloudApp, Screenpresso and Snagit (TechSmith). Shottr is listed as an emerging player.
Does PicPick have an API?
No public API is recorded for PicPick.
What industry is PicPick in?
PicPick's product category is Screen Capture Software. Its primary akta.pro industry code is MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle). Its NAICS code is 54192 and its SIC code is 7330.