Complete Marine

What Complete Marine does

Complete Marine is a privately held, full-service marina and boatyard founded in 1985 and headquartered in Pompano Beach, Florida. The company operates a single waterfront facility that provides authorized sales of new boats across multiple brands (Sea Pro, Statement, Piranha and Yamarin), supplemented by a pre-owned brokerage of 82+ vessels with advertised price points ranging from approximately $89,000 to over $1,000,000. Beyond sales, the company runs a service department with a 50-ton travel lift, in-water and dry storage/dockage, a recently expanded fuel dock, a parts business that now extends to an eBay storefront, and referral arrangements for financing, insurance and export.

The underlying operating base is a vertically integrated boat dealership and marina. Revenue is generated across multiple workstreams: front-margin on new and pre-owned boat sales, labor and parts through the service department, recurring slip/dockage and storage fees, fuel sales, brokerage commissions on pre-owned transactions, and referral/financing income on insurance and loan products. Authorized service relationships with Suzuki, Mercury and Volvo Penta provide certified warranty and repair work that smaller independents cannot capture. Distribution is anchored by the property itself, whose direct ocean access and absence of fixed-bridge waterway constraints function as a defensible physical asset for South Florida recreational boating traffic.

The company employs between 11 and 50 people and is led by founder and president David Giannone. Digitally, the company lists inventory through the Boats Group marketplace platform and sells parts through eBay in addition to on-site retail. The customer base is composed of individual recreational boaters and yacht owners in South Florida, with no disclosed enterprise or institutional accounts. Capital structure is private; there is no indication of institutional investment, secondary transaction, or consolidation activity in the supplied information.

Name

Complete Marine

Legal name

Complete Marine

Website

https://completeboat.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Complete Marine is a privately held full-service marina and boatyard in Pompano Beach, Florida, founded in 1985, offering new and pre-owned boat sales, service, storage, fuel, parts, and brokerage to South Florida recreational boaters.

Ownership category

akta.pro rank

Product category

Marine Dealership and Marina Services

NAICS

Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Boat dealership
• Marine service
• Boat storage
• Marina dockage
• Marine fuel dock

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Boat Sales - New: Sales of new boats from manufacturers including Sea Pro, Statement, Piranha, and Yamarin. Revenue generated from direct boat sales at varying price points.
2. Boat Sales - Pre-Owned/Brokerage: Sales of pre-owned vessels and consignment brokerage services. Also accepts trades and buys boats directly.
3. Marine Services: Service department providing maintenance, repairs, haul outs, and technical services for diesel/gas engines, AC/refrigeration, and generators.
4. Storage and Dockage: Wet and dry storage for boats up to 70 ft in-water and 60 ft out of water. Revenue from monthly/annual dockage fees.
5. Fuel Sales: Fuel dock selling non-ethanol gas and ultra-low sulfur diesel. Open 7 days a week, also stocks ice, frozen bait, oil and refreshments.
6. Parts Sales: Wide range of maintenance parts from small screws to new engines. Also sells parts through eBay store.
7. Financing and Insurance: Assists customers with financing and insurance for vessel purchases, earning referral fees from financial partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Complete Marine is a full-service waterfront marina and boat dealership in Pompano Beach, Florida, founded in 1985. It sells new and pre-owned boats, performs inboard and outboard service and repair, and provides dry storage, wet slip dockage, marine fuel, OEM parts, boat brokerage, financing, and insurance arranged through marine lenders. The facility functions as a one-stop boating operation combining dealership, service yard, storage, fuel dock, and parts counter.

Product overview

Complete Marine is a full-service waterfront facility and boatyard in Pompano Beach, Florida, offering a unified portfolio of boat sales and marine services. The core offering combines new and pre-owned boat sales (including sub-brands Sea Pro, Statement, Piranha, and Yamaha) with a comprehensive service department, wet/dry storage, fuel dock, parts department, and brokerage/financing assistance. Equipment manufacturers supported include Suzuki, Mercury, and Volvo Penta engines. The company positions itself as a one-stop shop where customers can purchase boats, obtain financing, have boats serviced and stored, and purchase parts—all under one roof since 1985.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sale of new boats including Yamaha-authorized outboards and other powerboat lines to recreational buyers in South Florida through the Pompano Beach dealership.
• Pre-Owned Boat Sales Sale of used boats listed through the dealership showroom and online via Boats Group and eBay marketplaces.
• Boat Service and Repair Inboard and outboard service, repair, and maintenance performed in the on-site service yard; includes electronics installation, fiberglass work, and bottom paint.
• Dry Storage Dry boat storage at the Pompano Beach facility for seasonal and year-round vessel storage.
• Wet Slip Dockage Wet slip dockage rentals at the marina for transient and seasonal boaters.
• Marine Fuel Dock ValvTect marine-grade gasoline and diesel dispensed at the on-site fuel dock.
• OEM Parts Department Computerized parts lookup and sale of OEM marine parts and accessories for supported outboard and powerboat brands.
• Boat Brokerage Brokerage services facilitating the sale of customer vessels, typically compensated via commission on the transaction.
• Financing and Insurance Arrangements Financing options through marine lenders and insurance arrangements offered to boat buyers through the dealership.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MarineMax: MarineMax is the largest recreational boat and yacht dealer in the United States, operating dozens of retail locations across multiple states. Compared to Complete Marine, MarineMax is a broad national incumbent offering new and pre-owned sales, service, storage, and financing at scale, while Complete Marine operates a single full-service waterfront location. Highly relevant as the scale benchmark in this category.

Direct peers

• Sundance Marine: Sundance Marine is a Florida-based multi-brand boat dealer representing brands like Boston Whaler, Grady-White, and Sea Ray across several locations. Directly comparable to Complete Marine as a multi-brand recreational boat dealer serving the same South Florida customer base with similar sales and service offerings.
• HMY Yacht Sales: HMY Yacht Sales is a large Florida-based boat and yacht dealership with locations across the state, representing multiple premium brands and offering brokerage, financing, and service. Comparable to Complete Marine as a multi-brand Florida dealer with brokerage and financing capabilities, though operating at significantly larger scale.
• Galati Yacht Sales: Galati Yacht Sales is a long-established, family-owned South Florida boat and yacht dealer with multiple locations, offering new and brokerage sales, service, and marina facilities. Directly comparable to Complete Marine as a multi-brand Florida full-service dealer with brokerage, service, and storage capabilities.
• Denison Yacht Sales: Denison Yacht Sales is a multi-location yacht and boat brokerage and dealer operation with a strong Florida presence, specializing in premium and used vessels. Comparable to Complete Marine as a brokerage-led dealer with multi-brand inventory and Florida waterfront exposure.
• Loggerhead Marina & Boatyard: Loggerhead Marina & Boatyard is a Florida-based operator of marinas, dry storage, and boat service facilities across multiple locations. Comparable to Complete Marine as a South Florida full-service marina operator offering dockage, storage, and certified service, though primarily focused on marina operations rather than boat sales.

Regional players

• SEASIDE Marine Yacht Sales: SEASIDE Marine is a Florida boat dealership representing premium brands including Pursuit, Boston Whaler, and Regulator with sales, service, and storage offerings. Comparable to Complete Marine as a multi-brand Florida dealer; both compete for the same recreational boating customers with overlapping brand portfolios.
• Rick Obey & Associates: Rick Obey & Associates is a Florida-based yacht and sport fishing broker specializing in used premium fishing boats, center consoles, and yachts. Comparable to Complete Marine's brokerage and pre-owned sales business with overlapping customer base in South Florida sport fishing and center console segments.

Others

• Boats Group: Boats Group is the marine industry platform provider powering Complete Marine's website and operating the Boats.com, YachtWorld, and Boat Trader marketplaces. Highly relevant as an ecosystem/infrastructure partner — Complete Marine runs its digital presence on Boats Group technology and lists inventory in its marketplaces.
• Formula Boats (manufacturer): Formula Boats is a U.S. recreational boat manufacturer that Complete Marine carries in its new-boat inventory. Relevant as an upstream supplier/partner rather than a direct competitor — illustrates the type of OEM Complete Marine represents to South Florida buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CompleteBoat
• YouTubeyoutube.com/@completemarine2525/videos
• Facebookfacebook.com/Complete-Marine-134532569948508
• Instagraminstagram.com/completemarinefl
• LinkedInlinkedin.com/company/complete-marine-service

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Marine