Sundance Marine
Sundance Marine is a privately held Florida boat dealership operating six retail and service locations, selling new and pre-owned premium boats and offering financing, insurance, factory-certified service, parts, rentals, and storage to individual boaters and luxury yacht buyers across the state.
- Company typePrivate
- Founded1980
- HeadquartersPompano Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sundance Marine does
Sundance Marine is a privately held Florida boat dealership founded in 1980, operating six retail and service locations across the state from its Naples headquarters, including two Pompano Beach sites, Miami, Jensen Beach, and Cape Coral. The company sells new boats from a curated set of premium brands (Axopar, Regal, Everglades, Cobalt, Barletta, Sportsman) and pre-owned boats from brands including Boston Whaler, Chris Craft, Cutwater, Pursuit, Tiara Yachts, and Sea Ray, with new boat pricing spanning roughly $107,000 to over $1.87 million and used boats roughly $87,500 to $1.2 million.
The business operates a full-service model centered on boat sales and supported by an integrated ecosystem of value-added services: in-house and partner-sourced financing, marine insurance brokerage through multiple carriers, factory-certified maintenance and repair (authorized by Yamaha, Mercury, and Volvo Penta), extended service contracts through On Water Protection (up to 8 years, administered by ServiceGuard Systems), a parts department with multi-million dollar inventory, WakeShop pro shops for watersports gear, boat rentals, and marina slip/storage at select locations. Underlying technology consists of standard dealership infrastructure — a content-managed website with nationwide inventory browsing, financing calculators, and lead capture — with no proprietary technology stack, no public API, and no AI-enabled product features disclosed.
Revenue is diversified across one-time transactions (new and pre-owned boat sales, parts, accessories), managed/recurring services (financing interest, extended service contracts, rentals, service labor), and affiliate referrals (marine insurance). Go-to-market is direct field sales through owned Florida showrooms complemented by online inventory browsing and email/newsletter marketing. Customer segments span individual/family recreational boaters, fishing enthusiasts, watersports participants, and luxury yacht buyers, with no enterprise or B2B customers indicated in the available data.
Sundance Marine firmographics
Firmographics- Name
- Sundance Marine
- Website
- https://sundancemarineusa.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sundance Marine is a privately held Florida boat dealership operating six retail and service locations, selling new and pre-owned premium boats and offering financing, insurance, factory-certified service, parts, rentals, and storage to individual boaters and luxury yacht buyers across the state.
- Ownership category
- akta.pro rank
Sundance Marine industry classification
Industry- Product category
- Boat Dealership
- NAICS
- Boat Dealers (441222), Marinas (713930)
- SIC
- Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industries
- Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI), Marine & Boat Finance (FSAKADAH)
Keywords
Where Sundance Marine is headquartered
LocationHeadquarters
- HQ city
- Pompano Beach
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Sundance Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Boat Sales: Revenue from sale of new boats from multiple premium brands including Axopar, Regal, Everglades, Cobalt, and others. Prices range from approximately $107,000 to over $1.8 million.
- Pre-Owned Boat Sales: Revenue from sale of used boats at the Used Boat Super Center. Used inventory includes various makes and models at different price points.
- Boat Financing: In-house financing capabilities through business managers who present available finance options. Generates revenue through interest on loans.
- Marine Insurance Referrals: Sourcing insurance quotes from multiple brokers for customers, providing peace of mind coverage for boats, motors, trailers, and liability.
- Extended Service Contracts: On Water Protection extended service contracts providing up to 8 years of engine, accessory, and appearance coverage for new and used watercraft.
- Service and Repairs: Factory-certified maintenance and repair services for boats. Multi-million dollar parts inventory available for immediate needs.
- Boat Rentals: Boat rental services offered at select locations for customers wanting to experience boating before purchasing.
- Parts and Accessories: Multi-million dollar inventory of parts, accessories, water toys, and gear. WakeShop offers wakeboarding and watersports equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Luxury Yachts and Large Powerboats ($500,000+) |
| One time/ perpetual license | Pay-as-you-go | Mid-Size Boats ($150,000-$500,000) |
| One time/ perpetual license | Pay-as-you-go | Entry-to-Mid Range Boats ($100,000-$150,000) |
| One time/ perpetual license | Pay-as-you-go | Used Boats ($80,000-$400,000) |
| Subscription | Multi-year contract | Extended Service Contracts (On Water Protection) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sundance Marine product offering
Product offeringCore offering
Sundance Marine is a multi-location Florida boat dealership that sells new boats from premium brands (Axopar, Regal, Everglades, Cobalt, Barletta, Sportsman) and certified pre-owned boats through its Used Boat Super Center. It complements sales with in-house financing, marine insurance sourcing, extended service contracts, factory-certified maintenance and repairs, a parts department, WakeShop watersports gear, boat rentals, and marina slips and storage.
Product overview
Sundance Marine is a premier Florida boat dealership operating as a multi-location marine destination. The company offers a curated selection of new and pre-owned boats from top-tier brands (Regal, Axopar, Everglades, Cobalt, Barletta, Sportsman, Boston Whaler, Chris Craft, Cutwater, Fountain, Pursuit, Tiara Yachts, Williams Jet Tender, and others), complemented by full-service support including factory-certified maintenance and repairs, parts department, boat financing, marine insurance, extended service contracts (On Water Protection), rentals, and marina slips/storage. The product portfolio centers on the boat sales core offering supported by a comprehensive ecosystem of add-on services that create a one-stop marine experience for first-time boaters through seasoned captains.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales
Quantifiable outcome
- Up to 8 years of extended service contract coverage available
- +2 more outcomes
Companies that use Sundance Marine
Customer profileSegments4 records
Ideal customer profiles4 records
Sundance Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sundance Marine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- On Water Protection (ServiceGuard Systems, Inc.)coreOn Water Protection provides extended service contracts (ESC) offering up to 8 years of engine, accessory, and appearance coverage for watercraft. The program is administered by ServiceGuard Systems, Inc. (Dealers Assurance Company in Florida) and is guaranteed by an A-Rated Insurance Company. Coverage includes parts and labor reimbursement throughout the US and Canada.
- Multiple Insurance BrokerscoreSundance Marine sources marine insurance quotes and policies from multiple insurance brokers to provide customers with competitive rates and comprehensive coverage options including personal liability, boat, motor, trailer, medical, and physical damage coverage.
- YamahacoreFactory-certified technicians trained and authorized to service Yamaha outboard motors and related systems. Ensures quality maintenance and repairs for Yamaha-powered vessels.
- MercurycoreFactory-certified technicians trained and authorized to service Mercury Marine engines including Verado and other outboard models.
- Volvo PentacoreFactory-certified technicians trained and authorized to service Volvo Penta sterndrive and inboard engines.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sundance Marine competitors and assessment
Company assessmentDirect peers
- MarineMax: Largest U.S. boat retailer with a multi-brand, multi-location dealership model including new/used sales, financing, service, and marinas—directly comparable to Sundance's full-service Florida franchise.
- HMY Yacht Sales: Florida-based multi-location yacht dealer with new and brokerage sales, financing, insurance, and service—a direct competitor in the Southeast coastal dealer landscape.
- Galati Yacht Sales: Family-owned Florida-based yacht and sportfish dealership with multiple Gulf Coast locations offering new/pre-owned sales, brokerage, and service—closely mirrors Sundance's luxury-yacht and center-console positioning.
- OneWater Marine: Public boat retailer group operating multiple premium-brand dealerships across the U.S. Southeast with sales, service, parts, and financing—overlapping directly with Sundance's product and geographic mix.
Broad incumbents
- West Marine: National marine retail chain offering parts, accessories, and services; competes with Sundance's WakeShop and parts business but not new/used boat sales.
- Brunswick Corporation: Marine OEM conglomerate (Sea Ray, Boston Whaler, Mercury) whose brands Sundance retails; a key upstream supplier and a structural industry benchmark for dealer economics.
- Yamaha Motor (Marine Division): Major outboard manufacturer whose engines power many Sundance-sold boats; relevant because Yamaha factory certification underpins Sundance's service moat.
Others
- Boats Group: Online boat marketplace (Boats.com, YachtWorld) that drives lead generation for dealerships like Sundance and competes indirectly for buyer attention at the top of the funnel.
Regional players
- Naples Boat Mart: Southwest Florida boat dealer operating in the Naples/Fort Myers corridor with overlapping premium brands; competes head-to-head with Sundance's Naples and Cape Coral showrooms.
- Sunset Boat Sales: Regional Florida boat dealer focused on center consoles and offshore fishing boats—a comparable operating model in the same state, but with a narrower brand mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sundance Marine social profiles
Digital presenceSundance Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundance Marine leadership team
Management profileNumber of profiles
Sundance Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundance Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundance Marine
What does Sundance Marine do?
Sundance Marine is a multi-location Florida boat dealership that sells new boats from premium brands (Axopar, Regal, Everglades, Cobalt, Barletta, Sportsman) and certified pre-owned boats through its Used Boat Super Center. It complements sales with in-house financing, marine insurance sourcing, extended service contracts, factory-certified maintenance and repairs, a parts department, WakeShop watersports gear, boat rentals, and marina slips and storage.
Is Sundance Marine a public or private company?
Sundance Marine is a private company. It is classified as unknown and is currently operating.
When was Sundance Marine founded?
Sundance Marine was founded in 1980. It employs 51 to 100 people.
Where is Sundance Marine based?
Sundance Marine is headquartered in Pompano Beach, United States, in the North America region.
How does Sundance Marine make money?
Eight revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, boat Financing, marine Insurance Referrals, extended Service Contracts, service and Repairs, boat Rentals and parts and Accessories.
Who are Sundance Marine's main competitors?
Direct peers on record are MarineMax, HMY Yacht Sales, Galati Yacht Sales and OneWater Marine. Broad incumbents are West Marine, Brunswick Corporation and Yamaha Motor (Marine Division). Boats Group is listed as an others. Regional players are Naples Boat Mart and Sunset Boat Sales.
Does Sundance Marine have an API?
No public API is recorded for Sundance Marine.
What industry is Sundance Marine in?
Sundance Marine's product category is Boat Dealership. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of CRAMAIAB, Marine Parts, Accessories & Maintenance Supplies Retail. Its NAICS code is 441222 and its SIC code is 3730.