Postural

What Postural does

Postural is an Italian private company, headquartered in Carnate (Monza-Brianza) with 11-50 employees, that designs, produces, and commercializes ergonomic postural products following the Metodo Biomeccanico Antropometrico Ergonomico (B.A.E.), a scientifically certified methodology developed by founder Dr. Tiziano Pacini Ph.D. The proprietary product portfolio, marketed under the patented T.E.P. (Tutori Ergonomici Podalici) family, comprises standard and customized ergonomic footwear (calzari), latex podalic environmental interfaces, occlusal decoupling plates, custom ergonomic braces, the ATM Gym silicone deoccluder, the spinUP home/office tutor, and ergonomic workstation design services. Products are hand-made by qualified ergonomic technicians, comply with UNI standards, and carry CE marking.

The company serves two primary segments. The first is healthcare and wellness professionals (postural ergonomists, fitness professionals, neuromuscular rehabilitation specialists, wellness and beauty operators) who deploy the B.A.E. method and devices in their practices. The second is individual end customers presenting with postural pain conditions such as back pain, cervical pain, headaches, mandibular pain, and lower-limb pain. Distribution is conducted domestically through a network of certified Postural Ergonomists who perform baropodometric evaluation, fit customized products, and conduct periodic usage checks, supplemented by a national customer service hotline and online support.

Postural monetizes primarily through one-time hardware sales of standard and custom devices, with ancillary revenue from baropodometric evaluation, the structured postural education pathway, and bespoke ergonomic workstation design. Pricing is not publicly disclosed; quotations are obtained directly. The company operates exclusively in Italy, holds no disclosed external funding, and is closely identified with its founder, whose academic appointments at the Università Statale A. Kanchev di Ruse and the College of Sport and Health of Sofia anchor the scientific legitimacy of the B.A.E. Method.

Name

Postural

Legal name

Postural

Website

https://postural.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Postural is an Italian company that designs, hand-produces, and distributes patented ergonomic postural products under the proprietary Biomechanical Anthropometric Ergonomic Method, serving healthcare professionals and individuals with postural pain in Italy.

Ownership category

akta.pro rank

Product category

Ergonomic Postural Products

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Posture & Ergonomics (Workplace/RSI) Chiropractic (HSADALAF)

akta.pro secondary industry

Work, Safety & Occupational Footwear (CRAAACAE)

Keywords

• Ergonomic postural products
• Custom posture correction footwear
• Occlusal decoupling plates
• Biomechanical ergonomic method
• Ergonomic postural insoles

Headquarters

HQ city

Firenze

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Ergonomic Products Sales: Postural generates revenue from the sale of ergonomic objects including ergonomic postural footwear (calzari), environmental interfaces (interfacce ambientali), occlusal decoupling plates (placche di disaccoppiamento occlusale), and other accessories. Products are available in standard and customized versions for individuals. Revenue is primarily one-time product purchases with potential for follow-up services.
2. Professional Services: Postural provides postural education services including baropodometric evaluation, educational pathway, and euposture/wellness programs through their network of Postural Ergonomists.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Postural produces and sells a portfolio of patented ergonomic postural products — including custom and standard ergonomic footwear (calzari), latex podalic environmental interfaces, occlusal decoupling plates, plastic ergonomic braces (tutori), the ATM Gym silicone deoccluder, and the spinUP home/office tutor — all manufactured by hand by qualified ergonomic technicians in compliance with UNI standards and CE marking. The company also delivers professional services such as baropodometric postural evaluation, the Eupostura/Wellness education pathway, and ergonomic workstation design, primarily through a domestic network of certified Postural Ergonomists and healthcare professionals in Italy.

Product overview

Postural offers a comprehensive suite of ergonomic postural products based on the Metodo Biomeccanico Antropometrico Ergonomico (B.A.E. Method). The product portfolio includes patented T.E.P. (Tutori Ergonomici Podalici) systems comprising standard and custom ergonomic footwear (Calzari Ergonomico Posturali), environmental interfaces (Interfacce Ambientali Ergonomico Podaliche Lattice), custom ergonomic plates including occlusal decoupling plates for cervical issues, custom ergonomic braces, the ATM Gym silicone deoccluder, spinUP home/office tutor devices, and ergonomic workstation design services. Products are manufactured entirely by hand by qualified ergonomic technicians using latest-generation equipment. The company also provides a three-step postural education pathway: Baropodometric Evaluation, Educational Pathway, and Eupostura-Wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Calzari Ergonomico Posturali Standard e Personalizzati Standard and custom ergonomic postural footwear that applies innovative push technology under the feet to mimic natural uneven terrain, control the body's center of gravity, and guide correct stepping for posture correction. For individual patients and professionals recommending postural solutions.
• Interfacce Ambientali Ergonomico Podaliche Lattice Standard e Personalizzati Standard and custom latex ergonomic podalic environmental interfaces (man-environment interfaces) designed to work from head to feet and address postural problems through environmental modifications. For individuals with postural disorders and the professionals treating them.
• Placche di disaccoppiamento occlusale Custom occlusal decoupling plates made in compliance with UNI standards and CE marked, designed to rebalance jaw and condyle forces and resolve mandibular pain, cervical tension and related issues. For individuals with mandibular and cervical pain.
• Placche Ergonomiche Personalizzate Custom ergonomic plates for cervical decoupling, designed to address cervical tension and mandibular issues by equilibrating forces in the cervical area. For individuals with cervical and mandibular pain.
• Tutori Ergonomici Personalizzati (mat. Plastico) Custom ergonomic braces made from plastic material, patented T.E.P. systems designed to eliminate postural difficulties and associated pain and tensions. For individuals with structural postural issues.
• ATM Gym (disocclusore in silicone) Silicone deoccluder device designed to support the proper functioning of pterygoid muscles and condyles, helping resolve mandibular pain and mouth opening difficulties. For individuals with temporomandibular issues.
• spinUP Patented T.E.P. (ergonomic postural tutor) system for home and office use, designed to eliminate postural difficulties during daily activities. For individuals needing postural support in non-clinical settings.
• Progettazione di Postazioni Ergonomiche da Lavoro Ergonomic workstation design service for workplace environments, applying Postural's B.A.E. Method to design proper postural work setups. For individuals, professionals, and organizations seeking posture-correct office environments.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Università Statale A. Kanchev di Ruse (Bulgaria)coreStrategic or Co-development PartnerPostural collaborates with high training courses in Postural Ergonomics with the patronage of A. Kanchev State University of Ruse, Bulgaria. Dr. Tiziano Pacini's Biomechanical Anthropometric Ergonomic Method is scientifically recognized at the Department of Public Health and Health Care of the University of Ruse.
• Collegio Toscano Periti Esperti ConsulenticoreStrategic or Co-development PartnerPostural collaborates with the Tuscan College of Expert Surveyors and Consultants for high training courses in Postural Ergonomics. Dr. Tiziano Pacini is registered with this college and serves as director of the High Training Course in Postural Ergonomics.
• College of Sport and Health of Sofia (Bulgaria)minorStrategic or Co-development PartnerDr. Tiziano Pacini serves as a Professor at the College of Sport and Health of Sofia, Bulgaria, contributing to education in the field of postural ergonomics.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Formthotics: Custom-moldable orthotic insole system widely used in podiatry, physiotherapy and sports-medicine practices; comparable to Postural's baropodometric-evaluated, custom plantari workflow.
• Powerstep: Manufacturer of orthotic insoles and supportive footwear accessories distributed through podiatry, pharmacy and sporting-goods channels; comparable as a professional-channel orthotic-insole vendor.
• Aetrex: Footwear and orthotic-insole brand combining custom 3D foot-scanning with premium comfort footwear; overlaps with Postural's custom-calzari and podal-interface product line.
• Superfeet: Premium, custom-fit orthotic insoles brand sold through professional fitting channels in footwear and sports; directly comparable to Postural's plantari/custom insole business and its reliance on certified fitters.
• MBT (Masai Barefoot Technology): Swiss-origin rocker-sole footwear brand marketed on posture, balance and musculoskeletal benefits; directly comparable as an ergonomic-footwear brand making structural/biomechanical posture claims.
• Vionic: Footwear and orthotic-flops brand developed by a podiatrist with biomechanical foot support claims sold through specialty retail and D2C; comparable positioning to Postural's posture-correction footwear.

Broad incumbents

• Birkenstock: Global ergonomic-footwear leader whose contoured footbeds are sold on posture and foot-health claims; comparable in category (ergonomic footwear for posture) but at vastly larger scale and broader consumer positioning.
• Scholl's: Heritage foot-care and orthopedic-insole brand with a wide retail range; comparable as a mass-market provider of foot-care and posture-support products, although Scholl's operates at vastly larger scale and without Postural's custom, method-certified positioning.

Emerging players

• Orthofeet: Biomechanical orthopedic footwear and insoles brand sold direct and through specialty channels with posture and pain-relief claims; comparable in the orthopedic footwear + insole category.
• Currex: Specialist sport and activity insoles brand with biomechanical profiles; overlaps with Postural's custom and activity-specific plantari product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postural