Artline
ArtLine LTD designs and manufactures custom artwork, wall treatments, case goods, and specialty products — including its FlexArt behavioral-health solution — for healthcare facilities, senior living communities, corporate offices, and interior design firms across the United States and Canada, operating an integrated design-to-installation service model from its Waukesha, Wisconsin headquarters.
- Company typePrivate
- Founded1990
- HeadquartersWaukesha, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Artline does
ArtLine LTD is a privately held Wisconsin-based design and manufacturing company founded around 1990 that specializes in custom artwork, wall treatments, case goods, and specialty products for healthcare facilities, senior living communities, corporate offices, and interior design/architectural firms. Operating from its Waukesha headquarters with 101-250 employees, the company runs an integrated design-to-installation service model that combines an in-house interior design team, wide-format printing (roll-to-roll and flatbed printers), Print-on-Demand custom sizing, in-house case goods manufacturing using American-made materials, and field installation services. Its product portfolio spans framed artwork and canvas prints, wall murals and acoustic panels, oversized magnetic game boards (Scrabble, Chess, Tic Tac Toe, etc.) for memory care, tactile and Scotchgard-treated art for behavioral health, dry-erase coloring boards for pediatric settings, and custom medicine cabinets and furniture. A flagship proprietary offering is FlexArt — a tamper-proof, indestructible artwork solution certified for high-risk behavioral health environments.
The business generates revenue through project-based one-time sales with custom quoting, requiring a 50% deposit for new clients and balance payment within 30 days upon credit approval. Published unit pricing exists on standardized specialty items (e.g., Ultimate Tic Tac Toe Package at $998.75, Ultimate Scrabble Board Package at $1,182.75), while larger installations — murals, signage, full-facility artwork packages — are quoted per project. Lead times run 6-8 weeks from order to delivery. The go-to-market is enterprise field sales: designers and sales staff conduct on-site presentations and plan reviews, work directly with facility decision-makers, and partner with interior designers and architects who source ArtLine products for downstream client projects. Distribution is direct B2B across the United States and Canada, with no apparent consumer or e-commerce channel. Marketing is concentrated on the company website, Instagram, and a project portfolio organized by industry vertical.
Named customers include senior living networks (ProMedica, Brookdale, Enlivant, New Perspective, Sonida Senior Living), healthcare systems (AHN Forbes, AHN Wexford, AHN Neuro Institute, Orthopedic Associates of Dayton), and nonprofit clients (American Cancer Society Hope Lodge), with Direct Supply serving as a healthcare/senior living equipment channel partner. The company is founder/owner-led: Will serves as President and Owner, while CFO Barb has been with the company for 26 years, indicating long-tenured operational stability and absence of external institutional ownership, private equity investment, or public-market activity in the available data.
Artline firmographics
Firmographics- Name
- Artline
- Legal name
- ArtLine LTD
- Website
- https://artlineltd.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ArtLine LTD designs and manufactures custom artwork, wall treatments, case goods, and specialty products — including its FlexArt behavioral-health solution — for healthcare facilities, senior living communities, corporate offices, and interior design firms across the United States and Canada, operating an integrated design-to-installation service model from its Waukesha, Wisconsin headquarters.
- Ownership category
- akta.pro rank
Artline industry classification
Industry- Product category
- Custom Artwork Manufacturing and Interior Design Services
- NAICS
- Interior Design Services (54141), Custom Architectural Woodwork and Millwork Manufacturing (337212), Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Painting, Decorating & Wallcoverings (IMAFANAI), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Artline is headquartered
LocationHeadquarters
- HQ city
- Waukesha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Artline business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Artwork & Framing: Design, manufacturing, and installation of custom framed artwork, canvas prints, and wall graphics for healthcare, senior living, and corporate environments. Revenue generated through project-based pricing with design services included.
- Case Goods Manufacturing: In-house manufactured case goods including medicine cabinets and custom furniture. Customizable to size and finish with set-up fees and minimum quantity requirements.
- Wall Treatments: Wall murals, wall graphics, wall coverings, acoustic wood panels, backlit signage, raised lettering, layered glass walls, moss and wood/acrylic treatments.
- Game Boards & Interactive Products: Oversized magnetic game boards including Scrabble, Chess, Checkers, Backgammon, Chinese Checkers, Cribbage, Tic Tac Toe, and Connect 4 for memory care and activity areas.
- Professional Services: Installation services, on-site presentations, design consulting, and plan review services. Installation available for additional fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ultimate Tic Tac Toe Package - Oversized wall-mounted game for memory care and activity areas |
| Unit Pricing | Pay-as-you-go | Ultimate Scrabble Board Package - Wall-mounted game for cognitive wellness |
| Other | Multi-year contract | Custom Project Quoting |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Artline product offering
Product offeringCore offering
ArtLine LTD is a full-service design and manufacturing company that designs, produces, and installs custom framed artwork, canvas prints, wall treatments (murals, dimensional signage, acoustic panels), oversized game boards, tactile art, dry erase boards, and custom case goods for healthcare facilities, senior living communities, corporate offices, and design/architectural firms. The company operates a Print-on-Demand model producing custom-sized artwork on multiple substrates and bundles complimentary design services with in-house manufacturing using American-made materials and professional installation.
Product overview
ArtLine is a full-service design and manufacturing company specializing in artwork and interior design solutions for healthcare facilities, senior living communities, corporate offices, and design/architectural firms. The company operates a Print-on-Demand (POD) manufacturing model producing custom-sized artwork on poster paper, canvas, and other substrates. Their core product portfolio includes Artwork (framed and canvas), Wall Treatments (murals, acoustic panels, signage), Ultimate Game Boards (oversized magnetic games for senior care), Tactile Art, Dry Erase Coloring Boards, and Case Goods. These products are complemented by Design Services (complimentary design consultation) and Installation Services. ArtLine serves as both manufacturer and installer, using American-made materials and offering customization to size and finish.
Differentiator
Problem solved
Functional benefit
Products and services
- Artwork Custom-framed art, canvas prints, and photography curated for healthcare, senior living, corporate, and design environments. Includes regional catalogs tailored to U.S. geographies.
- Wall Treatments Wall coverings including murals, word walls, acoustic panels, backlit signage, raised lettering, layered glass walls, and moss/wood installations.
- Ultimate Game Boards Oversized wall-mounted magnetic game boards including Scrabble, Chess, Checkers, Tic Tac Toe, Backgammon, Chinese Checkers, Cribbage, and Connect 4 for senior care and activity spaces.
- Tactile Art Handcrafted textile-based art pieces with familiar themes, treated with Scotchgard and fire retardant for behavioral health facilities.
- Dry Erase Coloring Boards Dry erase marker-compatible surfaces for pediatric healthcare settings allowing children to draw and color without traditional art supplies.
- Case Goods Customizable manufactured furniture including medicine cabinets and storage solutions made in-house using American materials.
- FlexArt Secure, tamper-proof artwork solution specifically designed for high-risk behavioral health patients, featuring high-resolution nature photography with completely secure installation in under two minutes and no hardware required.
- Design Service Complimentary design service where clients work directly with experienced designers from start to finish, including floor plan review and space evaluation.
- Installation Services Professional artwork installation services with additional options including time-critical deliveries and inside delivery to designated areas.
Quantifiable outcome
- Completely secure installation in under two minutes for FlexArt
- +1 more outcomes
Companies that use Artline
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Artline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Artline partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Artline competitors and assessment
Company assessmentBroad incumbents
- SpeedPro Imaging: SpeedPro is a large North American wide-format printing franchise network. Comparable on the manufacturing technology axis (roll-to-roll, flatbed printing) but operates across all commercial verticals rather than specializing in healthcare/senior living.
- Wolf-Gordon: Wolf-Gordon is an established manufacturer of commercial wallcoverings and architectural surfaces. Comparable on the wall treatments product line but as a much larger broad-line incumbent serving all commercial interiors.
Direct peers
- Bright Wing Design: Bright Wing specializes in artwork and design for healthcare environments. Direct comparable: same primary vertical and use cases (patient room art, calming environments, behavioral health).
- The Hektner Group: The Hektner Group provides art consultation, custom framing, and decor services for corporate, healthcare, and hospitality. Direct comparable: similar design-led B2B model with custom artwork programs for enterprise clients.
- Art Resources: Art Resources provides custom art programs for healthcare, senior living, and corporate environments. Direct comparable: similar B2B model targeting the same verticals with curated artwork and design services.
- Grand Image: Grand Image provides custom art and framing solutions for corporate, hospitality, healthcare, and senior living. Direct comparable: similar product mix of custom framed art, prints, and large-format installations.
- Vanguard Environments: Vanguard Environments designs and manufactures custom art and decor for healthcare and senior living. Direct comparable: similar integrated design + manufacturing + installation model serving the same enterprise verticals.
- Picture This / Healthcare Art Consulting: Picture This and similar healthcare art consultancies curate artwork programs specifically for hospitals and senior living. Direct comparable: same end customers, similar project-based B2B revenue model.
Emerging players
- American Interiors: American Interiors delivers commercial interior design and furnishings including art procurement. Partial overlap: serves similar enterprise customers but with broader furniture/d furnishings portfolio rather than art specialization.
Regional players
- MDI (Minority owned Diversity Interiors): MDI and similar regional commercial interior solutions providers supply healthcare and senior living with art, furniture, and fixtures. Regional competitor with overlapping product categories but broader portfolio and different geographic concentration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Artline social profiles
Digital presenceArtline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artline leadership team
Management profileNumber of profiles
Profiles11 records
Artline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artline
What does Artline do?
ArtLine LTD is a full-service design and manufacturing company that designs, produces, and installs custom framed artwork, canvas prints, wall treatments (murals, dimensional signage, acoustic panels), oversized game boards, tactile art, dry erase boards, and custom case goods for healthcare facilities, senior living communities, corporate offices, and design/architectural firms. The company operates a Print-on-Demand model producing custom-sized artwork on multiple substrates and bundles complimentary design services with in-house manufacturing using American-made materials and professional installation.
Is Artline a public or private company?
Artline is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artline founded?
Artline was founded in 1990. It employs 101 to 250 people.
Where is Artline based?
Artline is headquartered in Waukesha, United States, in the North America region.
How does Artline make money?
Five revenue lines are on record. Custom Artwork & Framing is the primary driver. The others are case Goods Manufacturing, wall Treatments, game Boards & Interactive Products and professional Services.
Who are Artline's main competitors?
Broad incumbents on record are SpeedPro Imaging and Wolf-Gordon. Direct peers are Bright Wing Design, The Hektner Group, Art Resources, Grand Image, Vanguard Environments and Picture This / Healthcare Art Consulting. American Interiors is listed as an emerging player. MDI (Minority owned Diversity Interiors) is listed as a regional player.
Does Artline have an API?
No public API is recorded for Artline.
What industry is Artline in?
Artline's product category is Custom Artwork Manufacturing and Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFANAI, Painting, Decorating & Wallcoverings. Its NAICS code is 54141 and its SIC code is 7330.