Artline

What Artline does

ArtLine LTD is a privately held Wisconsin-based design and manufacturing company founded around 1990 that specializes in custom artwork, wall treatments, case goods, and specialty products for healthcare facilities, senior living communities, corporate offices, and interior design/architectural firms. Operating from its Waukesha headquarters with 101-250 employees, the company runs an integrated design-to-installation service model that combines an in-house interior design team, wide-format printing (roll-to-roll and flatbed printers), Print-on-Demand custom sizing, in-house case goods manufacturing using American-made materials, and field installation services. Its product portfolio spans framed artwork and canvas prints, wall murals and acoustic panels, oversized magnetic game boards (Scrabble, Chess, Tic Tac Toe, etc.) for memory care, tactile and Scotchgard-treated art for behavioral health, dry-erase coloring boards for pediatric settings, and custom medicine cabinets and furniture. A flagship proprietary offering is FlexArt — a tamper-proof, indestructible artwork solution certified for high-risk behavioral health environments.

The business generates revenue through project-based one-time sales with custom quoting, requiring a 50% deposit for new clients and balance payment within 30 days upon credit approval. Published unit pricing exists on standardized specialty items (e.g., Ultimate Tic Tac Toe Package at $998.75, Ultimate Scrabble Board Package at $1,182.75), while larger installations — murals, signage, full-facility artwork packages — are quoted per project. Lead times run 6-8 weeks from order to delivery. The go-to-market is enterprise field sales: designers and sales staff conduct on-site presentations and plan reviews, work directly with facility decision-makers, and partner with interior designers and architects who source ArtLine products for downstream client projects. Distribution is direct B2B across the United States and Canada, with no apparent consumer or e-commerce channel. Marketing is concentrated on the company website, Instagram, and a project portfolio organized by industry vertical.

Named customers include senior living networks (ProMedica, Brookdale, Enlivant, New Perspective, Sonida Senior Living), healthcare systems (AHN Forbes, AHN Wexford, AHN Neuro Institute, Orthopedic Associates of Dayton), and nonprofit clients (American Cancer Society Hope Lodge), with Direct Supply serving as a healthcare/senior living equipment channel partner. The company is founder/owner-led: Will serves as President and Owner, while CFO Barb has been with the company for 26 years, indicating long-tenured operational stability and absence of external institutional ownership, private equity investment, or public-market activity in the available data.

Name

Artline

Legal name

ArtLine LTD

Website

https://artlineltd.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

ArtLine LTD designs and manufactures custom artwork, wall treatments, case goods, and specialty products — including its FlexArt behavioral-health solution — for healthcare facilities, senior living communities, corporate offices, and interior design firms across the United States and Canada, operating an integrated design-to-installation service model from its Waukesha, Wisconsin headquarters.

Ownership category

akta.pro rank

Product category

Custom Artwork Manufacturing and Interior Design Services

NAICS

Interior Design Services (54141), Custom Architectural Woodwork and Millwork Manufacturing (337212), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Painting, Decorating & Wallcoverings (IMAFANAI), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Custom artwork manufacturing
• Healthcare interior design
• Senior living decor
• Wall treatment solutions
• Behavioral health art

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Artwork & Framing: Design, manufacturing, and installation of custom framed artwork, canvas prints, and wall graphics for healthcare, senior living, and corporate environments. Revenue generated through project-based pricing with design services included.
2. Case Goods Manufacturing: In-house manufactured case goods including medicine cabinets and custom furniture. Customizable to size and finish with set-up fees and minimum quantity requirements.
3. Wall Treatments: Wall murals, wall graphics, wall coverings, acoustic wood panels, backlit signage, raised lettering, layered glass walls, moss and wood/acrylic treatments.
4. Game Boards & Interactive Products: Oversized magnetic game boards including Scrabble, Chess, Checkers, Backgammon, Chinese Checkers, Cribbage, Tic Tac Toe, and Connect 4 for memory care and activity areas.
5. Professional Services: Installation services, on-site presentations, design consulting, and plan review services. Installation available for additional fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

ArtLine LTD is a full-service design and manufacturing company that designs, produces, and installs custom framed artwork, canvas prints, wall treatments (murals, dimensional signage, acoustic panels), oversized game boards, tactile art, dry erase boards, and custom case goods for healthcare facilities, senior living communities, corporate offices, and design/architectural firms. The company operates a Print-on-Demand model producing custom-sized artwork on multiple substrates and bundles complimentary design services with in-house manufacturing using American-made materials and professional installation.

Product overview

ArtLine is a full-service design and manufacturing company specializing in artwork and interior design solutions for healthcare facilities, senior living communities, corporate offices, and design/architectural firms. The company operates a Print-on-Demand (POD) manufacturing model producing custom-sized artwork on poster paper, canvas, and other substrates. Their core product portfolio includes Artwork (framed and canvas), Wall Treatments (murals, acoustic panels, signage), Ultimate Game Boards (oversized magnetic games for senior care), Tactile Art, Dry Erase Coloring Boards, and Case Goods. These products are complemented by Design Services (complimentary design consultation) and Installation Services. ArtLine serves as both manufacturer and installer, using American-made materials and offering customization to size and finish.

Differentiator

Problem solved

Functional benefit

Products and services

• Artwork Custom-framed art, canvas prints, and photography curated for healthcare, senior living, corporate, and design environments. Includes regional catalogs tailored to U.S. geographies.
• Wall Treatments Wall coverings including murals, word walls, acoustic panels, backlit signage, raised lettering, layered glass walls, and moss/wood installations.
• Ultimate Game Boards Oversized wall-mounted magnetic game boards including Scrabble, Chess, Checkers, Tic Tac Toe, Backgammon, Chinese Checkers, Cribbage, and Connect 4 for senior care and activity spaces.
• Tactile Art Handcrafted textile-based art pieces with familiar themes, treated with Scotchgard and fire retardant for behavioral health facilities.
• Dry Erase Coloring Boards Dry erase marker-compatible surfaces for pediatric healthcare settings allowing children to draw and color without traditional art supplies.
• Case Goods Customizable manufactured furniture including medicine cabinets and storage solutions made in-house using American materials.
• FlexArt Secure, tamper-proof artwork solution specifically designed for high-risk behavioral health patients, featuring high-resolution nature photography with completely secure installation in under two minutes and no hardware required.
• Design Service Complimentary design service where clients work directly with experienced designers from start to finish, including floor plan review and space evaluation.
• Installation Services Professional artwork installation services with additional options including time-critical deliveries and inside delivery to designated areas.

Quantifiable outcome

• Completely secure installation in under two minutes for FlexArt
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SpeedPro Imaging: SpeedPro is a large North American wide-format printing franchise network. Comparable on the manufacturing technology axis (roll-to-roll, flatbed printing) but operates across all commercial verticals rather than specializing in healthcare/senior living.
• Wolf-Gordon: Wolf-Gordon is an established manufacturer of commercial wallcoverings and architectural surfaces. Comparable on the wall treatments product line but as a much larger broad-line incumbent serving all commercial interiors.

Direct peers

• Bright Wing Design: Bright Wing specializes in artwork and design for healthcare environments. Direct comparable: same primary vertical and use cases (patient room art, calming environments, behavioral health).
• The Hektner Group: The Hektner Group provides art consultation, custom framing, and decor services for corporate, healthcare, and hospitality. Direct comparable: similar design-led B2B model with custom artwork programs for enterprise clients.
• Art Resources: Art Resources provides custom art programs for healthcare, senior living, and corporate environments. Direct comparable: similar B2B model targeting the same verticals with curated artwork and design services.
• Grand Image: Grand Image provides custom art and framing solutions for corporate, hospitality, healthcare, and senior living. Direct comparable: similar product mix of custom framed art, prints, and large-format installations.
• Vanguard Environments: Vanguard Environments designs and manufactures custom art and decor for healthcare and senior living. Direct comparable: similar integrated design + manufacturing + installation model serving the same enterprise verticals.
• Picture This / Healthcare Art Consulting: Picture This and similar healthcare art consultancies curate artwork programs specifically for hospitals and senior living. Direct comparable: same end customers, similar project-based B2B revenue model.

Emerging players

• American Interiors: American Interiors delivers commercial interior design and furnishings including art procurement. Partial overlap: serves similar enterprise customers but with broader furniture/d furnishings portfolio rather than art specialization.

Regional players

• MDI (Minority owned Diversity Interiors): MDI and similar regional commercial interior solutions providers supply healthcare and senior living with art, furniture, and fixtures. Regional competitor with overlapping product categories but broader portfolio and different geographic concentration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/artlineltd
• Xx.com/artline_limited
• Facebookfacebook.com/artlineltd
• LinkedInlinkedin.com/company/artline-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artline