Catelli

What Catelli does

Catelli is Canada's oldest pasta brand, founded in 1867 in Montreal by Carlo Onorato Catelli and wholly owned by Barilla Group, the Italian family-owned food conglomerate founded in Parma in 1877. The business operates through two corporate entities: Catelli Montreal, Inc. (CMI), a federal corporation that owns the Montreal production facility, and Barilla Canada, Inc. (BCI), an Ontario corporation headquartered in Markham that sells pasta under the Barilla, Catelli, Lancia, and No Yolks brands. The combined Canadian operations employ over 200 people across Ontario and Quebec, with manufacturing executed at CMI's Montreal facility — described since 1975 as one of North America's largest pasta manufacturing operations.

Catelli manufactures and sells a diversified pasta portfolio across dietary and functional segments. Active lines include Classic (traditional pasta), Protein+ (protein-enriched, launched December 2024), Smart (high-fiber, 2.5x regular white pasta), Gluten Free (proprietary 4-grain blend), Ancient Grains (Canadian whole wheat with five ancient grains), Infusions (flavored tricolor), Legumes (all-legume plant-based), and Express (proprietary pre-cooked pasta that eliminates boiling and goes directly to the oven). Legacy lines include Smart Veggie, Supergreens, Catelli Bistro, and Moisson Santé. Catelli also markets across multiple consumer channels, including Facebook, Instagram, YouTube, email newsletters, and a recipe content library on catelli.ca, and operates the Project Hunger social impact partnership with Food Banks Canada.

Catelli's business model is consumer-packaged goods (CPG) retail sales at standard grocery unit pricing, distributed nationally through all major Canadian grocery chains — Walmart, Loblaws, Metro, Save on Foods, Provigo, and Super C — across both physical stores and online platforms. The company targets the mass-market Canadian family consumer through horizontal segmentation, addressing dietary niches (gluten-free, high-protein, high-fiber, legume-based, plant-based) within a single brand architecture. Catelli is not independently financed; it operates within Barilla Group's North American portfolio, received an $11.4M non-dilutive government grant in November 2023, and won the 2026 BrandSpark Best New Product Awards.

Name

Catelli

Legal name

Barilla Canada, Inc.

Website

https://catelli.ca

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Catelli is Canada's oldest pasta brand, founded in 1867, offering diversified pasta products including Protein+, Classic, Gluten Free, Ancient Grains, Legumes, and Express lines through major Canadian grocery retailers. It operates as a wholly owned subsidiary of Italian family-owned Barilla Group.

Ownership category

akta.pro rank

Product category

Pasta / Consumer Packaged Goods

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

akta.pro secondary industries

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Convenience side dishes (mac & cheese, mashed potatoes, rice dishes) manufacturing (AFAKAHAI)

Keywords

• Dried pasta products
• Gluten free pasta
• High protein pasta
• Pasta manufacturing
• Consumer packaged goods

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Pasta Product Sales: Catelli generates revenue through the manufacture and sale of pasta products across multiple retail brands including Catelli Classic, Protein+, Smart, Gluten Free, Ancient Grains, Infusions, Legumes, and Express. Products are sold through major Canadian grocery retail chains and online grocery platforms at retail price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Catelli manufactures and sells a wide range of dry pasta products in Canada across multiple sub-brands including Classic (traditional), Protein+ (protein-enriched), Smart (high-fiber with 2.5x more fiber than regular pasta), Gluten Free (4-grain blend), Ancient Grains (100% Canadian whole wheat plus five ancient grains), Infusions (flavored/tricolor), Legumes (all-legume plant-based), and Express (oven-ready pre-cooked pasta). The company operates a pasta production facility in Montreal, Quebec, and distributes products nationally through all major Canadian grocery retailers targeting Canadian families and home cooks.

Product overview

Catelli is a Canadian pasta manufacturer offering a diversified portfolio of pasta products organized as a core brand with multiple specialized sub-brands. The main offerings include: Classic (standard pasta), Protein+ (protein-enriched), Smart (high-fiber), Gluten Free (4-grain blend), Ancient Grains (whole wheat with ancient grains), Infusions (flavored/tricolor), Legumes (all-legume plant-based), and Express (oven-ready). Additional sub-brands include Smart Veggie and Supergreens (vegetable-enriched), along with legacy brands Catelli Bistro and Moisson Santé. The company also operates Project Hunger, a food insecurity initiative. Catelli sells products through major Canadian retailers including Walmart, Loblaws, Metro, and Save-On-Foods. The company is a subsidiary of Barilla Group, a private family-owned Italian food company founded in 1877.

Differentiator

Problem solved

Functional benefit

Brands

• Protein+: High-protein pasta line positioned as 'The Taste You Love With The Energy You Want'
• Classic
• Smart
• Gluten Free
• Grains (Ancient Grains)
• Infusions
• Legumes
• Express

Products and services

• Protein+ Protein-enriched pasta line offering enhanced protein content while maintaining traditional pasta taste, targeted at consumers seeking the familiar taste of pasta with added nutritional energy benefits.
• Classic Traditional pasta line featuring standard pasta varieties that serve as the foundational Catelli product range, appealing to families seeking familiar, everyday pasta options across multiple shapes.
• Smart High-fiber pasta providing 2.5 times more fiber than regular white pasta, designed to help families increase fiber intake while enjoying the taste and texture of traditional white pasta.
• Gluten Free Gluten-free pasta made with a unique 4-grain blend that delivers taste and velvety texture, offering a tasty alternative for consumers with gluten intolerance or celiac disease.
• Grains (Ancient Grains) Pasta made with 100% Canadian whole wheat and five ancient grains, designed to provide nutritious whole grain options for modern lifestyles.
• Infusions Flavored and tricolor pasta varieties that add color and contemporary flavors to dishes, making meals more visually appealing and entertaining for families.
• Legumes All-natural pasta made entirely from legumes, providing a high-protein, plant-based alternative to traditional wheat pasta for vegetarian, vegan, and health-conscious consumers.
• Express Oven-ready pasta that eliminates the need for pre-boiling using proprietary pre-cooking technology. Consumers add sauce, cheese, and vegetables and bake directly in the oven for quick meal preparation.
• Smart Veggie Nutritious pasta made with vegetables, targeting health-conscious Canadian families seeking vegetable-enriched pasta alternatives.
• Supergreens Green vegetable-enriched pasta offering nutritious options made with vegetables for health-conscious consumers.

Quantifiable outcome

• For every Catelli pasta box purchased, an 85g portion (up to 1 million portions per year) is donated to food banks across Canada through Project Hunger
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• BrandSpark InternationalminorOthers · 21 January 2026Catelli participated in and was recognized as a winner in the 23rd annual BrandSpark International 2026 Best New Product Awards, voted by over 12,000 Canadian shoppers as one of Canada's Top Food Innovations. This recognition validates consumer preference and brand quality in the Canadian CPG market.
• Food Banks CanadacoreStrategic or Co-development PartnerCatelli partners with Food Banks Canada through its Project Hunger (Nourrir l'avenir) initiative. For every box of Catelli pasta purchased, the company donates one 85g portion to food banks across Canada, up to one million portions per calendar year. The partnership addresses food insecurity affecting over 4 million Canadians, with 1 in 8 households and 1 in 6 Canadian children living in food-insecure homes.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mueller's Pasta: Mainstream North American pasta brand owned by TreeHouse Foods competing directly with Catelli Classic in the commodity dried pasta segment across mass-market Canadian grocery channels.
• Ronzoni: Long-established North American pasta brand (owned by 8th Avenue Food & Provisions) competing with Catelli across mainstream dried pasta SKUs in Canadian grocery, with overlapping target consumers and similar product formats.
• President's Choice (Loblaw Companies): Loblaw's flagship private-label brand including a full line of dried pasta sold across Loblaws, No Frills, Maxi, and Provigo — the same retailers that carry Catelli. It is Catelli's largest private-label head-to-head competitor on Canadian grocery shelves.
• De Cecco: Premium Italian pasta brand distributed across Canada and competing with Catelli in the mid-to-premium tier via Italian heritage positioning, similar specialty lines (gluten-free, whole grain), and similar retail channels including Loblaw banners.

Emerging players

• Banza: US-based chickpea pasta brand gaining distribution in Canada and competing with Catelli's Legumes, Protein+, and Gluten Free lines in the better-for-you pasta segment, particularly with younger and health-conscious consumers.
• Tolerant Foods: Single-ingredient legume pasta brand directly competing with Catelli's Legumes line in the plant-based pasta category, with growing retail presence across Canadian natural and conventional grocery channels.

Broad incumbents

• Barilla: Catelli's direct parent company and the global #1 pasta brand. Barilla sells its own branded pasta in Canada (and globally) and shares R&D, procurement, and corporate resources with Catelli, making it both a portfolio sibling and a category benchmark for Catelli's positioning.

Regional players

• No Yolks: Egg noodle brand owned by Barilla Canada Inc. — Catelli's corporate sibling under Barilla Group. Sold through the same Canadian retail accounts as Catelli, making it a directly comparable Barilla-owned CPG brand in the same channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCu-3cgwMJwf7OeX7rZiMurQ
• Facebookfacebook.com/catelli
• Instagraminstagram.com/catellipasta
• LinkedInlinkedin.com/company/catelli-foods-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catelli