Minh Vi Exhibition and Advertisement Services

What Minh Vi Exhibition and Advertisement Services does

Minh Vi Exhibition and Advertisement Services Co. Ltd. (VEAS) is a privately held international exhibition and B2B conference organizer founded in 2007 and headquartered at Citilight Tower, 45 Vo Thi Sau Street, Tan Dinh Ward, Ho Chi Minh City, Vietnam. The company operates regional representative offices in Phnom Penh (Cambodia), Yangon (Myanmar), and Bangkok (Thailand), and has organized hundreds of events since inception across more than a dozen industry verticals — including agriculture and horticulture (HortEx Vietnam, Agri Vietnam, Agri Cambodia), industrial manufacturing (Paper Vietnam, Rubber & Tyre Vietnam, Coatings Expo Vietnam, Plastech Vietnam, Grind Tech Expo Vietnam), beauty and consumer (Cosmobeauté Vietnam, Petfair Vietnam/Cambodia, Beauty Connect Cambodia), healthcare and life sciences (Phar-Med Cambodia, Lab Cambodia, Biotech Vietnam), and food and livestock (FoodEx Cambodia, Livestock Vietnam/Cambodia). VEAS is not a technology company; its core "product" is the physical and increasingly hybrid trade show, supplemented by add-on services such as pre-scheduled B2B matchmaking, VIP buyer hosting programs, and technical seminar series.

VEAS's business model is built on three primary revenue streams: one-time exhibition booth rental sales to enterprise exhibitors; conference, seminar, and program participation fees; and professional services fees from B2B matchmaking and VIP buyer programs. Trade visitor admission is offered free of charge, so the demand side is monetized indirectly through visitor-driven exhibitor value rather than direct ticket revenue. Go-to-market is event-driven and partnership-led: the company recruits exhibitors via direct enterprise sales, leveraging flagship-tier co-organizer partnerships with international exhibition majors such as Nova Exhibitions (Netherlands), Messe Essen / IPM ESSEN (Germany), and DLG (Germany), as well as local industry associations across Vietnam, Cambodia, Myanmar, and Thailand. Marketing channels span industry association partnerships, press conferences, the corporate website and event microsites, LinkedIn/Facebook pages, and cross-promotion through international partner networks. Pricing for booth space varies by event and booth size but is not publicly disclosed.

VEAS has no publicly disclosed revenue, headcount, funding rounds, or institutional investors, and operates independently as a Vietnam-domiciled private limited company. The most consequential recent strategic actions include the 2024 co-location agreement with DLG to anchor HortEx Vietnam alongside Agritechnica Asia (alternating between HCMC and Bangkok from 2025), the 2023 exclusive-promotion agreement with IPM ESSEN for the DACH region, the build-out of a Cambodia exhibition cluster (multiple 2026 launches), and the introduction of new vertical exhibitions in biotechnology, nonwoven/hygiene, and grinding technology through 2027. The company's only named executive in the source material is Nguyen Ba Vinh, identified as Director.

Name

Minh Vi Exhibition and Advertisement Services

Legal name

Minh Vi Exhibition and Advertisement Services Co. Ltd.

Website

https://veas.com.vn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Minh Vi Exhibition and Advertisement Services (VEAS) is a Ho Chi Minh City-based international exhibition and B2B conference organizer founded in 2007, operating 20+ trade shows across agriculture, industrial manufacturing, beauty, healthcare, and consumer sectors in Vietnam, Cambodia, Myanmar, and Thailand.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising (7310)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Trade Shows & Industry Expos (B2B) (MPAGAHAB), Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

Keywords

• Trade exhibition organizing
• B2B conference services
• Exhibition booth sales
• Business matchmaking programs
• Trade fair management

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Exhibition Booth Sales: VEAS generates revenue by selling exhibition booth space to exhibitors at their organized trade shows across Vietnam and Cambodia. Exhibitors pay for booth space to showcase their products and services to trade visitors.
2. Conference and Seminar Services: Revenue is generated through conference participation fees, seminar registrations, and specialized program offerings at industry events.
3. B2B Matchmaking Services: The company offers pre-scheduled business matchmaking programs connecting exhibitors with potential buyers, generating service fees.
4. VIP Buyer Program: Premium services for VIP buyers including complimentary accommodation, transportation, and exclusive access to exhibitor meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Minh Vi Exhibition and Advertisement Services (VEAS) is an international trade exhibition and B2B conference organizer operating across Southeast Asia. The company plans, sells, and operates industry-specific trade fairs in sectors such as agriculture, horticulture, paper, rubber, plastics, beauty, and biotech, and offers supporting services including business matchmaking and VIP buyer programs for exhibitors and professional trade visitors.

Product overview

Minh Vi Exhibition and Advertisement Services Co., Ltd. (VEAS) operates as an international exhibition and business-to-business conference organizer serving Southeast Asia since 2007. The company offers a comprehensive portfolio of trade exhibitions across multiple industry verticals including agriculture (HortEx Vietnam, Agri Vietnam, Agri Cambodia), industrial manufacturing (Paper Vietnam, Rubber & Tyre Vietnam, Coatings Expo Vietnam, Plastech Vietnam, Grind Tech Expo Vietnam), healthcare (Phar-Med Cambodia, Lab Cambodia), beauty (Cosmobeauté Vietnam, Beauty Connect Cambodia), and specialized sectors (Petfair Vietnam/Cambodia, FoodEx Cambodia, Biotech Vietnam, Gentexh Vietnam). VEAS supplements its core exhibition services with value-added offerings including B2B Business Matching Programs, VIP Buyer Programs, Technical Seminar Programs, and Visit Tours. The company maintains regional operations in Vietnam (headquarters), Myanmar, Thailand, and Cambodia.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricultural and Horticultural Trade Exhibitions
• Paper, Rubber and Plastics Industry Trade Fairs
• Beauty and Personal Care Exhibitions
• Biotech and Life Sciences Trade Events
• B2B Business Matchmaking Programs
• VIP Buyer Programs

Quantifiable outcome

• Successfully organized hundreds of events creating business cooperation opportunities
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• DLG (German Agricultural Society)flagshipStrategic or Co-development Partner · 1 February 2024DLG, organizer of Agritechnica (world's leading agricultural machinery exhibition), agreed to co-locate HortEx Vietnam with Agritechnica Asia, alternating annually between Ho Chi Minh City and Bangkok starting in 2025.
• Messe Essen / IPM ESSENflagshipStrategic or Co-development Partner · 1 November 2023IPM ESSEN - the world's largest horticulture exhibition - signed a cooperation agreement to exclusively promote HortEx Vietnam in the DACH region (Germany, Austria, Switzerland) and other countries. The partnership aims for long-term collaboration beyond 2026.
• Nova Exhibitions B.V. (Netherlands)coreStrategic or Co-development Partner · 1 January 2018Nova Exhibitions B.V. from the Netherlands is a co-organizer of HortEx Vietnam, partnering with VEAS since the exhibition's launch in 2018. The partnership has expanded to include co-location with Agritechnica Asia.
• China National Chemical Information Centre (CNCIC)coreStrategic or Co-development PartnerCNCIC is a co-organizer for Paper-Rubber-Coatings & Plastech Vietnam exhibitions, providing industry expertise and exhibitor recruitment support.
• China United Rubber Corporation (CURC)coreStrategic or Co-development PartnerCURC serves as strategy partner for rubber industry exhibitions in Vietnam, supporting exhibitor recruitment and industry connections.
• Vietnam Paper and Paper Powder Association (VPPA)coreGTM or Marketing PartnerIndustry association providing support and promotion for Paper Vietnam exhibitions.
• Vietnam Rubber Association (VRA)coreGTM or Marketing PartnerIndustry association supporting rubber and tyre industry exhibitions.
• Vietnam Paint and Printing Ink Association (VPIA)coreGTM or Marketing PartnerIndustry association supporting Coatings Expo Vietnam exhibitions.
• China Crop Protection Industry AssociationcoreStrategic or Co-development PartnerCo-organizer of AGRO VIETNAM EXPO virtual B2B matchmaking events.
• Vietnam Pesticides AssociationcoreGTM or Marketing PartnerCo-organizer of AGRO VIETNAM EXPO events.
• Thailand Pesticides AssociationcoreGTM or Marketing PartnerCo-organizer of AGRO VIETNAM EXPO events.
• Indonesia Pesticides AssociationcoreGTM or Marketing PartnerCo-organizer of AGRO VIETNAM EXPO events.
• Myanmar Fruit, Flower and Vegetable Producer and Exporter AssociationcoreGTM or Marketing PartnerCo-organizer of AGRO VIETNAM EXPO events.
• Aegean Minerals and Natural Stones Exporters Association (Turkey)minorStrategic or Co-development PartnerCo-organized Turkish Natural Stone online B2B trade mission with Vietnam, connecting Turkish stone suppliers with Vietnamese importers.
• Informa Exhibitions (UK)coreStrategic or Co-development PartnerCo-organizer of Cosmobeauté Vietnam exhibitions along with UBM Asia and ECMI Asia.
• UBM Asia (Hong Kong)coreStrategic or Co-development PartnerCo-organizer of Cosmobeauté Vietnam beauty exhibitions.
• ECMI Asia Sdn Bhd (Malaysia)coreStrategic or Co-development PartnerCo-organizer of Cosmobeauté Vietnam beauty exhibitions.
• China Pet Industry AssociationminorGTM or Marketing PartnerPartner for Petfair Vietnam exhibitions, providing industry expertise for pet industry events.
• Vietnam Small Animal Veterinary AssociationminorGTM or Marketing PartnerPartner for Petfair Vietnam, supporting pet industry exhibition and conference.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Koelnmesse: One of the world's largest trade fair organizers running events across food, furniture, interiors and industry, with growing presence in Southeast Asia. Comparable to VEAS as a global exhibition incumbent competing for international exhibitor share in the region.
• Informa Markets: Global B2B exhibition and events arm of Informa plc, operating hundreds of trade shows worldwide including Cosmobeauté Vietnam (which VEAS co-organizes). Highly relevant as both a competitor in Southeast Asia and a current partner of VEAS.
• dmg events: International exhibition organizer running B2B events across construction, energy, hospitality and interiors globally, with established activity in Asia. Comparable to VEAS as a diversified trade show operator expanding into ASEAN verticals.
• Messe Essen: German trade fair organizer behind IPM ESSEN and other major shows, and a strategic co-organizer of VEAS's HortEx Vietnam. Comparable as both a global exhibition incumbent and an active partner shaping VEAS's flagship horticulture event.
• DLG (German Agricultural Society): German organizer of Agritechnica, the world's leading agricultural machinery exhibition, which co-locates with HortEx Vietnam from 2025. Comparable to VEAS as a global exhibition organizer whose events anchor VEAS's flagship horticulture platform.

Direct peers

• VNU Exhibitions Asia: Asia-Pacific arm of Dutch-based VNU Exhibitions, organizing major B2B trade fairs such as VIV Asia and ILDEX across Southeast Asia. Closely comparable to VEAS as a regional exhibition organizer serving agricultural and industrial verticals with international exhibitor participation.
• Nova Exhibitions B.V. Dutch-based horticulture and floriculture exhibition organizer that has co-organized HortEx Vietnam with VEAS since 2018. Comparable to VEAS as a sector-focused exhibition organizer operating internationally through regional partnerships.
• MMI Asia: Singapore-based subsidiary of Messe München that organizes B2B trade fairs across Southeast Asia, including drinks, food and industrial technology events. Directly comparable to VEAS as a regional exhibition organizer connecting international brands with ASEAN buyers.
• Sphere Exhibits: Singapore-headquartered exhibition organizer producing industry trade shows and conferences across Asia. Comparable to VEAS in running multi-vertical B2B exhibitions in Southeast Asia with a focus on matchmaking and buyer programs.

Regional players

• SingEx (Singapore EXPO & Conventions): Singapore-based venue operator and exhibition organizer hosting major regional B2B trade fairs across multiple industries. Comparable to VEAS as a Southeast Asia exhibition platform, though anchored primarily in Singapore rather than Vietnam/Cambodia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MinhViExhibition
• LinkedInlinkedin.com/showcase/biotechexpo-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minh Vi Exhibition and Advertisement Services