What Latter does

Latter is Norway's largest privately-owned comedy theater and entertainment venue, operated by Stand Up Norge AS at Aker Brygge in Oslo. Founded in 2004 by Elina Krantz (who established Stand Up Norge as a booking agency in 1997), Latter runs a multi-stage complex comprising three indoor stages (Hovedscenen up to 500 guests, Klubbscenen 20-200, Eventrom 40-80), an outdoor stage, a full-service restaurant, multiple bars (including the newest SMIL Bar), and integrated sound/lighting/technician infrastructure. The venue hosts approximately 600 performances annually in Oslo and nearly 1,900 performances company-wide, programming five new comedians weekly Tuesday through Saturday alongside touring acts, festivals (Latterfestival), and seasonal specials (Sommerstandup, Julelatter).

The business operates three integrated revenue streams. First, B2C ticketed show sales and restaurant dining, distributed via latter.no, Ticketmaster, and GastroPlanner for reservations, with show tickets ranging ~290-560 NOK. Second, a comedian booking agency (Stand Up Norge) managing 17 full-time and 50 affiliated comedians for private and corporate functions. Third, full-service corporate event hosting combining venue rental, catering, and entertainment (kick-offs, Christmas parties, summer parties, conferences), sold via direct sales outreach. Premium add-on tiers include Exclusive Show Packages (gallery seating, tapas, branding), Christmas party packages with traditional Norwegian food (ribbe, pinnekjøtt), and integrated Dinner-and-Show bundles.

In 2023/2024, Stand Up Norge and Latter became part of All Things Live, a Nordic entertainment group backed by Waterland Private Equity, with founder Elina Krantz joining as a partner and co-owner. The partnership enables Nordic expansion ambitions and brings international touring acts to Norway. Latter also extends into Bergen via partnerships with Forum Scene and Ole Bull Scene. Annual revenue is approximately 200 million NOK; no AI/ML capability is evident in the operating model.

Name

Latter

Legal name

Stand Up Norge AS

Website

https://latter.no

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Live Comedy Entertainment and Theater Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Theater Companies and Dinner Theaters (711110), Theater Companies and Dinner Theaters (71111), Other Performing Arts Companies (711190), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Stand-Up Comedy Shows (MPAGACAA)

akta.pro secondary industries

Comedy Clubs (Nightlife Venues) (MPAGAIAH), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live comedy venue
• Standup theater
• Comedian booking agency
• Corporate event hosting
• Comedy festival

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket sales: Revenue from selling tickets to comedy shows and performances across three stages (Hovedscenen, Klubbscenen, Eventrom). Tickets are sold through the Latter website and Ticketmaster. Shows include both regular programming (new comedians every week) and special events (festivals, international acts).
2. Restaurant and bar sales: Revenue from food and beverage sales in the on-site restaurant. The restaurant offers à la carte menu, sharing menus, and group/event menus. Multiple bars operate within the venue serving drinks before, during, and after shows.
3. Venue rental: Revenue from renting out venues (Hovedscenen, Klubbscenen, Eventrom) and the outdoor stage to corporations and private groups for events including Christmas parties, conferences, kick-offs, summer parties, and team-building events. Rental packages often include catering and entertainment options.
4. Comedian booking services: Stand Up Norge, the booking bureau associated with Latter, provides comedian booking services to corporations and event organizers. This includes booking comedians as stand-up performers, hosts/MCs (konferansier), for hidden theater performances, parodies, improv, and lectures.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Latter operates Norway's largest privately-owned comedy theater at Aker Brygge in Oslo, presenting live standup shows across three stages (Hovedscenen, Klubbscenen, Eventrom) and an outdoor stage, alongside a full-service restaurant and multiple bars. It also runs a comedian booking agency (Stand Up Norge) that supplies comedians as performers, conference hosts, and hidden-theater entertainers for corporate and private events. The venue rents its spaces to corporations for Christmas parties, kick-offs, conferences, and summer parties.

Product overview

Latter is Norway's largest privately-owned comedy theater and entertainment venue, operated by Stand Up Norge AS, located at Aker Brygge in Oslo. The company operates a multi-venue complex with three indoor stages (Hovedscenen seating up to 500, Klubbscenen for 20–200, and Eventrom for up to 80) plus an outdoor stage, a restaurant, multiple bars, and a newest bar called SMIL. The core offering is live standup comedy shows featuring over 50 comedians, available both for public ticketed performances and private booking. The business is structured around three integrated product lines: (1) public show tickets and restaurant dining, (2) comedian booking agency services through Stand Up Norge for private and corporate events, and (3) full-service venue rental with catering for corporate events (kick-offs, Christmas parties, conferences, summer parties). Additional offerings include exclusive show packages combining dinner and premium gallery seating, and annual events like the Latterfestival and Julelatter. The company also operates standup programming in Bergen at Forum Scene and Ole Bull Scene.

Differentiator

Problem solved

Functional benefit

Products and services

• Standup Shows (Forestillinger) Live standup comedy performances held across Latter's three stages (Hovedscenen, Klubbscenen, Eventrom) and the outdoor Utescenen, featuring both established and emerging Norwegian comedians plus international acts, open to the public with tickets purchased via the Latter website or Ticketmaster.
• Restaurant & Bar On-site à la carte restaurant serving international cuisine with multiple set-menu options (sharing/che's menu and company/event menus) and several bars serving drinks before, during, and after shows, with table reservations handled through GastroPlanner.
• Venue Rental (Lokalutleie) Rental of Latter's venues (Hovedscenen up to 500 guests, Klubbscenen 20–200 guests, Eventrom up to 80 guests, and Utescenen outdoor stage) to corporate and private clients for events, inclusive of in-house sound, lighting, and technical crew.
• Comedian Booking (Stand Up Norge) Booking and management service that supplies over 50 affiliated comedians for private and corporate functions, covering standup performances, conference hosting/MC duties (konferansier), hidden-theater performances, parodies, and improv.
• Christmas Party Packages (Julebord) Specialized Christmas party packages combining venue rental, traditional Norwegian holiday food (ribbe or pinnekjøtt), and optional comedian entertainment or MC services for corporate Christmas celebrations.
• Kick-off Packages Corporate kick-off event packages combining venue rental, professional comedian hosting, team-building activities, and restaurant dining for company season launches.
• Summer Party Packages (Sommerfest Oslo) Summer party packages for corporate clients featuring the outdoor stage, comedian booking, outdoor grill dining, and DJ entertainment at Latter's Aker Brygge venue.
• Dinner and Show (Middag og Show) Combined dinner-and-show package that pairs a restaurant meal with a comedy performance in a single guest experience, with coordinated ticket and table reservations.
• Exclusive Show Package (Eksklusiv Showpakke) Premium gallery seating package that reserves exclusive gallery areas before and during shows, includes welcome drinks and finger food or tapas towers, optional branding, and can be combined with full dinner.
• Latterfestival Annual multi-day comedy festival featuring a curated program of standup shows, improv performances, and gala events across Latter's multiple stages.
• Gift Cards (Gavekort) Gift vouchers redeemable across Latter's show tickets and restaurant dining experiences.
• Standup Bergen Latter-produced standup comedy programming presented at partner venues in Bergen (Forum Scene and Ole Bull Scene), featuring comedians such as Stian Blipp and Dagfinn Lyngbø.

Quantifiable outcome

• Nearly 1,900 performances and approximately 200 million NOK in annual revenue demonstrate significant market presence
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• All Things LivecoreStrategic or Co-development Partner · 1 January 2023Stand Up Norge (parent company of Latter) joined All Things Live in 2023. All Things Live is a Nordic entertainment group backed by Waterland Private Equity, consisting of concert promoters and entertainment companies across Norway, Sweden, Denmark, and Finland. Latter continues operating as before under its established brand. The partnership aims to export Norwegian comedy success to other Nordic countries and bring international acts to Norway.
• TicketmastermajorChannel Partner/ Reseller/ DistributorTicketmaster is the primary third-party ticketing platform for Latter's comedy shows. Consumers purchase tickets to shows through Ticketmaster, which provides distribution reach and visibility. Used for both regular shows and special events featuring international performers.
• Forum Scene (Bergen)minorChannel Partner/ Reseller/ DistributorForum Scene in Bergen is a partner venue where Latter-produced shows (such as Dagfinn Lyngbø's 'Folk') are performed. This extends Latter's geographic reach beyond Oslo to Norway's second-largest city.
• Ole Bull Scene (Bergen)minorChannel Partner/ Reseller/ DistributorOle Bull Scene in Bergen is a partner venue where Latter-produced shows (such as Marit Voldsæter's 'Hei, jeg heter Marit') are performed.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• The Comedy Store: London's leading standup comedy venue. Comparable as a long-running, multi-room dedicated comedy venue combining public ticketed shows with corporate/private event hire.
• The Comedy Cellar: Iconic New York City standup comedy venue. Comparable as an established multi-tier dedicated comedy venue operating a ticketed public-show plus private-event model with deep comedian relationships.
• Just For Laughs: Montreal-based global comedy festival and venue operator. Comparable as a top-tier comedy brand producing live shows, festivals, and touring content at scale across multiple geographies.
• Laugh Factory: Hollywood-originated comedy club chain with multiple U.S. locations. Comparable as a multi-venue dedicated comedy brand with corporate event packages and touring comedian programming.
• Stand Up NY: Long-running New York City Upper West Side comedy club. Comparable as a single-location dedicated comedy venue combining ticketed public shows with private and corporate event bookings.

Direct peers

• Forum Scene: Bergen's primary live entertainment and concert venue, currently a Latter partner venue for touring comedy shows. Directly comparable as a Norwegian live performance venue with overlapping booking relationships.
• Ole Bull Scene: Bergen-based live entertainment and comedy venue hosting Latter-produced shows (e.g., Marit Voldsæter). Comparable as a Norwegian regional venue with parallel programming and ticketing dynamics.
• Kulturhuset Oslo: Oslo's principal cultural center hosting standup comedy, spoken word, and performing arts programming. Comparable as a multi-stage Oslo venue competing for the same comedy and corporate event audiences.
• Smuget: Iconic Oslo live entertainment and comedy venue in central Oslo. Directly comparable as a competing Norwegian live comedy/music venue targeting similar consumer and corporate audiences.

Others

• Live Nation Norway: Norwegian arm of the global Live Nation live entertainment group. Comparable as a large-scale Norwegian live entertainment promoter operating concerts and events in overlapping venues and corporate buyer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/latter.no
• Instagraminstagram.com/latteroslo
• LinkedInlinkedin.com/company/latter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latter