Live Nation Norway

What Live Nation Norway does

Live Nation Norway AS is Norway's largest concert promoter and a wholly owned subsidiary of Live Nation Entertainment (NYSE: LEE), the global live entertainment company with operations in approximately 40 countries. With over 30 years of experience in artist booking and concert execution, the company books, produces, and markets concerts ranging from small club shows to large arena and stadium events, and operates seven owned and operated music festivals: Tons of Rock, Neon, Trondheim Rocks, Vaulen Open Air, Bergenfest, Findings, and Feelings. Headquartered in Oslo at Sonja Henies Plass 2 with 24 employees, the company also delivers international artists to other major Norwegian festivals and consolidates four Norwegian operating brands (Luger Norway, Bergen Live, TimeOut Agency & Concerts, ACT Agency) under the Live Nation family.

The company's core offering consists of concert and event ticketing (sold exclusively through the Ticketmaster platform), festival operations, artist booking services, a free registered membership program with presale access, VIP ticket packages, and an event discovery platform on livenation.no with genre and location filtering across rock, pop, metal, hip-hop, country, comedy, electronic, and other genres. Underlying technology is the Ticketmaster ticketing and fulfillment stack integrated with Live Nation's branded website and app surfaces; the Green Nation sustainability framework provides environmental tracking across emissions, energy, waste, water, food, transport, and local impact across venues and events. No AI or ML capabilities, APIs, or SDKs are documented in the source material.

The business model combines transaction-based revenue from ticket commissions and service fees, food and beverage sales at concerts and festivals, and sponsorship income. Tickets are priced between approximately 275 NOK and 420 NOK plus service fees. The go-to-market motion is event-driven: customers are acquired through owned digital properties (website, app), presale registration for free members, and event-based marketing across social media (Facebook, Instagram, TikTok, X, YouTube) and a dedicated MyNewsDesk press portal; demand is generated by event announcements, artist touring, and festival programming. The primary customer segments are individual concert-goers and festival attendees, plus registered members who receive presale access, newsletters, and competition entries.

Name

Live Nation Norway

Legal name

Live Nation Norway AS

Website

https://livenation.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Nation Norway AS is Norway's largest concert promoter, booking and producing concerts and operating seven owned festivals (Tons of Rock, Neon, Trondheim Rocks, Vaulen Open Air, Bergenfest, Findings, Feelings) for Norwegian audiences. The Oslo-based subsidiary of Live Nation Entertainment (NYSE: LEE) sells tickets through Ticketmaster and serves individual concert-goers and festival attendees across Norway.

Ownership category

akta.pro rank

Product category

Live Entertainment & Concert Promotion

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Live entertainment
• Concert promotion
• Ticketing services
• Festival operations
• Artist booking

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from commission and fees on concert and event ticket sales through Ticketmaster platform
2. Food and Beverage Sales: Revenue from food and beverage sales at concerts and festivals
3. Sponsorship Revenue: Income from sponsorship agreements related to concerts and events

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Live Nation Norway books, produces, and markets concerts and festivals across Norway, ranging from small club venues to arena and stadium shows. Tickets are sold exclusively through Ticketmaster, while the company operates its own festivals (Tons of Rock, Neon, Trondheim Rocks, Vaulen Open Air, Bergenfest, Findings, Feelings) and delivers international artists to Norwegian audiences through artist booking services. Revenue is generated from ticket commissions, food and beverage sales at events, and sponsorship income.

Product overview

Live Nation Norway operates as a comprehensive live entertainment platform, functioning as Norway's largest concert promoter. The core offering consists of concert and event ticketing through Ticketmaster, festival operations (including Tons of Rock, Neon, Trondheim Rocks, Vaulen Open Air, Bergenfest, Findings, and Feelings), and artist booking services. Additional services include membership programs offering exclusive presale access, VIP ticket packages, and event discovery tools through the website. The company serves the full spectrum from emerging artists at small clubs to international headliners at arenas and stadiums.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert and Event Ticketing Live Nation Norway's primary service: booking, producing, and marketing concerts and live events across all venue sizes in Norway. Tickets are sold exclusively through Ticketmaster. Targets individual Norwegian consumers seeking live music experiences across all genres including rock, pop, metal, hip-hop, country, comedy, and electronic.
• Festival Operations Operation and promotion of seven owned music festivals across Norway: Tons of Rock, Neon, Trondheim Rocks, Vaulen Open Air, Bergenfest, Findings, and Feelings. The company also delivers international artists to other major Norwegian festivals.
• Artist Booking Services Booking services for Norwegian and international artists ranging from emerging acts to established headliners, leveraging over 30 years of artist booking experience. Customers can request artist bookings through bookartist.livenation.no.
• Membership Program Free membership program that grants registered users access to exclusive presales, newsletter notifications about new shows and special offers, and eligibility for competitions.
• VIP Tickets Premium ticket packages offering enhanced seating, exclusive access, and special services for concert-goers seeking elevated live event experiences.
• Presale Access Early access to concert tickets before general public on-sale dates, available exclusively to registered members of livenation.no.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• TicketmastercoreTechnology or IntegrationTicketmaster serves as the primary ticketing platform for all Live Nation events in Norway. The integration enables online ticket purchases, seat selection, and ticket delivery across all concert and festival events.
• Luger NorwayminorStrategic or Co-development PartnerPart of the Live Nation family of companies in Norway, involved in concert and event operations.
• Bergen LiveminorStrategic or Co-development PartnerPart of the Live Nation family of companies, operating in the Bergen region.
• TimeOut Agency & ConcertsminorStrategic or Co-development PartnerPart of the Live Nation family of companies in Norway.
• ACT AgencyminorStrategic or Co-development PartnerPart of the Live Nation family of companies in Norway.
• Tons of Rock FestivalcoreOthersOne of Live Nation Norway's owned and operated music festivals, featuring rock and metal artists.
• Neon FestivalcoreOthersOne of Live Nation Norway's owned and operated music festivals.
• Trondheim RockscoreOthersOne of Live Nation Norway's owned and operated music festivals in Trondheim.
• Vaulen Open AircoreOthersOne of Live Nation Norway's owned and operated music festivals.
• BergenfestcoreOthersOne of Live Nation Norway's owned and operated music festivals in Bergen.
• Feelings FestivalcoreOthersOne of Live Nation Norway's owned and operated music festivals.
• Findings FestivalcoreOthersOne of Live Nation Norway's owned and operated music festivals.
• Rockefeller Music HallminorChannel Partner/ Reseller/ DistributorVenue partner through Auditorium AS (parent company of Rockefeller, John Dee and Sentrum Scene).
• Sentrum SceneminorChannel Partner/ Reseller/ DistributorVenue partner for larger concerts and events in Oslo.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• AEG Presents: The world's second-largest live entertainment promoter and operator of festivals and venues. Direct competitor to Live Nation globally, with parallel concert promotion, festival ownership, and venue management capabilities that overlap with Live Nation Norway's concert and festival business.
• Eventim: Europe's largest independent ticketing and live entertainment company, combining ticketing infrastructure (similar to Ticketmaster) with concert promotion. Operates across multiple European markets and represents the principal pan-European competitor to Live Nation's integrated promotion-ticketing model.

Emerging players

• See Tickets: European-focused ticketing platform competing with Ticketmaster for promoter relationships. Relevant peer because Ticketmaster is Live Nation Norway's exclusive ticketing distribution channel — any shift in ticketing market share could reshape Live Nation Norway's economics.

Regional players

• Way Out West: Major Swedish summer music festival operating in Gothenburg. Comparable in format and target market (Nordic festival audiences) to Live Nation Norway's owned festivals, though operating in a different country.
• Live Nation Sweden: Sibling Live Nation subsidiary operating in Sweden with the same business model — concert promotion, ticketing via Ticketmaster, and owned festivals. Comparable in scope and structure but operating in a different Nordic market, useful as a regional benchmark rather than a direct competitor.
• Ruisrock: Finland's oldest and one of its largest music festivals. Comparable Nordic festival operation in a neighbouring market, competing for international artist routing across Scandinavia.
• Roskilde Festival: One of the largest music festivals in Northern Europe, held annually in Denmark. Comparable festival-scale operation in the broader Nordic region, competing for the same pool of international headlining artists as Norwegian festivals.

Direct peers

• Øyafestivalen: One of Norway's largest independently operated music festivals, held annually in Oslo. Competes directly with Live Nation Norway's owned festivals (Tons of Rock, Neon, etc.) for Norwegian festival audiences, sponsor inventory, and headline artist bookings.
• All Things Live: Nordic live entertainment company founded by former Live Nation executives, active in concert promotion across Norway and the broader Nordic region. Directly comparable business model and target market to Live Nation Norway, often competing for the same Norwegian dates and festivals.
• Atomic Agency: Swedish-based live music agency and promoter booking and producing concerts and festivals across the Nordics. Closely comparable business model to Luger Norway and ACT Agency (Live Nation Norway subsidiaries), competing for the same Nordic touring circuit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/livenationnorge
• YouTubeyoutube.com/@livenationnorway1251?app=desktop
• Facebookfacebook.com/livenationnorway
• Instagraminstagram.com/livenationnorge
• TikToktiktok.com/@livenationnorway
• LinkedInlinkedin.com/company/live-nation-norway

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Nation Norway