NHTrust Financial Advisors
NHTrust Financial Advisors is a New Hampshire-based, fiduciary wealth management and trust services firm operating two divisions (NHT Wealth Management and NHT Financial Advisors) to serve individuals/families, nonprofits, businesses, and municipalities across New Hampshire via owned offices, affiliate bank branches, and remote advisory.
- Company typePrivate
- Founded2002
- HeadquartersConcord, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What NHTrust Financial Advisors does
NHTrust Financial Advisors (legal name: New Hampshire Trust Company) is a private, New Hampshire-based wealth management and trust services firm operating through two divisions — NHT Wealth Management for complex portfolios, trusts, and institutional clients, and NHT Financial Advisors for straightforward planning and investment guidance. The firm serves four distinct end markets: individuals and families (primary), nonprofits, businesses, and municipalities, offering investment management, financial planning, retirement planning, tax planning strategies, trust and fiduciary services, insurance and annuity solutions, and education savings (529, UGMA/UTMA). NHTrust is a subsidiary of New Hampshire Mutual Bancorp, alongside three affiliated mutual community banks (Meredith Village Savings Bank, Merrimack County Savings Bank, and Savings Bank of Walpole) that provide embedded distribution, with owned offices in Concord and Keene plus remote advisory delivery via phone and secure video. Brokerage services are offered through Osaic Institutions, Inc., a third-party FINRA/SIPC member.
The firm generates revenue through a hybrid model: asset-based fees on AUM (subscription/recurring), flat or hourly planning fees (professional services), and commissions on certain brokerage and insurance/annuity products (transaction fees). All compensation is disclosed in advance to clients. The competitive differentiation rests on a fiduciary standard applied universally, NH's trust-friendly legal regime (no capital gains tax, modern trust code, specialized trust court), credentialed talent (CFP, CTFA, CIMA, CPWA, CRC, CRPC, APMA designations), and a distributed branch-based advisory footprint that leverages the parent mutual bancorp's customer base.
NHTrust was chartered in 2002, was renamed through the 2020 acquisition of The New Hampshire Trust Company and Walpole's wealth business by MillRiver Wealth Management, and operates today with 11–50 employees led by President Cydney Shapleigh, who was named to the role in August 2024. The firm maintains no disclosed AI/ML capabilities, no proprietary technology platform beyond standard financial planning and portfolio management tools, and no external funding; growth is funded organically and through the parent bancorp structure.
NHTrust Financial Advisors firmographics
Firmographics- Name
- NHTrust Financial Advisors
- Legal name
- New Hampshire Trust Company
- Website
- https://nhtrust.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NHTrust Financial Advisors is a New Hampshire-based, fiduciary wealth management and trust services firm operating two divisions (NHT Wealth Management and NHT Financial Advisors) to serve individuals/families, nonprofits, businesses, and municipalities across New Hampshire via owned offices, affiliate bank branches, and remote advisory.
- Ownership category
- akta.pro rank
NHTrust Financial Advisors industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)
- akta.pro secondary industries
- Private Banking & UHNW Wealth Advisory (FSAEABAC), Private Client/High-Net-Worth Advisory (FSAEAAAN), Directed Trust & Trust Advisory Services (FSAAANAK), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where NHTrust Financial Advisors is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
NHTrust Financial Advisors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Asset-Based Fees: Fees calculated based on assets under management (AUM), typically charged as a percentage of client portfolios. This aligns advisor incentives with client portfolio performance.
- Financial Planning Fees: Fees for comprehensive financial planning services, including retirement planning, tax planning, and estate coordination. Explained in advance to clients.
- Commissions on Brokerage and Insurance Products: Commissions earned on certain brokerage transactions and insurance/annuity products when appropriate for client needs. Disclosed in advance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Pricing varies based on service type and account size |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
NHTrust Financial Advisors product offering
Product offeringCore offering
NHTrust Financial Advisors operates through two divisions—NHT Wealth Management for high-net-worth individuals, municipalities, and nonprofits requiring complex portfolio and trust services, and NHT Financial Advisors for clients needing straightforward financial planning and investment guidance. Service offerings include investment management, comprehensive financial planning, retirement planning, tax planning strategies, trust and fiduciary services, insurance solutions, and education savings vehicles such as 529 plans and UGMA/UTMA accounts.
Product overview
NHTrust Financial Advisors operates as a two-division structure: NHT Wealth Management and NHT Financial Advisors, both divisions of NHTrust. NHT Wealth Management serves high-net-worth individuals, municipalities and nonprofits requiring complex portfolio management, trust administration and fiduciary services. NHT Financial Advisors provides planning and investment guidance for everyday decisions and long-term goals. The two divisions share core service modules including Investment Management, Financial Planning, Retirement Planning, Tax Planning Strategies, and Trust and Fiduciary Services. Additional offerings include Insurance Solutions, Educational Planning (529 Plans, UGMA/UTMA Accounts), and a suite of Financial Calculators for client self-service planning. The company leverages New Hampshire's tax-friendly and trust-friendly regulatory environment to serve clients across New Hampshire and beyond.
Differentiator
Problem solved
Functional benefit
Products and services
- NHT Wealth Management A division of NHTrust focused on serving high-net-worth individuals, municipalities, and nonprofits with personalized wealth management, fiduciary, and trust services for complex financial needs and multi-generational wealth.
- NHT Financial Advisors A division of NHTrust providing straightforward, long-term financial planning and investment guidance with insurance and annuity solutions for clients who do not require trustee services.
- Investment Management Manages customized, diversified portfolios using disciplined strategies aligned to client objectives, risk tolerance, and long-term priorities.
- Financial Planning Coordinates investments, cash flow, estate considerations, and tax impacts into a comprehensive plan that evolves as clients' lives and priorities change.
- Retirement Planning Expert guidance to assess retirement requirements, evaluate retirement timing, and develop an income strategy tailored to sustain preferred lifestyle.
- Tax Planning Strategies Tax-efficient approaches to how clients save, invest, and withdraw funds, coordinated with tax professionals when appropriate.
- Trust and Fiduciary Services Professional trust and fiduciary services including family trust administration, corporate trustee services, and investment management.
- Insurance Solutions Evaluation of insurance and annuity solutions to help protect income, assets, and loved ones.
- Educational Planning (529 Plans) Tax-advantaged education savings through 529 plans allowing families to set aside funds for a child's future education.
- UGMA/UTMA Accounts Custodial accounts for minors allowing adults to manage assets until the child reaches adulthood.
Companies that use NHTrust Financial Advisors
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
NHTrust Financial Advisors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NHTrust Financial Advisors partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Big Brothers Big Sisters of New HampshireminorNHTrust and MVSB surprised the organization with a $1,000 donation in celebration of Sisters Day. Community giving partnership supporting youth mentorship programs.
- Big Brothers Big Sisters of NHminorNHTrust named as sponsor for Champions for Kids Breakfast hosted by Boys & Girls Clubs of Central NH, with a five-year commitment totaling $50,000.
- New Hampshire Mutual BancorpcoreParent company formed in 2015 providing shared services that support Meredith Village Savings Bank, The Merrimack, Savings Bank of Walpole and NHTrust. NHTrust is a subsidiary serving as the wealth and advisor affiliate of the organization.
- Savings Bank of WalpolecoreFounded 1875. Mutual bank serving the Monadnock Region. NHTrust at Savings Bank of Walpole location provides local wealth management access.
- Meredith Village Savings BankcoreFounded 1869. Mutual community bank rooted in the Lakes Region. NHTrust advisors are embedded at MVSB locations to serve clients seeking coordinated banking and wealth services.
- Merrimack County Savings BankcoreFounded 1867 in Concord. Mutual community bank serving central New Hampshire. NHTrust maintains advisors at MCOSB locations including Hooksett office.
- Osaic Institutions, Inc.coreOsaic Institutions, Inc. provides brokerage services for NHTrust clients. Member FINRA/SIPC. This partnership enables NHTrust to offer brokerage and securities-related services while maintaining focus on wealth management and fiduciary services.
Scale indicators2 records
Recent moves9 records
Expansion highlights5 records
NHTrust Financial Advisors competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NHTrust Financial Advisors social profiles
Digital presenceNHTrust Financial Advisors financial estimates
Financial estimateRevenue estimate
Valuation estimate
NHTrust Financial Advisors leadership team
Management profileNumber of profiles
Profiles12 records
NHTrust Financial Advisors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NHTrust Financial Advisors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NHTrust Financial Advisors
What does NHTrust Financial Advisors do?
NHTrust Financial Advisors operates through two divisions—NHT Wealth Management for high-net-worth individuals, municipalities, and nonprofits requiring complex portfolio and trust services, and NHT Financial Advisors for clients needing straightforward financial planning and investment guidance. Service offerings include investment management, comprehensive financial planning, retirement planning, tax planning strategies, trust and fiduciary services, insurance solutions, and education savings vehicles such as 529 plans and UGMA/UTMA accounts.
Is NHTrust Financial Advisors a public or private company?
NHTrust Financial Advisors is a private company. It is classified as corporate owned and is currently operating.
When was NHTrust Financial Advisors founded?
NHTrust Financial Advisors was founded in 2002. It employs 11 to 50 people.
Where is NHTrust Financial Advisors based?
NHTrust Financial Advisors is headquartered in Concord, United States, in the North America region.
How does NHTrust Financial Advisors make money?
Three revenue lines are on record. Asset-Based Fees are the primary driver. The others are financial Planning Fees and commissions on Brokerage and Insurance Products.
Does NHTrust Financial Advisors have an API?
No public API is recorded for NHTrust Financial Advisors.
What industry is NHTrust Financial Advisors in?
NHTrust Financial Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAAABAF, Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight), with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.