NHTrust Financial Advisors

Wealth Managementnhtrust.com

NHTrust Financial Advisors is a New Hampshire-based, fiduciary wealth management and trust services firm operating two divisions (NHT Wealth Management and NHT Financial Advisors) to serve individuals/families, nonprofits, businesses, and municipalities across New Hampshire via owned offices, affiliate bank branches, and remote advisory.

Company typePrivate
Founded2002
HeadquartersConcord, United States
Headcount11–50
GTM typeB2B and B2C
OfferingServices

What NHTrust Financial Advisors does

NHTrust Financial Advisors (legal name: New Hampshire Trust Company) is a private, New Hampshire-based wealth management and trust services firm operating through two divisions — NHT Wealth Management for complex portfolios, trusts, and institutional clients, and NHT Financial Advisors for straightforward planning and investment guidance. The firm serves four distinct end markets: individuals and families (primary), nonprofits, businesses, and municipalities, offering investment management, financial planning, retirement planning, tax planning strategies, trust and fiduciary services, insurance and annuity solutions, and education savings (529, UGMA/UTMA). NHTrust is a subsidiary of New Hampshire Mutual Bancorp, alongside three affiliated mutual community banks (Meredith Village Savings Bank, Merrimack County Savings Bank, and Savings Bank of Walpole) that provide embedded distribution, with owned offices in Concord and Keene plus remote advisory delivery via phone and secure video. Brokerage services are offered through Osaic Institutions, Inc., a third-party FINRA/SIPC member.

The firm generates revenue through a hybrid model: asset-based fees on AUM (subscription/recurring), flat or hourly planning fees (professional services), and commissions on certain brokerage and insurance/annuity products (transaction fees). All compensation is disclosed in advance to clients. The competitive differentiation rests on a fiduciary standard applied universally, NH's trust-friendly legal regime (no capital gains tax, modern trust code, specialized trust court), credentialed talent (CFP, CTFA, CIMA, CPWA, CRC, CRPC, APMA designations), and a distributed branch-based advisory footprint that leverages the parent mutual bancorp's customer base.

NHTrust was chartered in 2002, was renamed through the 2020 acquisition of The New Hampshire Trust Company and Walpole's wealth business by MillRiver Wealth Management, and operates today with 11–50 employees led by President Cydney Shapleigh, who was named to the role in August 2024. The firm maintains no disclosed AI/ML capabilities, no proprietary technology platform beyond standard financial planning and portfolio management tools, and no external funding; growth is funded organically and through the parent bancorp structure.

NHTrust Financial Advisors firmographics

Firmographics

Name: NHTrust Financial Advisors
Legal name: New Hampshire Trust Company
Website: https://nhtrust.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 11–50 employees
Short description: NHTrust Financial Advisors is a New Hampshire-based, fiduciary wealth management and trust services firm operating two divisions (NHT Wealth Management and NHT Financial Advisors) to serve individuals/families, nonprofits, businesses, and municipalities across New Hampshire via owned offices, affiliate bank branches, and remote advisory.
Ownership category
akta.pro rank

NHTrust Financial Advisors industry classification

Industry

Product category: Wealth Management
NAICS: Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (52592)
SIC: Investment Advice (6282)
akta.pro primary industry: Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight) (FSAAABAF)
akta.pro secondary industries: Private Banking & UHNW Wealth Advisory (FSAEABAC), Private Client/High-Net-Worth Advisory (FSAEAAAN), Directed Trust & Trust Advisory Services (FSAAANAK), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

Wealth management services
Financial planning
Trust administration
Investment management
Fiduciary services

Where NHTrust Financial Advisors is headquartered

Location

Headquarters

HQ city: Concord
HQ country: United States
HQ region: North America

Offices4 records

Markets served

NHTrust Financial Advisors business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Asset-Based Fees: Fees calculated based on assets under management (AUM), typically charged as a percentage of client portfolios. This aligns advisor incentives with client portfolio performance.
Financial Planning Fees: Fees for comprehensive financial planning services, including retirement planning, tax planning, and estate coordination. Explained in advance to clients.
Commissions on Brokerage and Insurance Products: Commissions earned on certain brokerage transactions and insurance/annuity products when appropriate for client needs. Disclosed in advance.

Pricing tiers

Model	Billing	Price
Hybrid	Annual	Pricing varies based on service type and account size

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

NHTrust Financial Advisors product offering

Product offering

Core offering

NHTrust Financial Advisors operates through two divisions—NHT Wealth Management for high-net-worth individuals, municipalities, and nonprofits requiring complex portfolio and trust services, and NHT Financial Advisors for clients needing straightforward financial planning and investment guidance. Service offerings include investment management, comprehensive financial planning, retirement planning, tax planning strategies, trust and fiduciary services, insurance solutions, and education savings vehicles such as 529 plans and UGMA/UTMA accounts.

Product overview

NHTrust Financial Advisors operates as a two-division structure: NHT Wealth Management and NHT Financial Advisors, both divisions of NHTrust. NHT Wealth Management serves high-net-worth individuals, municipalities and nonprofits requiring complex portfolio management, trust administration and fiduciary services. NHT Financial Advisors provides planning and investment guidance for everyday decisions and long-term goals. The two divisions share core service modules including Investment Management, Financial Planning, Retirement Planning, Tax Planning Strategies, and Trust and Fiduciary Services. Additional offerings include Insurance Solutions, Educational Planning (529 Plans, UGMA/UTMA Accounts), and a suite of Financial Calculators for client self-service planning. The company leverages New Hampshire's tax-friendly and trust-friendly regulatory environment to serve clients across New Hampshire and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

NHT Wealth Management A division of NHTrust focused on serving high-net-worth individuals, municipalities, and nonprofits with personalized wealth management, fiduciary, and trust services for complex financial needs and multi-generational wealth.
NHT Financial Advisors A division of NHTrust providing straightforward, long-term financial planning and investment guidance with insurance and annuity solutions for clients who do not require trustee services.
Investment Management Manages customized, diversified portfolios using disciplined strategies aligned to client objectives, risk tolerance, and long-term priorities.
Financial Planning Coordinates investments, cash flow, estate considerations, and tax impacts into a comprehensive plan that evolves as clients' lives and priorities change.
Retirement Planning Expert guidance to assess retirement requirements, evaluate retirement timing, and develop an income strategy tailored to sustain preferred lifestyle.
Tax Planning Strategies Tax-efficient approaches to how clients save, invest, and withdraw funds, coordinated with tax professionals when appropriate.
Trust and Fiduciary Services Professional trust and fiduciary services including family trust administration, corporate trustee services, and investment management.
Insurance Solutions Evaluation of insurance and annuity solutions to help protect income, assets, and loved ones.
Educational Planning (529 Plans) Tax-advantaged education savings through 529 plans allowing families to set aside funds for a child's future education.
UGMA/UTMA Accounts Custodial accounts for minors allowing adults to manage assets until the child reaches adulthood.

Companies that use NHTrust Financial Advisors

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

NHTrust Financial Advisors technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

NHTrust Financial Advisors partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered minor and core.

Big Brothers Big Sisters of New HampshireminorOthers · 7 August 2025NHTrust and MVSB surprised the organization with a $1,000 donation in celebration of Sisters Day. Community giving partnership supporting youth mentorship programs.
Big Brothers Big Sisters of NHminorOthers · 29 August 2024NHTrust named as sponsor for Champions for Kids Breakfast hosted by Boys & Girls Clubs of Central NH, with a five-year commitment totaling $50,000.
New Hampshire Mutual BancorpcoreOthers · 1 January 2015Parent company formed in 2015 providing shared services that support Meredith Village Savings Bank, The Merrimack, Savings Bank of Walpole and NHTrust. NHTrust is a subsidiary serving as the wealth and advisor affiliate of the organization.
Savings Bank of WalpolecoreChannel Partner/ Reseller/ Distributor · 1 January 1875Founded 1875. Mutual bank serving the Monadnock Region. NHTrust at Savings Bank of Walpole location provides local wealth management access.
Meredith Village Savings BankcoreChannel Partner/ Reseller/ Distributor · 1 January 1869Founded 1869. Mutual community bank rooted in the Lakes Region. NHTrust advisors are embedded at MVSB locations to serve clients seeking coordinated banking and wealth services.
Merrimack County Savings BankcoreChannel Partner/ Reseller/ Distributor · 1 January 1867Founded 1867 in Concord. Mutual community bank serving central New Hampshire. NHTrust maintains advisors at MCOSB locations including Hooksett office.
Osaic Institutions, Inc.coreTechnology or IntegrationOsaic Institutions, Inc. provides brokerage services for NHTrust clients. Member FINRA/SIPC. This partnership enables NHTrust to offer brokerage and securities-related services while maintaining focus on wealth management and fiduciary services.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

NHTrust Financial Advisors competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

NHTrust Financial Advisors financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NHTrust Financial Advisors leadership team

Management profile

Number of profiles

Profiles12 records

NHTrust Financial Advisors funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NHTrust Financial Advisors M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NHTrust Financial Advisors

What does NHTrust Financial Advisors do?

Is NHTrust Financial Advisors a public or private company?

NHTrust Financial Advisors is a private company. It is classified as corporate owned and is currently operating.

When was NHTrust Financial Advisors founded?

NHTrust Financial Advisors was founded in 2002. It employs 11 to 50 people.

Where is NHTrust Financial Advisors based?

NHTrust Financial Advisors is headquartered in Concord, United States, in the North America region.

How does NHTrust Financial Advisors make money?

Three revenue lines are on record. Asset-Based Fees are the primary driver. The others are financial Planning Fees and commissions on Brokerage and Insurance Products.

Does NHTrust Financial Advisors have an API?

No public API is recorded for NHTrust Financial Advisors.

What industry is NHTrust Financial Advisors in?

NHTrust Financial Advisors's product category is Wealth Management. Its primary akta.pro industry code is FSAAABAF, Trust & Fiduciary Advisory for HNW/UHNW (Trust Structuring & Trustee Oversight), with a secondary code of FSAEABAC, Private Banking & UHNW Wealth Advisory. Its NAICS code is 523940 and its SIC code is 6282.