Millstadt Young Plants

What Millstadt Young Plants does

Millstadt Young Plants is a small privately held wholesale nursery headquartered in Millstadt, Illinois (near St. Louis), founded circa 2003. The company produces and distributes a single product line — the Natural Off Series — which consists of three branded sub-varieties of Coleus canina Sumcol 01 (a Plectranthus-family plant protected by U.S. Plant Patent #13843). The plant exudes a pungent odor that is non-offensive to humans but acts as a natural deterrent to dogs, cats, rabbits, and other varmints; each sub-brand (Scardy Cat!, Dog's Gone!, Bunnies Gone!) targets a specific animal while sharing identical growth requirements and positioning as an earth-friendly alternative to chemical deterrents.

The business model is exclusively B2B wholesale: the company sells unrooted cuttings and plugs to commercial growers and garden centers who transplant, finish, and resell the plants to end consumers. The company supports its retail channel with downloadable point-of-purchase marketing materials (Scardy Cat!, Dog's Gone!, and Cat/Dog's Gone! displays). End-customer segments are predominantly residential gardeners (horizontal, mass-market) with a secondary vertical in government and municipal parks departments that deploy the plants in public landscapes. Specific wholesale pricing is not publicly disclosed; no app, API, or digital product surface exists; and the company has no disclosed funding rounds, no parent company, and no subsidiaries.

The company operates with 11–50 employees as a for-profit private entity, serves North America (USA), and shows no signs of M&A activity, leadership turnover, or capital markets events in the available record. Its entire product surface is anchored on one patented plant variety, which is both the principal asset and the principal concentration risk in the business.

Name

Millstadt Young Plants

Legal name

Millstadt Young Plants

Website

https://ngheimos.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Millstadt Young Plants is a Millstadt, Illinois–based wholesale nursery that supplies patented Coleus canina plant varieties (Scardy Cat!, Dog's Gone!, Bunnies Gone!) as natural animal deterrents to commercial growers, garden centers, and municipal parks departments across North America.

Ownership category

akta.pro rank

Product category

Wholesale Ornamental Horticulture (Animal Deterrent Plants)

NAICS

Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Pest Control & Animal Deterrents Retail (Garden/Outdoor Use) (CRAIAIAL), Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF)

Keywords

• Wholesale nursery plants
• Animal deterrent plants
• Ornamental horticulture production
• Patented Coleus canina
• Unrooted cuttings plugs

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Young Plant Sales (Wholesale): Millstadt Young Plants generates revenue through wholesale sales of young plant material (unrooted cuttings and plugs) to commercial growers who finish the plants for retail sale. The company specializes in proprietary Coleus canina varieties sold under the brand names Scardy Cat!, Dog's Gone!, and Bunnies Gone!

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Millstadt Young Plants is a North American wholesale nursery that produces and distributes the Natural Off Series of patented Coleus canina Sumcol 01 (Patent #13843) young plants — unrooted cuttings and plugs — sold under three branded labels (Scardy Cat!, Dog's Gone!, and Bunnies Gone!) to commercial growers and garden centers. The plants function as natural animal deterrents (targeting dogs, cats, rabbits, and other varmints) for residential gardens, flower beds, landscape areas, sandboxes, children's play areas, and city parks, providing an earth-friendly alternative to chemical deterrents.

Product overview

Millstadt Young Plants is a North American provider of the Natural Off Series product line, consisting of three branded Coleus canina plant varieties: Scardy Cat!, Dog's Gone!, and Bunnies Gone! All three products are based on the same patented Coleus canina Sumcol 01 (Patent #13843) with compact vigorous dark green foliage and lavender flowers. The product line functions as a unified natural pet deterrent system, with each brand targeting specific animals (cats, dogs, and rabbits respectively) while sharing the same growing requirements, cultivation methods, and earth-friendly positioning. The products are sold as young plants to be transplanted into 3.5-4.5 inch pots and grown to finish by consumers and commercial growers.

Differentiator

Problem solved

Functional benefit

Brands

• Scardy Cat!: Coleus canina plant variety (Patent #13843) that deters cats through pungent odor; compact vigorous dark green foliage with lavender flowers.
• Dog's Gone!
• Bunnies Gone!
• Natural Off Series

Products and services

• Scardy Cat! Coleus canina plant variety (Patent #13843) marketed as a natural cat deterrent; exudes a pungent odor detectable by cats but non-offensive to humans, designed for residential gardens, flower beds, landscape areas, sandboxes, and children's play areas. Approved by naturalist organizations as an earth-friendly alternative to chemical deterrents.
• Dog's Gone!
• Bunnies Gone!
• Natural Off Series

Quantifiable outcome

• Proven effective in Europe for three years before North American launch

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Selecta One: European breeder and producer of vegetative ornamental cuttings sold wholesale to growers. Closely parallels Millstadt's propagation and grower-finisher channel, with comparable unrooted-cutting economics.
• Danziger: Israeli-based breeder and producer of vegetative cuttings and young plants sold globally to commercial finishers. Competes with Millstadt in the wholesale unrooted-cuttings channel and adds international supply-chain perspective on ornamental propagation.
• Sakata Ornamentals: Global breeder of ornamental and bedding plant varieties, producing seed and vegetative young plants for grower-finishers worldwide. Comparable to Millstadt as a wholesale young-plant supplier and breeding-rights holder.
• Ball Horticultural Company: One of the largest North American wholesale breeders and suppliers of ornamental young plants (cuttings, plugs, liners) to commercial growers and retail garden centers. Operates the same B2B propagation-to-grower channel as Millstadt and serves the same downstream garden-center shelf, making it the closest functional peer in the young-plant wholesale business.
• Proven Winners: Brands finished ornamental plants for retail garden centers, combining proprietary genetics with marketing/point-of-sale support to drive retail pull-through. Its branded plant marketing model (multi-brand portfolio from one breeder pipeline) closely mirrors Millstadt's Scardy Cat!/Dog's Gone!/Bunnies Gone! approach.
• Pacific Plug & Liner: Wholesale producer of young plants (liners and plugs) for commercial finishers and growers across North America. Direct functional parallel to Millstadt's young-plant wholesale motion and grower-customer channel.
• Star Roses and Plants: Wholesale producer of branded ornamental plants (roses, woody ornamentals, perennials) sold to growers and garden centers. Comparable to Millstadt's patented, branded-line young-plant model and shared customer base in garden-center retail.

Broad incumbents

• Syngenta Flowers: Large, diversified agribusiness division focused on ornamental seed and cuttings for the global horticultural market. Overlaps with Millstadt in supplying young-plant genetics but operates at significantly greater scale and across a much broader portfolio.
• Liquid Fence: Established brand of chemical/repellent-based animal-deterrent products sold in lawn-and-garden retail. Competes with Millstadt's brands on the same retailer shelf and end-use use case (deterring dogs, cats, rabbits from yards and gardens), but with a chemical formulation rather than a living-plant approach.

Emerging players

• Nature's Mace: Independent natural/animal-repellent brand targeting residential deer, rabbit, and small-animal damage. Competes with Millstadt's Scardy Cat!/Bunnies Gone! products for the same DIY gardener use case via natural positioning, but through granular or spray applications rather than living plants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/n-g-heimos-greenhouses

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millstadt Young Plants