Instituto Europeo de Psicología Positiva

What Instituto Europeo de Psicología Positiva does

Instituto Europeo de Psicología Positiva (IEPP) is a Madrid-based private educational institution founded in 2010 by Dafne Cataluña that delivers training programs and clinical therapy services rooted in positive psychology, mindfulness, emotional intelligence, and strengths-based coaching. Its curriculum spans two master's degrees, five university expert certifications (accredited through EUNEIZ and AICM), nine specialization courses, dual certifications, two advanced titles, an in-person coaching workshop, and an annual summer intensive, supplemented by online and in-person therapy services in Madrid. The proprietary Método FORTE and its associated Test FORTE / Balanced Strengths Questionnaire form a differentiated, validated psychometric framework for measuring and developing personal strengths, positioning IEPP as a pioneer in the Spanish-speaking positive psychology market with 21,000+ students trained across 33+ countries.

IEPP operates a direct-to-consumer go-to-market combining content marketing (podcast, blog, newsletter, free masterclasses), event-driven acquisition (summer campus, in-person Madrid workshops), and inside sales via a dedicated student support department. Revenue is generated from one-time program fees (master's, certifications, specialization courses), per-session therapy fees (individual from €80, couples/family from €110), with financing options provided through Aplazame. The customer base spans practicing psychologists, coaches, HR professionals, educators, leaders, and personal development consumers, distributed across Spain and international delegations in Italy and the United States.

The business is bootstrapped (no funding rounds disclosed), operates under Madrid Health Authority registration CS19397 for clinical services, and maintains a 4.9-star rating across 1,400+ Google reviews. Technology infrastructure is conventional edtech: Blackboard LMS, Classlife for course management and invoicing, the proprietary campus.iepp.es learning platform, and standard analytics integrations (Google Analytics, Facebook, Bing). The company does not disclose revenue, ARR, or employee growth metrics, and there is no evidence of AI/ML capabilities beyond the psychometric Test FORTE assessment framework.

Name

Instituto Europeo de Psicología Positiva

Legal name

INSTITUTO EUROPEO DE PSICOLOGÍA POSITIVA S.L.

Website

https://iepp.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Europeo de Psicología Positiva (IEPP) is a Madrid-based educational institution founded in 2010 that delivers positive psychology, mindfulness, and emotional intelligence training programs alongside clinical therapy services, serving individuals, psychologists, coaches, and corporate clients primarily in the Spanish-speaking market.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Educational Programs: Revenue from master's degrees, expert certifications, specialization courses, and summer programs in positive psychology, mindfulness, emotional intelligence, and strengths coaching. Programs range from short courses to comprehensive master's programs.
2. Online Therapy Services: Individual therapy sessions via video call starting at 80€ per 50-minute session. Also includes couples therapy (110€/hour), family therapy (110€/1h 30min), and coaching sessions.
3. In-Person Therapy: Presential therapy services at Madrid location. Therapy based on strengths approach for mental health support.
4. Financing Options: Payment financing through Aplazame for educational programs, allowing monthly installments for students.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

IEPP is an educational and therapy center that delivers university-accredited training programs (master's degrees, expert certifications, specialization courses) in positive psychology, mindfulness, emotional intelligence, and strengths-based coaching. It also provides psychological therapy services online via video call and in-person at its Madrid clinic, complemented by the proprietary Método FORTE assessment methodology.

Product overview

Instituto Europeo de Psicología Positiva (IEPP) is a comprehensive educational platform offering a multi-tiered portfolio of positive psychology, mindfulness, emotional intelligence, and strengths-based coaching programs. The core offerings include two Master's degrees (Applied Positive Psychology; Mindfulness, Positive Psychology, and Emotional Intelligence), five University Expert certifications (Three Disciplines, Mindfulness, Applied Positive Psychology, Strengths Coaching, Emotional Intelligence), plus specialized programs including healthcare-focused mindfulness, dual certifications, 9 specialization courses, 2 advanced titles, an in-person workshop, and a summer intensive. IEPP also provides psychological therapy services (online and in-person in Madrid) and operates the proprietary Método FORTE assessment platform with its Test FORTE and Balanced Strengths Questionnaire for measuring psychological wellbeing outcomes. All academic programs are accredited by EUNEIZ and AICM universities.

Differentiator

Problem solved

Functional benefit

Brands

• Método FORTE: Proprietary methodology developed by IEPP for identifying and applying personal strengths in a balanced way.

Products and services

• Máster en Psicología Positiva Aplicada Comprehensive online master's degree focused on applied positive psychology for individuals with university qualifications seeking professional specialization through scientific tools.
• Máster en Mindfulness, Psicología Positiva e Inteligencia Emocional Online master's program combining mindfulness, positive psychology, and emotional intelligence into an integrated approach for personal and professional development.
• Título Experto en 3 Disciplinas (Mindfulness, Psicología Positiva e Inteligencia Emocional) Online university expert title integrating three wellness disciplines - mindfulness, positive psychology, and emotional intelligence - for applied personal and professional development.
• Título Experto en Mindfulness Online and semi-presential university expert certification in mindfulness practices for stress management and attention training.
• Título Experto en Psicología Positiva Aplicada Online university expert certification focused on applied positive psychology methods, strengths-based approaches, and wellbeing enhancement techniques.
• Título Experto en Coaching de Fortalezas Online 85-hour, 3-month university expert certification in strengths-based coaching using the proprietary FORTE method for identifying and applying personal strengths in coaching processes.
• Título Experto en Inteligencia Emocional Online university expert certification in emotional intelligence development, covering emotional identification, understanding, and regulation for professional and personal contexts.
• Mindfulness para Profesionales de la Salud Online specialization course in mindfulness specifically designed for healthcare professionals, focusing on stress reduction and emotional management in clinical settings.
• Doble Formación en Autoestima y Bienestar Online dual certification program combining self-esteem development and general wellbeing practices into one integrated training pathway.
• Doble Formación en Meditación y Compasión Online dual certification combining meditation techniques and compassion development practices for emotional wellbeing enhancement.
• Título Superior en Uso Saludable y Prevención de Adicciones a Nuevas Tecnologías Online advanced certification addressing healthy technology use and prevention of digital addictions, covering digital wellbeing and responsible tech habits.
• Título Superior en Educar en Positivo Online advanced certification for positive education methods, training educators in strengths-based and positive psychology approaches.
• Taller Presencial de Coaching de Fortalezas In-person practical workshop in Madrid for working on specific coaching tools with professional guidance.
• Campus de Verano IEPP 2025 Intensive online summer school program delivering concentrated training in positive psychology, mindfulness, and emotional intelligence tools.
• Terapia Psicológica Online Online video-call therapy services connecting clients with licensed psychologists for individual therapy (from €80 per 50-minute session), couples therapy (from €110/hour), and family therapy (from €110 per 1h 30min).
• Terapia Psicológica Presencial (Madrid) In-person strengths-based psychological therapy at the Madrid location (Avda. de la Albufera, 321) offering personalized wellbeing support in a calm and welcoming environment.
• Test FORTE (Centro de Test) Online psychological assessment platform measuring strengths usage and their impact on wellbeing, generating comprehensive reports on optimism, gratitude, resilience, engagement, and psychological wellbeing.

Quantifiable outcome

• 21,000+ students trained since founding in 2010
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EUNEIZcoreStrategic or Co-development PartnerUniversity accreditation partner for educational programs and certifications. IEPP is an Instituto de Formación with university-accredited degrees through EUNEIZ.
• AICMcoreStrategic or Co-development PartnerUniversity accreditation partner for educational programs and certifications. IEPP is an Instituto de Formación with university-accredited degrees through AICM.
• La SalleminorStrategic or Co-development PartnerInstitutional partnership for academic collaboration and recognition.
• COP (Colegio Oficial de Psicólogos)minorStrategic or Co-development PartnerPartnership with Official College of Psychologists for professional recognition and development.
• Compassionate Mind FoundationminorStrategic or Co-development PartnerPartnership for compassionate mind training and research collaboration.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ESIC Business & Marketing School: Established Spanish business school offering undergraduate, master's, and executive programs with strong corporate training. Comparable to IEPP at the master's/executive education level with broader portfolio and larger brand in the Spanish market.
• Authentic Happiness (University of Pennsylvania): University of Pennsylvania's positive psychology center founded by Martin Seligman, offering courses and the VIA strengths survey. Comparable to IEPP as an authoritative positive psychology education source with global brand and academic credibility.
• Sanitas: Major Spanish health insurer and provider with psychology services, digital health platform, and corporate wellness offerings. Comparable as a broad Spanish incumbent offering psychological therapy services alongside wellness programs.

Direct peers

• Mindful Schools: Online mindfulness training organization offering courses for educators, parents, and professionals. Comparable to IEPP in combining mindfulness methodology with professional certification and a digital-first delivery model, though with a US/English-language focus.
• TherapyChat: Spain-based online psychological therapy platform connecting users with licensed psychologists via video sessions. Direct competitor to IEPP's Terapia Psicológica Online offering with overlapping pricing model and Spanish-market focus.
• Instituto de Psicología Positiva: Spanish-language positive psychology training organization offering courses and certifications to professionals and individuals. Directly competes with IEPP in the same Spanish-speaking positive psychology education niche with overlapping curricula and target segments.
• The Flourishing Center: US-based positive psychology training and certification organization offering CAPP programs, coaching certifications, and applied positive psychology courses. Directly comparable to IEPP's master's and expert certification programs in content, structure, and target buyer (coaching/psychology professionals).
• iFeel: Spanish-language online therapy subscription platform offering unlimited chat-based therapy. Competes directly with IEPP's online therapy services in the Spanish market with a similar consumer proposition and psychologist network.

Regional players

• Miriadax: Iberian MOOC platform backed by Telefónica and Santander offering university-accredited online courses across Spanish and Portuguese-speaking markets. Comparable as a regional online education distribution channel with overlapping content categories in personal development.

Emerging players

• VIA Institute on Character: Nonprofit organization behind the widely-used VIA Character Strengths assessment, offering practitioner training and licensing of its assessment. Directly comparable to IEPP's Test FORTE / Balanced Strengths Questionnaire in the strengths-based assessment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/IEPP_
• Facebookfacebook.com/psicologiapositiva
• Instagraminstagram.com/iepp.es

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Europeo de Psicología Positiva