Simply Burgers

What Simply Burgers does

Simply Burgers is a privately held, single-brand burger restaurant chain headquartered in Athens, Greece. The company operates a network of 10+ dine-in restaurant locations distributed across the Athens metropolitan area, covering neighborhoods such as Nea Smyrni, Glyfada, Vrilissia, Galatsi, Korydallos, Neo Herakleio, Pagrati, Piraeus, Kifisia, and Agia Paraskevi. It serves individual consumers through on-premises dining, takeaway, and phone/online delivery (215 215 5683), and employs between 101 and 250 staff.

The company's core product is a mid-premium burger menu centered on proprietary recipes, most notably the El Diablo burger (€7.90) featuring a Spicy Pepperjam sauce with cheddar, bacon, and jalapeños, and Spicy Chicken Strips (€6.90) dipped in the same sauce. The menu is extended through a rotating Limited Edition line; current seasonal offerings include a tropical summer collection (Mango Bay Burger, Mexicali, Riviera Salad), supported by promotional mechanics such as the King's Meal format and Monday-only €3 upgrade discount. Underlying technology is conventional QSR infrastructure: a marketing website with online ordering and a Simple Win loyalty program that issues SP (Simply Points) for in-store and digital sign-ups via email or SMS.

Simply Burgers earns revenue primarily from one-time food and beverage sales at company-operated locations and via delivery and takeaway orders, with a secondary stream of franchise fees from a publicly marketed franchise program intended for capital-light multi-unit growth. Pricing is unit-based per menu item at the consumer level and royalty/license-based at the franchise level. The firm is funded internally, with no parent company, subsidiaries, or external investors identified in available material; a single legal entity, "Simply Burgers," conducts all operations.

Name

Simply Burgers

Legal name

Simply Burgers

Website

https://simplyburgers.gr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

Simply Burgers is a Greek burger restaurant chain operating 10+ dine-in, takeaway, and delivery locations across the Athens metropolitan area. It serves individual consumers with mid-premium burgers, chicken strips, salads, and seasonal limited-edition items under a franchise and loyalty program model.

Ownership category

akta.pro rank

Product category

Fast-Casual Burger Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFABAA

Burger Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Burger restaurant
• Fast casual dining
• Food delivery service
• Restaurant franchise
• Customer loyalty program

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Revenue from selling burgers, chicken strips, salads, and other menu items directly to consumers at restaurant locations and through delivery/takeaway orders.
2. Franchise fees: The company operates a franchise program, generating revenue from franchisees who open Simply Burgers locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Simply Burgers is a Greek burger restaurant chain operating 10+ dine-in locations across the Athens metropolitan area, serving premium burgers, chicken strips, salads, and limited-edition menu items directly to consumers. The business also generates revenue through a franchise expansion program and operates delivery, takeaway, and a customer loyalty program (Simply Win).

Product overview

Simply Burgers is a Greek burger restaurant chain operating as a single unified restaurant brand with multiple locations across Athens. The company offers a core menu of premium burgers (EL DIABLO) and chicken items (SPICY CHICKEN STRIPS), complemented by seasonal Limited Edition Menu items (Mango Bay Burger, Mexicali, Riviera Salad). Additional offerings include delivery and takeaway services, the Simply Win loyalty program for customer rewards, and a franchise program for business expansion. The restaurant chain has 10+ physical locations in Athens neighborhoods including Nea Smyrni, Glyfada, Vrilissia, Galatsi, Korydallos, Neo Herakleio, Pagrati, Piraeus, Kifisia, and Agia Paraskevi.

Differentiator

Problem solved

Functional benefit

Products and services

• El Diablo Burger Premium spicy burger with new Spicy Pepperjam sauce, cheddar, bacon and jalapeño peppers, priced at €7.90; targeted at consumers seeking bold-flavor burger offerings.
• Spicy Chicken Strips Chicken strips coated with new Spicy Pepperjam sauce, priced at €6.90; offered to consumers seeking spicy non-burger menu alternatives.
• Mango Bay Burger Tropical-flavored limited edition burger from the summer seasonal menu; targeted at consumers seeking seasonal variety.
• Mexicali Limited edition item from the summer tropical menu; targeted at consumers seeking seasonal menu variety.
• Riviera Salad Limited edition salad from the summer tropical menu; targeted at consumers seeking lighter, healthier menu options.
• Simply Win Loyalty Program Customer loyalty membership program enabling consumers to accumulate SP (Simply Points) and redeem them for free menu items; sign-up available via email or mobile messaging.
• Delivery and Takeaway Service Restaurant food delivery and takeaway service enabling consumers to order the full menu for home or office consumption via phone or the Simply Burgers website.
• Franchise Program Franchise offering enabling entrepreneurs to open and operate new Simply Burgers restaurant locations under the company's brand, recipes, and operating model.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Wahlburgers: American celebrity-branded premium burger chain expanding internationally. Comparable to Simply Burgers on premium-casual positioning and menu strategy, though its Greek presence is limited.

Direct peers

• The Fat Boy: Greek burger-focused casual dining chain positioned in the premium-burger segment in Athens. Closely overlaps Simply Burgers on product offering, target customer, and Athens-centric footprint.
• Five Guys: International premium-burger chain with locations in Athens. Competes head-to-head with Simply Burgers on premium burgers, customization, and dine-in fast-casual experience, and is the most relevant international direct peer in the same category.
• Goody's Burger House: Long-established Greek burger QSR/fast-casual chain with multiple Athens locations and broad national footprint. Directly comparable to Simply Burgers in product category (premium burgers), customer (Greek consumers), and pricing tier, and serves as the dominant local benchmark.

Broad incumbents

• McDonald's Greece: Largest QSR operator in Greece with national presence and significant Athens footprint. While not premium-burger specialized, it competes for the same broad fast-food occasion and consumer wallet, making it a relevant incumbent peer.
• Wendy's Greece: Global QSR burger chain with limited Greek/European footprint. Comparable as a burger-focused QSR competitor; relevant for benchmarking unit economics and brand positioning against Simply Burgers.
• Burger King Greece: Global burger QSR with Athens and Greek presence. Competes for burger QSR traffic with Simply Burgers' value end and mid-tier customers, representing a comparable established chain business model.

Others

• efood (delivery platform): Greece's largest online food delivery aggregator. Not a direct competitor but a critical distribution channel for Simply Burgers' delivery revenue and an ecosystem participant shaping competitive dynamics.
• Wolt Greece: Major food delivery aggregator active in Athens. Functions as a distribution and customer-acquisition partner for Simply Burgers and influences delivery mix relative to dine-in for Athens burger chains.

Regional players

• Brooklyn's Burger House: Greek regional burger restaurant brand focused on a themed casual-dining experience. Overlaps Simply Burgers in product (burgers) and casual-dining service model but operates in a different Greek geography/niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Burgers