Brooklyn's Burger Bar

What Brooklyn's Burger Bar does

Brooklyn's Burger Bar is an independently owned, privately operated fast-casual restaurant business headquartered in Coffs Harbour, New South Wales, Australia, with two physical locations: the original site at T62 Park Beach Plaza, 253 Pacific Highway (Coffs Harbour), and a second site at 10/15 Chancellors Drive (Thrumster). The company serves individual consumers and families, as well as Park Beach Plaza shoppers and Coffs Harbour tourists, offering an internationally inspired gourmet burger menu, all-day breakfast, sides, bakery items, specialty coffee, smoothies, beers and cocktails, with kids meals available. Average ticket items range from A$2.50 (baby chino) through A$13–25 (burgers and breakfast plates) up to A$24 (espresso martini), priced on a unit/bundle basis with no subscription or contract structure.

The underlying technology is a conventional restaurant commerce stack: an owned website (brooklynsburgerbar.com) providing pickup and delivery ordering, augmented by native iOS and Android applications delivered through a third-party restaurant platform vendor (Bite Business), which also hosts the customer rewards/redeem-code system. The platform supports dine-in table ordering, pickup, and delivery fulfilment, plus a booking integration via a third-party reservations widget. No AI, automation, or proprietary technology assets are disclosed in the data.

The business model is straightforward dine-in and off-premise food and beverage sales across the two locations, monetised through unit-priced menu items and combo deals (e.g., A$17.50 bacon & egg roll coffee deal, A$14.95 toastie & coffee deal, A$12.95 coffee and muffin deal). Revenue is distributed across three ordering channels (counter/table service, website, mobile app) and is fully dependent on local footfall and regional tourism in the Coffs Harbour area. The company has no disclosed institutional investors, no parent company, no M&A activity, and operates with a 6-person total team, indicating a founder/owner-operated small business rather than a scaled multi-unit operator.

Name

Brooklyn's Burger Bar

Legal name

Brooklyn's Burger Bar

Website

https://brooklynsburgerbar.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brooklyn's Burger Bar is an independently owned fast-casual restaurant in Coffs Harbour and Thrumster, NSW, serving gourmet burgers, all-day breakfast, and beverages to local families, shoppers, and tourists via dine-in, website, and mobile app ordering.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFABAA

Burger Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFABAL

Breakfast & Brunch Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFABAG

Sandwiches & Wraps Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Gourmet burgers
• Casual dining
• Restaurant meals
• Breakfast cafe
• Food and beverage

Headquarters

HQ city

Coffs Harbour

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Sales: Traditional restaurant dining service with table service and casual seating
2. Online Ordering (Pickup & Delivery): Direct online orders placed through website or mobile app for customer pickup or delivery
3. Mobile App Orders: Orders placed through dedicated iOS and Android applications

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Brooklyn's Burger Bar runs two fast-casual restaurant locations in NSW, Australia, serving an internationally inspired gourmet burger menu alongside all-day breakfast items, sides, bakery items, kids' meals, and a full beverage program (coffee, smoothies, beers, cocktails). Customers can dine in, order pickup, or request delivery through the company's own website ordering platform and a native iOS/Android mobile app that also supports a rewards program.

Product overview

Brooklyn's Burger Bar operates as a single-location fast-casual restaurant with a unified ordering platform accessible via website and mobile app. The offering consists of the in-house dining experience combined with digital ordering capabilities for pickup and delivery. The product portfolio includes their gourmet burger menu (breakfast burgers, specialty burgers, vegetarian options), all-day breakfast items, sides, bakery items, and a full beverage program spanning coffee/tea, cold drinks, smoothies, beers, and cocktails. The restaurant has two physical locations: Coffs Harbour (Park Beach Plaza) and Thrumster.

Differentiator

Problem solved

Functional benefit

Products and services

• Brooklyn's Burger Bar Ordering Platform Direct online ordering channel accessible via the company website, allowing customers in the Coffs Harbour area to place pickup and delivery orders for the full gourmet burger, breakfast, sides, and beverage menu.
• Brooklyn's Burger Bar Mobile App Native iOS and Android application that lets customers place pickup or delivery orders and redeem loyalty rewards for Brooklyn's Burger Bar.
• Brooklyn's Burger Bar Dine-in Restaurant Service In-person casual dining experience at two NSW locations, offering the full gourmet burger, breakfast, sides, and beverage menu with table seating and a friendly relaxed atmosphere.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hungry Jack's: Major Australian QSR chain (Burger King franchisee) with 570+ locations. Represents the broader QSR competitive context against which Brooklyn's competes for casual burger occasions, particularly on price-driven customers.
• Red Rooster: Established Australian QSR chain focused on roasted chicken with a broader menu. Comparable as a multi-location Australian casual food operator with regional presence.
• McDonald's Australia: Largest QSR chain in Australia. Defines the price-value end of the burger market and competes for breakfast daypart traffic - directly relevant given Brooklyn's extended 7am opening and breakfast menu.

Direct peers

• Betty's Burgers: Australian gourmet burger chain with a similar gourmet positioning, all-day menu, and presence in shopping centres. Direct competitor in the premium casual burger segment with comparable pricing strategy.
• Heston Blumenthal's Better Burger: Premium gourmet burger chain in Australia backed by a celebrity chef brand. Comparable positioning in the gourmet burger space with a focus on quality ingredients and a casual dining experience.
• Grill'd: Australia's largest premium burger chain with 150+ locations nationwide. Directly comparable in product category (gourmet burgers) and target customer (middle-class Australian consumers seeking better-than-fast-food). Grill'd represents the scaled version of what Brooklyn's could aspire to become.
• Burger Urge: Australian gourmet burger chain operating primarily in Brisbane and other QLD locations, with a similar menu structure (burgers, breakfast items, sides). Comparable as a mid-sized regional burger chain with multiple locations.
• Ribs & Burgers: Australian casual dining chain focused on ribs and burgers. Similar in menu breadth, casual dining format, and multi-location regional presence to Brooklyn's.

Emerging players

• Chatime: Australian bubble tea and cafe beverage chain. Comparable in the cafe/beverage daypart and casual dining format, though with a different core product. Relevant as a competitive threat in the cafe beverage and light meal segment.

Regional players

• Fergburger: Iconic New Zealand gourmet burger chain from Queenstown. Comparable in gourmet burger positioning and tourist-area catchment, though operating in a different geography (NZ vs. AU).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/brooklyn's-burger-bar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn's Burger Bar