Unique Mobility
Unique Mobility is a family-run, independent UK mobility and rehabilitation equipment retailer operating three showrooms and mobile assessment services across Devon, Cornwall and Somerset, selling and servicing mobility scooters, powerchairs, WAVs, stairlifts, seating and clinical OT services.
- Company typePrivate
- Founded2002
- HeadquartersDevon, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Unique Mobility does
Unique Mobility is a family-run, independent mobility and rehabilitation equipment retailer serving the South West of England. Founded in 2001-2002 by Ian Bellamy as Launceston Mobility Centre and rebranded to Unique Mobility in 2015, the company operates three showrooms (Launceston HQ, Plymouth, Exeter) with associated workshops, plus a mobile assessment capability covering Devon, Cornwall and Somerset. The 2024 acquisition of Exeter Disability Centre consolidated the Exeter operation into a single combined mobility and adaptations centre on Marsh Barton.
The company's core offering is the retail and servicing of mobility equipment — mobility scooters, powerchairs (including prescription/custom-built, all-terrain and standing models), manual wheelchairs, wheelchair accessible vehicles (WAVs), stairlifts, riser recliner chairs, adjustable beds, walking aids, paediatric equipment, standing frames, specialist seating, and vehicle adaptations (hand controls, hoists, swivel seats, etc.). Distribution combines a Shopify e-commerce storefront, in-home/workplace/school assessments, and showroom-led consultative sales. The company is an approved Motability Scheme dealership, and has built a Clinical Services capability (Occupational Therapy assessments, specialist seating, pressure mapping, complex rehabilitation) led by a Clinical Specialist OT, addressing both individual customers and referrals from Occupational Therapists, Case Managers and Physiotherapists.
Revenue is generated across five streams: one-time equipment sales across a wide price ladder (from ~£100 rollators to ~£26,000 premium powerchairs), recurring servicing and repairs with preferential rates for existing customers, Motability Scheme lease arrangements funded via customer PIP allowances, clinical/OT services on a unit-priced basis (£150-£350+), and recurring insurance/warranty/breakdown cover packaged through partner First Senior. Customers include elderly and disabled individuals, paediatric users, schools, and healthcare professionals; marketing combines local community presence, CPD events, social channels (Facebook, Instagram, LinkedIn, YouTube), and a blog. The business is privately held with no external investors or disclosed funding rounds.
Unique Mobility firmographics
Firmographics- Name
- Unique Mobility
- Legal name
- Unique Mobility
- Website
- https://uniquemobility.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unique Mobility is a family-run, independent UK mobility and rehabilitation equipment retailer operating three showrooms and mobile assessment services across Devon, Cornwall and Somerset, selling and servicing mobility scooters, powerchairs, WAVs, stairlifts, seating and clinical OT services.
- Ownership category
- akta.pro rank
Unique Mobility industry classification
Industry- Product category
- Mobility Equipment Retail
- NAICS
- Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
- akta.pro secondary industries
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Wheelchair, Seating, Mobility & Transfer Training In-Home (HSABADAO)
Keywords
Where Unique Mobility is headquartered
LocationHeadquarters
- HQ city
- Devon
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Unique Mobility business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: One-time sales of mobility equipment including scooters, powerchairs, wheelchairs, WAVs, stairlifts, adjustable beds, and walking aids. Products sold at various price points from entry-level to premium custom-built equipment.
- Servicing and Repairs: Ongoing servicing and repairs for mobility equipment. Offered at showrooms with workshop facilities, mobile servicing in some areas, and collection/delivery options. Existing customers receive preferential rates.
- Motability Scheme: Lease arrangements for mobility scooters, powerchairs and WAVs through the Motability Scheme, where customers use elements of their weekly PIP allowance to lease equipment.
- Clinical Services: Occupational Therapy assessments and clinical services including standard assessments (from £150), home assessments (£350 + mileage), specialist seating assessments (£250), pressure mapping (£150), and clinical reports (£200).
- Extended Warranty and Insurance: Extended warranty, insurance and breakdown cover packages provided through First Senior for mobility scooters, powerchairs and WAVs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Mobility Scooters |
| Unit Pricing | One time/ perpetual license | Powerchairs |
| Unit Pricing | One time/ perpetual license | Stairlifts |
| Unit Pricing | One time/ perpetual license | Riser Recliner Chairs |
| Unit Pricing | One time/ perpetual license | Walking Aids |
| Unit Pricing | One time/ perpetual license | Wheelchair Accessible Vehicles (WAVs) |
| Unit Pricing | One time/ perpetual license | Clinical Services - Standard Assessment |
| Unit Pricing | One time/ perpetual license | Clinical Services - Specialist |
| Unit Pricing | One time/ perpetual license | Wheelchair Power Add-ons |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Unique Mobility product offering
Product offeringCore offering
Unique Mobility is a family-run retail specialist selling mobility and rehabilitation equipment including mobility scooters, powerchairs, wheelchairs, stairlifts, riser recliner chairs, adjustable beds, walking aids and wheelchair accessible vehicles. The company also provides vehicle adaptations (hand controls, hoists, swivel seats, pedal adaptations), in-house servicing and repairs, Motability Scheme leasing, Occupational Therapy clinical assessments, and complex rehabilitation prescription services. It operates three showrooms across Launceston, Plymouth and Exeter serving Cornwall, Devon and Somerset.
Product overview
Unique Mobility is a family-run mobility and rehabilitation specialist offering a comprehensive portfolio of mobility equipment and clinical services. Their product range includes mobility scooters (travel, pavement, and road-legal models from brands like Kymco, Pride, Rascal, and Sterling), powerchairs (folding, everyday, prescription/custom-built, all-terrain, and standing models from Permobil, Sunrise Medical, Karma, Quantum Rehab, Magic Mobility), manual wheelchairs (everyday, active, sports), wheelchair accessible vehicles (WAVs), vehicle adaptations (hand controls, steering aids, hoists, transfer solutions), riser recliner chairs, adjustable beds, stairlifts (Brooks), walking aids, standing frames, specialist seating systems, paediatric equipment, and modular indoor disability chairs (Mercado Medic). Services include Occupational Therapy assessments, complex rehabilitation prescription services, pressure mapping, and insurance/warranty packages. They are an approved Motability Scheme partner with showrooms in Launceston, Plymouth, and Exeter, serving Cornwall, Devon, and Somerset.
Differentiator
Problem solved
Functional benefit
Brands
- Exeter Disability Centre: Acquired mobility and disability equipment brand, now integrated into Unique Mobility's Exeter showroom operations.
Products and services
- Mobility Scooters
Quantifiable outcome
- 3-year warranty on selected mobility scooter brands (Kymco, Sterling, Rascal, Scooterpac, One-Rehab)
- +3 more outcomes
Companies that use Unique Mobility
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Unique Mobility technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Unique Mobility partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- First SeniorminorInsurance and extended warranty provider offering specialist mobility equipment insurance, breakdown cover and roadside assistance packages to Unique Mobility customers.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Unique Mobility competitors and assessment
Company assessmentDirect peers
- Allied Mobility: UK wheelchair accessible vehicle (WAV) specialist and Motability partner offering adapted vehicles for sale and lease; directly comparable on the WAV and vehicle adaptation side of Unique Mobility's offering.
- Mobility Superstore: Multi-channel UK mobility retailer combining showrooms with a strong online store for scooters, powerchairs, wheelchairs and daily living aids; competes for the same DTC individual customer with overlapping catalogue.
- Lifestyle & Mobility: UK mobility retailer with multiple branches selling scooters, powerchairs, beds and stairlifts alongside servicing; operates in the same regional-retail format with overlapping product portfolio.
- Careco: UK mobility retailer with multiple showrooms selling scooters, powerchairs, riser recliners, stairlifts and daily living aids to elderly and disabled consumers; closest direct multi-channel competitor to Unique Mobility.
- Mobility Smart: Online-led UK mobility retailer selling scooters, powerchairs, wheelchairs and daily living aids; competes for Unique Mobility's DTC and e-commerce customers with broader geographic reach.
- Millercare: UK mobility retailer with multiple showrooms selling scooters, riser recliners, adjustable beds and stairlifts; comparable regional showroom-plus-servicing model targeting elderly consumers.
- TPG Mobility: Welsh/South West mobility retailer selling and servicing scooters, powerchairs and WAVs with similar regional emphasis; comparable on geographic-proximity and product breadth.
Regional players
- Driving Mobility: UK network of disability driving assessment centres run as a charity; while non-retail, it parallels Unique Mobility's mobile assessment, clinical OT and vehicle adaptation referral pipeline that anchors complex equipment sales.
Broad incumbents
- Ross Care: National provider of wheelchair services and mobility equipment (including powered and manual wheelchairs) under NHS and private contracts; broader incumbency in the wheelchair/rehab space overlapping with Unique Mobility's specialist and paediatric offering.
- NRS Healthcare: UK-wide daily living aids and community equipment provider serving NHS/local authorities with a wider catalogue at lower price points; competes for entry-level mobility and ADL customers adjacent to Unique Mobility's walking aids and daily-living range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Unique Mobility social profiles
Digital presenceUnique Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unique Mobility leadership team
Management profileNumber of profiles
Profiles17 records
Unique Mobility subsidiaries and ownership
Company hierarchySubsidiaries1 record
Unique Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unique Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unique Mobility
What does Unique Mobility do?
Unique Mobility is a family-run retail specialist selling mobility and rehabilitation equipment including mobility scooters, powerchairs, wheelchairs, stairlifts, riser recliner chairs, adjustable beds, walking aids and wheelchair accessible vehicles. The company also provides vehicle adaptations (hand controls, hoists, swivel seats, pedal adaptations), in-house servicing and repairs, Motability Scheme leasing, Occupational Therapy clinical assessments, and complex rehabilitation prescription services. It operates three showrooms across Launceston, Plymouth and Exeter serving Cornwall, Devon and Somerset.
Is Unique Mobility a public or private company?
Unique Mobility is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unique Mobility founded?
Unique Mobility was founded in 2002. It employs 11 to 50 people.
Where is Unique Mobility based?
Unique Mobility is headquartered in Devon, Australia, in the Oceania region.
How does Unique Mobility make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are servicing and Repairs, motability Scheme, clinical Services and extended Warranty and Insurance.
Who are Unique Mobility's main competitors?
Direct peers on record are Allied Mobility, Mobility Superstore, Lifestyle & Mobility, Careco, Mobility Smart, Millercare and TPG Mobility. Driving Mobility is listed as a regional player. Broad incumbents are Ross Care and NRS Healthcare.
Does Unique Mobility have an API?
No public API is recorded for Unique Mobility.
What industry is Unique Mobility in?
Unique Mobility's product category is Mobility Equipment Retail. Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers), with a secondary code of HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes). Its NAICS code is 532283 and its SIC code is 7510.