A Fare Extraordinaire
A Fare Extraordinaire is a woman-owned, full-service catering, event planning, and design company in Houston, Texas, serving corporate, non-profit, wedding, and social clients across events of 2 to 10,000+ guests, anchored by its exclusive venue The Revaire and partnerships with 40+ Houston venues.
- Company typePrivate
- Founded1985
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What A Fare Extraordinaire does
A Fare Extraordinaire (AFE) is a woman-owned, full-service catering, event planning, and design company headquartered at a 4-acre property at 7122 Old Katy Road in Houston, Texas, founded in 1985 and currently led by CEO and Owner Rachael Volz. The company delivers turnkey event execution for corporate, non-profit, wedding, and social clients, with capabilities to serve events ranging from 2 to 10,000+ guests. Service offerings include custom menu design drawn from a repertoire of 2,000+ items, TABC-certified bartenders and beverage packages, rentals, floral, décor, lighting, A/V, transportation, entertainment, and photography coordination, all anchored by an exclusive owned venue (The Revaire, 14,000+ sq. ft.) and partnerships with 40+ Houston-area venues.
The business operates a single integrated service model — there is no proprietary technology platform or product-plus-modules architecture. The technology footprint is limited to standard third-party SaaS tooling (Caterease for proposal and event management, DocuSign for contracts) deployed across an event producer–led sales motion. GTM combines organic social (Instagram @afehouston), a bilingual website inquiry form, direct email and phone, and venue/wedding-planner referrals. A wholly-owned sister venue (The Revaire) and a wholly-owned rental subsidiary (Goodie Rentals) extend the operating perimeter and create deeper integration with the catering core.
Revenue is generated through custom event proposals with no public pricing, billed per event across four primary segments: Corporate Events (luxury retail, energy, legal, consulting, healthcare, fashion), Non-Profit galas, Weddings, and Social Events. Notable enterprise clients span luxury retail (Louis Vuitton, Gucci, Chanel, Dior, Cartier, Neiman Marcus, Nordstrom, Kate Spade, Givenchy), energy (Exxon Mobil, Chevron, Shell, OXY, Cheniere), professional services (Vinson & Elkins, Baker Botts, PwC), healthcare (Memorial Hermann), museums, and non-profits (United Way). Recognized with NACE Event Production of the Year (2019), Catersource ACE Award (2017), and Houston Magazine Best of the City Hospitality (2023); certified WBENC and member of Leading Caterers of America South Region.
A Fare Extraordinaire firmographics
Firmographics- Name
- A Fare Extraordinaire
- Legal name
- A Fare Extraordinaire
- Website
- https://afehouston.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A Fare Extraordinaire is a woman-owned, full-service catering, event planning, and design company in Houston, Texas, serving corporate, non-profit, wedding, and social clients across events of 2 to 10,000+ guests, anchored by its exclusive venue The Revaire and partnerships with 40+ Houston venues.
- Ownership category
- akta.pro rank
A Fare Extraordinaire industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (72232), Food Service Contractors (722310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
- akta.pro secondary industries
- Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Off-Premise / Mobile Event Catering (THAHAKAD), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)
Keywords
Where A Fare Extraordinaire is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A Fare Extraordinaire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Full-Service Catering: Custom menu design, food preparation, and on-site event execution for corporate, social, non-profit, and wedding events. Accommodates events from 2 to 10,000+ guests. Includes coordination of rentals, linens, floral, décor, and more. TABC-certified bartenders and custom beverage packages provided.
- Event Planning & Design: Full-service event planning and design coordination. Services include décor, entertainment, audio/visual, transportation, tenting, lighting, photography, floral, graphic design, branding, and favors. Planning and coordination is included with full-service catering.
- Venue Operations (The Revaire): The Revaire, AFE's sister company and exclusive venue, is a versatile event space available for weddings, galas, and milestone occasions. Located at 7122 Old Katy Road, the venue offers 14,000+ sq. ft. of event space accommodating 50 to 1,000 guests. Both companies are owned and operated by Rachael Volz.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom event pricing based on scope and requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
A Fare Extraordinaire product offering
Product offeringCore offering
A Fare Extraordinaire is a woman-owned, full-service catering and event planning company in Houston that designs custom menus, prepares cuisine, and executes events for corporate, social, non-profit, and wedding clients ranging from 2 to 10,000+ guests. The company bundles catering with coordination of rentals, linens, floral, décor, entertainment, A/V, transportation, and event design, and offers The Revaire as its exclusive in-house event venue. It serves as a one-stop shop managing all event elements from menu and venue logistics through on-site staffing and cleanup.
Product overview
A Fare Extraordinaire (AFE) is a woman-owned, full-service catering, event planning, and design company offering turnkey solutions for events. The core offerings consist of catering services, event planning & design, and The Revaire as an exclusive venue brand. AFE operates as a single unified service offering rather than a platform-plus-modules architecture, where catering and planning services work together cohesively. Additional services including menu design, beverage services, rentals, floral, lighting & A/V, transportation, entertainment, photography, and venue sourcing are bundled as integrated components of their full-service event offerings rather than sold as standalone modules.
Differentiator
Problem solved
Functional benefit
Products and services
- AFE Full-Service Catering Full-service turnkey catering providing custom menu design (from 2,000+ menu items), food preparation, and on-site event execution including TABC-certified bartenders and custom beverage packages. Accommodates events from 2 to 10,000+ guests across corporate, social, non-profit, and wedding occasions, with dedicated staffing from setup through cleanup.
- Event Planning & Design Services Comprehensive event planning and design coordination including décor, entertainment, audio/visual, transportation, tenting, lighting, photography, floral, graphic design, branding, and favors. Planning and coordination is bundled with full-service catering to deliver a turnkey experience for corporate, wedding, non-profit, and social events.
- The Revaire Venue Exclusive event venue operated as a sister company to A Fare Extraordinaire, offering 14,000+ sq. ft. of customizable event space accommodating 50 to 1,000 guests. Features 30 ft. steel bow truss ceilings, column-free floor plan, two adjoining event spaces, two private suites, a spacious foyer, and a sleek awning, with integrated AFE catering services.
Quantifiable outcome
- Executes events from intimate gatherings (2 guests) to large-scale events (10,000+ guests)
- +2 more outcomes
Companies that use A Fare Extraordinaire
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
A Fare Extraordinaire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Fare Extraordinaire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The RevaireflagshipThe Revaire is AFE's sister company and exclusive venue. A 1940s munition factory reimagined in 2018 into a versatile 25,000 sq. ft. venue (14,000+ sq. ft. of event space) with 30 ft. steel bow truss ceilings, column-free floor plan, and stained concrete floors. Both companies are owned and operated by Rachael Volz. The Revaire includes two separate adjoining event spaces, two private suites, spacious foyer, and sleek awning. Accommodates 50 to 1,000 guests.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
A Fare Extraordinaire competitors and assessment
Company assessmentDirect peers
- 24 Carrots Catering & Events: Full-service catering and event design firm (Southern California) offering custom menus, venue partnerships, and corporate/social event production. Comparable to AFE in turnkey service model and Leading Caterers of America membership.
- Café Natalie Catering: Houston premium caterer offering custom menus, event design, and venue services for corporate and private events. Comparable to AFE in Houston market focus, full-service model, and wedding/social/corporate mix.
- Thomas Cuisine: Event catering and contract foodservice operator with corporate and event focus across multiple U.S. markets. Comparable to AFE in corporate/event catering mix but operates at broader scale.
- Jackson & Company Catering: Houston-based full-service catering and event design firm serving corporate, social, and wedding clients. Directly comparable to AFE in service scope, target market, and Houston geography.
- Premier Events: Houston event production and catering company providing full-service event planning, design, and on-site execution for corporate and private clients. Comparable service stack and customer profile to AFE.
Broad incumbents
- Wolfgang Puck Catering: National celebrity-chef-branded event catering company serving corporate, social, and high-profile events across multiple U.S. markets. Comparable in premium event catering positioning with broader geographic reach than AFE.
- Aramark: Global food service and facilities management company providing catering and event services to corporate, sports, and institutional clients. Overlaps with AFE in corporate event catering but at vastly larger scale and broader scope.
- Sodexo Live!: Specialized event hospitality and catering division of Sodexo serving stadiums, arenas, conventions, and corporate events. Comparable in event catering execution but operates at venue and national scale beyond AFE's Houston footprint.
Regional players
- B&B Catering and Event Design: Texas-based caterer operating across multiple Texas markets with event design and full-service catering capabilities. Comparable full-service model with broader Texas geographic reach versus AFE's Houston focus.
- Sterling Affairs Catering: Texas event and catering company serving corporate and private clients with custom menus and event production. Comparable in offering and customer type, operating across broader Texas geography than AFE.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A Fare Extraordinaire social profiles
Digital presenceA Fare Extraordinaire financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Fare Extraordinaire leadership team
Management profileNumber of profiles
Profiles12 records
A Fare Extraordinaire subsidiaries and ownership
Company hierarchySubsidiaries2 records
A Fare Extraordinaire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Fare Extraordinaire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Fare Extraordinaire
What does A Fare Extraordinaire do?
A Fare Extraordinaire is a woman-owned, full-service catering and event planning company in Houston that designs custom menus, prepares cuisine, and executes events for corporate, social, non-profit, and wedding clients ranging from 2 to 10,000+ guests. The company bundles catering with coordination of rentals, linens, floral, décor, entertainment, A/V, transportation, and event design, and offers The Revaire as its exclusive in-house event venue. It serves as a one-stop shop managing all event elements from menu and venue logistics through on-site staffing and cleanup.
Is A Fare Extraordinaire a public or private company?
A Fare Extraordinaire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A Fare Extraordinaire founded?
A Fare Extraordinaire was founded in 1985. It employs 11 to 50 people.
Where is A Fare Extraordinaire based?
A Fare Extraordinaire is headquartered in Houston, United States, in the North America region.
How does A Fare Extraordinaire make money?
Three revenue lines are on record. Full-Service Catering is the primary driver. The others are event Planning & Design and venue Operations (The Revaire).
Who are A Fare Extraordinaire's main competitors?
Direct peers on record are 24 Carrots Catering & Events, Café Natalie Catering, Thomas Cuisine, Jackson & Company Catering and Premier Events. Broad incumbents are Wolfgang Puck Catering, Aramark and Sodexo Live!. Regional players are B&B Catering and Event Design and Sterling Affairs Catering.
Does A Fare Extraordinaire have an API?
No public API is recorded for A Fare Extraordinaire.
What industry is A Fare Extraordinaire in?
A Fare Extraordinaire's product category is Event Catering Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise), with a secondary code of THAFAIAB, Event Catering (Weddings, Social, Private Parties). Its NAICS code is 72232 and its SIC code is 5812.