24 Carrots
24 Carrots is a 100% employee-owned, full-service experiential catering and hospitality group in Southern California, providing on-site gourmet catering, bar service, staffing, event design, and venue management for weddings, corporate events, and social celebrations across 8 owned venues and 40+ partner venues.
- Company typePrivate
- Founded2004
- HeadquartersCosta Mesa, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What 24 Carrots does
24 Carrots is a full-service experiential catering and hospitality group headquartered in Costa Mesa, California, serving the Southern California market for over 20 years. The company was founded by Norm Bennett and operates as a 100% employee-owned firm through an Employee Stock Ownership Plan (ESOP). Its core offering bundles on-site gourmet catering, licensed bar service, ServSafe-certified event staffing, and immersive event design and production, delivered either at client-selected venues or at its owned and operated venue portfolio known as 24 Carrots Collective, which includes properties such as The Fig House (Los Angeles), The Colony House (Anaheim), AV Irvine, The Richland (Orange), Franciscan Gardens, Rancho Las Lomas, Ole Hanson Beach Club, and The Linden Club. The company also maintains exclusive or preferred catering arrangements with more than 40 partner venues across the region, including the Petersen Automotive Museum and Marconi Automotive Museum.
The company serves three primary customer segments: weddings (SMB consumers with per-event budgets typically ranging from $15,000 to $50,000+), corporate events (office lunches through large-scale conferences, galas, and product launches for clients such as Corelogic and Creston), and broader social celebrations (anniversaries, birthdays, showers). A separate 24 Carrots Design sub-brand extends into event styling, floral, and production work for brand clients including Ferrari, Lexus, McLaren, Red Bull, Nordstrom, MTV, and Macy's. Distribution is direct-sales-led through website inquiry forms, dedicated Catering & Event Managers, phone lines, and venue-based booking, supplemented by organic social marketing (Instagram, Pinterest, LinkedIn, Facebook), email newsletters, blog content, and wedding-vendor referrals.
The revenue model is professional-services based, with quote-driven pricing per event rather than disclosed rates or recurring subscriptions. There is no significant proprietary technology platform; the technology stack is conventional for a hospitality operator (website, CRM, standard SaaS tools), and the company's competitive position is built on venue access, culinary execution, brand reputation, and employee-owned service culture rather than software or data assets.
24 Carrots firmographics
Firmographics- Name
- 24 Carrots
- Legal name
- 24 Carrots, LLC
- Website
- https://24carrots.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 24 Carrots is a 100% employee-owned, full-service experiential catering and hospitality group in Southern California, providing on-site gourmet catering, bar service, staffing, event design, and venue management for weddings, corporate events, and social celebrations across 8 owned venues and 40+ partner venues.
- Ownership category
- akta.pro rank
24 Carrots industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (722320), Food Service Contractors (722310)
- akta.pro primary industry
- Contract Foodservice Management (Outsourced Catering) (THAFAIAH)
- akta.pro secondary industries
- Full-Service Catering (Off-Premise) (HSACAGAA), Wedding & Social Event Catering (THAHAKAE), Corporate & Office Catering (THAFAIAA)
Keywords
Where 24 Carrots is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
24 Carrots business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Event Catering Services: Full-service catering for weddings, corporate events, and social gatherings. Includes gourmet food preparation, bar service, staffing, and event production. Revenue generated through per-event project fees with personalized menus and services tailored to each event.
- Venue Management: 24 Carrots operates as exclusive or preferred caterer at multiple Southern California venues. Some venues are owned/operated through 24 Carrots Collective while others are partner venues where they provide catering services.
- Event Design Services: 24 Carrots Design provides event design, styling, floral arrangements, and production services for corporate affairs, product launches, and private celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wedding Catering |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
24 Carrots product offering
Product offeringCore offering
24 Carrots is a full-service experiential caterer and hospitality group providing on-site gourmet catering, licensed bar service, ServSafe-certified event staffing, immersive event design and production, and venue management services for weddings, corporate events, and social celebrations across Southern California. The company also operates the 24 Carrots Collective, which owns or holds exclusive catering rights at multiple premium venues.
Product overview
24 Carrots is a full-service experiential caterer and hospitality group offering a unified suite of catering and event services. The core offerings include Gourmet Catering (on-site cooked cuisine with dietary accommodations), Bar Service (licensed beverage service with signature cocktails), Event Staffing (ServSafe-certified professionals), and Event Production/Design (immersive styling and installations). The company also operates a venue management division (24 Carrots Collective) overseeing owned and exclusive event venues across Southern California. Services are delivered through a dedicated personal Catering & Event Manager model with private menu tastings and on-site execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Gourmet Catering On-site cooked, freshly prepared cuisine by professionally-trained chefs with customizable menus and dietary accommodations including gluten-free, lactose-free, vegan, vegetarian, organic, and no-pork options. Designed for weddings, corporate events, and social celebrations.
- Bar Service Licensed and insured alcoholic beverage service featuring signature cocktails, mixologists, bartenders, glassware, and bar rentals for cash, limited, or open bar configurations. Available for weddings, corporate functions, and social events.
- Event Staffing Hand-selected, ServSafe-certified event professionals including servers, event leads, bartenders, and support staff dressed in professional attire for event execution.
- Event Production and Design Immersive event design, styling, floral arrangements, installations, and production services for corporate affairs, product launches, and private celebrations, delivered through the 24 Carrots Design division.
- Venue Management Services Management and operation of owned and exclusive venue properties including The Fig House, The Colony House, AV Irvine, Franciscan Gardens, The Richland, Ole Hanson Beach Club, Rancho Las Lomas, and The Linden Club across Southern California.
Companies that use 24 Carrots
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
24 Carrots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
24 Carrots partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- Found Rental Co.coreFound Rental Co. provides specialty furniture and lounge vignettes for 24 Carrots events. They are a key partner for The Colony House reimagined event and other venue productions, offering decorative touches and styling elements.
- Red Bullflagship24 Carrots Design has worked with Red Bull on corporate affairs and events, providing event design and production services.
- Lexusflagship24 Carrots Design provided event services for Lexus corporate events and product launches.
- Nordstromflagship24 Carrots Design collaborated with Nordstrom on retail events and corporate functions.
- MTVflagship24 Carrots Design has provided event design services for MTV productions and corporate events.
- McLarenflagship24 Carrots Design has worked with McLaren on automotive events and corporate activations.
- Ferrariflagship24 Carrots Design provided event services for Ferrari corporate events and brand experiences.
- Macy'sflagship24 Carrots Design collaborated with Macy's on retail events and corporate functions.
- Marconi Automotive Museumcore24 Carrots is the exclusive or preferred caterer at Marconi Automotive Museum in Tustin, a venue displaying over 100 vehicles valued at nearly $70 million.
- Petersen Automotive Museumcore24 Carrots provides catering services at the Petersen Automotive Museum in Los Angeles, one of the world's largest automotive museums.
- Lyon Air Museumcore24 Carrots is the exclusive caterer at Lyon Air Museum in Santa Ana, offering unique event experiences with historic aircraft collections.
- Segerstrom Shelby Event Centercore24 Carrots partners with Segerstrom Shelby Event Center in Irvine for automobile-themed events, with profits supporting Shriners for Children.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
24 Carrots competitors and assessment
Company assessmentDirect peers
- Wolfgang Puck Catering: Premium full-service catering company specializing in weddings, corporate events, and high-profile experiential events with owned venue partnerships. Highly comparable to 24 Carrots in serving luxury clientele and operating across catering, bar, and event production.
- Command Performance Catering: Long-established Southern California-based high-end catering and event production company serving weddings, corporate events, and social gatherings. Directly competes with 24 Carrots in the same SoCal premium event market with similar full-service offerings.
- Jay's Catering: California-based full-service catering company focused on weddings and corporate events with on-site cooking and event design services. Operates in overlapping Southern California markets with similar mid-to-high-end price points.
- Coast to Coast Catering: Southern California-based catering and events company offering full-service catering, bar service, and event staffing. Competes directly with 24 Carrots in the SoCal wedding and corporate event market.
- Andres Catering: Mid-to-large full-service catering and event production company based in Southern California serving weddings and corporate clients. Comparable in scale, service breadth, and target market.
Broad incumbents
- Bon Appétit Management Company: Large-scale contract foodservice provider operating corporate cafés, catering, and special events across the U.S. Overlaps with 24 Carrots in the corporate catering segment but serves a much broader portfolio and geographic footprint.
- Aramark: Global contract foodservice and event hospitality company serving sports venues, corporate clients, and large-scale events. Comparable in contract foodservice and event catering capabilities but operates at vastly larger scale across diversified end markets.
- Sodexo Live!: International event hospitality and venue catering subsidiary of Sodexo specializing in conferences, sports, and large-scale event venues. Overlaps with 24 Carrots in event catering and venue food service but with significantly larger global infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
24 Carrots social profiles
Digital presence24 Carrots financial estimates
Financial estimateRevenue estimate
Valuation estimate
24 Carrots leadership team
Management profileNumber of profiles
Profiles1 record
24 Carrots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
24 Carrots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 24 Carrots
What does 24 Carrots do?
24 Carrots is a full-service experiential caterer and hospitality group providing on-site gourmet catering, licensed bar service, ServSafe-certified event staffing, immersive event design and production, and venue management services for weddings, corporate events, and social celebrations across Southern California. The company also operates the 24 Carrots Collective, which owns or holds exclusive catering rights at multiple premium venues.
Is 24 Carrots a public or private company?
24 Carrots is a private company. It is classified as management employee owned and is currently operating.
When was 24 Carrots founded?
24 Carrots was founded in 2004. It employs 101 to 250 people.
Where is 24 Carrots based?
24 Carrots is headquartered in Costa Mesa, United States, in the North America region.
How does 24 Carrots make money?
Three revenue lines are on record. Event Catering Services are the primary driver. The others are venue Management and event Design Services.
Who are 24 Carrots's main competitors?
Direct peers on record are Wolfgang Puck Catering, Command Performance Catering, Jay's Catering, Coast to Coast Catering and Andres Catering. Broad incumbents are Bon Appétit Management Company, Aramark and Sodexo Live!.
Does 24 Carrots have an API?
No public API is recorded for 24 Carrots.
What industry is 24 Carrots in?
24 Carrots's product category is Event Catering Services. Its primary akta.pro industry code is THAFAIAH, Contract Foodservice Management (Outsourced Catering), with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 722320.