Name

M4A

Legal name

Middle Alabama Area Agency on Aging

Website

https://m4a.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Aging and Disability Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Caregiver Support & Education Programs (Center-Based) (HSABANAN), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Adult Day Respite Programs (Daytime Relief) (HLADAKAC)

Keywords

• Aging and disability services
• Caregiver support programs
• Senior nutrition assistance
• Medicare counseling services
• Area agency on aging

Headquarters

HQ city

Alabaster

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others, Marketing or Sales

Revenue model

1. Government Grants and Funding: M4A receives federal and state funding through grants from the Administration for Community Living (ACL), Alabama Department of Senior Services, and other government sources to operate aging and disability services programs.
2. Donations: Individual and organizational donations support the Critical Needs Fund, Santa for Seniors program, and general operations. Donations are accepted online via PayPal, by mail, and through Amazon Wishlist.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

M4A is a nonprofit Area Agency on Aging that delivers a comprehensive suite of community-based aging and disability services to older adults (60+), family caregivers, and individuals with disabilities across five Alabama counties. Its core offerings include information and referral through an Aging & Disability Resource Center, caregiver support, Medicaid waiver home and community-based services, Medicare and prescription assistance counseling, nutrition programs (congregate meals, home-delivered meals, SNAP enrollment), legal assistance, senior centers, dementia-specific support (PANDA), and a long-term care ombudsman program. Services are provided at no cost to eligible recipients and are funded through government grants and donations.

Product overview

M4A (Middle Alabama Area Agency on Aging) is a government-funded social services organization designated as an Aging and Disability Resource Center (ADRC) that provides a comprehensive suite of aging and disability services. Founded in 1989, M4A helps individuals access information, assistance, and resources to self-advocate, live independently, and enjoy the highest quality of life. The main service portfolio includes: Aging & Disability Resource Center (core intake and referral hub), Caregiver Support (Alabama Cares), Medicaid Waiver Programs, Legal Assistance, Health & Wellness Programs (Bingocize, Tai Chi, Arthritis Exercise), Senior Centers (23 locations), Long-Term Care Ombudsman, PANDA (dementia assistance), Senior Employment (SCSEP), Senior Medicare Patrol, Home Delivered Meals, SenioRX (prescription assistance), SHIP (Medicare counseling), SNAP (food assistance), and the 4AllFoundation nonprofit arm with its Centers of Excellence. M4A also operates special programs including the Critical Needs Fund, Santa for Seniors, and Fan Drive initiatives. Services are delivered across Blount, Chilton, Shelby, St. Clair, and Walker counties in Alabama.

Differentiator

Problem solved

Functional benefit

Brands

• PANDA (Providing Alzheimer's N' Dementia Assistance): An initiative administered by M4A providing supportive services for People Living with Dementia (PLWD) and their Caregivers at no cost.
• SenioRX (Prescription Assistance)
• SHIP (Medicare Counseling)
• Alabama Cares
• 4 ALL Foundation

Products and services

• Aging & Disability Resource Center (ADRC) Free information and referral hub for seniors and individuals with disabilities across five Alabama counties, providing intake, assessment, and connection to long-term care, healthcare, and lifestyle support services.
• Caregiver Support (Alabama Cares) Supportive services for unpaid caregivers providing 20+ hours of care per week, including information, case management, counseling, training, respite, and supplemental services.
• Medicaid Waiver Programs Home and community-based services (HCBS) for Medicaid beneficiaries with intellectual/developmental disabilities, physical disabilities, or mental illness, enabling them to receive services in their homes or community.
• Legal Assistance No-cost legal assistance for people 60+ in non-fee generating, non-criminal matters including public benefits, advance directives, guardianship, housing, and elder abuse protection.
• Health & Wellness Programs Senior wellness programming including Bingocize (exercise-bingo fusion), Tai Chi, and the Arthritis Exercise Program targeting physical health, flexibility, balance, and mental well-being.
• Senior Centers 23 community-based senior centers across five Alabama counties providing congregate meals, transportation, recreation, and health and wellness activities to older adults.
• Long-Term Care Ombudsman Advocacy program investigating and resolving complaints from residents of long-term care facilities, evaluating facility conditions, and mediating between residents, families, and staff.
• PANDA (Providing Alzheimer's N' Dementia Assistance) Initiative providing supportive services at no cost for People Living with Dementia (PLWD) and their caregivers, including caregiver training, home modifications, supplemental supplies, and education.
• Senior Employment (SCSEP) Senior Community Service Employment Program offering community service and work-based training for older workers, with placement into unsubsidized employment through host agency partnerships.
• Senior Medicare Patrol (SMP) Outreach, counseling, and education to empower Medicare beneficiaries, families, and caregivers to prevent, detect, and report healthcare fraud, errors, and abuse.
• Home Delivered Meals / Senior Nutrition Nutritious meals provided in congregate settings at senior centers or home-delivered to homebound individuals; eligibility extends to spouses, persons with disabilities, and those in low-income housing.
• SenioRX (Prescription Assistance) Prescription drug assistance program helping qualified Alabamians obtain free or reduced-cost prescription medications for chronic health conditions.
• SHIP (State Health Insurance Assistance Program) Medicare counseling and information service staffed by trained, non-insurance-affiliated counselors and volunteers to help beneficiaries understand Medicare and related health insurance options.
• SNAP (Supplemental Nutrition Assistance Program) Partnership with Alabama DHR to help individuals apply for food assistance benefits, including the Elderly Simplified Application Project (AESAP) for adults 60+ with no earned income.
• 4AllFoundation Designated 501(c)(3) nonprofit under M4A supporting dignity of all people, with three Centers of Excellence: Center for Critical Needs, Elder Justice Center of Alabama, and Training for Aging Center.

Quantifiable outcome

• 100,000+ seniors received meals through senior centers
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Administration for Community Living (ACL)coreOthersFederal grant funding source for the PANDA (Providing Alzheimer's N' Dementia Assistance) program. ACL is a U.S. Department of Health and Human Services agency that funds Senior Medicare Patrols and other aging/disability programs.
• Alabama Department of Senior ServicescoreOthersState-level grant funding source for PANDA and other aging services programs. Oversees Alabama's State Unit on Aging and approves Area Plans.
• Alabama Department of Human Services (DHR)coreStrategic or Co-development PartnerM4A partners with DHR to help individuals apply for SNAP (Supplemental Nutrition Assistance Program) benefits. DHR administers SNAP in Alabama.
• 4 ALL FoundationcoreStrategic or Co-development PartnerA designated 501c3 nonprofit organization under M4A. The foundation supports and advocates for the dignity of all people, focusing on living well and aging well, education on aging, and preventing adult mistreatment. Operates three Centers of Excellence.
• Alzheimer's AssociationminorStrategic or Co-development PartnerCollaboration with Alzheimer's Association for caregiver resources and education. The Association provides resources that complement M4A's caregiver support programs.
• UCLA HealthminorStrategic or Co-development PartnerM4A provides UCLA Health Caregiver Training Videos as part of caregiver education resources for Alabama Cares program participants.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Meals on Wheels America: National organization supporting senior nutrition programs including home-delivered and congregate meals. Overlaps materially with M4A's 23 senior center meal program and home-delivered meals service, though operates as a network support entity rather than a direct service provider.
• Family Caregiver Alliance (FCA): National organization focused on caregiver education, support, and policy — directly comparable to M4A's Alabama Cares caregiver support program and PANDA caregiver training services, though operating at a national rather than regional level.

Broad incumbents

• Alzheimer's Association: National nonprofit operating in dementia care, research, and caregiver support. M4A partners with the Association as part of its PANDA program; functionally comparable in caregiver education and dementia resource delivery at much larger national scale.
• Easterseals: Large national nonprofit providing disability and aging services, including home and community-based support. Comparable to M4A's Medicaid Waiver programs and disability services expansion, but operating nationally with much greater scale.
• USAging (formerly n4a): National membership and advocacy body for the 600+ Area Agencies on Aging that M4A belongs to. Comparable as the institutional umbrella governing M4A's network, funding advocacy, and policy positioning.
• AARP: Nation's largest nonprofit serving people 50+ with policy advocacy, Medicare/Medicaid resources, and caregiver support — overlapping broadly with M4A's SHIP, SMP, and caregiver education offerings at a national advocacy and member-service level.

Direct peers

• South Alabama Regional Council on Aging (SARCOA): Regional AAA in southern Alabama providing the same ADRC, senior center, caregiver support, and Medicaid waiver services as M4A — a near-perfect functional peer operating under identical state designation.
• East Alabama Area Agency on Aging: One of Alabama's sister Area Agencies on Aging, operating under the same Alabama Department of Senior Services framework with identical core mandates (ADRC, caregiver support, Medicaid waiver, senior centers). Directly comparable in service portfolio, funding model, and regulatory positioning to M4A.
• Northwest Alabama Council of Local Governments / Area Agency on Aging: Another Alabama-designated AAA serving an overlapping demographic (aging adults, caregivers, individuals with disabilities) in adjacent northwest counties. Operates senior centers, caregiver support, and ADRC services under the same state and federal funding regime as M4A.

Others

• Active Daily Living: Population health platform partnered with M4A to provide free user accounts; offers assessments and communication tools focused on functional limitations and environmental hazards for older adults. Comparable as a technology enabler serving M4A's caregiver and aging-in-place mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/M4A_AL
• Facebookfacebook.com/M4A.AL
• LinkedInlinkedin.com/company/middle-alabama-area-agency-on-aging

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M4A