InnSure
InnSure is a Cambridge, MA-based nonprofit that runs Creation Labs and related programs to incubate climate risk insurance solutions, connect insurance innovators with climate-impacted communities, and operate NYSERDA-funded prize and accelerator initiatives addressing insurance protection gaps.
- Company typePrivate
- Founded2019
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What InnSure does
InnSure is a Massachusetts-based nonprofit (founded 2019, originally as Innovation Underwriters) that operates a portfolio of climate risk insurance innovation programs. Its core offering is Creation Labs, an incubator and acceleration platform connecting insurance innovators with climate-impacted communities, carriers, capital providers, and solution providers; Creation Labs currently engages approximately twelve insurance innovators across its cohort structure. InnSure's proprietary analytical foundation is the TCOR (Total Cost of Risk) Simulator, a tool that quantifies uninsured average annual loss and the full spectrum of risk impacts to people, assets, and communities, supported by a Three Pathways Framework that routes risk through InnSure Loop (community-led carrier qualification), Home Resilience Audit, and Commercial Resilience Audit programs.
The company serves four primary customer segments: climate-impacted communities seeking insurance access (initially wildfire-prone California and New England coastal areas); insurance innovators and climate-tech entrepreneurs (early to mid-stage MGAs, insurtechs, parametric and embedded insurance developers); government and economic development organizations including NYSERDA and county emergency management; and energy transition companies needing insurance coverage for clean energy projects. Distribution channels include direct community engagement, partner-driven tiered membership (Bronze $10k, Silver $25k, Gold $50k annually), acceleration program fees ($30k), and community planning engagements (starting at $30k).
The business model is hybrid nonprofit: substantial pass-through grant funding from NYSERDA ($6.5M Insurance Innovation Program), Schmidt Family Foundation and Builders Vision Philanthropy ($600k Decarbonization Prize), combined with recurring membership fees, acceleration fees, professional services revenue, and prize disbursements. Go-to-market is community-led and event-driven, leveraging the InnSure Corps network, NY Climate Week announcements, quarterly pitch days, and the Insurance Innovation Leadership Academy developed with Northeastern University. Headcount of 11-50 employees with executive leadership from Charlie Sidoti (Executive Director, 35+ years P&C experience), Christopher Lowell (Managing Director, former Bain/Liberty Mutual/Hartford innovation lab), and Steve Brandt (Chief Development Officer, also SVP at founding partner Vitech Systems Group).
InnSure firmographics
Firmographics- Name
- InnSure
- Legal name
- InnSure Corporation
- Website
- https://innsure.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InnSure is a Cambridge, MA-based nonprofit that runs Creation Labs and related programs to incubate climate risk insurance solutions, connect insurance innovators with climate-impacted communities, and operate NYSERDA-funded prize and accelerator initiatives addressing insurance protection gaps.
- Ownership category
- akta.pro rank
InnSure industry classification
Industry- Product category
- Climate Risk Insurance Innovation
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE)
- akta.pro secondary industries
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Reinsurance & Risk Transfer Platforms (Placement, Treaty/Fac, ILS Tech) (FSAGAGAH)
Keywords
Where InnSure is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InnSure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Technology or R&D, Marketing or Sales
Revenue model
- Innovation Partner Membership Fees: Three-tier membership program: Bronze ($10,000/year) - logo recognition, event tickets, curated ecosystem access, quarterly discussions; Silver ($25,000/year) - adds annual branded webinar, monthly discussions, white paper prerelease, 20% fees earmarked for subsidies; Gold ($50,000/year) - adds Scout InsurTech event tickets, advisory board participation, bespoke events, 40% fees earmarked for subsidies.
- Acceleration Program Fees: Creation Labs acceleration services requiring $30,000 investment depending on length and scope. Funding can be in cash, equity, debt, or through InnSure Innovation partner subsidies. Provides structured acceleration plan, insurance industry navigation, curated introductions, live pilot deployment, and community connection.
- Community Planning Engagement Fees: Insurability planning engagements starting from $30,000 depending on scope and nature. Includes risk analysis, insurance market analysis, total cost of risk analysis, stakeholder discovery, data analysis, market research, and strategic synthesis. Communities may be eligible for program subsidies from InnSure innovation partners.
- Grant Funding: Nonprofit funding from government agencies and foundations: $6.5 million NYSERDA Insurance Innovation Program, Decarbonization Prize funding from Schmidt Family Foundation and Builders Vision Philanthropy ($600k total prize pool).
- Prize Disbursements: Prize-based grant disbursements to winners of innovation prizes. $5 million Innovation Prize distributed to eight projects in tranches based on milestone achievement. $600k Decarbonization Prize distributing $200k each to at least three winners as non-dilutive revenue-based loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Bronze Access - $10,000 annual membership |
| Subscription | Annual | Silver Access - $25,000 annual membership |
| Subscription | Annual | Gold Access - $50,000 annual membership |
| Subscription | Multi-year contract | Acceleration Program - $30,000 investment |
| Other | Multi-year contract | Community Planning Engagement - starting at $30,000 |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
InnSure product offering
Product offeringCore offering
InnSure is a nonprofit that runs market-making and market-supporting innovation programs for climate risk and energy transition insurance. Its core offerings include the Creation Labs incubator/acceleration platform, multi-million-dollar innovation prizes, an Insurance Innovation Leadership Academy, community insurability planning services, and the InnSure Loop program that connects community resilience investments to carrier underwriting decisions. The Total Cost of Risk (TCOR) Simulator is the integrating analytical tool across these programs.
Product overview
InnSure is a mission-driven nonprofit organization operating a portfolio of interconnected programs that drive climate risk insurance innovation. The core offerings include Creation Labs (an incubator platform for climate risk solutions), the Innovation Prize (a $5M NYSERDA-backed prize for energy transition insurance), the Decarbonization Risk Management Prize ($600k prize for AI-powered underwriting solutions), Insurance Innovation Leadership Academy (professional development courses), Insurability Planning services, InnSure Loop (community-centered insurance market engagement), and InnSure Corps (young professional network). The TCOR Simulator serves as the integrating analytical tool across multiple programs, enabling communities to quantify risk impacts and optimize resilience investments.
Differentiator
Problem solved
Functional benefit
Brands
- Creation Labs: Flagship climate innovations incubator platform that incubates and accelerates new climate risk solutions to close insurance protection gaps.
- InnSure Loop
- Insurability Planning
- Decarbonization Risk Management Innovation Prize
- Insurance Innovation Leadership Academy
- Insurance Innovation Prize
- InnSure Corps
Products and services
- Creation Labs Flagship climate innovations incubator and acceleration platform that connects insurance innovators with communities, capital providers, and solution providers to close climate-driven insurance protection gaps. Offers cohort-based and individual acceleration at a $30K investment.
- InnSure Loop
Quantifiable outcome
- 65% of areas deemed too risky by other insurers are classified as acceptable risks under Delos' model
- +3 more outcomes
Companies that use InnSure
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
InnSure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
InnSure partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, foundational and minor.
- Delos Insurance SolutionscoreStrategic partnership to improve insurance access, affordability, and community resilience in wildfire-stressed regions of the Western United States. Combines Delos' wildfire risk intelligence and underwriting technology with InnSure's community engagement expertise and innovation labs. Both organizations aim to address growing insurance availability challenges in high-risk wildfire areas where climate-driven costs have led many insurers to exit the market.
- Coalition for Green Capital (CGC)coreCGC announced $200 million investment in GreenieRE, an impact-focused reinsurance company. InnSure is a founding member of The GreenieRE Coalition. CGC investment expected to unlock over $30 billion in private-sector investment toward clean energy projects over next decade.
- HR&A AdvisorscoreMission-driven economic development and public policy consulting firm partnered for RISE Challenge-winning TCOR Simulator and Community Insurance Program. Supporting economic, fiscal, and financial analyses, stakeholder engagement, program design, and implementation for pilot community in Southwest Virginia.
- StanteccoreGlobal leader in sustainable design and engineering partnered for TCOR Simulator project. Bringing engineering and science-based products and services, including expertise in flood and climate risk, to support development of community-scale risk management tools.
- Vitech Systems GroupfoundationalInsurance software provider partnered to officially launch Innovation Underwriters (IU), the not-for-profit that became InnSure. Vitech contributed money, ideas, and talent to accelerate industry progress. Steve Brandt from Vitech serves as InnSure Board Chair.
- GreenieREcoreImpact-focused reinsurance company designed to remove financing obstacles in insurance market for clean energy technologies. Partnership created Climate Risk Solutions Incubator platform (Creation Labs). InnSure Managing Director Christopher Lowell serves on GreenieRE Board. Supported by Coalition for Green Capital $200 million investment.
- Cambridge Innovation Center (CIC)foundationalGlobal leader in building and operating innovation communities served over 5,000 startup and technology companies with over $7B venture capital headquartered in its buildings. Supported IU/InnSure at flagship Kendall Square location at edge of MIT campus.
- Scout InsurTechminorInsurTech ecosystem partner included in supporter network. Gold Innovation Partner members receive tickets to Scout InsurTech events.
- Rise Resilience InnovationscorePartnered with InnSure to run the $5M Insurance Innovation Prize supported by NYSERDA. Served as challenge sponsor for RISE Riverine Community Resilience Challenge won by InnSure's TCOR Simulator project.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
InnSure competitors and assessment
Company assessmentDirect peers
- Coalition for Green Capital: Green financing coalition that deployed $200M into GreenieRE (InnSure's partner). Shares InnSure's mission of removing financing barriers for clean energy and operates an analogous catalytic role connecting mission-aligned capital with deployment vehicles.
- Greentown Labs: Largest cleantech incubator in North America based in Somerville, MA. Operates a hardware-focused incubator model with member programming and corporate partner engagement, structurally comparable to Creation Labs but for clean energy hardware rather than insurance software.
- Global Insurance Accelerator: Des Moines-based insurance-specific accelerator that invests in and mentors insurtech startups. Shares InnSure's model of structured acceleration, carrier introductions, and dedicated insurance industry navigation for early-stage companies.
- Plug and Play InsurTech: Leading global insurance innovation accelerator with cohort programs and corporate partner network. Directly comparable to InnSure's Creation Labs model of connecting insurance innovators with carriers, capital, and corporate partners to commercialize new insurance products.
- Startupbootcamp InsurTech: Global accelerator program dedicated to insurance innovation with corporate partner network and structured mentorship. Comparable cohort-driven model with focus on insurer-innovator partnerships similar to InnSure's Creation Labs.
- Elemental Excelerator: Climate-focused impact accelerator deploying non-dilutive capital into startups addressing climate challenges. Directly comparable in deploying grant-style funding (similar to InnSure's NYSERDA prizes) for climate innovation commercialization.
- gener8tor (Hartford Insurtech Hub): Accelerator network including Hartford Insurtech Hub program. Operates a cohort-based model connecting insurance innovators with carrier partners, directly mirroring InnSure's Creation Labs approach to commercialization support.
Emerging players
- New Energy Nexus: Global clean energy accelerator network supporting clean energy entrepreneurs with programming, capital connections, and ecosystem support. Overlaps with InnSure's mission of accelerating energy transition innovation but is broader in scope beyond insurance.
Broad incumbents
- Munich Re: Global reinsurer actively developing climate risk insurance products and partnering with insurtech innovators. Overlaps with InnSure's mission of closing climate protection gaps but operates as a capital-deploying carrier/reinsurer rather than as a nonprofit ecosystem facilitator.
- Swiss Re: Major global reinsurer with climate insurance innovation programs and risk transfer expertise relevant to InnSure's clean energy insurance gap focus. Operates as broad incumbent in the reinsurance/insurance market rather than as a specialized nonprofit catalyst.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
InnSure social profiles
Digital presenceInnSure financial estimates
Financial estimateRevenue estimate
Valuation estimate
InnSure leadership team
Management profileNumber of profiles
Profiles3 records
InnSure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InnSure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InnSure
What does InnSure do?
InnSure is a nonprofit that runs market-making and market-supporting innovation programs for climate risk and energy transition insurance. Its core offerings include the Creation Labs incubator/acceleration platform, multi-million-dollar innovation prizes, an Insurance Innovation Leadership Academy, community insurability planning services, and the InnSure Loop program that connects community resilience investments to carrier underwriting decisions. The Total Cost of Risk (TCOR) Simulator is the integrating analytical tool across these programs.
Is InnSure a public or private company?
InnSure is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was InnSure founded?
InnSure was founded in 2019. It employs 11 to 50 people.
Where is InnSure based?
InnSure is headquartered in Cambridge, United States, in the North America region.
How does InnSure make money?
Five revenue lines are on record. Innovation Partner Membership Fees are the primary driver. The others are acceleration Program Fees, community Planning Engagement Fees, grant Funding and prize Disbursements.
Who are InnSure's main competitors?
Direct peers on record are Coalition for Green Capital, Greentown Labs, Global Insurance Accelerator, Plug and Play InsurTech, Startupbootcamp InsurTech, Elemental Excelerator and gener8tor (Hartford Insurtech Hub). New Energy Nexus is listed as an emerging player. Broad incumbents are Munich Re and Swiss Re.
Does InnSure have an API?
No public API is recorded for InnSure.
What industry is InnSure in?
InnSure's product category is Climate Risk Insurance Innovation. Its primary akta.pro industry code is FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization), with a secondary code of FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS). Its NAICS code is 5242 and its SIC code is 6411.