SM Group
- Company typePrivate
- Founded1957
- HeadquartersGuwahati, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
SM Group firmographics
Firmographics- Name
- SM Group
- Legal name
- SM Group
- Website
- https://smgrp.net
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where SM Group is headquartered
LocationHeadquarters
- HQ city
- Guwahati
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
SM Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Steel Distribution: Distribution of Tata Steel products across Northeast India through a network of 550 dealers and strategically located warehouses at Guwahati (Amingaon and Boragaon), Jorhat, Silchar & Agartala. Offers the widest range of Tata Steel products for building and construction, agriculture and farming, and home interiors.
- Real Estate Development: Development and sale of residential and commercial properties through SM Developers. Completed projects include Surya Vatika and Surya Kiran in Guwahati. Ongoing projects include Surya Vilas in Gangtok and Surya Aspire in Guwahati. Upcoming projects include Surya SmartCity in Nagaon and Surya Mall in Nagaon.
- Hospitality: Operation of luxury hotels including Vivanta Shillong and Novotel Guwahati (5-star properties). New development of 150-room Hyatt Regency in Gangtok in partnership with Hyatt Hotels Corporation and Poddar Group.
- Road Science Technology: Licensing and deployment of Bitchem Asphalt Technologies' Green Roads environment-friendly road paving technology. The company has paved over 8500 kilometers of roads across India.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SM Group product offering
Product offeringCore offering
SM Group is a diversified conglomerate operating across real estate development (SM Developers), hospitality (SM Hotels & Resorts including Vivanta Shillong and Novotel Guwahati), steel distribution (SM Corporation as exclusive distributor of Tata Steel products across Northeast India through 550 dealers), and road sciences (Bitchem Asphalt Technologies' proprietary Green Roads environment-friendly paving technology that has paved over 8,500 km of roads across India).
Product overview
SM Group is a diversified business conglomerate operating through multiple business divisions: SM Developers (real estate and construction), SM Hotels & Resorts (hospitality), Bitchem Asphalt Technologies Ltd. (road science/technology), and SM Corporation Ltd. (steel distribution). The group offers end-to-end products and services across real estate development, infrastructure, building and construction, and hospitality sectors. Key products include residential and commercial real estate projects (Surya Vilas, Surya Aspire, Surya SmartCity, Surya Mall), hospitality properties (Vivanta Shillong, Novotel Guwahati), Tata Steel distribution through 550 dealers, and Green Roads technology for environmentally friendly road paving. The group has delivered over a million sq ft of projects with a pipeline of over 2.5 million sq ft.
Differentiator
Problem solved
Functional benefit
Brands
- Green Roads: Environment-friendly road paving solutions by Bitchem Asphalt Technologies Ltd. aimed at reducing carbon emissions, promoting health, and ensuring safety in road construction.
Products and services
- Steel Distribution (Tata Steel) Exclusive distribution of Tata Steel products across Northeast India with last-mile delivery through a network of 550 dealers and warehouses at Guwahati, Jorhat, Silchar, and Agartala. Serves construction companies, infrastructure developers, builders, and the agriculture and home interiors sectors.
- Real Estate Development (SM Developers) Development of residential and commercial real estate properties in Northeast India. Delivered projects include Surya Vatika and Surya Kiran in Guwahati. Ongoing projects include Surya Vilas in Gangtok and Surya Aspire in Guwahati. Upcoming projects include Surya SmartCity and Surya Mall in Nagaon. The division has delivered over 1 million sq ft with a pipeline of over 2.5 million sq ft.
- Vivanta Shillong (5-Star Hotel) Five-star hospitality property in Shillong, Meghalaya, operated by Taj Hotels (Indian Hotels Company Limited), serving tourists and business travelers in Northeast India.
- Novotel Guwahati (5-Star Hotel) Five-star hospitality property in Guwahati, Assam, operated by Accor under the Novotel brand, serving tourists and business travelers in Northeast India.
- Green Roads Road Paving Technology Proprietary environment-friendly road paving technology developed by Bitchem Asphalt Technologies Ltd. that reduces carbon emissions, promotes health, and ensures safety in road construction. Successfully paved over 8,500 kilometers of roads across India. Licensed and deployed for government and private road construction projects.
- Hyatt Regency Gangtok (Suryavilas Mixed-Use Project) 150-room Hyatt Regency hotel under development in Gangtok, Sikkim, as part of the Suryavilas mixed-use project. Will feature multiple dining outlets, a spa, swimming pool, fitness facilities, 13,000 sq ft of meeting space, and a licensed casino.
Quantifiable outcome
- 8500+ kms of roads paved across India using Green Roads technology
- +3 more outcomes
Companies that use SM Group
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
SM Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SM Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Hyatt Hotels CorporationcoreStrategic collaboration for developing a 150-room Hyatt Regency hotel in Gangtok, Sikkim, as part of the Suryavilas mixed-use project. This marks the first Hyatt-branded property in Sikkim. The hotel will feature multiple dining outlets, a spa, swimming pool, fitness facilities, and 13,000 sq ft of meeting space, plus a licensed casino.
- Poddar GroupcoreCo-development partner with SM Group and Hyatt Hotels Corporation for the Suryavilas mixed-use project in Gangtok, Sikkim. The project includes the Hyatt Regency hotel and represents a significant hospitality expansion in the region.
- Tata SteelcoreExclusive distribution partnership since 2000 for Tata Steel products across Northeast India. SM Corporation serves as the face of Tata Steel in the North Eastern region, operating through a network of 550 dealers with warehouses at Guwahati, Jorhat, Silchar, and Agartala.
- Grant ThomptonminorCorporate governance consulting partner helping ensure corporate governance practices are strictly followed.
- Khaitan Agarwal & Co.minorCorporate governance consulting partner.
- Saurabh Agarwal & AssociatesminorCorporate governance consulting partner.
- Antares LegalminorCorporate governance consulting partner.
- Apollo HospitalsminorCSR partner supporting healthcare initiatives in Northeast India through the SM Foundation CSR wing.
- Shishu SarothiminorCSR partner supporting education and child welfare initiatives through SM Foundation.
- Assam PoliceminorCSR partner supporting community safety initiatives through SM Foundation.
- Pragjyotish CollegeminorCSR partner supporting education through SM Foundation.
- Chinmaya MissionminorCSR partner supporting social welfare initiatives through SM Foundation.
- Marware HospitalsminorCSR partner supporting healthcare initiatives through SM Foundation.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
SM Group competitors and assessment
Company assessmentDirect peers
- Oberoi Realty: Premium Indian real estate developer with hospitality interests, focused on luxury residential and commercial projects. Comparable to SM Developers' premium positioning in undersupplied micro-markets and partnership-style hotel developments.
- Brigade Enterprises: Indian listed real estate and hospitality developer operating residential, commercial, and hotel projects (notably under Marriott and other international brands). Comparable to SM Developers for combining real estate development with branded hotel operations across India.
- IRB Infrastructure Developers: Leading Indian road and highway builder with significant toll-operate-transfer and build-operate-transfer concessions. Closest direct comparable to Bitchem Asphalt Technologies' road construction business line within the SM Group portfolio.
- Emaar India: Indian arm of Emaar Properties (UAE) developing premium residential and commercial real estate, including hospitality components. Comparable to SM Developers for international brand co-development, premium positioning, and integrated mixed-use project execution.
- Ahluwalia Contracts (India) Ltd: Indian construction contractor specializing in buildings, hospitals, hotels, and commercial complexes for institutional clients. Relevant peer to SM Developers' execution of premium hospitality and mixed-use real estate projects in tier-2/3 markets.
- Prestige Group: Diversified Indian developer with residential, commercial, retail, and hospitality (including Conrad, Hilton, Marriott partnerships) businesses. Mirrors SM Group's strategy of coupling real estate with branded hotel assets across regional Indian markets.
- NCC Limited (Nagarjuna Construction): Diversified Indian construction and infrastructure company with roads, buildings, water, and electrical EPC operations. Comparable to SM Group's real estate (SM Developers), infrastructure, and road science (Bitchem) businesses under one corporate umbrella.
Others
- Tata Steel: India's largest steel producer and SM Corporation's exclusive principal partner for Northeast India distribution since 2000. Comparable not as a competitor but as the upstream principal whose brand and product SM Group distributes through its 550-dealer network.
Broad incumbents
- Indian Hotels Company (Taj/IHCL): Operator of the Vivanta Shillong hotel through which SM Group participates in premium hospitality. Comparable as a broader incumbent in branded Indian hospitality, providing the operational backbone for SM Group's hotel properties.
- Adani Enterprises: Diversified Indian conglomerate with infrastructure, real estate (Adani Realty), and capital-intensive project development. Broadly comparable as a larger, capital-rich conglomerate pursuing multi-sector infrastructure-led growth in regional Indian markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SM Group social profiles
Digital presenceSM Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SM Group leadership team
Management profileNumber of profiles
Profiles5 records
SM Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
SM Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SM Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SM Group
What does SM Group do?
SM Group is a diversified conglomerate operating across real estate development (SM Developers), hospitality (SM Hotels & Resorts including Vivanta Shillong and Novotel Guwahati), steel distribution (SM Corporation as exclusive distributor of Tata Steel products across Northeast India through 550 dealers), and road sciences (Bitchem Asphalt Technologies' proprietary Green Roads environment-friendly paving technology that has paved over 8,500 km of roads across India).
Is SM Group a public or private company?
SM Group is a private company. It is classified as family owned and is currently operating.
When was SM Group founded?
SM Group was founded in 1957. It employs 1,001 to 5,000 people.
Where is SM Group based?
SM Group is headquartered in Guwahati, India, in the Asia region.
How does SM Group make money?
Four revenue lines are on record. Steel Distribution is the primary driver. The others are real Estate Development, hospitality and road Science Technology.
Who are SM Group's main competitors?
Direct peers on record are Oberoi Realty, Brigade Enterprises, IRB Infrastructure Developers, Emaar India, Ahluwalia Contracts (India) Ltd, Prestige Group and NCC Limited (Nagarjuna Construction). Tata Steel is listed as an others. Broad incumbents are Indian Hotels Company (Taj/IHCL) and Adani Enterprises.
Does SM Group have an API?
No public API is recorded for SM Group.