BostadsPortal
BostadsPortal is a Swedish self-serve online marketplace that aggregates approximately 11,969 rental property listings across 30+ municipalities, serving private landlords, commercial property owners, and tenants with free listings and digital rental workflow tools.
- Company typePrivate
- Founded2001
- HeadquartersSøborg, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What BostadsPortal does
BostadsPortal operates a web-based, self-serve rental property marketplace serving the Swedish market. The platform aggregates 11,969 active listings spanning apartments, rooms, houses, cabins, and new-construction units across 30+ Swedish municipalities including Stockholm, Malmö, Göteborg, Uppsala, Lund, and Helsingborg. Both private and commercial landlord segments are supported through distinct site sections ("Privat bostadsuthyrning" and "Kommersiell bostadsuthyrning"), and additional services are aimed at student housing seekers and subletting tenants.
The core platform combines property search and listing functionality with landlord workflow tooling: digital rental contract creation and signing ("Hyreskontrakt"), moving inspection reports ("Besiktningsprotokoll"), email-based search alerts ("Bostadsbevakning"), and a landlord credibility/advertisement-count verification system. The technology stack is a standard web application with no public API, no native mobile app, and no disclosed AI/ML components.
The business model is freemium on the supply side: landlords can list properties and access digital tools free of charge, while the separate commercial rental section implies a paid or premium tier for commercial property owners. Customer acquisition is driven primarily through organic SEO and content marketing via the BostadsPortal blog. The firm is privately held with no disclosed investors, funding events, or revenue figures, and operates with an 11–50 person headcount.
BostadsPortal firmographics
Firmographics- Name
- BostadsPortal
- Website
- https://bostadsportal.se
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BostadsPortal is a Swedish self-serve online marketplace that aggregates approximately 11,969 rental property listings across 30+ municipalities, serving private landlords, commercial property owners, and tenants with free listings and digital rental workflow tools.
- Ownership category
- akta.pro rank
BostadsPortal industry classification
Industry- Product category
- Rental Property Marketplace
- NAICS
- Rental and Leasing Services (532)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Lodging Reservations (Hotels, Vacation Rentals) (HSACALAI)
Keywords
Where BostadsPortal is headquartered
LocationHeadquarters
- HQ city
- Søborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
BostadsPortal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Free Landlord Listings (Freemium): Basic property listing services are provided free of charge to landlords, generating revenue through the generation of tenant leads and marketplace liquidity. The free model attracts landlords to the platform and creates a large inventory of rental properties.
- Commercial Rental Listings: Separate commercial rental listing category suggests premium or paid services for commercial property landlords versus private residential landlords.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free property listing for private landlords |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
BostadsPortal product offering
Product offeringCore offering
BostadsPortal is a Sweden-focused online rental property marketplace that connects private and commercial landlords with tenants. It hosts 11,969 active rental listings (apartments, rooms, houses, cabins, new construction) across 30+ Swedish cities and offers integrated digital tools for landlords, including free listing creation, digital rental contract creation and signing, and digital moving inspection reports, plus automated search alerts for tenants.
Product overview
BostadsPortal operates as a unified rental property marketplace platform in Sweden, connecting property seekers with landlords. The core platform offers comprehensive property search functionality across apartments, rooms, houses, cabins, and new construction. The platform provides complementary tools for landlords including free property listing creation, digital rental contract services, and moving inspection reports. Additional features include a search agent for property alerts, dedicated student housing listings, sublet services, and room rental options. The platform serves both private and commercial property rental segments.
Differentiator
Problem solved
Functional benefit
Products and services
- BostadsPortal Rental Platform Sweden-wide online marketplace for searching and listing rental properties across apartments, rooms, houses, cabins, and new construction, available to tenants and landlords via bostadsportal.se.
- Rental Property Listings
Companies that use BostadsPortal
Customer profileSegments4 records
Ideal customer profiles4 records
BostadsPortal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BostadsPortal partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
BostadsPortal competitors and assessment
Company assessmentDirect peers
- Samtrygg: Swedish sublet/rental marketplace offering landlord-tenant matching with built-in deposit and insurance services; directly competitive in the Swedish rental listing and subletting categories.
- Uthyres.se: Swedish rental listing platform covering apartments, rooms, and houses; operates a similar listings-based marketplace model in the same Swedish residential rental category.
- Qasa: Nordic rental marketplace focused on long-term housing rentals, directly comparable in product offering and target customer base (landlords and tenants) within the same regional footprint.
- BoligPortal: Denmark-based long-term rental marketplace operating a near-identical model to BostadsPortal; the closest functional peer given shared business model and the parent's Danish corporate base (BostadsPortal is registered in Søborg, Denmark).
- Hyresbostäder.se: Swedish rental property listings site offering a similar long-term rental search experience to BostadsPortal across major Swedish cities, directly competing for tenant traffic and landlord listings.
- Hygglo: Swedish peer-to-peer rental marketplace covering housing, vehicles, and equipment; overlaps with BostadsPortal in the residential rental listings category with a similar self-serve marketplace model.
- HomeQ: Swedish rental housing marketplace providing tenant-landlord matching with a focus on larger property owners; directly comparable in product, customer base, and Swedish geographic focus.
- Blocket Bostad: Blocket's housing/rentals vertical is the dominant Swedish general marketplace for rental listings, directly competing with BostadsPortal for landlord inventory and tenant traffic in the same Swedish long-term rental category.
Broad incumbents
- Hemnet: Sweden's dominant residential real estate listings platform, primarily focused on sales but with a rentals vertical. Represents a much larger incumbent with substantially greater traffic and brand recognition in Swedish property listings.
Emerging players
- Studentboet: Swedish student housing platform operating in a sub-segment where BostadsPortal also has a dedicated student listings section; partially overlapping focus on student renters near Swedish university cities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BostadsPortal social profiles
Digital presenceBostadsPortal financial estimates
Financial estimateRevenue estimate
Valuation estimate
BostadsPortal leadership team
Management profileNumber of profiles
BostadsPortal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BostadsPortal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BostadsPortal
What does BostadsPortal do?
BostadsPortal is a Sweden-focused online rental property marketplace that connects private and commercial landlords with tenants. It hosts 11,969 active rental listings (apartments, rooms, houses, cabins, new construction) across 30+ Swedish cities and offers integrated digital tools for landlords, including free listing creation, digital rental contract creation and signing, and digital moving inspection reports, plus automated search alerts for tenants.
Is BostadsPortal a public or private company?
BostadsPortal is a private company. It is classified as unknown and is currently operating.
When was BostadsPortal founded?
BostadsPortal was founded in 2001. It employs 11 to 50 people.
Where is BostadsPortal based?
BostadsPortal is headquartered in Søborg, Denmark, in the Europe region.
How does BostadsPortal make money?
Two revenue lines are on record. Free Landlord Listings (Freemium) is the primary driver. The others are commercial Rental Listings.
Who are BostadsPortal's main competitors?
Direct peers on record are Samtrygg, Uthyres.se, Qasa, BoligPortal, Hyresbostäder.se, Hygglo, HomeQ and Blocket Bostad. Hemnet is listed as a broad incumbent. Studentboet is listed as an emerging player.
Does BostadsPortal have an API?
No public API is recorded for BostadsPortal.
What industry is BostadsPortal in?
BostadsPortal's product category is Rental Property Marketplace. Its primary akta.pro industry code is HSACALAI, Lodging Reservations (Hotels, Vacation Rentals). Its NAICS code is 532 and its SIC code is 7340.