What Boligportal does

BoligPortal is Denmark's largest online rental property marketplace, operating a dual-sided platform that connects individual tenants and families seeking rental housing with property owners and landlords across apartments, rooms, houses, townhouses, and new construction projects. Founded in 2001 and headquartered in Aarhus, the company runs a self-serve web platform (boligportal.dk) and mobile applications on iOS and Android, with inventory concentrated in six major Danish cities — Copenhagen, Aarhus, Odense, Aalborg, Esbjerg, and Randers — totaling 13,769 active property listings. The company is a wholly-owned subsidiary of North Media A/S, publicly traded on NASDAQ Copenhagen, where it sits within the parent's Digital Services segment alongside Dayli and Bekey.

The product surface extends well beyond listings. BoligPortal offers four landlord-facing digital tools: BoligAgent (automated email alerts when new properties match a saved search), Digital Lejekontrakt (digital rental contract creation and signing), Flyttesyn (digital moving-in/moving-out inspection reports), and Huslejeopkrævning (automated rent collection and billing). A Fair Lån loan-services integration is surfaced on listing pages as a contextual monetization layer. Go-to-market is product-led and digital-first, relying on SEO-optimized location pages, an educational blog, and organic social channels rather than paid acquisition.

The business model is freemium on the supply side — landlords list properties free of charge to maximize inventory — while revenue is generated from paid landlord management tools and value-added services, supplemented by partner integrations. Reported Q4 2025 revenue was DKK 28.3 million (up 4% YoY), with an annualized run-rate of approximately DKK 113 million. Recent quarters have shown softness attributable to low vacancy rates and weak supply in the Danish rental market, and a new CEO transition was announced for early 2026.

Name

Boligportal

Legal name

BoligPortal

Website

https://boligportal.dk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

BoligPortal is Denmark's largest online rental property marketplace, connecting tenants with landlords across major Danish cities via web and mobile apps. Founded in 2001, it operates as a subsidiary of North Media A/S and offers free listings plus paid digital rental management tools.

Ownership category

akta.pro rank

Product category

Online Rental Marketplace

NAICS

Rental and Leasing Services (532), Lessors of Real Estate (5311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)

Keywords

• Rental property marketplace
• Online rental listings
• Apartment search portal
• Digital rental management
• Tenant landlord platform

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Listing fees (implied): Free property listings for landlords to attract inventory; monetization likely through premium features or transaction-based services
2. Digital rental management tools: Rental contracts, moving inspections, and rent collection services as value-added features

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BoligPortal operates Denmark's largest online rental property marketplace, connecting landlords with tenants across the country. The platform lists apartments, rooms, houses, townhouses, and new construction projects, with free property listings for landlords and a suite of integrated digital tools for rental contract creation, moving inspections, and automated rent collection.

Product overview

BoligPortal is Denmark's largest property rental marketplace operating as a digital platform that connects landlords seeking tenants with individuals searching for rental housing. The core platform offers property listings across all major Danish cities, covering apartments, rooms, houses, townhouses, and new construction projects. The platform provides a suite of complementary digital tools for landlords including BoligAgent (automated search alerts), Digital Lejekontrakt (digital rental contract creation and signing), Flyttesyn (digital moving inspection and report generation), and Huslejeopkrævning (automated rent collection). A mobile app extends access to the platform via Android and iOS devices. The service is free for landlords while generating revenue from tenant-facing services. The platform is a subsidiary of North Media A/S.

Differentiator

Problem solved

Functional benefit

Products and services

• BoligPortal Marketplace Denmark's leading online rental property marketplace connecting landlords and tenants, with 13,769+ active listings of apartments, rooms, houses, townhouses, and new construction projects across all major Danish cities. Free for landlords to list properties.
• Digital Lejekontrakt (Digital Rental Contract) Digital tool that enables landlords and tenants to create, complete, and sign legally compliant Danish rental contracts securely online. Available as a paid add-on service on the BoligPortal platform.
• Flyttesyn (Moving Inspection) Digital moving-in and moving-out inspection tool that allows landlords and tenants to conduct property inspections digitally and generate detailed inspection reports for documentation purposes.
• Huslejeopkrævning (Rent Collection) Automated rent billing and collection management service for landlords, enabling automatic rent payments and consolidated payment overviews for rental properties listed on BoligPortal.
• BoligPortal Mobile App Mobile application for iOS and Android enabling tenants to search for rental properties, save searches, receive listing alerts, and contact landlords on the go.

Quantifiable outcome

• 4% revenue growth in 2025
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• North Media A/ScoreOthersNorth Media A/S is the parent company of BoligPortal, which operates within North Media's Digital Services segment alongside Dayli and Bekey. BoligPortal's financial performance is reported as part of North Media Group's consolidated results.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hemnet: Sweden's dominant property marketplace and a fellow Nordic market leader. While more sales-focused, it represents the closest geographic and structural peer to BoligPortal in the Scandinavian residential property portal space.
• Rightmove: UK's largest property portal with significant rental listings. Operates a similar horizontal marketplace model connecting tenants with landlords and agents, with comparable nationwide coverage and brand recognition in the UK long-term residential rental market.
• SeLoger: Major French property portal serving both rental and sales markets. Comparable to BoligPortal as a horizontal property marketplace with significant rental listings and broad French nationwide coverage.
• Idealista: Leading property portal in Spain, Portugal, and Italy with strong rental listings. Operates a similar horizontal marketplace model across southern European residential rental markets, with comparable nationwide coverage ambitions.
• Immoscout24: Germany's leading real estate marketplace with strong rental focus. Provides a directly comparable horizontal property portal model serving both landlords and tenants in Europe's largest residential rental market.
• Apartments.com: Major US apartment rental platform owned by CoStar Group. Directly comparable to BoligPortal as a dedicated rental marketplace connecting tenants with landlords and property managers, focused on long-term residential rentals.
• Boligsiden: Major Danish property portal with both sales and rental listings. Represents a direct domestic competitor to BoligPortal in the Danish market, with overlapping listings and audience, though typically more weighted toward sales.
• Zoopla: Major UK property portal with strong rental listings presence. Competes with Rightmove in the UK market and follows a similar horizontal marketplace model for residential rentals and sales, providing a direct comparison to BoligPortal's marketplace approach.

Emerging players

• HousingAnywhere: European rental marketplace focused on students and young professionals. Smaller and more niche, but represents an emerging digital-first rental platform that competes for similar tenant demographics as BoligPortal across European markets.

Broad incumbents

• Zillow: US-based dominant property platform with significant rental listings. While broader in scope (sales, rentals, mortgages) and operating in a different geography, it represents a large incumbent property marketplace with overlapping rental marketplace functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boligportal
• LinkedInlinkedin.com/company/boligportal-
• Instagraminstagram.com/boligportal
• Xx.com/boligportal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boligportal