Beasley Realty
Beasley Realty is a privately held residential real estate brokerage serving home buyers and sellers in the Pullman WA and Moscow ID (Palouse) markets via a traditional, agent-led commission model with no proprietary technology.
- Company typePrivate
- Founded2002
- HeadquartersPullman, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Beasley Realty does
Beasley Realty is a privately held residential real estate brokerage operating under the legal entity Cofer Realty Group LLC, headquartered at 515 E Main St in Pullman, Washington. The firm serves home buyers and sellers in the Palouse region, specifically the Pullman WA and Moscow ID markets (Whitman County, WA and Latah County, ID), with a focus on university-affiliated relocations tied to Washington State University and the University of Idaho.
The firm runs a traditional, agent-led brokerage model with no proprietary technology platform. Its product surface consists of buyer representation, seller representation, custom market analysis, and transaction coordination services delivered by a team of approximately nine people, including three Cofer family members (Justin Cofer as Owner/Agent, Lori Cofer as Designated Broker, and Annette Cofer as Transaction Coordinator) alongside founder/agent Melinda Beasley and additional licensed agents. Multiple team members hold advanced designations such as CRS, GRI, CNE, and ASP.
Revenue is generated exclusively through traditional percentage-based real estate commissions on closed transactions; rates are not publicly disclosed. Distribution is direct-to-consumer via licensed agents supported by a basic digital presence (company website plus Facebook and Instagram). The firm is owner/family-operated with no external funding, no subsidiaries, and no M&A history.
Beasley Realty firmographics
Firmographics- Name
- Beasley Realty
- Legal name
- Cofer Realty Group LLC
- Website
- https://beasleyrealty.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beasley Realty is a privately held residential real estate brokerage serving home buyers and sellers in the Pullman WA and Moscow ID (Palouse) markets via a traditional, agent-led commission model with no proprietary technology.
- Ownership category
- akta.pro rank
Beasley Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Beasley Realty is headquartered
LocationHeadquarters
- HQ city
- Pullman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beasley Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Real Estate Commission: Traditional real estate brokerage commissions on home buying and selling transactions. Agents represent buyers and sellers in residential real estate transactions in Pullman WA and Moscow ID markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Beasley Realty product offering
Product offeringCore offering
Beasley Realty is a real estate brokerage that represents buyers and sellers in residential property transactions in Pullman, WA and Moscow, ID (the Palouse region). The firm assigns licensed agents who deliver custom market analysis, financing guidance for first-time buyers, marketing strategies for sellers, contract negotiation, and post-acceptance coordination through closing. Operations are anchored at a single main office at 515 E Main St, Pullman, WA.
Product overview
Beasley Realty is a real estate brokerage providing residential home buying and selling services in Pullman, WA and Moscow, ID. The company operates as a unified service offering centered on its core real estate brokerage business, supported by Custom Market Analysis for both buyers and sellers, and Transaction Coordination Services to manage the administrative aspects of real estate transactions. The brokerage does not offer a technology platform or SaaS product, but rather provides traditional real estate agent services with a focus on personalized client representation throughout the home buying and selling process.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Buying Services Real estate brokerage services assisting clients in purchasing homes in Pullman, WA and Moscow, ID, including custom market analysis, financing guidance for first-time buyers, and information on property availability.
- Home Selling Services Real estate brokerage services assisting clients in selling homes, including house presentation, marketing strategies, contract assembly, negotiation advocacy, and post-acceptance coordination through closing.
- Custom Market Analysis Personalized market analysis created for each client, providing expertise on financing options, market conditions, school information, and property types suited to the client's needs.
- Transaction Coordination Services Licensed assistant services ensuring exceptional customer service throughout the buying and selling process, managing paperwork and coordination to make transactions worry-free.
Quantifiable outcome
- Staged homes traditionally sell faster and/or for more money
Companies that use Beasley Realty
Customer profileSegments2 records
Ideal customer profiles2 records
Beasley Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beasley Realty partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Beasley Realty competitors and assessment
Company assessmentEmerging players
- eXp Realty: Cloud-based brokerage with a growing agent base across the Pacific Northwest. Operates with lower overhead and attracts agents with its revenue-sharing model, competing for residential listings in regional markets.
- HomeSmart: Growing national brokerage offering full-service residential representation with competitive commission structures. Has expanded presence in the Pacific Northwest and competes for agents and clients.
- Redfin: Tech-enabled residential brokerage with service areas across Washington and Idaho. Uses technology and reduced commissions to attract sellers, potentially threatening traditional boutique brokerages like Beasley.
Regional players
- Sotheby's International Realty: Luxury-focused residential brokerage with affiliates serving higher-end properties in the broader Pacific Northwest. While not focused on the Pullman micro-market, it competes for upscale listings in the region.
Direct peers
- Windermere Real Estate: Pacific Northwest-based residential brokerage with strong regional presence in Washington State. Has offices and agents throughout eastern Washington and competes for residential transactions in similar mid-size markets.
- Century 21 Pullman/Moscow: National residential brokerage brand with local presence in the Palouse region. Offers similar traditional buyer/seller representation services and competes for the same WSU/UI-affiliated clientele.
- RE/MAX Pullman/Moscow: Global real estate franchise with regional offices serving the Pullman-Moscow area. Competes head-to-head for residential listings and buyer representation in the same university-community market.
- Coldwell Banker Pullman/Moscow: National residential real estate franchise with local affiliates serving the Pullman-Moscow market. Directly competes for the same residential buyers and sellers in the Palouse region with similar commission-based brokerage services.
- Keller Williams Realty Pullman/Moscow: Major national real estate franchise with agents serving the Pullman-Moscow market. Competes directly for residential transactions with similar agent-based service model.
Broad incumbents
- Berkshire Hathaway HomeServices: Large national brokerage brand with potential regional affiliates in the Pacific Northwest. Offers broader residential and luxury services that overlap with Beasley's traditional brokerage model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Beasley Realty social profiles
Digital presenceBeasley Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beasley Realty leadership team
Management profileNumber of profiles
Profiles1 record
Beasley Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beasley Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beasley Realty
What does Beasley Realty do?
Beasley Realty is a real estate brokerage that represents buyers and sellers in residential property transactions in Pullman, WA and Moscow, ID (the Palouse region). The firm assigns licensed agents who deliver custom market analysis, financing guidance for first-time buyers, marketing strategies for sellers, contract negotiation, and post-acceptance coordination through closing. Operations are anchored at a single main office at 515 E Main St, Pullman, WA.
Is Beasley Realty a public or private company?
Beasley Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beasley Realty founded?
Beasley Realty was founded in 2002. It employs 1 to 10 people.
Where is Beasley Realty based?
Beasley Realty is headquartered in Pullman, United States, in the North America region.
How does Beasley Realty make money?
One revenue line is on record: real Estate Commission.
Who are Beasley Realty's main competitors?
Emerging players on record are eXp Realty, HomeSmart and Redfin. Sotheby's International Realty is listed as a regional player. Direct peers are Windermere Real Estate, Century 21 Pullman/Moscow, RE/MAX Pullman/Moscow, Coldwell Banker Pullman/Moscow and Keller Williams Realty Pullman/Moscow. Berkshire Hathaway HomeServices is listed as a broad incumbent.
Does Beasley Realty have an API?
No public API is recorded for Beasley Realty.
What industry is Beasley Realty in?
Beasley Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.