Herbolario

What Herbolario does

Herbolario Cosmética Consciente is a Chilean e-commerce retailer (legal entity Cosmética Consciente Spa) that supplies raw materials, packaging, and educational services to entrepreneurs, brands, and individuals who formulate natural cosmetics. Founded by Paola Salvo, the company is based in Santiago and operates a Jumpseller-powered storefront at herbolario.cl alongside a physical pickup point at Calle Ñuble 367. Its catalog spans over 500 SKUs across essential oils, hydrolats, vegetable oils, butters, waxes, cosmetic actives, natural extracts, emulsifiers, surfactants, preservatives, IFRA-compliant fragrances, pigments, exfoliants, pre-formulated cosmetic bases, packaging containers, and formulation accessories. Selected inputs carry third-party certifications including ECOCERT, COSMOS, and IFRA compliance, and the assortment features Chilean-origin botanicals such as Calafate, Matico, Maqui, and Rosa Mosqueta.

The business model is direct-to-consumer retail with a CLP $7,900 minimum order, per-unit pricing with quantity-based size tiers, and payment through Webpay, bank transfer, and Mercado Pago for nationwide Chilean delivery. There is no subscription or recurring revenue line; all product sales are one-time transactions. On top of the catalog, Herbolario monetizes founder expertise through a paid 30-minute Mini Taller advisory session on formulation (priced at CLP $12,900, down from CLP $14,900) and a broader Courses and Training category, supplemented by direct WhatsApp support. There is no proprietary technology platform, AI, or app; the company is positioned as a curation-and-education supplier rather than a technology business, and its defensibility rests on catalog breadth, certified inputs, and founder-led formulation guidance.

Name

Herbolario

Legal name

Cosmética Consciente Spa

Website

https://herbolario.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbolario is a Chilean e-commerce retailer selling over 500 raw materials, packaging, and formulation accessories for entrepreneurs, brands, and individuals creating natural cosmetics. Founded by Paola Salvo, it pairs catalog sales with founder-led advisory workshops.

Ownership category

akta.pro rank

Product category

Natural Cosmetic Raw Materials

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

akta.pro secondary industries

Flavorings & Extracts (Natural & Artificial) (CRADAOAA), Botanical Biopesticides & Plant Extracts (Essential Oils, Neem, Pyrethrins) (AFABAEAF)

Keywords

• Cosmetic raw materials
• Natural cosmetic ingredients
• Essential oils supply
• Botanical extracts retail
• Cosmetic formulation supplies

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales (Retail): Herbolario sells a wide range of raw materials for natural cosmetics including essential oils, botanical extracts, carrier oils, butters, waxes, emulsifiers, surfactants, preservatives, fragrances, pigments, cosmetic bases, packaging containers, and accessories. Revenue is generated through one-time transactional purchases made via the e-commerce storefront. No subscription or recurring revenue model is described.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Herbolario is a Chilean e-commerce and physical-store retailer that sells raw materials, ingredients, packaging, and accessories for natural cosmetics formulation. The catalog spans over 500 SKUs across cosmetic bases, essential oils, botanical extracts, vegetable oils, butters, waxes, emulsifiers, surfactants, preservatives, IFRA-compliant fragrances, pigments, colorants, clays, exfoliants, salts, packaging containers, and formulation accessories. The business also offers advisory sessions and a mini workshop taught by the founder on natural cosmetic formulation.

Product overview

Herbolario Cosmética Consciente is a natural cosmetics supplier based in Chile (Santiago) operating as an e-commerce store built on the Jumpseller platform. The company offers a comprehensive catalog of over 500 raw materials and supplies for entrepreneurs, brands, and individuals creating professional-quality natural cosmetic products. Their portfolio consists of pre-formulated cosmetic bases (soap bases, shampoo, conditioner, massage oils), essential oils and hydrolats, cosmetic active ingredients and natural extracts, vegetable oils and butters, emulsifiers and gelling agents, cosmetic fragrances (IFRA-compliant), pigments and colorants, surfactants, preservatives, exfoliants, packaging containers and accessories, and training courses. The company positions itself as a one-stop shop for natural cosmetics formulation with a focus on conscious cosmetics, providing selected ingredients, clear technical information, and advisory services for formulators.

Differentiator

Problem solved

Functional benefit

Products and services

• Bases Cosméticas (Cosmetic Bases) Pre-formulated cosmetic bases including transparent, white, almond milk, suspending, activated charcoal, berries, spirulina/kelp, aloe vera-cucumber-carrot, and chamomile-calendula soap bases, plus solid and liquid shampoo bases, conditioner bases, and massage oil bases for entrepreneurs and brands creating natural cosmetic products.
• Aceites Esenciales e Hidrolatos (Essential Oils and Hydrolats) Essential oils for cosmetics and aromatherapy including Niaouli Bio, Lavanda Bio, Lemongrass Bio, Naranja Dulce Bio, Limón, Geranio de Egipto, Clavo Bio, Cajeput, Ravintsara Bio, Ciprés de Provenza Bio, Salvia Sclarea Bio, Tomillo Borneol, Lavandín Super, Cedro de Atlas, Mandarina Verde Bio, Gaulteria, Siempreviva Bio, Palmarosa Bio, Verbena Exótica Bio, Pomelo, Citronela Bio, Árbol del Té, plus natural hydrolats.
• Ingredientes Cosméticos (Cosmetic Ingredients) Cosmetic actives and natural extracts including Niacinamida Liposomal, Glutation Liposomal, Uva Ursi Liposomal, Ortiga Blanca, Calafate, Cola de Caballo, Granada, Murtilla, Ginseng, Té Matcha, Cúrcuma, Moringa, Amla, Café Verde, Alcachofa, Boldo, Hipérico, Matico, Ginkgo Biloba, Maqui, Guaraná, Bio Keratina Marina, Colágeno Hidrolizado, Seda Proteína Hidrolizada, Alantoína, Centella Asiática, and Rosa Mosqueta.
• Aceites, Mantecas y Ceras (Oils, Butters and Waxes) Vegetable oils for cosmetics including Monoi de Tahiti, Cáñamo Virgen, Almendras Dulces, Coco, Caléndula, Argán, Jojoba, Macadamia, Ricino, Rosa Mosqueta, Sésamo Crudo, Arnica Oleato, Manzanilla, Zanahorias, Frambuesa, and Coco Fraccionado (Caprylic); butters including Karité, Mango, and Cacao; and waxes including Candelilla and Soya.
• Emulsionantes, Gomas y Gelantes (Emulsifiers, Gums and Gelling Agents) Emulsifiers and stabilizers including Glyceryl Stearate (and) PEG-100 Stearate, Lanette N, BTMS 50 Pellets, BTMS 25 Pellets, Natursol Emi 132, and viscosity controllers for cosmetic formulations.
• Fragancias Cosméticas (Cosmetic Fragrances) Cosmetic fragrances including Pomelo, Vainilla y Coco, Coco, Vainilla, Mango, Miel, Floral, Berries, Violeta, Café, Mandarina, Algodón, Lavanda, Limón, Manzanilla, Naranja, Menta, Frambuesa, Tutti Frutti, Extra Flowers Hipoalergénica, Almendras, Sandía, Aloe Vera, and Cherry, compliant with IFRA standards.
• Pigmentos y Colorantes (Pigments and Colorants) Colorants and pigments including liquid colorants (Lila, Azul, Amarillo, Rojo, Naranja, Verde Esmeralda, Verde Hoja, Café, Rosado), cosmetic pigments (Óxido de Hierro Rojo, Negro, Azul, Verde Chromium, Violeta Manganese, Café), micas (Imperial Topaz, Carmine Red, Patina Silver, Silver Black, Chestnut Brown, Diamond Black, Natural), glitter effect pigments (Bronze, Bordeaux, Ice Crystal), and matizing pigments (Violeta).
• Tensioactivos y Viscosantes (Surfactants and Viscosifiers) Surfactants including Coco Glucósido, Decil Glucósido, Lauryl Glucósido, Coco Soft (Cocoamphoacetato), Betaina de Coco, SLSA, and Antil Soft SC MB for gentle cleansing products.
• Conservantes (Preservatives) Cosmetic preservatives including Cosgard Max (alcohol bencílico, ácido benzoico, ácido deshidroacético, tocoferol) and Fenoxietanol with Ethylhexylglycerin for natural cosmetics.
• Arcillas, Exfoliantes y Sales (Clays, Exfoliants and Salts) Natural exfoliants and clays including Exfoliante de Granada, Exfoliante de Frambuesa, Exfoliante de Jojoba, Arcilla Negra Volcánica, and Sal grano medio for skin care formulations.
• Envases para Cosmética (Cosmetic Packaging) Cosmetic containers and packaging including PET and aluminum pots with screw caps in various sizes, glass bottles, pump tops and caps, molds and presses, plus accessories such as scales, pH meters, silicone spatulas, funnels, mortars, and measuring sets.
• Cursos y Capacitación (Courses and Training) Training including the Mini Taller de uso de materias primas y formulación, a 30-minute personalized advisory session taught by founder Paola Salvo on raw material use, formulation, ingredient percentages, and product development, priced at $12,900 CLP.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• From Nature With Love: Online retailer specializing in natural and organic cosmetic ingredients, essential oils, and packaging for small cosmetic brands; overlaps with Herbolario's catalog structure and formulator audience.
• Lotion Crafter: Online retailer of cosmetic ingredients (oils, butters, surfactants, emulsifiers), bases, and DIY tools targeted at the same independent-formulator segment as Herbolario.
• Making Cosmetics: US-based e-commerce retailer selling raw ingredients, bases, actives, and packaging for DIY cosmetic formulators. Closest comparable business model to Herbolario: online catalog + small-batch educational focus.
• Wholesale Supplies Plus: Online formulator-focused distributor of fragrance oils, cosmetic bases, surfactants, and packaging; comparable SKU breadth, educational product pages, and B2B/B2C formulator segment.
• Bulk Apothecary: Direct-to-consumer supplier of essential oils, soap-making ingredients, and natural cosmetic raw materials with a similar catalog breadth and SMB/craft customer base.
• Bramble Berry: Specialty retailer of soap-making, bath, and natural cosmetic ingredients with strong founder-led education and a similar craft/SMB formulator audience.

Broad incumbents

• Croda Personal Care: Multinational specialty chemicals supplier of botanical extracts, surfactants, and bioactive ingredients for the cosmetics industry; upstream incumbent that supplies ingredient retailers including Herbolario's competitors.
• New Directions Aromatics: Larger global supplier of essential oils, carrier oils, and raw cosmetic ingredients across both B2B and B2B-B2C channels; demonstrates the scale-up path for Herbolario's ingredient distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/herbolariocl
• Facebookfacebook.com/herbolario.cl
• LinkedInlinkedin.com/company/herbolario

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbolario