AQT

What AQT does

AQT is a Bratislava-headquartered, private specialty retailer of professional photographic and video equipment, founded in 2000 and operating in Slovakia for over 25 years under the 'AQT - 25rokov' brand. The company sells a broad assortment spanning digital cameras, lenses, flashes, tripods, drones, action cameras, streaming and studio lighting, audio equipment (microphones, recorders, podcast sets, headphones), optics (microscopes, binoculars, astronomy, night vision), mobile phone accessories, and post-production equipment (printers, graphics tablets, scanners, external storage) through its own e-commerce platform aqt.sk and a physical showroom in Bratislava. Authorized reseller partnerships with Canon, Sony, Nikon, Fujifilm, Panasonic, OM System, Sigma, Tamron, Peak Design, DJI, and Lowepro underpin its product breadth.

The business generates revenue through three streams: one-time product sales (the core), short-term equipment rental via a dedicated platform pozicovna.aqt.sk, and ancillary professional services including trade-in buyback, repair and sensor cleaning, photo printing, and photography workshops. Distribution is purely domestic Slovakia through the e-commerce site (built on Shoptet), the Bratislava showroom, and the rental platform; marketing combines email newsletters, Instagram, a content magazine (magazin.aqt.sk), and co-branded promotional campaigns with major manufacturers such as AQT Week and seasonal cashback offers. The company operates with a micro team of 1-10 employees and serves three named segments: professional photographers and videographers (primary), hobbyist enthusiasts, and outdoor/wildlife photographers, with no disclosed enterprise or anchor accounts.

Name

AQT

Legal name

AQT

Website

https://aqt.sk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

AQT is a Bratislava-based specialty retailer founded in 2000 that sells professional photo, video, audio, and optics equipment online and through a showroom in Slovakia, serving professional photographers, hobbyists, and outdoor photographers via authorized partnerships with Canon, Sony, Nikon, and Fujifilm.

Ownership category

akta.pro rank

Product category

Photo and Video Equipment Retail

NAICS

Photographic Equipment and Supplies Merchant Wholesalers (423410)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)

akta.pro secondary industry

Photo Printing & Imaging Supplies Retail (Printers, Paper, Ink, Darkroom) (CRACAHAJ)

Keywords

• Photo equipment retail
• Video camera store
• Camera accessories
• Optical equipment sales
• Studio lighting gear

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: AQT generates revenue through the sale of photographic and video equipment including cameras, lenses, audio equipment, drones, studio lighting, and accessories through its e-commerce platform and physical showroom.
2. Equipment Rental: The company offers rental services for photo and video equipment through pozicovna.aqt.sk, allowing customers to rent equipment for short-term use.
3. Repair Services: AQT provides repair and maintenance services for photography equipment, including sensor cleaning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AQT is a Slovak specialty retailer selling professional photography, videography, audio, and optical equipment from major brands such as Canon, Sony, Nikon, Fujifilm, Panasonic, OM System, Sigma, Tamron, DJI, Peak Design, and Lowepro through its e-commerce storefront aqt.sk and a physical showroom in Bratislava. Beyond product sales, the company offers equipment rental (pozicovna.aqt.sk), repair and sensor-cleaning services, trade-in/buyback, photo printing, photography workshops, and gift cards.

Product overview

AQT operates a retail e-commerce platform (aqt.sk) selling professional photo and video equipment in Slovakia. The product portfolio includes digital cameras, lenses, flashes, tripods, instant cameras, bags, memory cards, batteries, and cleaning supplies under the Foto category; cameras, lenses, drones, action cameras, streaming equipment, monitors, rigs, and lighting under Video; microphones, recorders, podcast sets, headphones, mixers, and cables under Audio; protective cases, filters, batteries, memory cards, straps, remote triggers, viewfinders, eyecups, and screens under Príslušenstvo; outdoor equipment, studio lighting, flashes, continuous lights, softboxes, backgrounds, and tethering tools under Štúdio a svietenie; mobile accessories including mounts, tripods, stabilizers, rigs, lights, microphones, and filters; post-production equipment including printers, graphics tablets, scanners, and external storage; and optics including microscopes, binoculars, astronomy equipment, magnifiers, and night vision devices under Optika. AQT also offers services including equipment rental, trade-ins, repair services, sensor cleaning, photo printing, photography workshops, and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• E-commerce retail store (aqt.sk) Full-featured online store where individual photographers, videographers, content creators, and hobbyists in Slovakia can browse and purchase professional photo and video equipment, accessories, audio gear, drones, studio lighting, optics, and mobile accessories from brands such as Canon, Sony, Nikon, Fujifilm, Panasonic, OM System, Sigma, Tamron, DJI, Peak Design, and Lowepro.
• Physical showroom (Bratislava) Brick-and-mortar showroom in Bratislava where customers can personally inspect, test, and purchase professional photography and video equipment in person.
• Equipment rental service (pozicovna.aqt.sk) Short-term rental of cameras, lenses, accessories, and drones for individuals and small businesses that need equipment for a defined period without committing to a purchase.
• Photo and video equipment repair service Professional repair and maintenance service for photography equipment, including dedicated sensor cleaning, for customers who already own gear.
• Trade-in / buyback of used equipment Buyback program where customers can sell used photo and video equipment to AQT as part of upgrading their gear.
• Photo printing service Print-on-demand photo printing service for customers who want physical prints of their photographs.
• Photography workshops and consultations Educational workshops and one-on-one consulting sessions for amateur and professional photographers seeking to develop skills and select appropriate equipment.
• Gift cards Gift cards redeemable for products, rentals, and services across the AQT catalog.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CanoncoreChannel Partner/ Reseller/ DistributorAQT is an authorized reseller of Canon photography and video equipment, featuring Canon products prominently on their website and participating in Canon promotional campaigns including cashback offers and AQT Week Canon promotions.
• SonycoreChannel Partner/ Reseller/ DistributorAQT sells Sony photography and video equipment as an authorized dealer, featuring Sony products in promotional campaigns including cashback offers and exclusive AQT Week Sony promotions.
• NikoncoreChannel Partner/ Reseller/ DistributorAQT is an authorized Nikon reseller, offering Nikon cameras and lenses with promotional campaigns including seasonal cashback offers.
• FujifilmcoreChannel Partner/ Reseller/ DistributorAQT sells Fujifilm products as an authorized reseller, participating in Fujifilm promotional campaigns including cashback offers.
• PanasonicminorChannel Partner/ Reseller/ DistributorAQT offers Panasonic photography and video equipment through their e-commerce platform.
• OM System (Olympus)minorChannel Partner/ Reseller/ DistributorAQT is an authorized reseller of OM System (formerly Olympus) products, participating in OM System promotional campaigns including summer cashback offers.
• SigmaminorChannel Partner/ Reseller/ DistributorAQT sells Sigma lenses as an authorized dealer.
• TamronminorChannel Partner/ Reseller/ DistributorAQT offers Tamron lenses through their e-commerce platform, participating in Tamron promotional campaigns including premium zoom lens promotions.
• Peak DesignminorChannel Partner/ Reseller/ DistributorAQT sells Peak Design camera accessories including straps, cases, and travel gear.
• DJIminorChannel Partner/ Reseller/ DistributorAQT offers DJI drones and accessories as an authorized reseller.
• LoweprominorChannel Partner/ Reseller/ DistributorAQT sells Lowepro camera bags, backpacks, and cases.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• MediaMarkt Slovakia: Large multi-category consumer electronics retailer with a meaningful photo/video equipment category in Slovakia. Competes on price and convenience but offers less specialty depth and expert service than AQT.
• Alza.sk: Leading Slovak and Czech general e-commerce platform with a substantial consumer electronics and camera category. Competes with AQT on price and assortment breadth, especially online, while operating at much larger scale.

Direct peers

• B&H Photo Video: Major US multi-brand photo and video equipment retailer with e-commerce, a flagship showroom, used gear, and education content. Closely mirrors AQT's model of multi-brand authorized reselling with strong content/educational marketing.
• Wex Photo Video: UK photo and video equipment retailer offering e-commerce, rental, used gear, and workshops. Comparable to AQT across retail, rental, and education revenue streams.
• Adorama: US photo, video, audio, and drone equipment retailer with e-commerce, showroom, rental, and trade-in services. Highly comparable to AQT in product breadth (cameras, lenses, video, audio, drones) and revenue model.
• Calumet Photographic: European (German-rooted) photo and video equipment retailer with showrooms, e-commerce, and rental services. Operates a near-identical model to AQT and serves as a direct continental European comparable.

Regional players

• CyberPhoto: Swedish specialty photo and video retailer with strong e-commerce focus and broad multi-brand catalog. Comparable in being a Northern European specialty photo retailer serving both enthusiasts and professionals.
• Foto Koch: Family-run German specialty photo and video retailer with showroom, e-commerce, and second-hand equipment. Comparable family-style specialty retailer operating in a neighboring market with similar product depth.
• Foto Erhardt: German multi-brand photo, video, and optics retailer with multiple showrooms and a strong online presence. Comparable in product breadth (cameras, lenses, optics, accessories) and offline-plus-online mix.
• FotoPlus: Polish photo, video, and optics retailer with e-commerce and physical store. Direct Central European peer operating in the same product categories with similar professional and enthusiast customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQT