Drammen Racing Senter

What Drammen Racing Senter does

Drammen Racing Senter operates a single-location entertainment venue in Drammen, Norway, offering paid access to high-fidelity racing simulators across three tiers: the flagship 401CR (6 degrees of freedom with continuous rotation and up to 2G force simulation), the 301 Motion simulator (3 degrees of freedom with optional VR), and Playseat static rigs. The venue runs 20 simulators in total, of which 12 are full g-force motion rigs networked together — a configuration the company states is unique in Europe — enabling up to 20 racers to compete simultaneously on the same track. The center also distributes SIMRIG SR1/SR2/SR3 motion systems as a separate hardware product line.

The business operates a hybrid direct-to-consumer and event-driven go-to-market model. Revenue is generated through hourly simulator rentals (150–1,100 NOK per 15–60 minute session depending on rig tier), structured party packages for children's birthdays (3,500 NOK base for up to 8 children), bachelor/bachelorette party bookings, corporate event packages for up to 50 attendees, off-site mobile simulator rental for trade shows and corporate functions, and on-site catering sourced via partners Taki Drammen and Danvik Conferanse og Catering. Recurring revenue is supported by weekly Club Race evenings (Wednesdays) and Saturday Drop-in sessions. Customer acquisition relies on the company website, a Mailchimp newsletter offering 15 free driving minutes, Facebook, direct phone/email booking, and word-of-mouth referrals built over 15+ years of operation.

The company is privately held and founder-led: Ole Martin Rockstad has run the business since 2005, with Simen Larsen as co-owner. The venue was established at its current Torgeir Vraas plass 5 address in 2016. Partnerships include the KNA Eiker motorsport association for youth recruitment, Drammen ski- og klatresenter for cross-promotion with outdoor activities, and SIMRIG (Sweden) for motion platform technology and distribution. Revenue, headcount, and financials are not publicly disclosed.

Name

Drammen Racing Senter

Legal name

Drammen Racing Senter

Website

https://drammenracingsenter.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Drammen Racing Senter runs a single-location racing simulator entertainment venue in Drammen, Norway, featuring 20 networked simulators including 12 g-force motion rigs, serving corporate events, birthday and bachelor parties, enthusiasts, and off-site event rentals.

Ownership category

akta.pro rank

Product category

Racing Simulator Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)

akta.pro secondary industries

Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI)

Keywords

• Racing simulator experiences
• Simulator venue rentals
• Corporate team building
• Sim racing events
• Virtual racing entertainment

Headquarters

HQ city

Drammen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Simulator Rental: Hourly rental of racing simulators for groups and individuals. Pricing varies by simulator type (401CR Full 360, 301 Motion, Playseat) and duration (15/30/60 min).
2. Birthday Party Packages: Complete party packages for children's birthdays including simulator access, activities, soft drinks. Base price plus per-child pricing tiers.
3. Corporate Events: Firm event bookings including kick-offs, team-building, summer parties, Christmas parties. Customized packages with catering, meeting rooms, and simulator racing.
4. Bachelor/Bachelorette Parties: Custom events for utdrikningslag with racing and additional activities like air hockey, karaoke, foosball.
5. Off-site Event Rental: Rental of simulators and crew for external events at trade shows, conferences, corporate events, festivals. Branding options available for machines.
6. Catering and Food Services: On-site catering including buffet, hot food, tapas, desserts. Pizza available for parties. Collaborates with Taki Drammen and Danvik Catering.
7. Gift Cards: Gift cards sold via email, paid with Vipps. Usable for all services including drop-in.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Drammen Racing Senter operates a physical racing simulator entertainment venue in Drammen, Norway, offering hourly access to 20 networked racing simulators across three tiers (premium 401CR with 6 DOF and 2G forces, mid-range 301 Motion with VR add-on, and entry-level Playseat). The venue packages these simulators into themed bookings including corporate events, children's birthday parties, bachelor/bachelorette parties, weekly club races, and Saturday drop-in sessions, and provides off-site simulator rental with crew for external events. On-site catering, gift cards, and ancillary activities (air hockey, karaoke, foosball) round out the offering.

Product overview

Drammen Racing Senter is an entertainment venue offering racing simulator experiences at a single location in Drammen, Norway. The core offering centers on three tiers of racing simulators: the flagship 401CR (6-DOF motion with up to 2G forces and optional VR), the 301 Motion Simulator (3-DOF), and Playseat (no-motion) setups. A total of 20 simulators are networked together, enabling up to 20 racers to compete simultaneously. The venue operates on a modular add-on model: guests can purchase time on simulators (Drop-in or booked sessions), book themed events (children's birthday parties, stag parties, corporate events), order catering (buffets, hot/cold food, tapas, desserts), participate in weekly Club Race evenings, or rent portable simulators for external events. The center also retails the SIMRIG SR1/SR2/SR3 motion system as a separate sub-brand product. Additional ancillary activities include shuffleboard, air hockey, foosball, karaoke, retro gaming, and conference facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• 401CR Simulator Experience Hourly access to the flagship 401CR racing simulator with 6 degrees of freedom and continuous rotation, capable of up to 2G forces for an authentic racing feel. One unit available, priced at 450/750/1100 NOK for 15/30/60 min sessions.

Quantifiable outcome

• Up to 20 racers can compete simultaneously on the same track
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Danvik Conferanse og CateringminorStrategic or Co-development PartnerCatering partner providing food services for events. Collaborates on corporate events and parties held at Drammen Racing Senter.
• Drammen ski- og klatresenterminorStrategic or Co-development PartnerLocal partner offering complementary outdoor activities. Cross-promotional relationship for adventure seekers in the Drammen area.
• KNA EikerminorStrategic or Co-development PartnerNorwegian Motor Sport Association (Kongelig Norsk Automobilforening) local branch. Partnership for youth recruitment to motorsport through e-sport and racing simulators.
• Taki DrammencoreStrategic or Co-development PartnerPrimary pizza partner for corporate events and parties. Provides pizza buffet service recommended for most visitors. Known for excellent pizza quality.
• SIMRIGcoreTechnology or IntegrationSwedish developer of 3-DOF motion systems (SR1, SR2, SR3). Provides motion platforms for simulators. Systems connect via USB to PC and favorite racing simulators through SIMRIG Control Center.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Race Factory: The Race Factory is a UK-based sim racing venue offering motion simulators, corporate events, and group racing sessions. Directly comparable to Drammen Racing Senter's tiered simulator lineup, drop-in model, and corporate event focus, in the UK market.
• RaceRoom Entertainment: RaceRoom Entertainment develops and operates the RaceRoom sim racing platform and has run branded sim racing entertainment events. Comparable through its combination of sim racing software and venue/event experiences, complementing Drammen Racing Senter's motion-rig venue model.
• F1 Arcade: F1 Arcade operates global F1-branded sim racing entertainment venues combining motion simulators, food/beverage, and group event bookings. Closest direct peer to Drammen Racing Senter's networked, premium-tier sim racing LBE model, operating at significantly larger scale and brand reach.
• Let's Race: Let's Race operates sim racing entertainment venues in Australia offering motion simulators, party bookings, and corporate events. Closely aligned GTM (party packages, corporate groups, drop-in racing) and technology stack (motion rigs) to Drammen Racing Senter, in a different geography.
• K1 Speed: K1 Speed is a global indoor karting and motorsport entertainment chain with group bookings, corporate events, and party packages. Comparable to Drammen Racing Senter as a location-based racing-themed entertainment venue with event-driven GTM, though K1 Speed focuses on real karts rather than simulators.
• Pole Position Raceway: Pole Position Raceway operates indoor karting and entertainment venues in the US targeting corporate events, birthday parties, and group bookings. Comparable venue-based motorsport entertainment model, although centered on real karting rather than high-end motion simulators.

Others

• Thrustmaster: Thrustmaster is a leading manufacturer of consumer and prosumer sim racing wheels, pedals, and accessories. Indirectly relevant to Drammen Racing Senter as both a competitor ecosystem participant and supplier category in home sim racing.
• Fanatec: Fanatec is a premium direct-drive sim racing hardware brand (wheels, pedals, cockpits). Ecosystem participant in the broader sim racing market whose products increasingly compete with venue-based simulators at the enthusiast high end.
• SIMRIG: SIMRIG is a Swedish developer of 3-DOF motion systems (SR1/SR2/SR3) used in Drammen Racing Senter's simulators. Both partner and hardware supplier; comparable as a sim racing ecosystem participant, with overlap on the SIMRIG product line Drammen Racing Senter distributes.

Broad incumbents

• iRacing: iRacing is the dominant subscription-based online sim racing platform used by professional drivers and enthusiasts. Indirectly competes with Drammen Racing Senter for enthusiast mindshare but operates as a software/online community rather than a venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DrammenRacingSenter
• LinkedInlinkedin.com/company/drammen-racing-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drammen Racing Senter