What Let's Race does

Let's Race, operating as Let's Race App LLC, is a privately held US-based company founded in 2019 that operates a single mobile application for race event discovery. The iOS app, distributed exclusively through the Apple App Store, aggregates a centralized calendar of marathons, triathlons, 5Ks, and other running events, allowing individual athletes and fitness enthusiasts to discover and track upcoming races across multiple disciplines in one interface. The product enables users to download events to their mobile device for on-the-go access.

The underlying technology is a mobile application platform focused on race calendar aggregation and event management, with no proprietary features, patents, AI capabilities, or third-party integrations disclosed in the available source material. The company maintains a minimal technology footprint, relying on App Store distribution and organic discovery rather than partnerships or enterprise sales channels. The firm is structured as a privately held LLC with 1-10 employees and no disclosed parent company, investors, or management team.

The business model is not publicly disclosed: there are no documented pricing tiers, subscription plans, advertising arrangements, or in-app purchase mechanics. The go-to-market motion is product-led growth, with users acquiring the app through self-serve download. The company targets a single primary customer segment — individual athletes and runners — through a horizontal segmentation approach, and there are no disclosed B2B, enterprise, or partnership revenue streams. The absence of disclosed funding rounds, revenue figures, or monetization mechanisms limits visibility into commercial scale.

Name

Let's Race

Legal name

Let's Race App LLC

Website

https://letsraceapp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Let's Race operates a mobile race calendar application for iOS that aggregates marathons, triathlons, 5Ks, and other running events for individual athletes and fitness enthusiasts to discover and track.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Let's Race develops and operates a mobile (iOS) race calendar application that allows individual athletes to discover, browse, and track upcoming endurance events such as marathons, triathlons, and 5K races. The app aggregates event information into a single calendar view targeted at runners, triathletes, and fitness enthusiasts.

Product overview

Let's Race is a single unified mobile application focused on race discovery and tracking. The company's sole product is the Let's Race App, which provides a comprehensive race calendar covering marathons, triathlons, 5Ks, and other running events. The product is available for download on the App Store.

Differentiator

Problem solved

Functional benefit

Products and services

• Let's Race (iOS race calendar app) A mobile (iOS) application that lets individual runners, triathletes, and fitness enthusiasts discover, browse, and track upcoming marathons, triathlons, and 5K races in a consolidated calendar.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Athlinks: Race results and event database serving runners across marathons, triathlons, and other endurance events. Comparable as a race discovery and historical-data platform for the same target user.
• RunSignup: Dominant race registration and discovery platform used by tens of thousands of endurance event organizers. Directly comparable to Let's Race as a centralized destination where runners find and sign up for races.
• Marathon Guide: Marathon-focused race calendar and discovery resource for distance runners. Comparable to Let's Race as a dedicated endurance event directory serving the same persona.
• Race Roster: Race registration platform serving running, cycling, and triathlon events. Comparable to Let's Race in aggregating multi-discipline endurance events for athlete discovery.
• Running in the USA: Long-standing online race directory listing marathons, half marathons, and 5Ks across the US. Closest direct competitor in the pure race-directory category Let's Race occupies.

Broad incumbents

• MapMyRun (Under Armour): Route-tracking and fitness app from Under Armour with event-discovery features. Comparable mobile app serving runners, with broader fitness utility around Let's Race's narrower calendar focus.
• Strava: Global fitness-tracking social network used heavily by runners and triathletes. Comparable as a mobile platform that already surfaces local events and routes to the same audience.
• Eventbrite: Mass-market event ticketing and discovery platform that includes endurance races among many event categories. Broader incumbent in event discovery with overlapping reach into the runner persona.

Emerging players

• Komoot: Route planning and outdoor activity discovery app popular with endurance athletes in cycling and running. Comparable as an app-based discovery layer for outdoor endurance pursuits.

Others

• AllTrails: Outdoor activity discovery platform focused on hiking and trail running. Adjacent rather than direct, but a comparable mobile-first discovery model serving endurance-leaning consumers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's Race