What Alexander Burkle does

Alexander Bürkle GmbH & Co. KG is a German electrical wholesale (Elektrogroßhandel) and technology service provider headquartered in Freiburg, founded approximately in 1900 and operating for 125+ years. The company serves three primary customer segments — electrical trade (Handwerk), industry and machine building (Industrie & Maschinenbau), and specialist retail (Fachhandel) — supplying electrical components, building technology, cable assemblies, control cabinets, automation solutions, and energy concepts including electromobility and photovoltaic systems. It operates a multi-channel distribution model combining a Germany-wide branch network, an e-commerce online shop (plus a dedicated IT-Shop), specialized field sales for complex projects, and partner/reseller channels, supported by loyalty programs (Tecselect, Abakus, Voltimum Plus, Technik-Profi) and the Alexander Bürkle Akademie training platform.

The company has built a portfolio of proprietary digital tools including the Zählerschrankkonfigurator (meter cabinet configurator), plan4cable (cable planning configurator), alexgreen (product data transparency system for the online shop), Förderkompass (funding eligibility advisor), and Elektronische Unterweisungen (digital employee training). It holds Siemens Solution Partner status for building automation, with additional technology partnerships with Rittal, WAGO, Theben, and ABB. The group encompasses multiple operating brands and subsidiaries: alexgreen, IB Company, cable solutions, plan4cable, Tecselect, Voltimum Plus, Abakus, Technik-Profi, Alexander Bürkle Akademie, Automation, and the consumer-facing Smart Home brand Lebensräume, plus the WHK charity initiative and PEAC Museum.

Revenue is generated through hardware resale across electrical wholesale, custom cable assembly and control cabinet manufacturing, professional services (engineering, training seminars, consulting), and project-based energy and building automation solutions. Pricing is quote-based for complex projects and catalog-based for the online shop, with the company operating as a private German GmbH & Co. KG (limited partnership) with no disclosed parent, external investors, or public market listing.

Name

Alexander Burkle

Legal name

Alexander Bürkle GmbH & Co. KG

Website

https://alexander-buerkle.de

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alexander Bürkle is a 125-year-old German electrical wholesaler and technology service provider serving electrical trade, industry, and specialist retail customers with products, engineering, building automation, energy solutions, and digital configurators.

Ownership category

akta.pro rank

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Wholesale: Core business of electrical product distribution serving trade, industry and specialized retailers with comprehensive product range across building technology, industry applications and energy solutions.
2. Technology Services: Engineering and consulting services including electrical construction, building automation planning, and project-specific solutions for complex installations.
3. Training & Seminars: Alexander Bürkle Akademie provides professional development courses and seminars on electrical technologies, energy management, and building automation topics.
4. Energy Solutions: Comprehensive energy concepts including electromobility charging solutions, heating technology, energy management, and photovoltaic systems.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Alexander Bürkle is a German electrical wholesaler and technology service provider that distributes electrical products, components, cables, and building technology hardware through physical branches and an online shop. The company complements wholesale distribution with engineering services including electrical construction planning, building automation, custom cable assembly, energy concept consulting (electromobility, photovoltaic, heating), and customer training through its Akademie. It serves electrical trades, industrial customers, and specialist retailers across Germany with integrated solutions spanning product supply, technical consulting, and digital configuration tools.

Product overview

Alexander Bürkle is a German electrical wholesale company and technology service provider operating across three main segments: trades (building technology with automation, communication, lighting, network, and security solutions), industry (electrical construction, control cabinet manufacturing, cable assembly, and logistics), and specialist retail. The company offers a unified portfolio combining physical products (electrical components, cables, building materials) with digital services (online shops, configurators, loyalty programs like Tecselect and Voltimum Plus, training platforms, and smart building solutions). Key digital tools include the Zählerschrankkonfigurator (meter cabinet configurator), alexgreen (product data transparency system), Förderkompass (funding advisor), and plan4cable (cable planning configurator). The company also operates specialized portals for cable solutions, automation, electrical construction, smart home (Lebensräume), and maintains partnerships like IB Company for intelligent building technology. The product portfolio spans from core electrical wholesale offerings through digital transformation tools and training/academy services, positioned for handwerk (trades), industry, and Fachhandel (specialist retail) customers.

Differentiator

Problem solved

Functional benefit

Brands

• alexgreen: Produktkennzeichnung für Datentransparenz im Onlineshop.
• IB Company
• WHK
• PEAC Museum
• cable solutions
• plan4cable
• Tecselect
• Voltimum Plus
• Abakus
• Technik-Profi
• Alexander Bürkle Akademie
• Automation
• Lebensräume

Products and services

• Online-Shop (B2B Electrical Wholesale E-Commerce Portal) The primary B2B e-commerce portal of Alexander Bürkle for ordering electrical products, tools, and components, targeted at trades, industry, and specialist retail customers. The shop provides account-based ordering and product catalog access.
• IT-Shop Dedicated online shop for IT products and solutions offered by Alexander Bürkle to its business customers.
• cable solutions (Custom Cable Assembly Service) Custom cable assembly service offering cable trees, stranded wire sets (Litzensätze), and assembly of units from prototype through series production, targeted at industrial and machine-building customers.
• Elektrokonstruktion (Electrical Construction Planning Service) Planning and standardization service for electrical systems using modern software, providing precise planning and documentation of electrical installations for industrial customers and machine builders.
• Automation Solutions Intelligent control solutions service for efficient production and industrial processes, offered to industry and machine-building customers.
• Competence Center Gebäudeautomation (Building Automation Competence Center) Comprehensive building automation service offering solutions and expertise for planning, control, and optimization of modern buildings, leveraging Siemens Solution Partner status for delivery.
• Lebensräume (Smart Home Solution) Smart Home solution combining showrooms, a configurator, and a partner network to enable customers and trade partners to implement smart home projects.
• Alexander Bürkle Akademie (Training Platform) Training and continuing education platform providing paid seminars and professional development courses on electrical technologies, energy management, and building automation topics for trade, industry, and retail customers.
• Gebäudetechnik (Building Technology Solutions Portfolio) Comprehensive portfolio of building technology solutions covering building automation, communication technology, lighting concepts, network technology, and security technology for commercial and industrial buildings.
• Energiekonzepte (Energy Concepts Solutions Portfolio) Portfolio of energy solutions including electromobility charging infrastructure, house and heating technology, energy management consulting, and photovoltaic solar systems for residential and commercial customers.
• Industrie & Maschinenbau Solutions Portfolio Portfolio of industrial and machine-building solutions covering electrical construction, distribution and control cabinet manufacturing, cable assembly, infrastructure, logistics, automation, services, export logistics, and digital solutions.
• Fachhandel (Specialist Retail Solutions) Wholesale solutions offering for specialist electrical retailers encompassing product sourcing, consulting, loyalty programs, and complete dealer support packages.
• Zählerschrankkonfigurator (Meter Cabinet Configurator Tool) Standalone online configurator tool enabling customers to configure meter cabinets according to current standards and individual project requirements.
• plan4cable (Cable Planning Configurator Tool) Standalone online cable planning configurator for stranded wire sets (Litzensätze), supporting cable planning and configuration for trade and industry customers.
• alexgreen (Product Data Transparency Service) Product labeling and data transparency service that uses an inquiry matrix to provide transparent product data in the online shop for trade and retail customers.
• Elektronische Unterweisungen (Digital Employee Training Platform) Digital platform enabling customers to conduct employee training and instruction sessions remotely and independently of location.
• Förderkompass (Project Funding Eligibility Tool) Standalone tool to check customer projects for funding eligibility and assist with simple and quick subsidy applications in the German market.

Quantifiable outcome

• Siemens Solution Partner status for building automation expanding MSR portfolio

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SiemenscoreTechnology or IntegrationAlexander Bürkle is a Siemens Solution Partner for building automation, expanding their MSR (measurement, control, regulation) portfolio and offering Siemens competence from a single source to customers.
• IB CompanycoreStrategic or Co-development PartnerStrategic partner for complex projects specializing in intelligent building technology, providing integrated solutions for customers requiring advanced building management systems.
• WHK (Welt-Hilfs-Kinderwerk)minorOthersSocial responsibility partnership since 1998 supporting children in need, demonstrating company's commitment to corporate social responsibility.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Emerging players

• Weidmüller: Weidmüller is a German specialist in industrial connectivity, automation, and electrical installation technology, with significant overlap in industrial electrical components and machine-building customer segments served by Alexander Bürkle.

Broad incumbents

• Siemens Smart Infrastructure: Siemens is Alexander Bürkle's core technology partner for building automation but is also a global incumbent whose products, services, and direct sales compete with the very building-automation projects Alexander Bürkle integrates and distributes.
• Schneider Electric Deutschland: Schneider Electric is a global manufacturer of electrical equipment, automation, and building management systems that supplies through and overlaps with electrical wholesalers like Alexander Bürkle, while also offering direct solutions in the same building technology space.
• Grainger Europe: Grainger is a global broadline industrial MRO distributor whose product breadth, digital catalog, and procurement solutions serve a comparable maintenance/repair customer base to Alexander Bürkle's industrial business unit, though at a much larger scale.
• ABB Deutschland: ABB is a global broadline electrical equipment and automation supplier, partnered with Alexander Bürkle on energy management seminars but also a manufacturer that competes for the same industrial and building-automation wallet share.

Direct peers

• Adalbert Zajadacz: Adalbert Zajadacz is a long-established German Elektrogroßhandel with a similar mix of branches, technical services, and trade/industry/retail customer base, making it a direct regional competitor to Alexander Bürkle in northern and western Germany.
• Sonepar Deutschland: Sonepar is the world's largest B2B electrical distributor, operating a German branch network serving electrical trades, industry, and retail with the same Elektrogroßhandel model as Alexander Bürkle, directly competing for the same customer segments.
• Rexel Germany: Rexel Germany is a major direct competitor in electrical wholesale with an extensive branch network, multi-channel sales, and energy solutions offerings nearly identical to Alexander Bürkle's trades/industry/retail proposition.
• FEGA & Schmitt Elektrogroßhandel: FEGA & Schmitt is a German electrical wholesaler serving trades, industry, and specialist retailers through branches and digital channels, with a comparable product breadth and customer-segment focus as Alexander Bürkle.

Regional players

• BayWa Bau & Garten / BayWa Technik: BayWa is a German-headquartered group whose Technik and building-materials businesses serve trades and retail customers in southern Germany with adjacent product categories and overlapping geographies to Alexander Bürkle's Baden-Württemberg footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/elektrobuerkle
• Facebookfacebook.com/alexander.buerkle.de

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander Burkle