MediVida

What MediVida does

MediVida (Medivida Oy) is a Finnish social and healthcare services group headquartered at Nuijamiestentie 3 C, Helsinki, whose consortium history spans roughly 30 years (its oldest unit, EMA, was founded in 1989). The group operates a portfolio of specialized subsidiaries and service lines: EMA Finland Oy (physician-led emergency care, ambulance transport, and international patient transfers—positioned as the only domestic Finnish provider of international air ambulance flights), KotiHammas Oy (dental and dental-laboratory services delivered through fixed clinics and mobile dental units), a staff-leasing/personnel-staffing business for social and healthcare professionals, reception-center operations for asylum seekers and war refugees, and family group homes for unaccompanied minors with residence permits. Its primary customers are Finnish municipalities (kunnat), municipal federations (kuntayhtymät), and private social and healthcare units, alongside individual dental consumers.

The business model is predominantly B2B professional services sold to the public sector through direct procurement relationships and a recruitment/staffing sales team, complemented by direct-to-consumer dental services. Revenue streams include staff-leasing fees (flexible arrangements from short monthly assignments to longer contracts), emergency and international medical transport services (partly for Finnish insurers), municipally and government-funded reception-center and family-group-home services, and unit-priced dental treatments (e.g., checkups at €35, tartar removal at €99, whitening at €209) bookable online or by phone across clinics in Helsinki, Turku, Tampere, Vantaa, Oulu, and Rovaniemi. Public-sector pricing is quote-based and not disclosed; dental pricing is publicly listed.

The group employed approximately 700 professionals across the consortium before divesting Medivida Hoiva Oy (elderly and mental-health rehabilitation care) to Esperi Care Oy in September 2025—a transaction involving 7 nursing homes, 11 mental-health rehabilitation homes, 520 resident places, and roughly 550 transferring employees, valued at €27 million and requiring Finnish Competition and Consumer Authority approval. Following that sale, the staffing division retained approximately 150 personnel, and the company continues to operate independently with no identified parent company or private-equity backing in the available sources.

Name

MediVida

Legal name

Medivida Oy

Website

https://medivida.fi

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MediVida is a Finnish social and healthcare services group providing emergency and international medical transport (EMA Finland), mobile and clinic dental care (KotiHammas), healthcare staff leasing, and reception centers, serving municipalities, municipal federations, and private care units.

Ownership category

akta.pro rank

Product category

Social and Healthcare Services

NAICS

Offices of Dentists (62121), Individual and Family Services (6241), Health Care and Social Assistance (62)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medicaid/Community-Focused DSOs (HLABAKAM)

akta.pro secondary industry

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

Keywords

• Social healthcare services
• Emergency medical transport
• Dental care services
• Healthcare staffing
• Asylum reception services

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Personnel Staffing/Staff Leasing: MediVida Staff Leasing provides social and healthcare professionals to municipalities and private healthcare units on flexible staffing arrangements, ranging from short monthly assignments to longer employment contracts.
2. Dental Healthcare Services: KotiHammas provides dental care and dental laboratory services through clinic locations and mobile units, offering services directly to consumers and potentially through corporate workplace dental programs.
3. Emergency Medical Services: EMA Finland provides emergency care, ambulance transport, and international patient transport services. Revenue generated from emergency medical services, non-emergency patient transport, and travel emergency services for travelers abroad.
4. Care Services: MediVida Hoiva provided round-the-clock care for elderly and mental health rehabilitation patients. This business was sold to Esperi Care Oy in September 2025.
5. Reception Center Services: MediVida operates reception centers for asylum seekers and war refugees, providing social services, accommodation coordination, and integration support services funded by municipalities and government programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

MediVida is a Finnish social and healthcare services group that operates emergency medical transport and international air ambulance services through EMA Finland, dental care through fixed clinics and mobile dental units via KotiHammas, healthcare professional staffing/leasing, asylum seeker reception centers, and family group homes for unaccompanied minors. The company's primary customers are Finnish municipalities, municipal federations, and private social and healthcare units, with direct-to-consumer dental services offered through KotiHammas. The group employs approximately 700 professionals.

Product overview

MediVida is a Finnish social and healthcare services conglomerate operating multiple specialized subsidiaries and service lines. The group consists of EMA Finland (emergency care and international medical transport, founded 1989), KotiHammas (dental care and laboratory services with mobile units), staff leasing for healthcare professionals, reception center services for refugees, and family group homes for unaccompanied minors. In September 2025, MediVida Hoiva (elderly and mental health care) was sold to Esperi Care. The group employs approximately 700 professionals and primarily serves municipalities, municipal federations, and private social and healthcare units.

Differentiator

Problem solved

Functional benefit

Brands

• EMA Finland: Finnish emergency medical services and international patient transport services, founded 1989, the only domestic provider of international ambulance flights.
• KotiHammas
• Medivida Hoiva
• Medivida Henkilöstövuokraus

Products and services

• EMA Finland Emergency Medical and International Air Ambulance Services Emergency medical care, ambulance transport, and international patient transfer services for Finnish insurance company clients and individuals, with air ambulance operations across Finland and globally. EMA is the only domestic provider of international ambulance flights and holds EURAMI recertification.
• KotiHammas Dental Care and Mobile Dental Services General, cosmetic, and emergency dental care plus dental laboratory services delivered through fixed clinics in Helsinki, Turku, Tampere, Vantaa, Oulu, and Rovaniemi, and via mobile dental units that travel to patients' homes and workplaces.
• Henkilöstövuokraus (Healthcare Staff Leasing) Staff leasing services placing social and healthcare professionals with Finnish municipalities and private social and healthcare units on flexible arrangements from short-term assignments to longer-term employment contracts.
• Vastaanottokeskukset (Reception Center Services) Reception center operations for asylum seekers and war refugees, providing accommodation coordination, social services, and integration support funded by municipalities and government programs.
• Perheryhmäkodit (Family Group Homes for Unaccompanied Minors) Family group homes providing safe, home-like environments for unaccompanied minors who have received residence permits in Finland, supporting youth integration and independent living preparation in locations including Lahti and Joensuu.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Esperi Care OymajorOthers · 29 September 2025MediVida sold its subsidiary Medivida Hoiva Oy to Esperi Care Oy. The transaction included 7 nursing homes for elderly and 11 mental health rehabilitation homes with 520 resident places and approximately 550 employees. The transaction required approval from the Finnish Competition and Consumer Authority.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Mehiläinen: Finland's largest private healthcare and social services provider, offering primary care, specialized care, staffing, and digital health services to public and private customers. Directly comparable to MediVida in serving Finnish municipalities with diversified healthcare services.
• Esperi Care Oy: Finnish care services company that acquired Medivida Hoiva in 2025 for €27M, providing elderly care, mental health rehabilitation, and disability services across Finland. Directly comparable as a Finnish residential care and rehabilitation services provider with overlapping municipal customer base.
• Pihlajalinna: Finnish healthcare services group providing primary care, specialized care, staffing, and digital health solutions to public sector and private customers. Comparable to MediVida in combining multi-specialty care delivery with healthcare staffing for Finnish municipalities.
• SOS International: Nordic travel emergency and medical assistance company providing international patient transport, travel emergency services, and assistance to insurance company clients. Closely comparable to EMA Finland's international ambulance and travel emergency services for insurance clients.
• Terveystalo: Publicly listed Finnish healthcare chain operating clinics, occupational health, and hospital services nationwide with extensive B2B and B2C offerings. Comparable to MediVida as a multi-vertical Finnish healthcare services platform serving municipalities and enterprises.
• Coronaria: Finnish healthcare services company offering care services, staffing, and rehabilitation across multiple service lines with a strong presence in social and healthcare staffing. Comparable to MediVida's diversified social and healthcare services portfolio and staffing focus.
• PlusTerveys (PlusTerveys Hammaslääkärit): One of Finland's largest private dental chains with multiple clinic locations across the country. Directly comparable to MediVida's KotiHammas subsidiary as a competing Finnish dental group practice serving consumers.

Broad incumbents

• Humana: Nordic care services company providing elderly care, disability services, and individual/family services across Sweden, Norway, Finland, and Denmark. Comparable to MediVida's family group home and care services operations, with overlapping Finnish municipal customer base.
• Attendo: Major Nordic care services provider operating elderly care homes, disability services, and home care across Finland, Sweden, Denmark, and Norway. Comparable to MediVida's former Medivida Hoiva operations as a Nordic residential care and personal services operator.
• Falck A/S: Large Nordic/Danish emergency medical services and healthcare company operating ambulance, patient transport, and healthcare staffing across multiple countries. Comparable to EMA Finland as a regional EMS provider with international ambulance capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medivida-oy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediVida