What Florida Vacation Homes does

Florida Vacation Homes, operating under the legal entity Reunion Vacation Homes Inc, is a privately held, independent vacation rental management company headquartered in Davenport, Florida, founded in 2010 and rebranded to its current name in late 2020. The company manages approximately 200 privately owned vacation rental properties directly and markets an inventory of roughly 375 properties across 15+ resort communities in the Orlando/Kissimmee/Davenport corridor (with Reunion Resort as the anchor at over 200 properties) plus Anna Maria Island beach rentals on the Gulf Coast. The product spans entry-level 2–3 bedroom condos and townhomes, mid-range 5–6 bedroom pool homes, and a Signature Luxury tier of 8–14+ bedroom estates marketed to corporate retreats, large family reunions, and milestone celebrations.

The company operates a full-service property management model: it markets owner-supplied inventory, accepts and processes guest bookings through a proprietary website (rentals.reunionvacationhomes.com) powered by the third-party LiveRez booking and PCI-compliant payment platform, and distributes inventory concurrently to Airbnb, HomeAway/VRBO, TripAdvisor, FlipKey, and Trustpilot. Ancillary services — concierge, attraction ticket sales, Rentalcars.com car rental bookings, Rental Guardian travel insurance, and Reunion Resort Disney shuttle — generate incremental commission-based revenue. Guest bookings are dynamic and quote-based per property and season, with no publicly disclosed standardized pricing.

On the demand side, the company serves primarily leisure travelers (families, multi-generational groups, snowbirds, sports and tournament groups, celebration/event guests) plus corporate retreat clients. Marketing is conducted across paid search and social, organic social (Facebook, Instagram, Twitter, Pinterest, YouTube), Mailchimp email, and content marketing around Orlando attractions. Revenue is generated through management fees on bookings, transaction fees retained from completed reservations, and affiliate/concierge commissions. The company is led by President Dean, with a team of approximately 30 people across executive, operations, reservations, finance, maintenance, marketing, and guest relations functions; it is privately held with no disclosed institutional investors or funding history.

Name

Florida Vacation Homes

Legal name

Reunion Vacation Homes Inc

Website

https://reunionvacationhomes.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Short-Term Vacation Rental Management

NAICS

Rental and Leasing Services (532), Other Traveler Accommodation (72119)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Luxury Vacation Homes & Residences (THAMAEAB), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Vacation rental management
• Short-term vacation rentals
• Luxury villa rentals
• Resort property management
• Vacation home booking

Headquarters

HQ city

Davenport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Vacation Rental Management Fees: The company earns revenue by managing privately owned vacation rental properties on behalf of property owners. They handle marketing, guest bookings, property maintenance, and guest services, retaining a management fee from each booking. This is a recurring revenue model tied to property occupancy and rental income.
2. Guest Booking Revenue / Transaction Fees: Revenue is generated through guest bookings made via the company's website booking engine and third-party marketplaces. The company retains booking fees and commissions from each completed reservation.
3. Concierge & Ancillary Services: Additional revenue streams include concierge services, attraction ticket sales, car rental bookings (via Rentalcars.com partnership), and travel insurance (via Rental Guardian), providing supplemental income on top of core rental bookings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Florida Vacation Homes is an independent vacation rental management company that markets, books, and manages privately owned vacation homes and condos across 15+ resort communities in Central Florida (primarily near Disney World) plus Anna Maria Island on the Gulf Coast. The company handles end-to-end guest bookings, on-the-ground property maintenance, guest services, and property owner relations, while distributing inventory through its own booking engine and major third-party vacation rental marketplaces.

Product overview

Florida Vacation Homes operates as a vacation rental management platform offering professionally managed vacation rental properties across Florida. The core offering consists of vacation home and condo rentals organized by resort communities, primarily clustered near Orlando theme parks. The product portfolio includes: (1) Standard vacation rentals across 15+ resort communities (Reunion Resort, Solara, Champions Gate, Solterra, Windsor at Westside, Windsor Hills, Storey Lake, Formosa Gardens, Windsor Island, Paradise Palms, Regal Palms, Bella Vida, Encore Club, Sonoma, Emerald Island, Solana, Watersong); (2) Signature luxury vacation homes featuring enhanced amenities, theater rooms, game rooms, and private pools; (3) Anna Maria Island beach rentals including condos and pool homes. Additional services include property management for owners, concierge services, Disney shuttle transportation, car rental booking, and travel insurance through Rental Guardian. The company serves as an independent property manager, not affiliated with any resort chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Orlando Resort Vacation Rentals Vacation home and condo rentals across 15+ resort communities in the Orlando/Kissimmee/Davenport area, ranging from 2-3 bedroom condos to 10-14 bedroom luxury villas with private pools, located 3-6 miles from Disney World and within 20 minutes of Universal Studios and SeaWorld. Targeted at families, groups, and travelers visiting Central Florida theme parks.
• Signature Luxury Vacation Homes Premium luxury homes featuring marble floors, crystal chandeliers, theater rooms (up to 28 seats), game rooms, outdoor kitchens, and private pools. Accommodates up to 33 guests in flagship properties; designed for high-end travelers, large groups, and milestone celebrations.
• Anna Maria Island Beach Rentals Beach vacation rentals on Florida's Gulf Coast, including beach condos and vacation homes with private pools. Targets beach vacationers seeking Gulf Coast accommodations.
• Corporate Retreat Rentals Luxury vacation rentals designed for corporate retreats, team building, executive meetings, and business events. Includes properties with meeting spaces, home theaters, and conference facilities serving companies and organizations.
• Property Management Services Full-service vacation rental property management for individual property owners, including marketing, guest booking management, on-site maintenance, housekeeping coordination, owner relations, and revenue remittance. Serves owners of privately owned vacation homes in Orlando resort communities.
• Concierge Services Personalized guest concierge support including local recommendations, area guides, dining and activity suggestions, and on-call guest services available 7 days a week for guests during booking and throughout their stay.
• Rental Guardian Travel Protection Travel and rental protection plans offering medical coverage, trip interruption, baggage theft coverage, accident coverage, and emergency travel services. Available to guests during the booking process as an optional add-on.
• Car Rental Booking Car rental booking service integrated through Rentalcars.com, providing guests with vehicle rental options for their Orlando vacation transportation needs.
• Theme Park Ticket Booking Orlando theme park ticket booking service for Disney, Universal, SeaWorld, and other area attractions. Offered as a convenience service to guests during the vacation planning and booking process.
• Disney World Shuttle Service Shuttle transportation service to Walt Disney World from Reunion Resort, available to guests with Reunion Resort Club membership staying at partner properties.

Quantifiable outcome

• 40,000+ guests served annually across the company's portfolio of vacation rentals
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Reunion ResortcoreGTM or Marketing PartnerFlorida Vacation Homes is a Reunion Resort Preferred Partner, providing guests with full access to Reunion Resort amenities including 3 signature golf courses (Arnold Palmer, Tom Watson, Jack Nicklaus), a 5-acre water park, 10 community pools, tennis courts, on-site restaurants, and shuttle service to Disney World. This partnership allows the company to offer comprehensive resort-style vacation experiences through its managed properties within the Reunion Resort community.
• LiveRezcoreTechnology or IntegrationLiveRez provides the PCI-compliant booking engine and property management software powering the company's vacation rental reservation system, including online booking, payment processing, and reservation management functionality.
• Rental GuardianminorGTM or Marketing PartnerRental Guardian offers travel and rental protection products to Florida Vacation Homes guests, including medical coverage, trip interruption, baggage protection, accident coverage, and emergency travel services. This partnership provides guests with optional travel insurance during the booking process.
• Rentalcars.comminorGTM or Marketing PartnerRentalcars.com is featured on the Florida Vacation Homes website as a recommended car rental partner, offering guests convenient vehicle rental options for their Orlando vacation transportation needs.
• Property Owners (Privately Owned Vacation Homes)coreOthersFlorida Vacation Homes manages privately owned vacation rental properties on behalf of individual property owners. The company markets properties, handles bookings and guest services, coordinates maintenance, and provides owner relations support, creating a B2B property management relationship that forms the core of the company's inventory supply.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Vrbo (Expedia Group): Major vacation rental marketplace and a core distribution channel for Florida Vacation Homes. Relevant as a key partner whose fees, policies, and search algorithm materially affect the company's guest acquisition economics.
• Airbnb: Global short-term rental marketplace that both lists Florida Vacation Homes' inventory and competes as a distribution channel. Highly relevant as both partner and indirect competitor through hosts who self-manage.

Broad incumbents

• Vacasa: Largest US professional vacation rental manager with a national footprint including Florida. Comparable business model (full-service property management on behalf of owners) but operates at much greater scale with proprietary revenue-management and direct-booking technology.
• Evolve Vacation Rental: National vacation rental management company with light-asset model serving owners across the US including Florida. Comparable owner-side value proposition but with a fundamentally different cost structure and broader geographic diversification.
• TurnKey Vacation Rentals: Tech-enabled national vacation rental manager operating in Florida markets. Comparable in offering professional full-service management to individual owners, with stronger proprietary technology investment.

Direct peers

• Magical Vacation Homes: Independent vacation rental manager operating in the Kissimmee/Davenport/Orlando area with a similar multi-resort portfolio of Disney-proximity homes and condos. Directly comparable in geography, customer base (theme-park families), and product mix.
• Top Villas: Vacation rental management and booking platform with a strong Florida/Orlando presence alongside other US destinations. Comparable in luxury home portfolio, concierge services, and multi-resort aggregation model.
• Encore Resort / CLC World: Large-scale Orlando vacation resort community that operates its own short-term rental program for owners within the Encore community. Comparable as a nearby direct competitor for Disney-proximity multi-bedroom villa rentals.
• Paradise Vacation Homes: Orlando-area vacation rental management company offering privately owned homes and condos near the theme parks. Comparable in target customer (families visiting Disney), inventory model (owner-managed), and distribution through major OTAs.

Regional players

• Beachway Management / Anna Maria Vacations: Local vacation rental managers specializing in Anna Maria Island and other Gulf Coast Florida destinations. Directly comparable to Florida Vacation Homes' Anna Maria Island expansion as entrenched regional incumbents in that beach market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Reunion_Homes
• YouTubeyoutube.com/user/ReunionVacationHomes
• Facebookfacebook.com/reunion.vacationhomes
• Instagraminstagram.com/reunionvacationhomes
• Pinterestpinterest.com/rentreunionfl
• LinkedInlinkedin.com/company/reunion-vacation-homes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Vacation Homes