Greene & Associates

What Greene & Associates does

Greene & Associates (legal entity W.H. Greene & Associates Inc.) is a privately held, family-owned Managing General Underwriter (MGU), Managing General Agent (MGA), and excess-and-surplus (E&S) wholesale insurance brokerage founded in 1986 by William (Bill) H. Greene III and headquartered in East Aurora, New York. The company operates two distinct lines of business: a national program management platform built around the Greene Umbrella commercial umbrella and excess liability program, which carries in-house underwriting authority for multiple A.M. Best A- or better carriers and offers up to $25 million in unsupported excess capacity across 49 states plus Washington D.C.; and a regional Northeast E&S wholesale brokerage serving retail agents in New Jersey, New York, Connecticut, Ohio, Massachusetts, Texas, Florida, and Pennsylvania with eight product lines spanning general liability, excess liability, professional liability/E&O, environmental liability, products liability, excess workers' compensation, property/first-party, and aviation liability. A separate New York Contractors' General Liability program carries a $20,000 minimum premium with deductibles from $2,500 to $50,000 and bundles a guaranteed excess quote through the Greene Umbrella program.

The firm generates revenue through insurance underwriting commissions on written premiums and wholesale brokerage commissions, paid by retail insurance agents and brokers who submit commercial accounts on behalf of their insureds; no proprietary technology platforms, AI/ML capabilities, or direct-to-consumer distribution are disclosed. The organization employs approximately 65 people across five states and has been led since approximately 2015-2017 by Jennifer Greene, Bill Greene's daughter and the current President, under whose tenure gross written premium has reportedly doubled and the firm has positioned itself as a specialist in difficult-to-place commercial umbrella and excess liability risks across hospitality, trucking, real estate, agribusiness, habitational, public entity, and contractor classes.

Name

Greene & Associates

Legal name

W.H. Greene & Associates Inc.

Website

https://whgreene.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Greene & Associates is a privately held, family-owned MGU/MGA and E&S wholesale insurance brokerage that underwrites the nationwide Greene Umbrella commercial umbrella and excess liability program and runs a Northeast regional wholesale brokerage serving retail agents across eight states with eight specialty commercial product lines.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Brokerage and Specialty Underwriting

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industries

Commercial Umbrella / Excess Liability (FSAJADAL), Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Environmental / Pollution Liability (FSAJAGAF)

Keywords

• Commercial umbrella insurance
• Excess liability underwriting
• Wholesale insurance brokerage
• Managing general underwriter
• Excess and surplus lines

Headquarters

HQ city

East Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Underwriting and Wholesale Brokerage Commissions: As an MGU/MGA and E&S wholesale broker, Greene & Associates earns commissions on written insurance premiums. They have in-house underwriting authority for multiple highly-rated insurance companies (A- or better by A.M. Best) and place business through both their proprietary umbrella/excess programs and brokerage markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Greene & Associates operates as a wholesale broker and Managing General Underwriter (MGU/MGA) for commercial umbrella and excess liability insurance, with in-house underwriting authority for multiple A.M. Best A- or better-rated carriers. The company distributes two proprietary underwriting programs — the Greene Umbrella (umbrella and excess liability up to $25 million, admitted and non-admitted in 49 states plus DC) and NY Contractors' General Liability — and provides E&S wholesale brokerage for licensed agents in eight states covering General Liability, Excess Liability, Professional Liability/E&O, Environmental Liability, Products-Related Liability, Excess Workers' Compensation, Property, and Aviation Liability.

Product overview

Greene & Associates operates as a national program manager and Managing General Underwriter (MGU) / Managing General Agent (MGA) for umbrella and excess liability insurance, combined with a Northeast regional E&S wholesale brokerage operation. The company offers two core underwriting programs: (1) the Greene Umbrella program providing commercial umbrella and excess liability coverage with up to $25 million in capacity across 49 states, and (2) the NY Contractors' General Liability program for New York-domiciled contractors. Additionally, the wholesale brokerage division provides single-line and commercial package solutions across eight states (NJ, NY, CT, OH, MA, TX, FL, PA) through 10 distinct product lines including General Liability, Excess Liability, Professional Liability/E&O, Environmental Liability, Products-Related Liability, Excess Workers' Compensation, Property & First Party Insurance, and Aviation Liability. The company writes active policies in 49 states and Washington D.C.

Differentiator

Problem solved

Functional benefit

Products and services

• Greene Umbrella Program An umbrella and excess liability insurance program with in-house underwriting authority for multiple E&S insurers rated A- or better by A.M. Best, offering admitted and non-admitted options in 49 states (excluding HI) and Washington D.C., with capacity up to $25 million for unsupported excess limits. Distributed to retail insurance agents and brokers as the company's flagship underwriting program.
• NY Contractors' General Liability A general liability insurance program for NY-domiciled contractors featuring NY Labor Law coverage, enhanced endorsements option, and hired non-owned auto option, with minimum premium of $20,000 and deductibles from $2,500 to $50,000. Includes guaranteed XS quote through the Greene Umbrella program.
• E&S Wholesale Brokerage Products E&S wholesale brokerage placement services for retail agents in NJ, NY, CT, OH, MA, TX, FL, and PA, covering General Liability, Excess Liability, Professional Liability/E&O, Environmental Liability, Products-Related Liability, Excess Workers' Compensation, Property & First Party Insurance, and Aviation Liability. Agents submit commercial accounts to access specialty insurance markets and admitted/non-admitted carriers for hard-to-place risks.

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• BIG I Western New YorkminorOthersSupporting association member. Independent Insurance Agents & Brokers of Western New York trade organization.
• Target MarketsminorOthersSupporting association member. Target Markets Program Administrators Association.
• Next GenminorOthersSupporting association member. Next generation insurance professionals community.
• eLANYminorOthersSupporting association member. Excess Lines Association of New York.
• PIA Professional Insurance AgentminorOthersSupporting association member. Professional Insurance Agents trade organization.
• WSIAminorOthersSupporting association member. Wholesale & Specialty Insurance Association.
• TSLA MemberminorOthersSupporting association member. Transportation Specialists and Logistics Association.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amwins: Largest U.S. wholesale insurance distributor with national reach across specialty lines and significant MGU/program-administration operations. Comparable as a much larger incumbent operating in the same wholesale/specialty space Greene competes in.
• Crum & Forster: Specialty property and casualty insurance group underwriting through multiple admitted and E&S carriers across excess, environmental, and commercial lines. Comparable as a specialty carrier offering delegated authority to wholesale partners like Greene.
• Markel Corporation: Specialty insurance group operating multiple underwriting platforms across excess liability, environmental, professional liability, and program business. Comparable as a specialty carrier that both competes for excess/umbrella business and provides delegated authority capacity to MGUs.

Direct peers

• Brown & Riding: Specialty wholesale insurance broker with national reach providing E&S placement across excess casualty, umbrella, and environmental lines. Directly comparable as a specialty wholesale broker competing for the same retail-agent relationships.
• CRC Group: National wholesale distributor and MGU offering delegated authority and brokerage access across specialty lines including umbrella, excess, and environmental liability. Directly comparable given overlapping product menu and agent-broker distribution model.
• Western World Insurance Group: Specialty commercial insurance carrier focused on excess and surplus lines including umbrella, general liability, and contractors' coverage. Comparable as an A-rated specialty carrier operating in adjacent segments of the umbrella/excess market, and prior employer of Greene's leadership.
• Burns & Wilcox: National wholesale brokerage and MGU specializing in excess-and-surplus lines for hard-to-place commercial risks including umbrella, GL, and professional liability. Directly comparable given identical wholesale broker/MGU business model.
• RPS (Risk Placement Services): One of the largest U.S. wholesale brokers and MGUs operating a national E&S distribution model with delegated authority across multiple specialty lines including umbrella and excess. Directly comparable as a wholesale/MGU hybrid serving retail agents with hard-to-place risks.
• CapSpecialty (Capital Specialty Insurance Group): Specialty E&S insurer and MGU offering umbrella, excess, and professional liability coverage with delegated underwriting authority. Directly comparable as a specialty carrier/MGU, and the most recent prior employer of Greene's Specialty Programs Manager.

Emerging players

• SkyCover Insurance: Specialty MGU/program administrator focused on umbrella and excess liability for commercial accounts, offering delegated underwriting authority through carrier partners. Closely comparable given shared umbrella/excess MGU model and admitted/non-admitted flexibility.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WHGreeneAssociates
• LinkedInlinkedin.com/company/greene-&-associates-inc-/?viewAsMember=true
• Instagraminstagram.com/whgreene
• Xx.com/WH_Greene

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greene & Associates