Lazer Graphics

What Lazer Graphics does

Lazer Graphics, Inc. is a family-owned custom apparel and promotional products company headquartered at 3001 South State St., St. Joseph, Michigan, founded in 1975 and operating for 50 years as of 2026. The firm produces decorated garments, promotional merchandise, vinyl decals, banners, and aluminum composite signs using screen printing, embroidery (up to 15 colors, 6-piece minimum), digital transfers (no minimum, full color), and UV printing. Its core technical platform is the DecoNetwork-powered e-commerce storefront and Online Design Studio, which allows self-serve design creation with raster, vector, and embroidery file support plus Instagram and Facebook photo import. The product catalog spans t-shirts, sweatshirts, headwear, sublimated shirts, and a 500,000+ item promotional products line sourced from brands including Gildan, Bella + Canvas, C2 Sport, District, and Badger.

Lazer Graphics serves four customer segments: Corporate/Business as the primary segment (uniforms, branded apparel, event promotion materials), Schools and Sports Teams (team uniforms, spirit wear, fundraising), Groups and Organizations (custom gifts and recognition apparel), and Individual Consumers (self-expression and personal gifts). The go-to-market is hybrid: product-led growth via the self-serve design studio, sales-led motion via a Request-a-Quote system for corporate and bulk orders, and event-driven motion via pop-up stores at external events. Distribution channels are regional, focused on Southwest Michigan with domestic U.S. fulfillment.

The revenue model is built on one-time product sales (custom apparel and promotional items), professional decoration services, and a transaction-fee structure for the no-upfront-cost fundraising program for schools and groups. Pricing is quote-based and not publicly disclosed; volume discounts apply to bulk screen printing, embroidery requires a 6-piece minimum, and digital transfers carry no minimum order quantity. Turnaround tiers are Standard (7-10 business days), Express (3-5 days at a premium), and Pronto (2 days at a premium). The company is privately held with no disclosed funding, no parent company, and no management team information publicly available.

Name

Lazer Graphics

Legal name

Lazer Graphics, Inc.

Website

https://lazergraphics.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Lazer Graphics is a family-owned custom apparel and promotional products company in St. Joseph, Michigan, founded in 1975, serving corporate clients, schools, organizations, and individuals across Southwest Michigan through screen printing, embroidery, and digital decoration services.

Ownership category

akta.pro rank

Product category

Custom Apparel Printing and Embroidery

NAICS

Graphic Design Services (54143), Sign Manufacturing (33995)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

akta.pro secondary industries

Sportswear Customization & Printing Retail (CRAMACAK), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Custom apparel printing
• Screen printing services
• Custom embroidery
• Promotional products
• Corporate apparel

Headquarters

HQ city

Saint Joseph

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Apparel Sales: Direct sale of custom-printed and embroidered apparel including t-shirts, hoodies, polo shirts, and accessories. Revenue generated through one-time product purchases with decoration services included.
2. Decoration Services: Screen printing, embroidery, digital transfers, and vinyl decals applied to customer-provided or company-sourced blank products
3. Promotional Products: Sale of promotional merchandise including 500,000+ items such as mugs, coolers, pens, and custom products
4. Fundraising Programs: Custom sale program for schools and groups with no upfront costs, generating revenue through commission on sales

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Lazer Graphics is a custom apparel and promotional products decorator that prints and embroiders designs onto garments and merchandise for businesses, schools, groups, and individuals. Core services include screen printing, embroidery, digital transfers, vinyl decals, banners, and signs, complemented by an Online Designer web tool that lets customers self-serve design their own apparel. The company also sells more than 500,000 promotional items and runs fundraising programs for schools and groups.

Product overview

Lazer Graphics is a custom apparel printing and embroidery company offering screen printing, embroidery, digital transfers, vinyl decals, banners, and signs. The core offering combines an Online Designer web tool with print/embroidery production services. Products span t-shirts, sweatshirts, headwear, and promotional items from brands including Gildan, Bella + Canvas, C2 Sport, District, and Badger. Services include corporate apparel, fundraising programs, and over 500,000 promotional product items.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Standard turnaround 7-10 business days, Express 3-5 days, Pronto 2 days
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• DecoNetworkcoreTechnology or IntegrationDecoNetwork provides the e-commerce platform and online design studio technology that powers Lazer Graphics' website, including security, privacy policy management, and website infrastructure. The platform enables the online designer tool, product catalog, shopping cart, and order management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RushOrderTees: RushOrderTees is an online-first custom apparel printer specializing in fast-turnaround screen printing and embroidery. It competes with Lazer Graphics for the same SMB, team, and event-customization customers via a similar self-serve online design and ordering model.
• 4AllPromos: 4AllPromos is an online promotional products retailer offering a large catalog of customizable items (drinkware, apparel, bags). It competes with Lazer Graphics in the 500,000+ item promotional products category, particularly for SMB and corporate buyers.
• Discount Mugs: Discount Mugs is an online retailer offering custom-imprinted promotional products and apparel with a large catalog. It competes directly with Lazer Graphics in the promotional products and custom-decorated apparel category, particularly for price-sensitive corporate and event buyers.
• Custom Ink: Custom Ink is a leading online custom apparel platform offering screen printing, embroidery, and digital decoration across the U.S. It directly competes with Lazer Graphics' core custom apparel and decoration services, with a larger national footprint and more advanced online design tool.
• Stitch America's (formerly EmbroidMe): Stitch America (formerly EmbroidMe) is a franchised custom embroidery and apparel decoration network serving local businesses, teams, and organizations. It is a direct peer to Lazer Graphics' embroidery and corporate apparel offering, with multi-location presence across the U.S.
• 4imprint: 4imprint is one of the largest North American promotional products distributors offering custom-decorated apparel, drinkware, and accessories. It directly overlaps with Lazer Graphics' promotional products and custom apparel revenue streams at a national scale.
• Underground Printing: Underground Printing is a regional custom apparel printer (Michigan-based like Lazer Graphics) operating its own production facilities and e-commerce platform. It is one of the closest regional competitors, targeting schools, Greek life, businesses, and individuals with screen printing and embroidery.
• AlphaGraphics: AlphaGraphics is a franchised print and marketing services network offering custom apparel, signage, and promotional products to local and SMB customers. It is directly comparable to Lazer Graphics across screen printing, embroidery, signs, and banners via a local-presence, multi-service model.

Emerging players

• Printful: Printful is a print-on-demand and fulfillment platform for custom apparel and accessories, primarily serving online sellers and small brands. It represents an emerging digital-first model that competes for individual consumer and SMB demand that Lazer Graphics also targets through its Online Designer tool.

Broad incumbents

• Vistaprint (Cimpress): Cimpress, parent of Vistaprint, is a large-scale online print and custom products platform serving SMBs globally. While broader in scope (business cards, marketing materials, apparel, signage), it competes with Lazer Graphics for custom apparel, signage, and promotional product spend from the same SMB customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LazerGraphics
• Xx.com/LazerGraphics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazer Graphics