Panorama

What Panorama does

Panorama S.A.S (operating commercially as Persianas Panorama) is a Colombian manufacturer and distributor of window treatments founded in 1984 by Roberto Mazuera and headquartered in Pereira, with manufacturing operations in Dosquebradas. The company's product portfolio spans curtains and blinds (Cortinas y Persianas), awnings and umbrellas (Toldos y Sombrillas), skylights (Claraboyas), protective films (Panorama Protect), and customization lines (Personnalité, Macromadera, Onda Infinity, Panel Japonés). Since 2007, Panorama has also produced motorization and home-automation systems — including wired, wireless, and rechargeable motors — that integrate with third-party motor brands (Somfy, Kaiser, Rollease, Dooya) and connect to voice and automation platforms (Amazon Alexa, Google Home, Siri, IFTTT) via the proprietary Box Panorama control unit and the NEOCONTROL mobile app.

The company holds ISO 9001 quality certification, operates under Colombian corporate form (S.A.S), and is privately held with no disclosed external funding, M&A, or parent entity. Panorama generates revenue through one-time product sales to end customers and authorized distributors, with quote-based pricing handled through a dedicated B2B portal (Cotizador). Distribution combines a nationwide network of authorized distributors (Distribuidores Panorama) and physical BeComfort showrooms, complemented by digital marketing (blog, Facebook, Instagram, YouTube, LinkedIn). Strategic partnerships include a 2017 alliance with 3M for solar-control and security films distributed under the Películas Panorama 3M brand, as well as technology integrations with Somfy (Inteo home automation), Kaiser, and Rollease. Operations are concentrated in Colombia with no disclosed international footprint, and the company marked its 40th anniversary in 2024 alongside a relocation to a larger headquarters that reduced production lead times to as little as one day.

Name

Panorama

Legal name

Panorama S.A.S

Website

https://persianaspanorama.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Panorama S.A.S is a Colombian manufacturer and distributor of window treatments — curtains, blinds, awnings, skylights, and motorization systems — serving residential and commercial customers across Colombia through authorized distributors and BeComfort showrooms since 1984.

Ownership category

akta.pro rank

Product category

Window Treatments

NAICS

Blind and Shade Manufacturing (337920), Curtain and Linen Mills (31412), Window Treatment Retailers (449122)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• Window treatments manufacturing
• Motorized blinds and curtains
• Home automation integration
• Solar control films
• Awnings and skylights

Headquarters

HQ city

Pereira

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Window Treatment Products: Sale of curtains, blinds, shades, and related window covering products through distributors and showrooms.
2. Motorization and Automation Systems: Sale of motors (wired, wireless, rechargeable), controls, and home automation systems that complement window treatment products.
3. Accessories and Replacement Parts: Sale of accessories including rails, controls, sensors, and replacement components for existing installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Panorama manufactures and distributes window treatment products in Colombia, including curtains, blinds, awnings, umbrellas, skylights, and protective films, complemented by motorization and home automation systems. Products are sold through a network of authorized distributors and BeComfort showrooms, with a dedicated B2B quote portal (Cotizador) for registered distributors to order and monitor purchases.

Product overview

Panorama is a Colombian manufacturer of window treatment products established in 1984. The company offers a comprehensive portfolio including Cortinas y Persianas (curtains and blinds), Toldos y Sombrillas (awnings and umbrellas), Claraboyas (skylights), and specialty lines like Personnalité and Panorama Protect. The core product offering is complemented by Motorización y Automatización (motorization and automation) add-ons that enable remote control and smart home integration with platforms like Alexa, Google Home, and Siri. Additional offerings include Películas 3M (3M solar control films) and specialized sub-products such as Onda Infinity (wave-style curtains), Panel Japonés (Japanese panels), and Macromadera (wooden blinds). The company operates with ISO 9001 certification and serves customers through a network of distributors and BeComfort showrooms across Colombia.

Differentiator

Problem solved

Functional benefit

Brands

• Persianalidad: Product line brand for customized window treatments
• Panorama Protect
• BeComfort
• Onda Infinity
• Panel Japonés
• Macromadera

Products and services

• Cortinas y Persianas (Curtains and Blinds) Window covering solutions including various types of curtains and blinds for residential and commercial spaces, comprising the company's core product line.
• Toldos y Sombrillas (Awnings and Umbrellas) Awnings and umbrellas for outdoor spaces providing sun protection and aesthetic appeal for residential and commercial settings.
• Personnalité (Custom Window Treatments) Custom window treatment brand under the Persianalidad sub-brand offering personalized solutions for residential and commercial spaces.
• Panorama Protect (Protective Window Films) Protective window treatment solutions including protective films for residential and commercial applications.
• Motorización y Automatización (Motorization and Automation Systems) Motorization and home automation systems for window treatments, including wired, wireless, and rechargeable motors with remote control, scenario configuration, and smart home integration.
• Películas 3M (3M Solar Control and Security Films) 3M solar control and security films for windows, distributed under Panorama's alliance with 3M for energy efficiency, sun protection, and security applications.
• Claraboyas (Skylights) Skylight products for natural lighting solutions in residential and commercial spaces.
• Onda Infinity (Wave-Style Curtain System) Wave-style curtain system with aluminum rail and carriages, featuring customizable wave depth via rivet spacing, available in voiles, semi-heavy, and blackout fabrics, with manual or motorized operation.
• Panel Japonés (Japanese-Style Panels) Modern Japanese-style panel system with vertical fabric panels sliding along parallel channels in an aluminum rail, ideal for large windows and floor-to-ceiling spaces, available in traditional and slim designs.
• Macromadera (Wooden Blinds) Horizontal wooden blinds made from natural wood with 50mm slats, featuring exceptional resistance and lightweight properties with wood grain finish, available in various colors including Nogal and Acacia, with special colors priced differently from standard.

Quantifiable outcome

• Production time reduced to as fast as one day with new facility
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• 3McoreStrategic or Co-development Partner · 1 January 2017In 2017, Panorama incorporated 3M as an ally for solar control and security films, expanding their product portfolio to include 3M window films through peliculaspanorama3m.com.
• SomfycoreTechnology or IntegrationSomfy provides motor and automation technology for window treatments. Panorama products are compatible with Somfy motors and the Inteo home automation system using Somfy radio technology.
• Amazon Alexa / Google Home / Siri (Apple)coreTechnology or IntegrationVoice assistant platforms integrated with Panorama automation systems (Box Panorama and Inteo) for voice-controlled operation of motorized window treatments.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Warema: European manufacturer of sun-shading systems including exterior awnings, roller shutters, and motorized pergolas. Directly comparable to Panorama's Toldos y Sombrillas awnings and motorized automation portfolio, particularly for residential and commercial sun protection.
• Louvolite: UK-based manufacturer of made-to-measure blinds, curtains, and shading systems supplied through a distributor network. Comparable to Panorama's vertical blinds, Panel Japonés, Onda Infinity, and multi-channel distribution model for trade customers.
• Springs Window Fashions: US-based manufacturer of custom and stock window treatments under brands such as Bali, Graber, and Levolor. Directly comparable to Panorama's branded portfolio (Macromadera, Persianalidad) and multi-tier retail strategy through distributors and dealers.
• Velux Group: World leader in roof windows and skylights, directly comparable to Panorama's Claraboyas skylight product line. Both serve residential and commercial customers with natural-lighting and ventilation solutions, often co-sold with blinds and shading.
• Hunter Douglas: Global market leader in window coverings (blinds, shades, shutters, curtains) with motorization and smart-home integration. Directly comparable to Panorama across product categories, motorization ambitions, and premium positioning, though at vastly greater international scale.

Broad incumbents

• IKEA: Global home-furnishings retailer offering a wide assortment of ready-made blinds, curtains, and increasingly motorized solutions at value price points. Competes with Panorama's entry-tier offerings through sheer scale and global e-commerce reach rather than customization depth.

Others

• Rollease Acmeda: Manufacturer of motorized and manual window-covering hardware, including the rechargeable Rollease motors used in Panorama products. Acts as a key supplier rather than direct competitor, but increasingly offers finished motorization solutions adjacent to Panorama's offering.
• Somfy: Global leader in motorized window-covering controls and home automation (TaHoma) and Panorama's primary automation partner (Inteo/Somfy Radio Technology). Strategic supplier, but Somfy's branded end-to-end automation stack increasingly overlaps with Panorama's Box Panorama system.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCh3SCBXXYP3jakJf8Oq-lrw
• Facebookfacebook.com/PanoramaSaOficial
• LinkedInlinkedin.com/company/panorama-sas
• Instagraminstagram.com/panoramasasoficial/?hl=es-la
• Xx.com/Panorama_SA

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panorama