ChaseMedia
ChaseMedia is a UK-based boutique DRTV media buying agency providing TV airtime planning, buying, and analysis to brands ranging from first-time TV advertisers to established enterprises, supported by proprietary attribution tooling and long-term client partnerships.
- Company typePrivate
- Founded2004
- HeadquartersWorcester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ChaseMedia does
ChaseMedia is a UK-based boutique media buying agency specializing in Direct Response Television (DRTV) advertising. Founded in 2004 and headquartered in Worcester with a registered office in Alcester, the firm offers TV airtime planning, buying, and analysis services to brands seeking measurable response from television campaigns. It serves a heterogeneous client base spanning startups testing TV for the first time (£10-15k entry budgets) through to established brands in financial services, automotive, home care, food and consumer goods, with long-tenured flagship relationships such as Jane Plan and MotorEasy.
The agency's core offering is built on proprietary attribution and correlation-analysis technology that integrates TV viewing data, airtime costs, and client first-party data into bespoke reporting platforms. ChaseMedia claims to predict campaign response within a 5% tolerance, enabling per-spot cost-per-acquisition analysis and integration of TV activity with paid search and remarketing workflows. Service modules include TV airtime planning/buying, campaign preparation (creative consulting, response modeling, tracking setup), analysis and insights, and growth planning — spanning both DRTV and the newer Brand Response TV (BRTV) offering that bridges performance buying and full branding campaigns.
ChaseMedia generates revenue through professional-services fees on media planning and buying, supplemented by commissions from broadcaster partners. Distribution is fully direct via website inquiries, phone, and email, with no third-party reseller channel. Core partnerships with SKY (AdSmart), ITV (ITVX) and Channel 4 (Streaming) provide access to linear, addressable and broadcaster VOD inventory, while Google Partner status enables extension into online video. The company is privately held by founders Paul Chase and Sam Chase, has no external institutional funding, and operates with a deliberately small 1-10 person team.
ChaseMedia firmographics
Firmographics- Name
- ChaseMedia
- Legal name
- Chase Media Solutions Ltd
- Website
- https://chasemedia.co.uk
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ChaseMedia is a UK-based boutique DRTV media buying agency providing TV airtime planning, buying, and analysis to brands ranging from first-time TV advertisers to established enterprises, supported by proprietary attribution tooling and long-term client partnerships.
- Ownership category
- akta.pro rank
ChaseMedia industry classification
Industry- Product category
- TV Advertising / Media Buying Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Broadcast Media Buying (TV & Radio) (BPAFABAA)
- akta.pro secondary industries
- Audio/Podcast/Streaming Media Buying (MPAAABAF), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where ChaseMedia is headquartered
LocationHeadquarters
- HQ city
- Worcester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ChaseMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- TV Airtime Planning and Buying: Core service of planning and buying TV advertising airtime for clients. They negotiate rates, select appropriate channels and time slots, and optimize campaigns based on performance data. Revenue is earned through media buying fees and potentially commissions from TV networks.
- Campaign Preparation and Creative Consulting: Services including creative consulting, campaign preparation, response rate modeling, and helping clients capitalize on TV-generated interest. Includes website tracking code implementation and analytics.
- Analysis and Insights: Provides detailed analysis using proprietary software tools including in-house systems. Offers bespoke reporting platforms and ongoing campaign optimization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Entry-level TV test budget |
| Usage-based | Pay-as-you-go | Full-service TV campaign |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ChaseMedia product offering
Product offeringCore offering
ChaseMedia is a UK-based DRTV (Direct Response TV) media buying agency that plans, buys, and analyses TV airtime for brand and direct-response advertisers. The agency provides end-to-end campaign services spanning strategy, planning, buying, campaign preparation, and post-campaign analysis, supported by a proprietary attribution and reporting platform. It works with major UK broadcasters and digital platforms to deliver measurable, performance-driven TV advertising outcomes for clients.
Product overview
ChaseMedia is a DRTV (Direct Response TV) media buying agency offering TV advertising services. Their core product is TV advertising services, which encompasses several integrated service modules: TV airtime planning and buying, campaign preparation, analysis and insights, and growth planning. They specialize in both Direct Response TV (DRTV) and Brand Response TV (BRTV) approaches, helping clients drive measurable response, traffic, and sales through television advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- DRTV Media Buying Planning, negotiation, and purchase of direct-response television airtime on behalf of brands and advertisers, with a focus on performance and measurable response.
- TV Airtime Planning & Strategy Strategic planning of TV airtime schedules, channel mix, and audience targeting to optimize campaign reach, frequency, and cost-per-response for brand and direct-response advertisers.
- Campaign Preparation & Execution End-to-end campaign preparation including creative coordination, broadcast delivery logistics, and Clearcast clearance handling to ready campaigns for on-air launch.
- Analysis, Insights & Growth Planning Post-campaign analysis and ongoing insights combined with growth planning to help advertisers scale spend, refine strategy, and improve return on TV investment.
- Proprietary Attribution & Reporting Platform In-house attribution and reporting technology that tracks response outcomes of TV campaigns and supports data-driven media buying decisions.
Quantifiable outcome
- £1.51 profit for every £1 spent on TV advertising (vs 70p for print)
- +4 more outcomes
Companies that use ChaseMedia
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles1 record
ChaseMedia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ChaseMedia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SKY (AdSmart)coreChase Media utilizes SKY AdSmart technology which allows targeting of SKY households based on various attributes such as region, socio-economics, household income, and Mosaic profiles. This enables neighbors watching the same TV show to see different ads based on specific attributes. Chase Media helps clients evaluate whether the premium pricing is worth the improved targeting.
- ITV (ITVX)corePartnership with ITV for linear TV and broadcaster VOD (ITVX) campaigns. Chase Media helps appraise the relative benefits of ITVX options compared to linear TV, helping clients make right choices for their objectives. Starting CpM around £35 for regional targeting.
- Channel 4 (Channel 4 Streaming)corePartnership with Channel 4 for linear TV and streaming campaigns. Chase Media helps clients appraise Channel 4 streaming options alongside other TV channels.
- DAVE ChannelcoreLong-standing relationship with DAVE channel. MotorEasy has a long-term high frequency sponsorship of Driving Entertainment on DAVE, with daytime spots around £100 and peak spots around £300.
- SOZO Design LtdminorWeb development agency partner responsible for Chase Media's website. Located at 24-26 Andover Road, Cheltenham, GL50 2TJ.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
ChaseMedia competitors and assessment
Company assessmentBroad incumbents
- Zenith UK: Global media agency network with strong UK broadcast trading arm, providing an alternative large-scale option for brands requiring TV investment alongside broader multi-channel strategy.
- PHD Media: Global network media agency within Omnicom offering TV planning and buying at scale across multiple markets, representing the broader incumbent competition that ChaseMedia challenges for ambitious UK brands.
- Wavemaker UK: WPP-owned media agency combining data, content and TV buying expertise, competing for the same UK advertiser TV budgets at greater scale.
- OMD UK: Large full-service global media agency with substantial UK TV buying operations, offering integrated cross-channel planning that competes with ChaseMedia for enterprise clients.
- Dentsu Media UK: Major global media agency group with significant UK TV buying operations, representing full-service competition for clients evaluating alongside specialist agencies like ChaseMedia.
Emerging players
- Brave the Noise: Smaller UK media planning agency serving growth and challenger brands with TV-led strategies, sharing ChaseMedia's boutique challenger-brand target segment.
- Hearts & Science UK: Data-driven media agency within Omnicom applying advanced attribution to media planning, comparable to ChaseMedia's analytics-led positioning but at larger scale and broader scope.
Direct peers
- Goodstuff: Independent UK media agency specializing in DRTV and TV-led campaign planning and buying for growth brands, the closest direct competitor to ChaseMedia in niche DRTV buying for challenger and direct-to-consumer advertisers.
- The7stars: Independent UK media agency with strong TV planning/buying heritage serving challenger and growth brands, sharing ChaseMedia's boutique positioning and emphasis on outcome-driven planning.
- Total Media: UK-based media planning and buying agency with multi-channel TV expertise, competing for the same mid-market advertiser TV budgets that ChaseMedia targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ChaseMedia social profiles
Digital presenceChaseMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChaseMedia leadership team
Management profileNumber of profiles
Profiles2 records
ChaseMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChaseMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChaseMedia
What does ChaseMedia do?
ChaseMedia is a UK-based DRTV (Direct Response TV) media buying agency that plans, buys, and analyses TV airtime for brand and direct-response advertisers. The agency provides end-to-end campaign services spanning strategy, planning, buying, campaign preparation, and post-campaign analysis, supported by a proprietary attribution and reporting platform. It works with major UK broadcasters and digital platforms to deliver measurable, performance-driven TV advertising outcomes for clients.
Is ChaseMedia a public or private company?
ChaseMedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ChaseMedia founded?
ChaseMedia was founded in 2004. It employs 1 to 10 people.
Where is ChaseMedia based?
ChaseMedia is headquartered in Worcester, United Kingdom, in the Europe region.
How does ChaseMedia make money?
Three revenue lines are on record. TV Airtime Planning and Buying is the primary driver. The others are campaign Preparation and Creative Consulting and analysis and Insights.
Who are ChaseMedia's main competitors?
Broad incumbents on record are Zenith UK, PHD Media, Wavemaker UK, OMD UK and Dentsu Media UK. Emerging players are Brave the Noise and Hearts & Science UK. Direct peers are Goodstuff, The7stars and Total Media.
Does ChaseMedia have an API?
No public API is recorded for ChaseMedia.
What industry is ChaseMedia in?
ChaseMedia's product category is TV Advertising / Media Buying Services. Its primary akta.pro industry code is BPAFABAA, Broadcast Media Buying (TV & Radio), with a secondary code of MPAAABAF, Audio/Podcast/Streaming Media Buying. Its NAICS code is 54183 and its SIC code is 7311.