What Simple Agency does

Simple Agency is an Italian professional services firm headquartered in Milan, founded in 2008, operating under the master brand 'dentsu' as the Italian country node of the Dentsu Group network. The firm delivers integrated marketing, advertising, and business transformation services to multinational corporations and major Italian organizations, spanning media planning and buying (Carat), brand experience (Dentsu X), digital performance marketing (iProspect), creative campaigns (Dentsu Creative), customer experience and martech (Merkle), and content production (Tag). Its go-to-market is consultative enterprise sales, with engagements positioned around business transformation, brand growth, and sustainable growth outcomes rather than purely tactical execution. Underlying technology is not publicly disclosed; the firm appears to operate as a services-led agency that leverages the Dentsu Group's global network, sub-brand portfolio, and shared client service infrastructure rather than proprietary technology platforms. The business model is professional services revenue billed on engagement scope, with pricing non-publicly disclosed and no disclosed pricing tiers. The firm is led by co-founder and Co-CEO Marco Caradonna and markets itself through an organic social presence across Instagram, Facebook, LinkedIn, Twitter, and YouTube. There are no disclosed financials, certifications, regulatory actions, or M&A activity in the provided source material, limiting the granularity of this assessment.

Name

Simple Agency

Website

https://simpleagency.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Simple Agency is a Milan-based integrated marketing and business transformation firm operating as the Italian country affiliate of the Dentsu Group, serving multinational corporations and major Italian organizations through media, creative, digital, CX, and content capabilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Marketing Services: Revenue generated through integrated marketing, advertising, and business transformation services delivered to enterprise clients. Services span across media, creative, digital, and consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Simple Agency operates as dentsu Italy, providing integrated marketing, advertising, and business transformation services to multinational and local companies. Offerings span media planning and buying, creative campaign development, digital performance marketing, customer experience transformation, and content production, delivered through a network of specialized sub-agency brands (Carat, Dentsu X, iProspect, Dentsu Creative, Merkle, TAG) under the dentsu umbrella.

Product overview

The source content describes dentsu as an integrated partner for growth and transformation of major global organizations. The dentsu network comprises multiple specialized agency sub-brands that work together to provide integrated solutions: Carat (media), Dentsu X (experience), iProspect (digital), Dentsu Creative (creative), Merkle (customer experience), and TAG (content). The agencies collectively focus on innovation, business transformation, and sustainable growth for brands, people, and society.

Differentiator

Problem solved

Functional benefit

Brands

• Carat: Media planning and buying agency
• Dentsu X
• iProspect
• Dentsu Creative
• Merkle
• TAG

Products and services

• Integrated Marketing and Business Transformation Services End-to-end integrated marketing, advertising, and business transformation services delivered by Simple Agency (dentsu Italy) to multinational and large Italian organizations, spanning media, creative, digital, consulting, and customer experience work aimed at delivering concrete, measurable business outcomes for brands.
• Carat Media Planning and Buying Media planning and buying services delivered through the Carat sub-brand, providing clients with channel-level media strategy, planning, and buying across paid media.
• Dentsu X Integrated Brand Experience Integrated communications and brand experience services delivered through the Dentsu X sub-brand, combining data, technology, and creativity to drive customer engagement for clients.
• iProspect Digital Performance Marketing Digital marketing and performance advertising services delivered through the iProspect sub-brand, focused on performance marketing and digital transformation for client brands.
• Dentsu Creative Brand Storytelling Creative advertising and brand storytelling services delivered through the Dentsu Creative sub-brand, producing creative campaigns and brand experiences for client organizations.
• Merkle Customer Experience Transformation Customer experience transformation, data analytics, and marketing technology consulting services delivered through the Merkle sub-brand for clients seeking CX and data-driven marketing outcomes.
• Tag Content Production Content creation and production services delivered through the Tag content studio sub-brand, providing clients with content development, adaptation, and deployment capabilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• CaratcoreOthersPart of the dentsu network, Carat is a global media agency specializing in media planning and buying services. Integrated within dentsu's service offering.
• Dentsu XcoreOthersPart of the dentsu network, Dentsu X is an integrated communications agency combining data, technology, and creativity. Integrated within dentsu's service offering.
• iProspectcoreOthersPart of the dentsu network, iProspect is a global digital agency specializing in performance marketing and digital transformation. Integrated within dentsu's service offering.
• Dentsu CreativecoreOthersPart of the dentsu network, Dentsu Creative is a global creative agency delivering brand experiences and creative campaigns. Integrated within dentsu's service offering.
• MerklecoreOthersPart of the dentsu network, Merkle is a leading experience, commerce, and consulting company specializing in customer experience transformation. Integrated within dentsu's service offering.
• TagcoreOthersPart of the dentsu network, Tag is a global content and production agency specializing in content creation and deployment. Integrated within dentsu's service offering.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• McCann Worldgroup: Global creative network (part of IPG) offering advertising, media, and CX services through McCann, MRM, and UM. Directly competes with Simple Agency's integrated offering for multinational enterprise clients, particularly where business transformation is in scope.
• Serviceplan Group: Largest independent owner-managed agency group in Europe, offering integrated creative, media, digital, and CX services across multiple markets. Highly comparable to Simple Agency in structure (multi-brand integrated offering) and enterprise client focus.
• AKQA: Global digital creative and innovation agency (part of WPP) specializing in brand experience, digital products, and integrated campaigns. Comparable to Dentsu Creative / iProspect capabilities within the Simple Agency portfolio.

Broad incumbents

• Publicis Groupe: One of the 'Big Four' global advertising holding companies, competing directly with Dentsu across creative, media, digital, and business transformation services. Publicis operates Italy-focused entities (Publicis Italia, Leo Burnett Italy) that directly compete with Simple Agency in the Italian enterprise market.
• Havas: Global advertising and communications group with an established Italian presence (Havas Milan, Havas Media Italy) competing for the same enterprise and brand-transformation mandates that Simple Agency targets in Italy.
• Interpublic Group (IPG): Global advertising holding company competing with Dentsu across creative, media, and CX (McCann, FCB, MullenLowe, Mediabrands). IPG's Italian operations serve overlapping multinational and enterprise clients in the same market as Simple Agency.
• Omnicom Group: Global advertising holding company and Big Four competitor to Dentsu, with significant Italian footprint (BBDO Italy, DDB Italy, TBWA\Italy) offering integrated creative, media, and digital services to enterprise clients.
• WPP: Largest global advertising holding company and direct Dentsu competitor, with strong Italian operations (WPP Italy, Ogilvy Italy, GroupM Italy) covering creative, media, data, and transformation services across enterprise clients.
• Accenture Song: The creative, brand, and experience arm of Accenture, competing directly with Dentsu's business transformation and CX positioning. Accenture Song targets the same enterprise clients seeking integrated marketing-plus-consulting solutions that Simple Agency pitches in Italy.

Regional players

• Armando Testa: Largest independent Italian advertising and creative agency, headquartered in Turin with offices in Milan. Directly comparable as an Italian creative-led integrated agency serving major Italian and international enterprise clients in the same geographic market as Simple Agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/dentsuIT
• YouTubeyoutube.com/channel/UCZltH2ZluRSkUM-Aacci9jQ
• Facebookfacebook.com/dentsuintl
• LinkedInlinkedin.com/company/simple-agency
• Instagraminstagram.com/dentsuintl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simple Agency