dentsu x
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
dentsu x firmographics
Firmographics- Name
- dentsu x
- Legal name
- Dentsu Aegis London Limited
- Website
- https://dentsux.no
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
dentsu x industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Brand Experience (BX) & Service Design (BPAFAEAI)
Keywords
Where dentsu x is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
dentsu x business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Media and advertising services: dentsu X operates as a global media agency providing integrated marketing services including media planning, digital advertising, content marketing, brand activation, and experiential marketing campaigns for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
dentsu x product offering
Product offeringCore offering
dentsu X operates as a global digital-first media agency providing integrated marketing services including media planning, digital advertising, content marketing, brand activation, and experiential marketing campaigns for enterprise clients. The agency structures its work around four Experience Ecosystems (Entertainment, Gaming, Retail, and Sports) that combine brand strategy, media planning, and activation to build seamless campaigns engineered for measurable impact.
Product overview
dentsu X is a digital-first media agency that operates as a single, unified service offering structured around four Experience Ecosystems: Entertainment, Gaming, Retail, and Sports. The agency combines brand strategy, media planning, and activation to build seamless campaigns engineered for impact. Backed by 79,000 experts across dentsu, the company focuses on content, digital, experiential, and emerging formats. The four ecosystems work together to deliver integrated experiences across gaming, entertainment, commerce, and sport, helping brands not just keep pace with culture but shape it.
Differentiator
Problem solved
Functional benefit
Products and services
- Entertainment Ecosystem Content marketing strategies, brand activation services, and experiential marketing campaigns that drive cultural impact through original content, partnerships, and digital media planning for global enterprise brands seeking to engage audiences through entertainment channels.
- Gaming Ecosystem Immersive brand activation services integrating in-game advertising, strategic partnerships, and influencer marketing strategies to drive cultural relevance and engagement in the gaming industry for brands targeting gaming audiences.
- Retail Ecosystem Integrated marketing strategies driving performance at scale through retail media networks and optimised spend, connecting brands and retailers to fuel conversion, loyalty, and growth for retailers and consumer brands.
- Sports Ecosystem Experiential marketing services and brand sponsorship strategies leveraging athlete endorsements to create integrated marketing strategies that bring brands closer to fans for brands targeting sports audiences.
Companies that use dentsu x
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
dentsu x technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
dentsu x partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- dentsu Networkcoredentsu X is backed by 79,000 experts across the dentsu network, providing global scale and specialized capabilities in gaming, entertainment, commerce, and sport sectors.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
dentsu x competitors and assessment
Company assessmentDirect peers
- GroupM: World's largest media investment group inside WPP, housing Mindshare, MediaCom, Wavemaker, and Essence. Direct competitor to dentsu X for global enterprise media planning, buying, and integrated campaign mandates.
- Publicis Media: Publicis Groupe's media agency network (Starcom, Zenith, Spark Foundry, Digitas). Competes head-to-head with dentsu X for global AOR assignments and digital-first integrated media engagements.
- Omnicom Media Group: Houses OMD, Hearts & Science, and PHD under Omnicom. Direct competitor offering comparable global media planning, buying, and analytics services to enterprise brand clients overlapping with dentsu X.
- IPG Mediabrands: Interpublic Group's media network (UM, Initiative, Mediabrands Content Studio). Competes with dentsu X for global enterprise AORs and integrated media mandates across entertainment, sports, and retail.
- Havas Media: Havas' integrated media network offering media planning and buying alongside creative and health. Competes with dentsu X for digitally led, integrated enterprise accounts.
- Horizon Media: Largest privately held U.S. media agency; competes with dentsu X for digitally led enterprise mandates, particularly in entertainment, gaming, and retail-media ecosystems.
- Carat: Sibling dentsu network media agency and one of the largest global media networks. Directly comparable service offering and competes for the same enterprise clients within the dentsu ecosystem.
- iProspect: Dentsu's performance-focused digital media agency. Overlaps with dentsu X on digital media planning, activation, and commerce, and is referenced in dentsu X's own Terms of Use as a related property.
Broad incumbents
- Stagwell: Public marketing-services holding company with digital media, research, and communications brands (Assembly, Anomaly, Code and Theory). Competes with dentsu X for digitally native enterprise clients and pitching environments.
Emerging players
- Wpromote: U.S.-based independent digital media agency scaled through acquisitions (including Polaris). Competes with dentsu X on digital-first, performance-driven enterprise engagements, particularly in retail media.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
dentsu x social profiles
Digital presencedentsu x compliance and trust
Trust signalCompliance3 records
dentsu x financial estimates
Financial estimateRevenue estimate
Valuation estimate
dentsu x leadership team
Management profileNumber of profiles
Profiles3 records
dentsu x funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dentsu x M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dentsu x
What does dentsu x do?
dentsu X operates as a global digital-first media agency providing integrated marketing services including media planning, digital advertising, content marketing, brand activation, and experiential marketing campaigns for enterprise clients. The agency structures its work around four Experience Ecosystems (Entertainment, Gaming, Retail, and Sports) that combine brand strategy, media planning, and activation to build seamless campaigns engineered for measurable impact.
Is dentsu x a public or private company?
dentsu x is a private company. It is classified as corporate owned and is currently operating.
When was dentsu x founded?
dentsu x was founded in -1.
Where is dentsu x based?
dentsu x is headquartered in London, United Kingdom, in the Europe region.
How does dentsu x make money?
One revenue line is on record: media and advertising services.
Who are dentsu x's main competitors?
Direct peers on record are GroupM, Publicis Media, Omnicom Media Group, IPG Mediabrands, Havas Media, Horizon Media, Carat and iProspect. Stagwell is listed as a broad incumbent. Wpromote is listed as an emerging player.
Does dentsu x have an API?
No public API is recorded for dentsu x.
What industry is dentsu x in?
dentsu x's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAC, Brand Campaign & Integrated Communications Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.