Groupe V Média

What Groupe V Média does

Groupe V Média operates in this dataset as the Montreal-headquartered media and entertainment operation aligned with Bell Media, the media division of BCE Inc. (Bell Canada Enterprises). The company runs Canada's leading multiplatform media portfolio, anchored by CTV (Canada's #1 television network), 35 local stations, 4 pay TV services, and 25 specialty channels including TSN and RDS (Canada's sports networks with exclusive FIFA World Cup 2026 rights), French-language network Noovo, the Crave streaming service, 103 radio stations under iHeartRadio Canada, the Astral out-of-home advertising network, and 120+ digital brands reaching 25 million monthly visitors.

The underlying technology stack centers on the Bell Marketing Platform, an omnichannel, self-serve advertising platform powered by Bell First Party Data and supporting capabilities such as Bell Analytics (audience segmentation), GeoMobile (geo-targeting and offline measurement), and Programmatic Private Marketplace (PMP) and Programmatic Guaranteed (PG) buying for automated ad delivery. Digital campaign measurement is integrated with Google Ad Manager, ComScore, Adobe Experience Cloud, MOAT, Numeris, and COMMB, while Astral's OOH inventory is exposed programmatically through Hivestack, Vistar, and Campsite. Crave is distributed across virtually all major consumer platforms (iOS, Android, Fire TV, Apple TV, Roku, Samsung/LG/Hisense/Android TV, PlayStation, Xbox, Chromecast, and Prime Video Subscriptions).

The business model is primarily advertising-driven, with revenue streams spanning television, radio, digital, out-of-home, newsletter (The Insider, ~500,000 Canadian reach), and brand partnership advertising (500+ custom campaigns annually), complemented by subscription revenue from Crave streaming. Go-to-market is hybrid: direct enterprise field sales for major advertisers, a self-serve SMB platform (Bell Ads for Business), and consumer-facing subscription for Crave. Customer segments span national and local advertisers, SMBs, enterprises, and streaming subscribers across Canada.

Name

Groupe V Média

Legal name

Bell Média Inc.

Website

https://bellmedia.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Groupe V Média operates as Bell Media, Canada's leading multiplatform media and entertainment company (a BCE Inc. division), delivering advertising and subscription streaming across CTV, TSN, RDS, Crave, iHeartRadio Canada, Astral OOH, and 120+ digital brands reaching 90% of Canadians.

Ownership category

akta.pro rank

Product category

Broadcasting and Media Services

NAICS

Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (54183)

SIC

Television Broadcasting Stations (4833), Services-Advertising Agencies (7311)

akta.pro primary industry

Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)

akta.pro secondary industries

Video/CTV/OTT Media Buying (MPAAABAE), Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Pay-TV / Premium Window Distribution (MPADAJAH), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• Television broadcasting
• Streaming services
• Radio broadcasting
• Out-of-home advertising
• Digital advertising

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Television Advertising: Revenue from TV ad placements across CTV (Canada's #1 television network), 35 local stations, specialty channels (TSN, RDS), and 25 specialty channels
2. Radio Advertising: Revenue from iHeartRadio Canada audio content including licensed radio stations, podcasts, playlists, and on-demand content
3. Digital Advertising: Revenue from digital ad formats including display ads, mobile ads, video ads, programmatic ads, native ads, geo-mobile ads, and newsletter ads across 120+ digital brands
4. Out-of-Home Advertising (Astral): Revenue from out-of-home advertising network spanning across Canada, including outdoor advertising, street furniture, airport, digital large format, and transit placements
5. Brand Partnerships: Custom branded content and campaign partnerships delivering 500+ campaigns annually across TV, OTT, radio, digital, social, and OOH
6. Crave Streaming Subscription: Subscription-based streaming service offering HBO and Max Originals, STARZ, Hollywood-hit movies, iconic series, and Crave original series. Available directly to Canadians at Crave.ca and on multiple platforms
7. Newsletter Advertising: The Insider newsletter advertising reaching nearly half a million Canadians with minimum investment of $1,500 per campaign

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

Groupe V Média operates a multiplatform Canadian media business that produces, distributes, and monetizes content across free-to-air television (CTV, Noovo), specialty channels (TSN, RDS, Discovery, etc.), the Crave subscription streaming service, radio stations and the iHeartRadio Canada audio platform, owned digital news and sports properties, and the Astral out-of-home advertising network. It sells advertising inventory and audience reach to brand marketers and agencies, and sells subscription access to streaming viewers.

Product overview

Bell Media operates as Canada's leading media and entertainment company offering a multiplatform portfolio of products and services. The core offerings include CTV (Canada's #1 television network), Crave (largest Canadian-owned streaming platform with HBO/STARZ content and original series), TSN and RDS (sports networks), Noovo (French-language network), Astral (out-of-home advertising), and iHeartRadio Canada (audio platform with 103 radio stations). The Bell Marketing Platform serves as an omnichannel advertising solution powered by first-party data, with Bell Ads for Business targeting small businesses and enterprise solutions for larger advertisers. Digital advertising spans 120+ brands reaching 25 million monthly visitors, while traditional advertising covers television, radio, and out-of-home channels. The company also offers brand partnerships and specialized offerings like GeoMobile geo-targeting technology.

Differentiator

Problem solved

Functional benefit

Brands

• CTV: Canada's #1 television network featuring conventional programming, news, entertainment, and specialty channels.
• TSN (The Sports Network)
• RDS (Réseau des sports)
• Crave
• Noovo
• Astral
• iHeartRadio Canada
• Bell Marketing Platform
• BNN Bloomberg (BNN.ca)
• CP24

Products and services

• CTV CTV is Groupe V Média's flagship English-language free-to-air broadcast television network, delivering national news, entertainment, sports, and tentpole event programming to Canadian audiences and serving as a primary advertising-supported distribution platform.
• Crave Crave is a subscription video on-demand streaming service for Canadian consumers, providing access to French and English premium content, exclusive original programming, and add-on streaming bundles.
• TSN TSN is Groupe V Média's English-language sports specialty television channel and associated digital platform, delivering live sports coverage, analysis, news, and betting content to Canadian sports audiences.
• RDS RDS is Groupe V Média's French-language sports specialty channel and digital platform, delivering live sports coverage, analysis, and news to French-speaking Canadian sports audiences.
• Noovo Noovo is Groupe V Média's French-language general-interest television network and digital platform, delivering entertainment, scripted series, news, and lifestyle programming to Quebec and French-speaking Canadian audiences.
• Astral Out-of-Home Advertising Network Astral is Groupe V Média's out-of-home advertising network, providing physical and digital out-of-home advertising placements across Canada for national and local advertisers.
• Bell Marketing Platform The Bell Marketing Platform is an enterprise advertising platform enabling brand marketers and agencies to plan, buy, target, and measure cross-channel campaigns across Groupe V Média's television, radio, digital, streaming and out-of-home properties using Bell First Party Data and programmatic buying.
• Bell Ads for Business Bell Ads for Business is a self-serve digital advertising platform that allows small and local businesses to create, target, and launch campaigns across Groupe V Média's digital properties.
• iHeartRadio Canada iHeartRadio Canada is Groupe V Média's digital audio platform offering streaming music, live radio, and podcasts to Canadian consumers alongside its broadcast radio stations.

Quantifiable outcome

• FIFA WORLD CUP 2026™ reached 21 million unique Canadian viewers with 92+ million hours of live match consumption
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Blue Ant StudioscoreStrategic or Co-development Partner · 11 June 2026Crave's fourth original series collaboration with Blue Ant Studios for Canada’s Drag Race: All Stars. Blue Ant Studios is an award-winning international production and rights management business producing content across premium factual, entertainment formats, lifestyle, comedy, drama, and animation. Executive producers include Matthew Hornburg, Mark Bishop, Donna Luke, and Laura Michalchyshyn.
• World of Wonder (WOW)coreStrategic or Co-development Partner · 11 June 2026Production partner for Canada’s Drag Race franchise. World of Wonder (WOW) has reshaped international pop culture with 33 Emmys, created global network WOW Presents Plus across 190 territories, and brought drag culture to world stage via RuPaul's Drag Race and DragCon. Co-founders Fenton Bailey and Randy Barbato lead the company.
• LionsgateminorStrategic or Co-development Partner · 11 June 2026Partnership with Lionsgate and Point Grey Pictures for The Littlest Hob project announced as first project under partnership
• Point Grey PicturesminorStrategic or Co-development Partner · 11 June 2026Partnership with Lionsgate and Point Grey Pictures for The Littlest Hob project announced as first project under partnership
• WOW Presents PluscoreChannel Partner/ Reseller/ DistributorWorld of Wonder's SVOD platform broadcasting Canada’s Drag Race: All Stars simultaneously in the U.S. and in 190 territories worldwide, in addition to Crave in Canada

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stingray Group: Canadian-based music and digital media company offering Stingray Music streaming, Stingray Karaoke, and Scala-based digital signage. Comparable Canadian media-tech business with overlapping digital audio, in-venue advertising, and content-distribution elements, though smaller in scale.
• Rogers Sports & Media: Operates Citytv and OMNI broadcast stations, Sportsnet (Canada's largest sports network), and various digital/audio properties in Canada. Direct competitor to Bell Media in national TV, sports broadcasting (Sportsnet vs TSN), and digital advertising, with comparable scale in the Canadian market.
• Quebecor / TVA Group: Parent of TVA Group, Quebec's leading French-language broadcaster operating TVA network, specialty channels, and digital properties. Directly competes with Bell Media's Noovo and RDS networks in the French-Canadian market, with comparable linear-TV and content-distribution model.
• iHeartMedia: Largest radio broadcaster in the United States with 860+ AM/FM stations and the iHeartRadio digital audio platform. Closest direct peer to Bell Media's iHeartRadio Canada business and serves as the parent brand for iHeartRadio Canada operations, with the same audio-advertising-funded business model.
• Corus Entertainment: Canadian media company owning Global Television Network and a portfolio of specialty channels including YTV, Food Network Canada, HGTV Canada, and Global News. Closely comparable as a multi-channel Canadian broadcaster monetizing through advertising and seeking to compete with Bell Media's specialty channel portfolio.

Broad incumbents

• ITV plc: UK's largest commercial broadcaster operating ITV network, ITV Studios production, and ITVX streaming platform. Comparable multi-platform business with national advertising-funded broadcasting plus a growing streaming offering and Studios content sales business.
• Warner Bros. Discovery: Global entertainment conglomerate owning HBO/Max streaming, CNN, Discovery Channel, Warner Bros. studios, and theatrical distribution. Comparable premium-content ownership — particularly relevant to Bell Media's Crave/HBO partnership — and full-stack media-to-distribution business model at larger scale.
• Nexstar Media Group: Largest US TV broadcaster with 200+ local and network stations, operating CW Network and Antenna TV. Closely comparable to Bell Media's 35 local TV stations and multi-station advertising-funded model, though operating primarily in the US market.
• Paramount Global: US-based global media conglomerate operating CBS broadcast network, MTV, Nickelodeon, BET, Showtime, and Paramount+ streaming. Comparable multi-platform business combining linear-TV advertising, streaming subscriptions, and digital content distribution at significantly larger scale.
• CBC/Radio-Canada: Canada's public national broadcaster operating CBC television, CBC Radio One, CBC Gem streaming, and digital properties. Competes with Bell Media for national TV, radio, and digital audience share but operates under a public-service mandate with parliamentary funding and broader content obligations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TSN_PR
• YouTubeyoutube.com/tsncanada
• Facebookfacebook.com/TSN
• Instagraminstagram.com/tsn_official
• LinkedInlinkedin.com/company/bell-media-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe V Média