Pilling & Co.

What Pilling & Co. does

Pilling & Co. Stockbrokers Ltd. is a privately held UK stockbroker and wealth management firm founded in 1893 by Henry Pilling and headquartered in Manchester. The firm provides retail stockbroking, discretionary portfolio management and tax-efficient investment services to UK private investors, professional intermediaries (IFAs, solicitors, accountants) and trusts/companies. Its product suite spans tax wrappers (ISAs, SIPPs, JISAs, CTFs) plus a General Investment Account, supported by discretionary management, the proprietary Pilling Ideal Portfolios (PIPs — six model portfolios with a track record since 2001), an AIM Portfolio Service for Inheritance Tax mitigation via Business Relief, and probate and certificated dealing services.

The firm operates a Client Web Access platform for execution-only clients and a Client Portal for managed clients, with custody and settlement handled through its wholly-owned nominee St Ann's Square Nominees Limited (SASNL). Revenue is generated through a mix of transaction-based stockbroking commissions (minimum £10 per deal), recurring administration fees across wrapper accounts, and asset-based discretionary management fees. Distribution is sales-led: qualified stockbrokers are reachable by direct telephone dial, complemented by a long-tenured UK intermediary network and self-serve online channels. The firm is authorised and regulated by the Financial Conduct Authority (No. 652114) and is a member of the London Stock Exchange; it employs 11-50 staff and has no disclosed parent company, institutional shareholders or external funding.

Name

Pilling & Co.

Legal name

Pilling & Co Stockbrokers Ltd.

Website

https://pilling.co.uk

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Short description

Pilling & Co. Stockbrokers Ltd. is a privately held UK stockbroker founded in 1893 and based in Manchester, offering execution-only dealing, discretionary portfolio management, tax-efficient wrappers (ISAs, SIPPs, JISAs, CTFs) and an AIM-based Inheritance Tax service to private investors and professional intermediaries.

Ownership category

akta.pro rank

Product category

Stockbroking & Wealth Management

NAICS

Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro industry

PRIMARYFSACAMAN

Retail Investment Products (RIPs) & Packaged Products (PRIIPs/KIDs)

Financial & Insurance/Capital Markets & Securities/Structured Products

Keywords

• Stockbroking services
• Wealth management
• Portfolio management
• Tax-efficient investing
• Discretionary management

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Stockbroking Commissions: Transaction-based commissions for equity trades, with a minimum commission of £10 per deal. Commissions apply to ISA, SIPP, GIA, JISA, and CTF accounts.
2. Discretionary Management Services: Fees for professionally managed portfolios where investment decisions are made by the firm on behalf of clients without requiring client approval for each transaction.
3. Administration Fees: Low administration fees for ISA, SIPP, JISA, and CTF accounts.
4. SIPP Services: Self-Invested Personal Pension services with no income tax on investment returns, no capital gains tax, and tax relief at marginal rate on contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Pilling & Co is a UK private stockbroking and wealth management firm offering execution-only share dealing, discretionary and model portfolio management, and tax-efficient savings wrappers (ISAs, SIPPs, JISAs, CTFs). The firm provides nominee custody through its subsidiary St Ann's Square Nominees Limited, a specialist AIM Portfolio Service for inheritance tax mitigation, and direct telephone access to qualified stockbrokers for real-time dealing.

Product overview

Pilling & Co. is a traditional UK stockbroking and wealth management firm offering a comprehensive suite of investment products and services. The core product portfolio includes tax-efficient savings vehicles (ISAs, SIPPs, JISAs, CTFs) and general investment accounts, all supported by professional portfolio management services including discretionary management, model portfolios (PIPs), and AIM-based IHT mitigation strategies. Services are delivered through experienced stockbrokers with multiple access channels including real-time telephone dealing, online Client Web Access (CWA), and managed client portals. The firm emphasizes personal service with direct broker contact and long-standing client relationships since 1893.

Differentiator

Problem solved

Functional benefit

Brands

• Pilling Ideal Portfolios (PIPs): Six portfolios of funds carefully selected by Investment Managers; a model portfolio service with performance history dating back to 2001.
• AIM IHT Portfolio Service
• St Ann's Square Nominees Limited (SASNL)

Products and services

• Individual Savings Accounts (ISAs)

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered industry membership and core.

• Chartered Institute for Securities & Investment (CISI)industry membershipOthersProfessional body membership demonstrating commitment to industry standards and professional development in financial services.
• London Stock Exchange (LSE)coreOthersMember of the London Stock Exchange, enabling execution of trades on UK stock markets.
• Financial Services Compensation Scheme (FSCS)coreOthersClient funds protected under FSCS scheme providing compensation up to £85,000 per person if the firm is unable to meet its obligations.
• St Ann's Square Nominees Limited (SASNL)coreTechnology or IntegrationAssociated nominee company providing comprehensive nominee services for client securities custody and settlement.
• Solicitors, Accountants and IFAscoreChannel Partner/ Reseller/ DistributorProfessional intermediaries in the UK who work with Pilling & Co to provide stockbroking services to their private clients. Working relationships span over 30 years with some intermediaries.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Evelyn Partners (formerly Tilney): Large UK private client wealth manager offering investment management, financial planning, and tax-efficient wrappers to private investors, intermediaries, and trusts. Comparable to Pilling & Co in serving the trust/company segment and intermediary channel but at materially larger scale.
• Quilter Cheviot: UK discretionary wealth manager (part of Quilter plc) serving private investors and intermediaries with portfolio management and tax-efficient products. Comparable offering to Pilling & Co but operating at substantially greater AUM scale with broader investment capabilities.
• Rathbones Group: Major UK-listed wealth manager offering discretionary investment management, financial planning, and tax-efficient wrappers to private clients and intermediaries. Comparable to Pilling & Co across product set but at significantly larger scale and broader portfolio of services.
• Investec Wealth & Investment: UK wealth manager offering discretionary and advisory investment management, financial planning, and tax wrappers to private clients and intermediaries. Comparable to Pilling & Co in core proposition and intermediary channel but at significantly larger scale with international reach.

Direct peers

• Charles Stanley & Co. UK private client stockbroker and discretionary wealth manager offering ISAs, SIPPs, and portfolio management to individuals and intermediaries. Directly comparable to Pilling & Co in target customer (UK private investors and IFAs), product mix (tax wrappers plus discretionary management), and traditional stockbroking model.
• Shore Capital Stockbrokers: UK stockbroker with private client wealth management alongside institutional services. Comparable to Pilling & Co in private client stockbroking proposition and equity dealing services.
• Walker Crips: Long-established London-based UK private client stockbroker providing discretionary management, execution-only dealing, and tax-efficient wrappers. Directly comparable to Pilling & Co in heritage positioning, intermediary channel, and discretionary/managed portfolio services.
• Canaccord Genuity Wealth (UK): UK private client wealth manager (formerly Hargreave Hale) providing discretionary portfolio management and dealing services to private investors. Directly comparable to Pilling & Co in private client focus and stockbroking heritage.
• WH Ireland: UK wealth management and stockbroking firm with private client and intermediary services. Comparable to Pilling & Co in serving private investors and IFAs with discretionary and advisory portfolio management across tax wrappers.

Emerging players

• Interactive Investor: UK flat-fee self-directed investment platform offering ISAs, SIPPs, and dealing to retail investors. Comparable to Pilling & Co's execution-only dealing and ISA/SIPP wrappers but with a digital-first, lower-cost model that exerts competitive pressure on traditional brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PillingAndCo
• Facebookfacebook.com/PillingAndCo
• LinkedInlinkedin.com/company/pilling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pilling & Co.