Evelyn Partners
Evelyn Partners is a UK-headquartered wealth management and financial planning firm serving high-net-worth individuals, financial advisers, charities and entrepreneurs. With 21 offices, ~2,400 staff and £68.6bn AUM, it offers integrated Total Wealth Management, discretionary investment management, a multi-platform MPS range and the Bestinvest DIY brand, and is being acquired by NatWest for £2.7bn.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Evelyn Partners does
Evelyn Partners is a UK-headquartered private wealth management and financial planning firm, formed in 2020 from the merger of Tilney and Smith & Williamson. The group combines a 188-year heritage drawn from those predecessor brands (plus Towry and Bestinvest) and operates 21 offices across the UK, Ireland and the Channel Islands, employing approximately 2,400 staff. Its core proposition, branded as Total Wealth Management, pairs each client with a dedicated Financial Planner and Investment Manager working as a cohesive team to deliver integrated financial planning and bespoke discretionary investment management (Evelyn Partners Signature Portfolios), supported by proprietary Evelyn Partners Funds.
The firm serves three primary client segments: high-net-worth individuals and families (typically with minimum investments above £250,000, charged via percentage-of-AUM fees with individual advice engagements starting from £2,000), independent financial advisers through a suite of Managed Portfolio Services (Active MPS launched 2012, Core MPS, Sustainable MPS, Index MPS launched August 2022, Discretionary Portfolio Service and MPS Pro) and UK charities requiring specialist investment management. Additional segments include entrepreneurs, professional partners, and personal injury/Court of Protection clients. Distribution spans direct office-based advisory, the intermediary channel with MPS available on 12+ platforms (including 7IM, Abrdn Wrap, Aviva, Transact, Quilter, Aegon and Fidelity Adviser Solutions), and the Bestinvest DIY self-directed investing sub-brand.
The business is regulated by the FCA across multiple legal entities, the SEC for US-connected clients, the Jersey Financial Services Commission, and the Central Bank of Ireland. As at 31 December 2025 the firm reported £68.6 billion in assets under management, with Q3 2025 net inflows of £2.1 billion and 7.3% year-on-year AUM growth. The company's revenue model is overwhelmingly recurring, fee-based (% of AUM and platform/MPS fees). In February 2026 NatWest Group agreed to acquire Evelyn Partners from private equity owners Permira (majority) and Warburg Pincus (minority) for £2.7 billion enterprise value, a deal expected to close in summer 2026 that will create the UK's largest private banking and wealth management business with combined AUMA of approximately £127 billion and 150,000+ clients.
Evelyn Partners firmographics
Firmographics- Name
- Evelyn Partners
- Legal name
- Evelyn Partners Group Limited
- Website
- https://evelyn.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Evelyn Partners is a UK-headquartered wealth management and financial planning firm serving high-net-worth individuals, financial advisers, charities and entrepreneurs. With 21 offices, ~2,400 staff and £68.6bn AUM, it offers integrated Total Wealth Management, discretionary investment management, a multi-platform MPS range and the Bestinvest DIY brand, and is being acquired by NatWest for £2.7bn.
- Ownership category
- akta.pro rank
Evelyn Partners industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industries
- Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Estate Planning, Trust Structuring & Governance (FSAAADAF), Estate Planning & Trust Structuring Advisory (FSAEAKAC)
Keywords
Where Evelyn Partners is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Evelyn Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wealth Management Services: Integrated financial planning and investment management services for high-net-worth individuals and families, combining Total Wealth Management approach with bespoke portfolio management.
- Investment Management Fees: Discretionary investment management fees typically charged as a percentage of assets under management, with bespoke Evelyn Partners Signature Portfolios managed by dedicated investment managers.
- Financial Planning Services: Comprehensive financial planning services including retirement planning, tax planning, estate planning, and cashflow modelling.
- Outsourced Investment Solutions for IFAs: Model Portfolio Services (MPS) for UK financial advisers including Active MPS, Core MPS, Sustainable MPS, Index MPS, and Discretionary Portfolio Service.
- Bestinvest Platform: DIY investing platform under Bestinvest brand offering self-directed investment management for mass affluent segment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Individual Financial Planning |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Evelyn Partners product offering
Product offeringCore offering
Evelyn Partners is a UK wealth management firm providing integrated financial planning and discretionary investment management services to high-net-worth individuals, families, charities, and financial advisers. The firm combines dedicated financial planners and investment managers as cohesive teams, manages £68.6 billion in assets under management (as at 31 December 2025), and offers the Bestinvest DIY platform and Model Portfolio Services for advisers.
Product overview
Evelyn Partners is a unified wealth management firm offering integrated financial planning and investment management services. The core Total Wealth Management proposition pairs clients with a Financial Planner and Investment Manager working as a cohesive team. Supporting this are proprietary Evelyn Partners Funds and the Bestinvest DIY investing sub-brand. For financial advisers, the firm offers a suite of Managed Portfolio Services (MPS) including Active MPS (launched 2012), Core MPS, Sustainable MPS, Index MPS (launched August 2022), Discretionary Portfolio Service, and MPS Pro for co-branded solutions. Specialized services include Charity Investment Management. The firm operates primarily in the UK, Ireland, and Channel Islands, with US operations for US-connected clients.
Differentiator
Problem solved
Functional benefit
Brands
- Bestinvest: Online investment management platform offering DIY investing services
- Total Wealth Management
- Evelyn Partners Signature Portfolio
Products and services
- Total Wealth Management
Quantifiable outcome
- 18% increase in AUM inflows in Q3 2025
- +2 more outcomes
Companies that use Evelyn Partners
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Evelyn Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Evelyn Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HowdenminorHowden acquired Evelyn Partners Financial Services Limited (EPFS), the employee benefits consultancy arm of Evelyn Partners, adding a team of 38 professionals. The acquisition supports Howden's corporate health and employee benefits services strategy.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Evelyn Partners competitors and assessment
Company assessmentDirect peers
- St. James's Place: Largest UK wealth manager with £180bn+ AUM serving HNW and mass-affluent clients via a restricted adviser model. Directly comparable to Evelyn Partners in client focus, AUM-based fee model, and integrated financial planning + investment management proposition.
- Rathbones Group: UK-listed wealth manager with ~£100bn AUM offering discretionary investment management and financial planning to HNW individuals, charities, and intermediaries. Comparable client mix (HNW + charities) and London/regional office footprint.
- Brewin Dolphin: UK wealth manager (now part of RBC Wealth Management) offering investment management and financial planning to private clients, charities, and intermediaries. Strong overlap with Evelyn's HNW, charity, and adviser-channel offerings.
- Brooks Macdonald: UK wealth manager with c.£20bn AUM focused on discretionary investment management and financial planning for HNW clients. Mid-sized direct competitor with similar adviser-led model and regional office footprint.
- Quilter: UK wealth manager with c.£110bn AUM providing advised wealth management, platform services (Old Mutual Wealth), and MPS solutions via the IFA channel. Direct overlap with Evelyn's HNW advisory and MPS distribution businesses.
Broad incumbents
- Coutts: NatWest's private banking subsidiary that will become Evelyn Partners' sister brand post-acquisition, jointly forming UK's largest private banking and wealth management business. Overlapping HNW client base and investment management capabilities.
- Schroders Wealth Management: UK-listed asset manager with a growing private wealth and family office business following the Cazenove and Benchmark acquisitions. Overlaps with Evelyn in HNW discretionary management and charity investment.
- Hargreaves Lansdown: UK's largest retail investment platform with c.£140bn AUM serving mass-affluent DIY investors. Directly comparable to Evelyn's Bestinvest sub-brand in mass-market self-directed investing, with broader scale and brand recognition.
- Abrdn: Global investment company with a major UK wealth and adviser platform business (Abrdn Wealth, Adviser platforms). Competes with Evelyn across IFA platforms and HNW discretionary management, with overlapping MPS distributions.
Regional players
- Kleinwort Hambros: UK private bank owned by Société Générale offering wealth management and investment services to HNW clients. Comparable in HNW focus and integrated wealth proposition, though with a stronger international/European orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Evelyn Partners social profiles
Digital presenceEvelyn Partners compliance and trust
Trust signalCompliance8 records
Evelyn Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evelyn Partners leadership team
Management profileNumber of profiles
Profiles8 records
Evelyn Partners subsidiaries and ownership
Company hierarchySubsidiaries3 records
Evelyn Partners funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evelyn Partners M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evelyn Partners
What does Evelyn Partners do?
Evelyn Partners is a UK wealth management firm providing integrated financial planning and discretionary investment management services to high-net-worth individuals, families, charities, and financial advisers. The firm combines dedicated financial planners and investment managers as cohesive teams, manages £68.6 billion in assets under management (as at 31 December 2025), and offers the Bestinvest DIY platform and Model Portfolio Services for advisers.
Is Evelyn Partners a public or private company?
Evelyn Partners is a private company. It is classified as private equity controlled and is currently operating.
When was Evelyn Partners founded?
Evelyn Partners was founded in 2020. It employs 1,001 to 5,000 people.
Where is Evelyn Partners based?
Evelyn Partners is headquartered in London, United Kingdom, in the Europe region.
How does Evelyn Partners make money?
Five revenue lines are on record. Wealth Management Services are the primary driver. The others are investment Management Fees, financial Planning Services, outsourced Investment Solutions for IFAs and bestinvest Platform.
Who are Evelyn Partners's main competitors?
Direct peers on record are St. James's Place, Rathbones Group, Brewin Dolphin, Brooks Macdonald and Quilter. Broad incumbents are Coutts, Schroders Wealth Management, Hargreaves Lansdown and Abrdn. Kleinwort Hambros is listed as a regional player.
Does Evelyn Partners have an API?
No public API is recorded for Evelyn Partners.
What industry is Evelyn Partners in?
Evelyn Partners's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAAACAG, Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions). Its NAICS code is 523940 and its SIC code is 6282.