P1 Capital
P1 Capital is a UK boutique asset manager providing short-term property development finance and commercial lending (typical deals £2m–£15m) to professional developers, alongside asset-backed investment opportunities for high-net-worth and sophisticated investors, headquartered in Henley-on-Thames.
- Company typePrivate
- Founded2017
- HeadquartersHenley On Thames, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What P1 Capital does
P1 Capital Ltd is a UK-based boutique asset management firm, registered in England and Wales (company number 10893482) and headquartered in Henley-on-Thames, that specialises in short-term property development finance and commercial asset-backed lending. The firm offers three core services: Property Development Finance (secured loans to professional property developers via legal charges on UK property), Commercial Finance (funding and consultancy for commercial projects with significant asset collateral), and Investment Opportunities (managed, asset-backed investment products distributed to high-net-worth individuals, sophisticated investors, professional investors, brokers, intermediaries, wealth managers, and family offices). Typical deal sizes range from £2m to £15m, with maximum loan-to-GDV exposure of 75–80%, and lending is concentrated in South East England and the Midlands.
The firm operates without proprietary technology infrastructure beyond a 'simple and robust lending process' that reaches credit decisions within days, and it runs an investor portal (investors.p1capital.co.uk) alongside standard social channels for capital raising. Underwriting is supported by a small team (11–50 employees) led by founder, CEO and Chairman Christon Burrows, with the firm marketing 150 years of collective team experience in property and finance across multiple property cycles as its principal expertise differentiator.
Revenue is generated through a combination of interest on development loans, transaction-related fees, and managed investment fees on capital deployed for institutional and HNW investors. The GTM motion is relationship-led, relying on direct borrower engagement, broker and intermediary referrals, and co-lending partnerships with established UK lenders such as Ingenious (Poole Quay development) and Paragon (Kings Worthy development). No revenue figures, funding rounds, or ownership disclosures are publicly available, and the firm has not been identified as pursuing any AI, API, or platform technology strategy.
P1 Capital firmographics
Firmographics- Name
- P1 Capital
- Legal name
- P1 Capital Ltd
- Website
- https://p1capital.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- P1 Capital is a UK boutique asset manager providing short-term property development finance and commercial lending (typical deals £2m–£15m) to professional developers, alongside asset-backed investment opportunities for high-net-worth and sophisticated investors, headquartered in Henley-on-Thames.
- Ownership category
- akta.pro rank
P1 Capital industry classification
Industry- Product category
- Property Development Finance
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro industry
- SME Term Loans & Growth CapitalPrivate Credit — Infrastructure Debt & Project FinanceFinancial & Insurance/Hedge Funds & Alternative Investments/Alternative Investments — Private Credit & Direct Lending
Keywords
Where P1 Capital is headquartered
LocationHeadquarters
- HQ city
- Henley On Thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
P1 Capital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Development Finance: Providing financing to property developers secured via legal charges on UK property. Returns are generated through interest on loans and capital growth from development projects.
- Commercial Finance: Providing finance and consultancy to commercial projects where there are significant assets for security and enhanced returns.
- Investment Opportunities: Delivering attractive, risk-adjusted returns to investors through secured, asset-backed projects in UK regional real estate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Tailored investment opportunities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
P1 Capital product offering
Product offeringCore offering
P1 Capital is a boutique asset management firm that funds UK property development and commercial projects through secured, asset-backed lending, typically ranging from £2 million to £15 million per project. The firm offers three core services: Property Development Finance (financing and consultancy for developers), Commercial Finance (financing and consultancy for commercial projects with significant asset security), and Investment Opportunities delivering risk-adjusted returns to high-net-worth individuals, sophisticated investors, family offices, and wealth managers.
Product overview
P1 Capital is a boutique asset management business that offers three core services: Property Development Finance, Commercial Finance, and Investment Opportunities. The company specialises in funding investment opportunities secured via legal charges on UK property and commercial assets. They provide financing to property developers and commercial projects, while also offering investment opportunities to high-net-worth individuals, sophisticated investors, and professional investors seeking strong income and capital growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Development Finance
Quantifiable outcome
- Decisions reached within days enabling borrowers to capitalize on financially sound opportunities
- +2 more outcomes
Companies that use P1 Capital
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
P1 Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
P1 Capital partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
P1 Capital competitors and assessment
Company assessmentDirect peers
- LendInvest: UK online property finance platform offering development, bridging, and buy-to-let loans, plus investment products for retail and institutional investors. LendInvest is a direct peer combining specialist lending with managed investment opportunities, similar to P1's dual borrower/investor model.
- West One Loans: UK specialist lender providing bridging, development, and buy-to-let finance. West One directly competes with P1 in the short-term, asset-secured property lending segment.
- Ingenious Capital Management: UK alternative finance and investment manager active in property development lending and capital solutions. Ingenious is both a co-lending partner of P1 Capital and a direct peer operating in UK property development finance.
- Paragon Bank: UK specialist challenger bank providing property development finance, bridging, and buy-to-let mortgages. Paragon is a direct peer and an existing co-lending partner of P1 Capital, making it a closely comparable specialist lender in the same UK property development segment.
- Market Financial Solutions: UK specialist lender offering bridging and development finance to property professionals. MFS competes directly with P1 in the short-term, asset-backed property lending market with similar speed and flexibility positioning.
- Oblix Capital: UK specialist development finance lender targeting SME and mid-market property developers with senior and stretch senior loans. Oblix is a direct peer in UK property development finance with comparable deal size focus and developer customer base.
Broad incumbents
- Shawbrook Bank: UK specialist challenger bank focused on SME and property lending including development finance and bridging. Shawbrook is a broader incumbent competitor in the same specialist property lending niche P1 addresses.
- Together Money: UK specialist lender offering bridging, development, and commercial finance secured on property. Together is a broader incumbent competitor operating in the same alternative property lending space as P1 Capital.
- Aldermore Bank: UK challenger bank offering property development, asset finance, and specialist mortgages. As a larger established alternative lender, it overlaps directly with P1's development finance activity but operates at materially greater scale and breadth.
Emerging players
- Iron Bridge Finance: UK specialist lender focused on development exit, bridging, and refurbishment finance for property professionals. Iron Bridge is an emerging niche player competing in similar short-term, asset-secured property lending products as P1 Capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
P1 Capital social profiles
Digital presenceP1 Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
P1 Capital leadership team
Management profileNumber of profiles
Profiles1 record
P1 Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P1 Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P1 Capital
What does P1 Capital do?
P1 Capital is a boutique asset management firm that funds UK property development and commercial projects through secured, asset-backed lending, typically ranging from £2 million to £15 million per project. The firm offers three core services: Property Development Finance (financing and consultancy for developers), Commercial Finance (financing and consultancy for commercial projects with significant asset security), and Investment Opportunities delivering risk-adjusted returns to high-net-worth individuals, sophisticated investors, family offices, and wealth managers.
Is P1 Capital a public or private company?
P1 Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was P1 Capital founded?
P1 Capital was founded in 2017. It employs 11 to 50 people.
Where is P1 Capital based?
P1 Capital is headquartered in Henley On Thames, United Kingdom, in the Europe region.
How does P1 Capital make money?
Three revenue lines are on record. Property Development Finance is the primary driver. The others are commercial Finance and investment Opportunities.
Who are P1 Capital's main competitors?
Direct peers on record are LendInvest, West One Loans, Ingenious Capital Management, Paragon Bank, Market Financial Solutions and Oblix Capital. Broad incumbents are Shawbrook Bank, Together Money and Aldermore Bank. Iron Bridge Finance is listed as an emerging player.
Does P1 Capital have an API?
No public API is recorded for P1 Capital.
What industry is P1 Capital in?
P1 Capital's product category is Property Development Finance. Its primary akta.pro industry code is FSAKAGAB, SME Term Loans & Growth Capital, with a secondary code of FSAHAJAJ, Private Credit — Infrastructure Debt & Project Finance. Its NAICS code is 525 and its SIC code is 6153.