Fieten Olie

What Fieten Olie does

Fieten Olie is a family-owned Dutch fuel and lubricants supplier founded in 1935 and headquartered in Hollandscheveld. The company operates a network of 109 tank stations across the Netherlands (12 manned, 97 unmanned 24/7) selling Euro 95, Super 98, Diesel, HVO100 renewable diesel, and AdBlue at price-competitive rates, with documented per-liter savings of 29-43 cents versus major competitors. Beyond its own stations, Fieten Olie offers a Tank- en Laadpas business card (€5 per year per card) that is accepted at 600+ partner locations in the Netherlands and 450,000 EV charging points across Europe, with consolidated VAT invoicing and per-vehicle reporting.

The business model is built on six revenue streams: per-liter fuel sales at own stations, tankpas subscription and transaction fees, lubricants distribution (Q8 Oils Master Distributorship plus Rhenus and Wolf dealerships), proprietary AdBlue production at 180,000 liters/day, bulk home/business delivery via a fleet of 28 tank trucks paired with 1,000-50,000 liter tank installations, and EV charging infrastructure through Fieten Electric. Distribution is a hybrid of physical retail, direct sales to fleet operators, agricultural customers, and SMEs, and partner-channel acceptance.

The company is in a phase of aggressive expansion, having grown from 80 stations in early 2025 to 109 by June 2026, including a 13-station acquisition from OQ Value and a pending joint acquisition of Slump On subject to ACM approval. Recent strategic moves include the Energiehub Twente multifuel station project with Hydronex, H2Hub Twente, and the municipality of Twenterand, targeting hydrogen availability by 2027 and local electrolysis by 2028. CEO Richard Fieten has publicly stated a target of 125-150 stations. The company is privately held with no disclosed external investors.

Name

Fieten Olie

Legal name

Fieten Olie

Website

https://fieten.info

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1–10 employees

Short description

Fieten Olie is a family-owned Dutch fuel and lubricants supplier operating 109 tank stations across the Netherlands, offering Euro 95, Diesel, HVO100, AdBlue, and lubricants to consumers, SMEs, fleet operators, and agricultural businesses via its Tank- en Laadpas and bulk delivery services.

Ownership category

akta.pro rank

Product category

Fuel Retail and Distribution

NAICS

Gasoline Stations (4571), Fuel Dealers (45721), Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF)

Keywords

• Fuel retailing
• Automotive lubricants
• AdBlue distribution
• EV charging infrastructure
• Commercial fleet fueling

Headquarters

HQ city

Hollandscheveld

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Fuel Sales at Own Stations: Direct sales of automotive fuels (Euro 95, Super 98, Diesel, HVO100) to consumers and businesses at their 109 tankstations across the Netherlands. Revenue is generated through per-liter fuel sales with competitive pricing as the primary value driver.
2. Business Tank and Charging Card (Tankpas): Annual fee of €5 per card for business customers. Revenue from transaction fees when customers use the card at Fieten Olie stations and 600+ partner locations. Additional revenue from electric charging sessions at 450,000 public charging points across Europe.
3. Lubricants and Specialty Products: Sales of motor oils, hydraulic oils, transmission oils, coolants, and cleaning products. They are Master distributor of Q8 Oils and dealer of Rhenus and Wolf Lubricants. Products sold in various packaging from 1 liter to bulk deliveries.
4. AdBlue: Sales of AdBlue (Diesel Exhaust Fluid) at 48 tankstation locations and in bulk to commercial customers. Fieten Olie operates their own AdBlue production facility with capacity of 180,000 liters per day.
5. Home/On-site Fuel Delivery: Delivery of diesel, HVO, AdBlue, and petroleum to businesses with on-site tanks. They sell and deliver fuel storage tanks ranging from 1,000 to 50,000 liters with KIWA installation certification.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Fieten Olie operates a network of 109 unmanned and manned fuel stations across the Netherlands, retailing Euro 95, Super 98, Diesel, HVO100, and AdBlue at price-competitive rates. The company distributes automotive and industrial lubricants (as Master Distributor for Q8 Oils and dealer for Rhenus and Wolf), produces AdBlue at its own facility in Hollandscheveld, and delivers fuel and lubricants in bulk to business customers via an owned fleet of 28 tank trucks. The Fieten Olie Tank- en Laadpas serves as a unified business fuel and EV charging card accepted at all own stations, 600+ partner locations, and 450,000 European EV charging points.

Product overview

Fieten Olie is an independent Dutch fuel supplier and operator of 109 fuel stations across the Netherlands, founded in 1935 and headquartered in Hollandscheveld. The company's core offering centers on its tank station network offering Euro 95, Super 98, Diesel, HVO100 (renewable diesel), HVO7 (blend fuel), and AdBlue at competitive prices. Complementary to physical stations, the Fieten Olie Tank- en Laadpas provides business customers with a unified fuel and EV charging card accepted at all company stations plus 600+ partner locations and 450,000+ charging points across Europe. The product portfolio extends to lubricants (as Master Distributor for Q8 Oils and dealer for Rhenus and Wolf), home fueling solutions with branded fuel tanks (1,000-50,000L) and mobile tank rentals, AdBlue (with own production facility of 180,000L/day), and the Fieten Electric division for EV charging infrastructure management. The Fieten Olie mobile app enables customers to access real-time fuel prices and locate stations. The company has announced hydrogen refueling infrastructure as part of the Energiehub Twente project, targeting 2027 availability.

Differentiator

Problem solved

Functional benefit

Brands

• Fieten Electric: Electric vehicle charging point operator offering charging solutions for property owners without investment requirements
• Fieten Olie Tank- en Laadpas

Products and services

• Fieten Olie Tankstations (Retail Fuel Sales) Network of 109 unmanned and manned fuel stations across the Netherlands offering Euro 95, Super 98, Diesel, HVO100, and AdBlue at competitive prices for individual consumers and businesses. 12 stations are manned with shops.
• Fieten Olie Tank- en Laadpas Business fuel and EV charging card for companies. Accepted at all Fieten Olie stations, 600+ partner locations in the Netherlands, and 450,000+ public charging points across Europe. Annual fee €5 per card. Includes weekly VAT invoices, per-vehicle/chauffeur reporting, kilometer registration, and customizable per-card spending controls.
• AdBlue Diesel exhaust fluid (urea and demineralized water) that converts harmful nitrogen oxides in diesel exhaust into harmless nitrogen and water vapor. Available at 48 Fieten Olie stations and for bulk or packaged delivery to businesses.
• HVO 100 Hydrotreated Vegetable Oil (100% renewable diesel) made from waste vegetable oils and animal fats. Provides up to 90% CO2 reduction versus fossil diesel. Drop-in replacement for EN15940-compliant vehicles requiring no engine modifications.
• HVO7 Blend fuel containing 93% fossil diesel and 7% HVO. Provides approximately 6% CO2 reduction with no operational changes required for existing diesel engines meeting EN590 standard.
• Change XL Diesel Fuel additive based on natural enzymes (biocatalysts) that changes fuel molecular structure for better combustion, reducing emissions by 6% CO2, 34% CO, 11% NOx, and 43% soot and particulate matter. Verified by SGS Nederland B.V.
• Fieten Electric EV charging infrastructure service that partners with property owners to install, operate, and maintain EV charging stations on their premises. Fieten Electric handles installation, maintenance, billing, and revenue sharing. Includes access to 450,000+ public charging points across Europe via the Fieten Olie card.
• Smeermiddelen (Lubricants) Complete range of lubricants including Q8 (Master Distributor), Rhenus, and Wolf Lubricants. Products include motor oil, hydraulic oil, transmission oil, coolants and antifreeze, degreasers and cleaners. Serves automotive, transport, agriculture, and industry sectors in packaging from 1 liter to bulk.
• Brandstoftanks (Fuel Storage Tanks) Above-ground double-walled fuel storage tanks ranging from 1,000 to 50,000 liters, including electric pump sets, automatic shut-off nozzles, fuel pumps (with optional registration systems), containment basins, and Cim-Tek fuel filters. Each tank delivered with KIWA installation certificate.
• Thuis Tanken (Home Fuel Delivery) Home/business fuel delivery service for diesel, HVO100, HVO7, AdBlue, and petroleum. Includes installation of home fuel tanks and ongoing supply via company fleet of tank trucks.
• Mobile Tank Rental Rental of mobile IBC tanks (600-2000 liters) for temporary on-site fuel needs at locations without permanent fuel infrastructure.
• Fieten Olie Mobile App Free mobile application for iOS and Android providing real-time fuel prices, station locations, opening hours, news, and promotions. Allows users to find cheapest fuel prices and nearest stations.

Quantifiable outcome

• Up to 43 cents per liter savings on fuel compared to major competitors
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and secondary.

• Hydronex (Roelofs Groep)coreStrategic or Co-development Partner · 2 July 2026Hydronex is a subsidiary of Roelofs Groep and serves as the hydrogen production partner for the Energiehub Twente project. They will produce green hydrogen locally for Fieten Olie's hydrogen refueling stations in Steenwijk and Vriezenveen. The electrolyzer for local hydrogen production is planned for 2028.
• H2Hub TwentecoreStrategic or Co-development Partner · 2 July 2026H2Hub Twente is a regional hydrogen hub initiative. Partner in the Energiehub Twente project collaborating on building multifuel stations that will offer HVO100 and hydrogen for mobility in the Twente region.
• Gemeente TwenterandcoreStrategic or Co-development Partner · 2 July 2026Municipality of Twenterand supports the Energiehub Twente project by actively facilitating local energy production and consumption. The municipality sees the project as important for regional energy independence.
• OQ ValuecoreStrategic or Co-development Partner · 17 December 2025OQ Value is a Dutch fuel company with whom Fieten Olie has a strategic cooperation. Fieten Olie acquired 13 OQ Value stations and together they announced the joint acquisition of Slump On (pending ACM approval). OQ Value focuses on B2B customer trade while Fieten Olie focuses on the station network.
• Slump OnminorStrategic or Co-development Partner · 17 December 2025Regional fuel company targeted for joint acquisition by Fieten Olie and OQ Value. Pending approval from the Autoriteit Consument & Markt (ACM). Will join the combined network with its regional network and customer-focused approach.
• Q8 OilscoreChannel Partner/ Reseller/ DistributorFieten Olie is a Master Distributor of Q8 Oils, one of the major lubricant brands. This partnership enables them to supply a wide range of Q8 motor oils, hydraulic oils, and other lubricants to automotive, transport, agricultural, and industrial customers.
• Rhenus LubricantssecondaryChannel Partner/ Reseller/ DistributorFieten Olie is a dealer for Rhenus lubricants, complementing their Q8 Oils offering with additional brand options for customers.
• Wolf LubricantssecondaryChannel Partner/ Reseller/ DistributorFieten Olie is a dealer for Wolf Lubricants, providing additional brand choice for customers in the lubricants market.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Shell Netherlands: Major oil company with a large Netherlands station network, premium fuels, EV charging, and hydrogen pilots; competes with Fieten Olie on price and increasingly on alternative fuels, but operates at far greater scale.
• BP Nederland: Established Dutch fuel retailer with a network of branded stations, EV charging infrastructure, and fleet solutions; some former BP locations (e.g., Twello) have been acquired by Fieten Olie, illustrating competitive overlap.
• TotalEnergies Nederland: Major integrated oil major with retail, EV charging, and HVO offerings in the Netherlands; competes across the same fuel, lubricants, and charging categories as Fieten Olie including for SME fleet cards.

Direct peers

• Firezone: Regional Dutch fuel retailer whose former station locations have been acquired by Fieten Olie (e.g., Groningen Bornholmstraat, Westerhaar) — direct competitor in the unmanned budget segment.
• TinQ: Dutch independent fuel retailer operating a comparable network of manned and unmanned stations across the Netherlands, competing head-to-head with Fieten Olie in the budget fuel segment using a similar price-leadership strategy.
• Tango: Dutch fuel retail chain with unmanned stations emphasizing competitive pricing, widely present in the same regional markets as Fieten Olie and frequently appearing in price-comparison comparisons.
• OQ Value: Strategic Dutch fuel partner from which Fieten Olie acquired 13 stations; complementary focus on B2B fuel card operations — making it both a peer and a distribution/strategic ally.
• AVIA Netherlands: Dutch fuel retailer with a network of branded stations including the 'Avia Xpress' unmanned format that Fieten Olie has actively acquired/locations converting from; offers overlapping product range and competitive pricing.
• Tamoil: Independent Dutch fuel retail chain with a station portfolio in the Netherlands and Belgium, targeting price-sensitive and SME fleet customers with a comparable multi-brand fuel and lubricants offering.

Regional players

• Slump On: Regional Dutch fuel company targeted for joint acquisition by Fieten Olie and OQ Value (pending ACM approval); operates a regional Dutch network with a customer-focused approach complementary to Fieten's station model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fietenolie
• LinkedInlinkedin.com/company/fieten-olie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fieten Olie