What Slump On does

Slump On B.V. is a Dutch private fuel and lubricant distributor headquartered in Heerenveen, serving business customers primarily across Northern Netherlands and the Noordoostpolder. The company supplies diesel fuels, lubricants, AdBlue/DEF solutions, and fuel card services to a diversified customer base spanning transport and logistics, infrastructure and construction, agriculture and agricultural mechanization, automotive workshops, industrial manufacturers, government fleets, wholesale/retail, and BP-branded tank stations operated through subsidiary Slump Retail B.V. Distribution relies on a fleet of more than 80 tank trucks making daily deliveries to on-site customer tanks, supplemented by a B2B webshop for specialty products, sector-specialized account managers, and active participation in regional trade shows.

The company's core proprietary asset is the TRAXX fuel brand, co-developed in 2003 with three other independent Dutch fuel suppliers around the proprietary Clean4Force fifth-generation additive technology. TRAXX fuels offer documented and ASTM-verified performance advantages over standard EN590 diesel, including average 4-8% fuel consumption reduction, water separation in 5 minutes versus 30+ minutes for standard diesel (ASTM D1094), bacteria protection per ASTM E1259-10, 4.8% power and 4.9% torque gains on dynometer testing, and 5-9.5% emissions reductions. Slump On also distributes third-party lubricant brands (Castrol and Petronas) under official partnership agreements and offers a graduated sustainability pathway spanning conventional diesel, TRAXX HVO.7/HVO.20 blends, TRAXX HVO.100 (up to 90% CO2 reduction per EN15940), and fully CO2-compensated TRAXX Zero. The portfolio is rounded out by AdBlue solutions (including premium Effinox formulation for intermittent-duty SCR systems), Aspen alkylate gasoline, and BP-branded fuel cards including the bp Fuel & Charge EV-charging variant.

Revenue is generated primarily through volume-based fuel and lubricant distribution: transaction margins on quote-priced B2B fuel deliveries, fuel card interchange and fees (bp Slump On Card, bp Plus Tankpas, bp Fuel & Charge), retail fuel sales at company-operated BP service stations, and bulk/specialty lubricant sales via the webshop. Technical advisory services on fuel selection, tank installation, and CO2 reduction are bundled with product sales to support retention and upsell. Marketing and sales rely on sector-specialized account managers (e.g., dedicated resources for agri/infra and automotive), a content-driven website, trade show presence, and partner co-marketing with BP, Castrol, Petronas, and GoodFuels. The company has earned multiple Lean & Green stars (2011, 2014, 2024) for measurable CO2 reduction in logistics, and in 2024 added GoodFuels as a strategic biofuel partner. As of the latest input, Fieten Olie and OQ Value have announced a proposed acquisition of Slump On.

Name

Slump On

Legal name

Slump On B.V.

Website

https://slumpon.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Slump On B.V. is a Dutch regional fuel and lubricant distributor serving transport, infrastructure, agriculture, automotive, and industrial sectors in Northern Netherlands via direct tank-truck delivery, BP-branded service stations, and fuel cards, with the proprietary TRAXX Clean4Force fuel brand as its core differentiated asset.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Fuel Dealers (457210), Gasoline Stations with Convenience Stores (457110), Fuel Dealers (45721)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Fuel distribution
• Lubricant distribution
• Fleet fuel cards
• Sustainable diesel fuels
• Industrial lubricants

Headquarters

HQ city

Heerenveen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Sales (Direct Delivery): Slump On sells and delivers fuels (diesel, TRAXX premium fuels, HVO variants, gasoline, kerosene, GTL) directly to business customers via its fleet of over 80 tank trucks daily. Fuel is delivered to on-site tank installations at customer premises (home tank market) across Northern Netherlands and the Noordoostpolder.
2. Lubricant Sales: Sale and distribution of lubricants including Castrol, Petronas, and TRAXX brand products across multiple categories: motor oils, transmission/fleet oils, industrial fluids, greases, and specialty products. Products sold in various pack sizes from 1L to bulk via webshop.
3. Fuel Card / Tankpas: Slump On issues and manages fuel cards (bp Slump On Card, bp Plus Tankpas, bp Fuel & Charge card) that allow customers to refuel at the BP network and Slump On's own service stations. Revenue is generated through card fees and fuel transaction margins.
4. Service Station Operations: Slump Retail B.V. (affiliated company) operates manned and unmanned BP-branded service stations in the region. Revenue is generated from retail fuel sales at the pump, shop/bakery operations, and related services.
5. Technical Advisory Services: Slump On provides technical consulting on fuel selection, tank installation quality, sustainability, and CO2 reduction. Advisory services are bundled with product sales to support customer retention and upselling across the fuel and lubricant portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Slump On B.V. sells and distributes fuels (diesel, premium TRAXX fuels, HVO variants, gasoline, kerosene, GTL) and lubricants (Castrol, Petronas, TRAXX brands) to business customers across Northern Netherlands and the Noordoostpolder, with direct delivery via a fleet of 80+ tank trucks to on-site customer tank installations. The company also issues BP fuel cards, operates BP-branded service stations through subsidiary Slump Retail B.V., and provides technical advisory on fuel selection, sustainability, and CO2 reduction.

Product overview

Slump On is an energy-efficient fuel and lubricant distributor operating in northern Netherlands and the Noordoostpolder. The offering is organized as a multi-brand portfolio built around three core product categories: (1) fuels — spanning its own TRAXX brand sub-products (TRAXX Diesel, TRAXX Zero climate-neutral diesel, TRAXX HVO.7/20/100 renewable diesel blends, and TRAXX Clean4Force additive technology) alongside conventional fuels (Euro 95 E10, Diesel B7, GTL, petroleum) and biofuels from GoodFuels; (2) lubricants — comprising its own TRAXX lubricant line plus distributed brands Castrol and Petronas (covering motor oils, transmission fluids, agricultural/construction oils, and metalworking fluids); and (3) tank pass and fueling services — including bp Slump On Card, bp Plus Tankpas, bp Fuel & Charge-laadpas, a savings card, and a network of manned and unmanned BP tank stations operated under Slump Retail. AdBlue/DEF solutions (standard, Effinox, OptiSpray) and Aspen alkylate gasoline complete the offering, all accessible through a B2B webshop.

Differentiator

Problem solved

Functional benefit

Brands

• TRAXX: Premium quality diesel fuel brand developed for diesel engines and tank installations, offering more efficient, cleaner, and better performance than regular fuels. Includes TRAXX Diesel, TRAXX Zero, TRAXX HVO variants.
• bp Slump On Card
• bp Plus Tankpas
• bp Fuel & Charge-laadpas

Products and services

• TRAXX Diesel Premium EN590 diesel fuel blended with Clean4Force additive technology, delivering average 5% fuel savings, 5% CO2 reduction, 5.3% PM reduction, 9.5% NOx reduction, 4.8% power increase, and 4.9% torque increase versus standard diesel. Targeted at commercial fleets and equipment operators across transport, agriculture, and construction.
• TRAXX Zero
• TRAXX HVO.7 Fuel blend of 93% fossil diesel and 7% HVO with TRAXX additive; FAME-free, suitable for EN590 diesel engines, reduces CO2 emissions by approximately 6% and is ideal for cold weather and long-term storage. Targeted at commercial fleets beginning renewable fuel transition.
• TRAXX HVO.20 Transition fuel consisting of 20% HVO and 80% TRAXX Diesel, meeting EN-590 diesel norm; reduces CO2 by up to 20% and lowers particulate matter and NOx emissions. Targeted at commercial fleets with sustainability targets.
• TRAXX HVO.100 100% renewable diesel from waste and residual streams combined with Clean4Force technology; achieves up to 90% CO2 reduction with remaining emissions compensated via TRAXX Zero program. Targeted at commercial customers targeting maximum CO2 reduction.
• TRAXX Lubricants Own-brand lubricant line under the TRAXX marque for trucks, agricultural and earthmoving machines, and passenger vehicles, characterized by broad applicability and competitive price/quality ratio. Targeted at commercial fleet operators and equipment owners.
• Castrol Lubricants Full range of Castrol lubricant products including engine oils (MAGNATEC, GTX, VECTON, CRB, POWER RS), transmission fluids (Transmax), and industrial lubricants, distributed as official Castrol partner. Targeted at automotive workshops, fleet operators, and industrial customers.
• Petronas Lubricants Full range of Petronas lubricant products including motor oils (Syntium, Sprinta, Urania with StrongTech), transmission fluids (Tutela), agricultural/construction oils (Arbor), and metalworking fluids (Mecafluid), distributed as official Petronas partner. Targeted at automotive, agricultural, and industrial customers.
• AdBlue / DEF Solutions AdBlue (Diesel Exhaust Fluid) products including standard AdBlue (Yara, GreenChem), AdBlue Effinox (premium with anti-crystallization additive for SCR catalysts in short-cycle/intermittent-duty machines), and AdBlue OptiSpray. Used to reduce NOx emissions in diesel engines with SCR technology. Targeted at commercial diesel vehicle and equipment operators.
• Aspen Alkylate Gasoline Clean-burning alkylate gasoline (Aspen 2T and Aspen 4T) with near-zero harmful substances (benzene, toluene, sulfur); available in 1L, 5L, 25L, 60L, and 200L packs. Used in chainsaws, hedge trimmers, karting, outboard motors, water pumps, generators, and classic vehicles.
• Standard Fuels (Euro 95 E10, Diesel B7, GTL, Petroleum) Conventional fuel products including Euro 95 E10 gasoline (with up to 10% bio-ethanol), standard Diesel B7 (EN590), GTL (Gas-to-Liquids from natural gas), and petroleum. Available through direct B2B delivery and webshop.
• bp Slump On Card Fleet tank card enabling fuel purchasing at BP and partner stations across the network. Targeted at commercial fleet operators needing centralized fuel expense management.
• bp Plus Tankpas Extended fleet tank card with additional features and benefits for business customers, providing BP network fuel access with enhanced fleet management capabilities.
• bp Fuel & Charge-laadpas Combined fuel and charging card covering both traditional fuel and electric vehicle charging at partner stations, supporting fleet transition to electric mobility.
• Tank Station Network Network of manned and unmanned BP-branded fuel stations operated under Slump Retail B.V., offering fuel dispensing services, shop/bakery operations, and customer loyalty programs across northern Netherlands and the Noordoostpolder (locations include Joure, Bolsward, Drachten, Eastermar, Winschoterdiep, Ter Apelkanaal, Roode Til).
• GoodFuels Biofuels Biofuel products including HVO7, HVO20, and HVO100 sourced from GoodFuels, made from waste and residual flows, contributing significantly to CO2 emission reduction. Added to support customer sustainability goals in transport, infra, agri, automotive, and industry.

Quantifiable outcome

• Average 4% fuel savings with TRAXX Diesel vs standard diesel (confirmed in multiple practical tests)
• +6 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• GoodFuelscoreStrategic or Co-development Partner · 1 January 2024Slump On entered a partnership with GoodFuels in 2024 to sell GoodFuels bio-products (HVO7, HVO20, HVO100). GoodFuels is known for sustainable marine and road transport fuels made from waste and residual flows. This partnership strengthens Slump On's position as a 'Carbon Footprint partner' for customers in transport, infra, agri, automotive, and industry, supporting clients' CO2 reduction and sustainability targets. Commercial Director Jan Haak described the move as transforming Slump On into a more specialized and sustainable presence in the rapidly changing fuel market.
• TRAXX Brand (Co-founded with Three Other Independent Suppliers)coreStrategic or Co-development Partner · 1 January 2003The TRAXX brand was co-founded in 2003 by four independent Dutch fuel and lubricant suppliers including Slump On. The brand develops and distributes premium fuel additives and branded fuels (TRAXX Diesel, TRAXX Zero, TRAXX HVO variants). The TRAXX additive is mixed at the tank truck during delivery, ensuring consistent quality. More than 80 tank trucks deliver TRAXX fuels daily to 12,500+ customers nationwide through official partners and license holders.
• BP (bp Europa SE - BP Nederland)coreChannel Partner/ Reseller/ DistributorSlump On is an official BP partner and distributes BP-branded fuels. Under the Slump Retail B.V. affiliated company, Slump On operates BP-branded service stations. Slump On also issues BP fuel cards (bp Slump On Card, bp Plus Tankpas, bp Fuel & Charge) and shares customer data with BP as part of the operational relationship. BP branding appears on service stations and marketing materials.
• CastrolcoreChannel Partner/ Reseller/ DistributorSlump On is an official Castrol partner distributing the full Castrol lubricant range including Castrol MAGNATEC, GTX, VECTON, CRB, Industrial, POWER RS, and Transmax. Castrol's 120-year history and technologies (Fluid Titanium, Dualock, Smooth Drive) provide product credibility. Castrol Service is also available for truck and agri sectors through Slump On.
• PetronascoreChannel Partner/ Reseller/ DistributorSlump On is an official Petronas partner distributing Petronas lubricants including Syntium (motor oils), Urania (Heavy Duty with StrongTech technology), Sprinta (motorcycle with UltraFlex), Tutela (transmission), Arbor (agriculture/construction), and Mecafluid (metalworking fluids). Slump On is also listed in the Petronas dealer network for automotive sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• GoodFuels: GoodFuels supplies sustainable HVO/biofuels for road and marine transport and is now a direct partner of Slump On, representing an adjacent specialist that could either deepen partnership or become a competitor in the renewable fuel category.

Others

• Kramp: Kramp is a large European distributor of lubricants, parts and workshop supplies to agricultural, automotive and industrial customers; comparable to Slump On's Castrol/Petronas lubricant distribution and workshop customer base.
• DKV Mobility: DKV is a major European fuel-card and mobility-services network serving commercial fleets; functionally comparable to Slump On's bp Plus Tankpas portfolio for fleet customers across transport and logistics.

Broad incumbents

• Shell Nederland: Shell operates branded retail stations and an extensive B2B fuel-card/fleet offering in the Netherlands, competing with Slump On's BP-card distribution and home-tank delivery across the same transport and logistics customers.
• BP Nederland: BP is Slump On's primary brand partner for both retail stations (BP-branded) and fuel-card products; as a global oil major with nationwide retail and wholesale, BP sets the competitive ceiling and partnership backbone for Slump On.
• TotalEnergies Nederland: TotalEnergies operates branded retail and wholesale fuel distribution across Northern Europe, offering comparable HVO/renewable diesel and lubricant programs that overlap with Slump On's TRAXX sustainability portfolio.

Regional players

• Q8 (Kuwait Petroleum): Q8 is a European fuel retailer and wholesaler offering branded fuels and fleet cards that overlap with Slump On's BP-branded card products and B2B bulk supply in adjacent geographies.

Direct peers

• Tamoil Nederland: Tamoil operates branded fuel retail stations and wholesale/B2B fuel distribution across the Netherlands, competing with Slump On for both retail pump customers and commercial/industrial accounts.
• Fieten Olie: Fieten Olie is a Dutch independent fuel and lubricant distributor with a comparable mix of branded fuels, lubricants and fuel cards; now the lead acquirer of Slump On, making it the closest operating peer and merger counterpart.
• Van der Spek Olie: Independent Dutch fuel and lubricant distributor focused on B2B delivery, on-site tanks and home-tank fueling — directly overlapping with Slump On's core home-tank market proposition in Northern Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SlumpOilBV
• Facebookfacebook.com/slumpon.nl
• LinkedInlinkedin.com/company/slump-on

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slump On