Home education

Name

Home education

Legal name

Casa Educação

Website

https://casaeducacao.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Education and Publishing Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate Training Course Marketplaces (B2B Content Libraries) (EDAFAIAH)

akta.pro secondary industry

English Language Arts (ELA) Enrichment (Integrated Reading/Writing) (EDAMAJAF)

Keywords

• Publishing education
• Editorial training
• Distance learning
• Professional development
• MBA publishing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Tuition Fees: Primary revenue from individual course enrollments and MBA program tuition. Courses are sold as one-time purchases with installment payment options (typically 10-12 installments) or full payment via PIX. Revenue is transaction-based with no subscription component.
2. Corporate Training (In Company): Customized training programs delivered to corporate clients, mentioned as 'In Company' offerings for team development and professional training.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Casa Educação is an online professional education platform that delivers specialized training courses, MBA programs, and certified editor/leadership programs for the Brazilian publishing and editorial industry. Its core offerings include two 360-hour MBA programs (MBA Book Publishing and MBA em Edição de Didáticos e Sistema de Ensino), a certified book editor training course, and a catalog of short courses covering grammar, text revision, copyright and iconography, graphic arts, financial management for publishers, PNLD processes, BNCC alignment, self-publishing, and bookstore management. Courses are delivered via live online classes (EAD ao vivo) through Zoom and recorded content access.

Product overview

Casa Educação is a professional education platform offering a portfolio of publishing and editorial management programs. The core offerings include two 360-hour MBA programs (MBA Book Publishing and MBA em Edição de Didáticos e Sistema de Ensino) that provide comprehensive training in book and educational material publishing. These are complemented by a diverse catalog of short courses covering specific skills such as grammar and text revision, copyright and iconography, self-publishing, PNLD processes, graphic arts, financial management, and customer experience. The platform also delivers Harvard Business Review Brasil-certified professional development programs in leadership, sales, and strategic management. Courses are delivered primarily through live online sessions (EAD ao vivo) and recorded content, with some programs including practical components and industry partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• MBA Book Publishing A 360-hour MBA program covering book publishing including editorial processes, management, digital marketing, and market segments (university, religious, youth, children's, textbook, and comics books). Designed for professionals seeking comprehensive certification in book publishing operations.
• MBA em Edição de Didáticos e Sistema de Ensino A 360-hour MBA program focused on textbook and educational system publishing, covering market analysis, editorial processes, graphic design, BNCC compliance, and PNLD participation, with a mandatory internship component.
• Harvard Business Review Brasil Professional Development Programs Professional development programs developed with Harvard Business Review Brasil methodology, covering leadership, team management, sales, strategic planning, negotiation, and organizational development topics including Oficina de Feedback e Feedforward, Programa Desenvolvimento de Líderes, Programa Estratégias Avançadas de Negociação, Programa Gestão do Tempo, and Customer Experience.
• Formação de Editores de Livros (Book Editor Training) A certified book editor training course covering editorial processes for books, taught by senior industry practitioners including Paulo Verano and other publishers. Live EAD format with immediate-start enrollment available.
• Formação de Editores de Didáticos (Didactic Editor Training) A certified didactic and educational systems editor training course covering editorial processes for didactic materials and educational systems, taught by an industry practitioner faculty.
• Gramática na Prática A 12-hour course qualifying professionals to communicate effectively in writing and orally, covering grammar review, orthographic agreements, and practical writing techniques.
• Preparação e Revisão de Textos A 20-hour course developing text preparation and revision professionals according to market best practices, including the responsible use of AI tools in editorial work.
• Direitos Autorais, Iconografia, Pesquisa e Licenciamento de Conteúdo A 24-hour course covering iconography fundamentals, copyright law, content licensing, AI image generation tools (DALL-E, Midjourney), and content verification techniques.
• Self-Publishing Course A 24-hour course teaching independent book publishing processes including project development, book design, typography, printing, press relations, and marketing strategies.
• Como Criar uma Editora Independente A 16-hour course covering how to create an independent publishing house from defining editorial lines and catalog development to legal structure and commercial operations.
• Desvendando o PNLD A 20-hour course explaining the PNLD (Programa Nacional do Livro e do Material Didático) process, from understanding the bidding cycle to documentation requirements for publishers.
• A BNCC Aplicada aos Livros Didáticos e Sistemas de Ensino A 14-hour course explaining how the Base Nacional Comum Curricular (BNCC) impacts textbook and educational system development across all education levels.
• Gestão Financeira para Editores A 16-hour course teaching financial management concepts for publishers including financial statements analysis, book pricing, and budget control.
• Artes Gráficas A 24-hour course introducing graphic arts production processes for books covering paper selection, printing systems, prepress, and quality control.
• Curso Gestão de Livrarias – Formação para Livreiros A bookstore management training course for booksellers covering operations and commercial management of bookstores.
• In Company Corporate Training Customized professional development and team training programs delivered to corporate clients, covering leadership, sales, management, communication, feedback, and negotiation topics. Volume discounts and bulk enrollment options available.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Harvard Business Review BrasilcoreStrategic or Co-development PartnerCasa Educação partners with Harvard Business Review Brasil to deliver professional development programs using HBR methodology and content. Multiple programs are developed with HBR Brasil including Leadership, Strategic Planning, Sales Management, and Business Innovation courses. The partnership provides exclusive Brazilian-market business education using Harvard Business Review articles and frameworks.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coursera: Coursera is a global online education platform offering professional certificates and courses from top universities, including content relevant to Brazilian learners. Comparable as a broad incumbent in online professional education reaching Brazilian audiences, though with much wider catalog and international brand positioning.
• SENAC (Serviço Nacional de Aprendizagem Comercial): SENAC is a major Brazilian vocational and professional education institution offering courses in management, communications, and creative fields. Comparable as a broad Brazilian professional education provider, though traditionally more classroom-based and significantly larger scale.
• Grupo Somos Educação: Grupo Somos Educação is a major Brazilian educational publisher (Ática, Scipione, Saraiva) operating in K-12 textbook publishing. Comparable to Casa Educação as a major player in the same Brazilian publishing ecosystem where Casa Educação's didactic MBA program trains future professionals, and overlapping executive connections (Paulo Verano formerly worked at Ática-Scipione/Grupo Somos).

Direct peers

• Veduca: Veduca is a Brazilian MOOCs and online professional course platform partnering with universities to deliver content. Comparable to Casa Educação in operating a Brazilian online course marketplace targeting professional learners, though broader in academic scope.
• Descomplica: Descomplica is a Brazilian online education platform delivering live and recorded courses for pre-university prep and professional audiences. Comparable to Casa Educação in operating live online cohort courses with multi-month access for Brazilian learners, though with stronger emphasis on test preparation.
• HSM Group (HSM University): HSM University delivers Brazilian executive education, management training, and professional development courses through an online platform. Directly comparable to Casa Educação in target audience (Brazilian professionals), content area (management and leadership), and use of premium content partnerships similar to Casa Educação's HBR Brasil relationship.
• Alura: Alura is one of Brazil's largest online professional education platforms, offering courses across technology, business, and creative fields via subscription. Comparable to Casa Educação in DTC online course delivery to Brazilian professionals, though with much broader category coverage and subscription-led revenue model.
• FIA Business School: FIA is a Brazilian business school offering online MBAs, executive education, and professional development courses. Comparable to Casa Educação in operating an online live cohort model for professional audiences in Brazil, though with broader general management focus rather than publishing specialization.
• Fundação Bradesco - Escola Virtual (EV): Fundação Bradesco's Escola Virtual offers free online professional development courses to Brazilian learners. Comparable to Casa Educação in operating an online course catalog for Brazilian professional audiences, though with a broader workforce-skills orientation.
• FGV Online (Fundação Getúlio Vargas): FGV is one of Brazil's largest executive education providers with online MBAs and management courses. Comparable to Casa Educação in delivering online professional credentials to Brazilian managers, though at significantly larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxGxdB8DHzD8R8XZrZ3XxYA
• Xx.com/casa_educacao
• Facebookfacebook.com/c.educacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home education