Huntsville Havoc

What Huntsville Havoc does

Huntsville Havoc is a professional ice hockey franchise competing in the Southern Professional Hockey League (SPHL) and headquartered at the Von Braun Center's Propst Arena in Huntsville, Alabama. The organization's core offering is live professional hockey, anchored by a 30-game home schedule per season, and the franchise serves a regional fan base across North Alabama while also functioning as a community and sponsorship platform for local and regional businesses.

The revenue stack consists of three streams: ticket sales (individual games via Ticketmaster plus season-ticket packages sold directly), merchandise sold through the team's own e-commerce storefront (havocgear.com) and on-site at Propst Arena, and corporate partnerships. The partnership program is broad-based, with 80+ sponsors across banking (CB&S Bank, Redstone Federal Credit Union), defense (MTSI, Peraton, KBR), healthcare (Huntsville Hospital), automotive (Lexus of Huntsville, Bill Penney Toyota), utilities (Huntsville Utilities), appliances (GE Appliances), and other sectors, with category exclusivity, in-arena signage, and digital/social visibility as the primary value exchange.

The franchise operates a multi-channel fan engagement stack comprising the Havoc Rewards mobile app, FloSports live streaming, DASH memorabilia auctions, Voxzi SMS outreach, email newsletters, and active social media. On the ice, the franchise has won back-to-back SPHL championships in 2018 and 2019 and has remained competitive, reaching the 2025-26 President's Cup Playoffs as the #2 seed with 32 wins before a first-round exit to the Knoxville Ice Bears. The franchise has raised over $2M for local charities across its operating history, with community programming (MTSI Hero of the Game, Kids Club, youth camp, golf tournament, Booster Club) functioning as both brand-building and ancillary revenue levers. Ownership is held by founder Keith Jeffries, and the team operates as a privately held SPHL member club.

Name

Huntsville Havoc

Legal name

Huntsville Havoc

Website

https://huntsvillehavoc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Huntsville Havoc is a professional SPHL ice hockey franchise based in Huntsville, Alabama, playing home games at Propst Arena and generating revenue from tickets, merchandise, and corporate sponsorships while serving North Alabama fans and regional business partners.

Ownership category

akta.pro rank

Product category

Professional Hockey Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• Professional hockey team
• Minor league hockey
• Sports ticketing
• Team merchandise sales
• Corporate sponsorships

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from individual game tickets sold through Ticketmaster and season ticket packages sold directly via the Havoc website. The team plays home games at Propst Arena in the Von Braun Center.
2. Merchandise Sales: The team operates an online merchandise shop at havocgear.com, selling branded apparel and memorabilia to fans.
3. Corporate Sponsorships: The team sells partnership packages to local and regional businesses, offering brand exposure at games, digital and social media visibility, in-game promotions, signage, and category exclusivity. The partnership page lists dozens of sponsors across banking, automotive, healthcare, utilities, hospitality, and other sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Huntsville Havoc is a professional ice hockey franchise competing in the Southern Professional Hockey League (SPHL), selling individual and season game tickets, official team merchandise through Havoc Gear, and corporate sponsorship packages. The team plays a 30-game home schedule at Propst Arena in the Von Braun Center in Huntsville, Alabama, and operates complementary fan-engagement programs such as Kids Club, Fan Experiences, and the Havoc Youth Camp.

Product overview

Huntsville Havoc is a professional hockey team competing in the Southern Professional Hockey League (SPHL). The organization's core offerings center on live professional hockey games at Propst Arena in Huntsville, Alabama. The product portfolio includes individual and season game tickets sold through Ticketmaster, official merchandise through Havoc Gear, youth development via the Havoc Youth Camp, and fan engagement programs such as the Kids Club and Fan Experiences. Additional offerings include specialty auctions through DASH, corporate sponsorship packages, and participation in the SPHL President's Cup Playoffs. The team distributes content and engages fans through the official Havoc Rewards app and live streaming via FloSports.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Hockey Games (SPHL Regular Season & President's Cup Playoffs) Live professional ice hockey games played in the SPHL at Propst Arena in the Von Braun Center, Huntsville, Alabama, including a 30-game home regular season schedule and postseason President's Cup Playoffs. Targeted at local and regional sports fans.
• Season Tickets Full-season ticket packages granting access to all regular season home games, including priority seating, exclusive events, and merchandise discounts, sold directly via the team website.
• Individual Game Tickets Single-game tickets for admission to Huntsville Havoc home games at Propst Arena, available through Ticketmaster.
• Havoc Gear (Official Merchandise) Official team merchandise including jerseys, apparel, and collectibles sold online through havocgear.com and at games.
• Corporate Partnerships & Sponsorships Sponsorship and advertising packages for local and regional businesses offering brand exposure at games, digital and social media visibility, in-game promotions, signage, and category exclusivity.
• Kids Club Youth fan club program offering exclusive benefits, experiences, and engagement opportunities for young Huntsville Havoc supporters.
• Youth Hockey Camp Youth hockey development program offering training and engagement opportunities for young players run by the professional team.
• Fan Experiences Premium fan engagement offerings including special access events, meet-and-greets, themed nights, specialty jerseys, giveaways, and behind-the-scenes experiences.
• Golf Tournament Fundraising golf tournament organized as part of the team's community outreach program supporting local nonprofits.

Quantifiable outcome

• Games played in front of 6,000+ fans per game
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Tyler Mann Injury LawcoreGTM or Marketing Partner · 23 October 2025Tyler Mann Injury Law became the Official Injury Lawyers of the Huntsville Havoc for the 2025-2026 season, strengthening the firm's community ties in North Alabama through this partnership. The firm also collaborates with local nonprofits and supports community initiatives.
• CB&S BankminorGTM or Marketing PartnerCB&S Bank is listed as a sponsor on the Huntsville Havoc partnerships page, indicating financial or marketing support for the team.
• PolarisminorGTM or Marketing PartnerPolaris is listed as a sponsor on the Huntsville Havoc partnerships page.
• Window WorldminorGTM or Marketing PartnerWindow World (Huntsville) is listed as a sponsor on the Huntsville Havoc partnerships page.
• Lexus of HuntsvillecoreGTM or Marketing PartnerLexus of Huntsville sponsors the President's Cup Playoffs and is the presenting sponsor of the playoff round 1 matchup against the Knoxville Ice Bears.
• Roto-RooterminorGTM or Marketing PartnerRoto-Rooter is listed as a sponsor on the Huntsville Havoc partnerships page and the team's home arena is branded as Roto-Rooter Ice at Propst Arena.
• Country FinancialminorGTM or Marketing PartnerCountry Financial is listed as a sponsor on the Huntsville Havoc partnerships page.
• Huntsville HospitalminorGTM or Marketing PartnerHuntsville Hospital is listed as a sponsor on the Huntsville Havoc partnerships page.
• MTSIminorGTM or Marketing PartnerMTSI sponsors the MTSI Hero of the Game community initiative and is listed as a sponsor on the partnerships page.
• PeratonminorGTM or Marketing PartnerPeraton is listed as a sponsor on the Huntsville Havoc partnerships page.
• GE AppliancesminorGTM or Marketing PartnerGE Appliances is listed as a sponsor on the Huntsville Havoc partnerships page.
• KBRminorGTM or Marketing PartnerKBR is listed as a sponsor on the Huntsville Havoc partnerships page.
• Huntsville UtilitiesminorGTM or Marketing PartnerHuntsville Utilities is listed as a sponsor on the Huntsville Havoc partnerships page.
• Redstone Federal Credit UnionminorGTM or Marketing PartnerRedstone Federal Credit Union is listed as a sponsor on the Huntsville Havoc partnerships page.
• Bill Penney ToyotaminorGTM or Marketing PartnerBill Penney Toyota is listed as a sponsor on the Huntsville Havoc partnerships page.
• The Lioce GroupminorGTM or Marketing PartnerThe Lioce Group is listed as a sponsor on the Huntsville Havoc partnerships page.
• Booster ClubminorGTM or Marketing PartnerThe Havoc Boosters organization (havocboosters.org) supports the team through community fundraising and fan engagement.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nashville Predators: NHL franchise and the nearest major-league professional hockey team to Huntsville. Sets the regional ceiling for hockey sponsorship pricing and broadcast expectations, and represents the broader incumbent tier above the SPHL.

Direct peers

• Knoxville Ice Bears: SPHL franchise based in Knoxville, Tennessee, and the direct on-ice opponent that eliminated Huntsville in the 2025-26 first round. Operates with the same league economics, attendance profile, and minor-league sponsorship model.
• Fayetteville Marksmen: SPHL franchise in Fayetteville, Arkansas, sharing the league's 30ish-game home schedule and minor-league economics. Comparable in market size, sponsorship mix, and community-engagement-driven brand building.
• Pensacola Ice Flyers: SPHL franchise in Pensacola, Florida, operating under the same league governance, schedule length, and minor-league business model as Huntsville Havoc, with a comparable local-sponsorship-driven revenue stack.
• Roanoke Rail Yard Dawgs: SPHL franchise in Roanoke, Virginia, with a comparable mid-size-market minor-league profile. Competes with Huntsville for league standing, playoff positioning, and SPHL-wide sponsor attention.
• Quad City Storm: SPHL franchise serving the Quad Cities region of Iowa/Illinois. Operates a comparable single-team, single-venue minor-league business with similar ticketing, merchandise, and local sponsorship revenue mix.
• Evansville Thunderbolts: SPHL franchise in Evansville, Indiana, sharing the same league schedule, rule structure, and minor-league business model. Comparable in arena size, sponsorship depth, and community-engagement programming.
• Macon Mayhem: SPHL franchise in Macon, Georgia, operating with the same attendance scale, ticketing infrastructure, and regional sponsorship model. Direct competitor for shared broadcast exposure via FloSports.
• Birmingham Bulls: SPHL franchise in Birmingham, Alabama, competing with Huntsville for regional Alabama hockey fans and corporate sponsors. Same league structure, similar arena economics, and overlapping sponsor categories.
• Peoria Rivermen: SPHL franchise in Peoria, Illinois, sharing league structure and minor-league economic dynamics with Huntsville. Comparable in ticketing scale, local sponsorship portfolio, and playoff-driven revenue pattern.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HuntsvilleHavoc
• Xx.com/huntsvillehavoc
• LinkedInlinkedin.com/company/havoc-hockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntsville Havoc